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	<title>BoomTown &#187; Connected TV</title>
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		  <title>All Things Digital</title>
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		<title>Connected Life Head Marco Boerries to Leave Yahoo</title>
		<link>http://kara.allthingsd.com/20090225/connected-life-head-marco-boerries-to-leave-yahoo/</link>
		<comments>http://kara.allthingsd.com/20090225/connected-life-head-marco-boerries-to-leave-yahoo/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 10:27:15 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<category><![CDATA[interview]]></category>
		<category><![CDATA[mobile]]></category>
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		<category><![CDATA[California]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[Connected Life Division]]></category>
		<category><![CDATA[Connected TV]]></category>
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		<category><![CDATA[Jerry Yang]]></category>
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		<category><![CDATA[Marco Boerries]]></category>
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		<category><![CDATA[Sue Decker]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=10287</guid>
		<description><![CDATA[Yahoo's top mobile exec, Marco Boerries, is departing Yahoo, according to an internal email obtained by BoomTown that  he sent to some staffers on Sunday.

I have also since confirmed Boerries's departure with company insiders familiar with the situation.

In a post on Monday on a restructuring at Yahoo that new CEO Carol Bartz is likely to unveil to the company this week--sources tell me it is now set to be announced internally tomorrow--I noted that Boerries was one of the more likely high-level execs to go.

