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Tuesday, April 7, 2009

It’s Actually About Figuring Out How to Sell the Sizzle and Not the Steak, Dean

steak

BoomTown read a ton of the various columns reacting to the Associated Press’s announcement of a new initiative to–as near as I can tell–stop the Internet from being the Internet.

I tease, as it is a lot more complicated than that. But AP board Chairman and MediaNews group CEO Dean Singleton seemed very exercised about his mission to “protect news content from misappropriation.”

It’s going to surely be an interesting debate, kicked off by a very curious quote Singleton gave to paidContent.org: “Print is still the meat. Online’s the salt and pepper.”

A tasty debate!

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Tuesday, January 13, 2009

New Blog “Microsoft on the Issues” Needs Some Sassier Issues (BoomTown to the Rescue!)

With a new administration coming into power, it makes a lot of sense for Microsoft to launch its new “Microsoft on the Issues” blog this week.

But, so far, with only two posts and few comments, it’s a tad dry–and, by that, I actually mean dull–and in desperate need of some spicy sauce to jazz up the joint.

Here are some modest BoomTown suggestions for livelier posts (including a Ballmer “BOMB-er” blog).

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Tuesday, September 23, 2008

The Entire D6 Interview With TiVo’s Tom Rogers (2 of 4)

We’re posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Here’s an interview I did with TiVo President and CEO Tom Rogers about the iconic but often-struggling pioneer and leader in the digital video-recorder market.

This is part two of four parts.

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Monday, September 22, 2008

The Entire D6 Interview With TiVo’s Tom Rogers (1 of 4)

We’re posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Here’s an interview I did with TiVo President and CEO Tom Rogers about the iconic but often-struggling pioneer and leader in the digital video-recorder market.

This is part one of four parts.

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Friday, September 19, 2008

New Microsoft Ads Win Most Improved Award (It Wasn’t Hard Though)

Here are videos of three of the new “I’m a PC” ads, from Microsoft’s next phase of its Vista-doesn’t-bite advertising campaign.

You can decide if you like them or not. But BoomTown is declaring them a vast improvement on the quirky initial commercials that featured Microsoft Founder Bill Gates and comedian Jerry Seinfeld.

The software giant seems to be returning from its short visit in hipville to a more normal marketing message, with an it’s-a-small-world-after-all panoply of people declaring that they are all PCs.

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Friday, September 5, 2008

Forget “The Conquistador”: When Is Microsoft Going to Drop the Other Shoe on Its Conquering Web Strategy?

There will be a lot of different reactions to the first of Microsoft’s newest series of commercials, featuring Founder Bill Gates playing straight man to comic Jerry Seinfeld.

Set up as a discount shoe-buying skit, Seinfeld helps Gates purchase a pair called “The Conquistador,” and for some Seinfeldesque reason, it’s churros all around in this marketing effort.

What might be more effective, of course, at least in the Internet arena, is for Microsoft to get off the stick and lay out its next Web strategy clearly, especially in the wake of its failed attempt to acquire Yahoo, and name the digital chief it said it planned to.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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