"With a very heavy heart I have to tell you, that I will be leaving Yahoo!," Boerries wrote, attributing his departure in an email titled "Personal Update," to issues related to his family.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/02/marco_boerries.jpg"><img src="http://kara.allthingsd.com/files/2009/02/marco_boerries.jpg" alt="marco_boerries" title="marco_boerries" width="250" height="300" class="alignright size-full wp-image-10212" /></a></p>
<p>Yahoo&#8217;s top mobile exec, Marco Boerries, is departing Yahoo, according to an internal email obtained by BoomTown that he sent to some staffers on Sunday.</p>
<p>I have also confirmed Boerries&#8217;s departure with company insiders familiar with the situation.</p>
<p>In a post Monday on a management restructuring at Yahoo (YHOO) that new CEO Carol Bartz is likely to unveil to the company this week&#8211;sources tell me it is now set to be announced internally tomorrow&#8211;I noted that Boerries was one of the more likely high-level execs to go.</p>
<p>He has been the EVP for the Connected Device Division at Yahoo for four years, coming to the company in 2005 with the acquisition of VerdiSoft. He also had earlier sold another software company to Sun Microsystems (JAVA) in 1999.</p>
<p>Nonetheless, many inside Yahoo expected him to go with the changing of leadership recently, after almost two years of turmoil at Yahoo. Like many, he reportedly wanted to leave earlier, but felt loyalty to former CEO Jerry Yang.</p>
<p><a href="http://kara.allthingsd.com/20090223/the-yahoo-management-structure-who-is-in-and-who-is-out/">I wrote</a>: </p>
<blockquote><p>Boerries, a talented but more freewheeling exec under Yang, is another question all together. Already wealthy from selling several companies, the entrepreneurial exec is most often mentioned by sources as someone unlikely to stick around, especially if Bartz tries to rein him in more. (In addition, Boerries has family issues requiring that he spend a lot of time in his native Germany.)&#8221;</p></blockquote>
<p>In his email, Boerries did not mention Bartz, but did indeed mention his personal issues.</p>
<p>&#8220;With a very heavy heart I have to tell you, that I will be leaving Yahoo!,&#8221; Boerries wrote, attributing his departure in an email titled &#8220;Personal Update,&#8221; to issues related to his family. </p>
<p>Because of that, Boerries has more recently been splitting his time between Northern California and Hamburg.</p>
<p>In the note to staff, he also noted all the successes Yahoo has had with its mobile and other device efforts. </p>
<p>It&#8217;s unclear what the impact of Boerries&#8217;s departure on Yahoo&#8217;s Connected Life unit will be.</p>
<p>But it seems more likely than not that Bartz will cut back, given that it is harder to monetize now and also because Yahoo does not have its own device, as both Apple (AAPL) and Google (GOOG) do, which might help it create a more virtuous ecosystem.</p>
<p>Still, Yahoo has some extremely interesting products in the mobile space and, as is typical, really well done, such as many parts of its oneConnect service for smartphones.</p>
<p>In addition, Boerries unveiled a pretty interesting Connected TV effort at the Consumer Electronics Show in January, although this is also an area still struggling to find a lucrative business model.</p>
<p>Here&#8217;s a video of me interviewing Boerries, as well as Yang and outgoing President Sue Decker, about Connected TV:</p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/yODGDO9Y25s&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/yODGDO9Y25s&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="380" height="313"></embed></object></p>
<p>And here is the Boerries goodbye memo in its entirety:</p>
<p><em>From: Marco Boerries<br />
Sent: Sunday, February 22, 2009 12:06:30 PM<br />
Subject: Personal Update</p>
<p>Team,</p>
<p>with a very heavy heart I have to tell you, that I will be leaving Yahoo! </p>
<p>Most of you know about my personal situation, the &#8220;living in 2 continents&#8221; and the importance of my family to me. I cannot reconcile these personal needs, my future plans and ambitions and Yahoo! anymore. And that&#8217;s why it is time to say good bye.</p>
<p>I had four extremely interesting, exciting and mostly fun years at Yahoo! in which we developed and gained a leadership position in Mobile against all odds and are about to do the same for the Connected TV space. And most importantly I got to work with an incredible team: YOU!!!</p>
<p>I will never forget the time we had together, the launches, the keynote preparations, the off sites and of course the product and business reviews. It has not always been easy, and we have not always done everything right.</p>
<p>But we have achieved amazing things together and I am very grateful for your trust in me and the hard work and dedication you all put in so we could achieve some very amazing things that I am so proud of:</p>
<p>* setting the standards for great device experience with Yahoo! Go 2.0 in 2007 for feature phones<br />
* putting us on the map with oneSearch and delivering answers, not just web links to our consumers<br />
* winning in the mobile search distribution race by signing over 70 operator partners worldwide, that can deliver close to 1 billion subscribers in 2009 that we have the potential to convert into oneSearch&#8217;ers<br />
* winning ATT, T-Mobile and Virgin and therefore the US mobile search distribution race and by doing so, leaving Google and Microsoft with the rest to divide up among themselves<br />
* creating a scalable mobile platform with Blueprint and Blueprint Classic for 1000s of devices<br />
* making and exceeding our OCF Goals every single quarter</p>
<p>And last but not least Yahoo! mobile &#8220;Your Starting Point to the Internet&#8221; in my opinion our best and most important product to date, especially the app version for smartphones. I demo&#8217;ed it to Walt Mossberg at Mobile World Congress in Barcelona, who simply said: &#8220;I like it&#8230; I really like it!&#8221; What more can we ask for ?</p>
<p>And with that, THANK YOU FOR EVERYTHING</p>
<p>Please keep this very confidential and do not share until the official announcement later this week!</p>
<p>Marco</em></p>
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		<title>BoomTown's Annual Waltgelina Walk at CES: Walt and Katie on the (Less Crowded) Floor</title>
		<link>http://kara.allthingsd.com/20090113/boomtowns-annual-waltgelina-walk-at-ces-walt-and-katie-on-the-less-crowded-floor/</link>
		<comments>http://kara.allthingsd.com/20090113/boomtowns-annual-waltgelina-walk-at-ces-walt-and-katie-on-the-less-crowded-floor/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 16:15:05 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Katherine Boehret]]></category>
		<category><![CDATA[Mossberg Solution]]></category>
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		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
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		<category><![CDATA[Brangelina]]></category>
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		<category><![CDATA[CES]]></category>
		<category><![CDATA[Connected TV]]></category>
		<category><![CDATA[Consumer Electronics Show]]></category>
		<category><![CDATA[gadget]]></category>
		<category><![CDATA[Las Vegas]]></category>
		<category><![CDATA[Palm]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=8409</guid>
		<description><![CDATA[As BoomTown did last year, I took to the much-less-crowded floor of the Consumer Electronics Show in Las Vegas last week with tech review kingpin Walt Mossberg and Mossberg Solution columnist Katherine Boehret to get their take on the scene.

Of interest to Walt was the Palm Pre launch and the Yahoo Connected TV initiative. For Katie, it was a $2,000 cellphone.

Here's the video of their ruminations.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/01/hammond.jpg" alt="" title="hammond" width="175" height="150" class="alignright size-full wp-image-11113" /></p>
<p>As <a href="http://kara.allthingsd.com/20080109/kara-visits-ces-waltgelina-part-1/">BoomTown did last year</a>, I took to the much-less-crowded floor of the Consumer Electronics Show in Las Vegas last week with tech review kingpin <a href="http://walt.allthingsd.com">Walt Mossberg</a> and Mossberg Solution columnist <a href="http://solution.allthingsd.com">Katherine Boehret</a> to get their take on the scene.</p>
<p>Big news for Walt was the <a href="http://kara.allthingsd.com/20090112/kara-talks-to-roger-mcnamee-about-the-palm-pre/">Palm Pre launch</a> and the <a href="http://kara.allthingsd.com/20090109/jerry-yang-and-sue-decker-talk-about-yahoos-connected-tv-at-ces/">Yahoo Connected TV</a> initiative. For Katie, it was a $2,000 cellphone.</p>
<p>As I also said last year, I jokingly call Walt the &#8220;Brangelina&#8221; of CES, since he is stopped constantly on the floor by fans who want to meet him in person and those who just want to kibitz with him about the latest and greatest trends in the tech sector.</p>
<p>So, here are this year&#8217;s video ruminations: </p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={6993892001}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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		<title>Jerry Yang and Sue Decker Talk About Yahoo's Connected TV at CES</title>
		<link>http://kara.allthingsd.com/20090109/jerry-yang-and-sue-decker-talk-about-yahoos-connected-tv-at-ces/</link>
		<comments>http://kara.allthingsd.com/20090109/jerry-yang-and-sue-decker-talk-about-yahoos-connected-tv-at-ces/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 20:04:49 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
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		<category><![CDATA[Walt Mossberg]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[television]]></category>
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		<category><![CDATA[Connected TV]]></category>
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		<category><![CDATA[widget engine]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=8334</guid>
		<description><![CDATA[Usually, BoomTown plays the stalker of Yahoo CEO Jerry Yang. But, with an interesting product to show off, this time he invited me and also Walt Mossberg to take an on-the-floor look-see at the company's new "Connected TV" effort yesterday.

Wading into what has been a longtime dead-end for many tech companies--bringing the Internet to the television--Yahoo has struck a deal with South Korean consumer electronics giant Samsung and other major television makers to put its software in televisions to link them to the Internet.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/01/jerry-yang-at-2008-ces.jpg"><img src="http://kara.allthingsd.com/files/2009/01/jerry-yang-at-2008-ces-300x249.jpg" alt="" title="jerry-yang-at-2008-ces" width="275" height="230" class="alignright size-medium wp-image-8244" /></a></p>
<p>Usually, BoomTown plays the stalker of Yahoo CEO Jerry Yang. But, with an interesting product to show off, this time he invited me and also <a href="http://walt.allthingsd.com">Walt Mossberg</a> to take an on-the-floor look-see at the company&#8217;s new &#8220;Connected TV&#8221; effort yesterday.</p>
<p>Wading into what has been a longtime dead end for many tech companies&#8211;bringing the Internet to the television&#8211;Yahoo (YHOO) has struck a deal with South Korean consumer electronics giant Samsung and other major television makers to put its software in televisions to link them to the Internet. </p>
<p>Using an onscreen dock, Yahoo is presenting its own services (like Flickr) and those from outside Web sites (YouTube) with this &#8220;widget engine.&#8221; With a regular remote, you can click through these applications easily and launch them in a side screen. </p>
<p>Yahoo hopes to create an entire ecosystem of these widgets, similar to what is occurring with the iPhone.</p>
<p>Publishers and vendors can use Yahoo&#8217;s open technology, although the company will offer monetization services, keeping itself at the center of the platform.</p>
<p>In the short amount of time I used it, it&#8217;s a nice effort and an important one if Yahoo is to try to lead in being a key player in devices other than computers. </p>
<p>Here&#8217;s the video of me talking to Yang (check out his attempted scary stare at me at the start!) and Yahoo President Sue Decker about Connected TV, along with an interview with Yahoo&#8217;s point man on other devices, Connected Device EVP Marco Boerries.</p>
<p>Here&#8217;s the video (I had to use YouTube to upload it, since Brightcove isn&#8217;t downloading properly):</p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/yODGDO9Y25s"></param> <embed src="http://www.youtube.com/v/yODGDO9Y25s" type="application/x-shockwave-flash" width="380" height="313"></embed></object></p>
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