Longtime Internet entrepreneur Al Warms paid a visit to BoomTown HQ today to show off a new company he has founded called Appolicious.

That is the unusual name Warms–who sold his Participate Media, along with its BuzzTracker content aggregator, to Yahoo in late 2007–has given to a start-up aimed at encouraging discovery and social networking in the Apple iPhone mobile apps market.

The site is kind of a combination of Twitter, Facebook and Yahoo, but devoted solely to organizing and making sense of the app galaxy in the universe of smart phones.

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If you want to get Hollywood movie studio types irked, mention Google. And if you want them steamed, bringing up Netflix will usually work.

But if you want to see the tops of their heads blow off, Redbox is just the ticket.

Except not to their movies, it seems, if the major movie studio execs have their way in an ever-growing legal battle with the DVD-rental kiosk company.

A typical consumer named Louie Swisher, though, begs to differ.

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In a move that will surely have Madison Avenue talking, well-known online advertising sales executive Wenda Harris Millard–who is now president of New York- and Los Angeles-based media consultancy Media Link–is poised to take over all advertising sales at MySpace, sources said.

But, in an unusual twist, the former Yahoo and Martha Stewart exec will remain in her job at Media Link, which has also been hired by MySpace to advise on restructuring the social networking company’s salesforce.

Current President of Sales and Marketing Jeff Berman will be leaving the company, MySpace has told employees via an internal memo.

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In an unusually robust collaboration using Facebook Connect, the Huffington Post is launching a feature on Monday called “HuffPost Social News,” which lets readers create a personalized social networking-like news page on the Huffington Post itself.

While the Huffington Post had already been using Facebook Connect since January–which allows readers of the site to log in using their Facebook identity to interact, which is mostly used to leave comments–this essentially takes Facebook Connect and puts it on steroids.

While the use of “social news” will be seen by some as simply a clever PR term, it is an interesting development for both the popular online news site and for the social networking giant.

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After a while–in a BoomTown mangling of the old cliché–if you are a nail, everything begins to look like a hammer.

So, it is probably inevitable that the next thing for much-beleaguered AOL staffers to start rumbling about is 2,000 people getting laid off next week.

After all, the Time Warner unit has a long history of whacking employees. So, it is easier to assume things will not be different under the regime of the latest CEO, Tim Armstrong.

Except it’s not actually true that such massive cuts are in the offing, since–as many sources I spoke to said–Armstrong is in the early part of figuring out what to do about the cost structure of AOL, after laying out a company strategy and rejiggering management.

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Yes, that’s Facebook founder and CEO Mark Zuckerberg in shorts, knees and all, in a picture taken right “after signing the papers” to acquire FriendFeed for $50 million. The deal was announced today.

One of FriendFeed’s founders, Paul Buchheit, posted them on his account at the online content-sharing site.

They look like they were taken at night in someone’s driveway in Silicon Valley (nice fence!).

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MicroHoo. Check! FaceFeed. Check!

And Twoogle? Let’s check!

Yahoo and Microsoft have finally partnered. Microsoft is already a big investor in Facebook. And today, the huge social networking site just picked up online content-sharing site FriendFeed, which is chock-a-block full of ex-Google execs.

Now, one has to wonder if wouldn’t it be easier if Google finally ponied up and bought the most recent star of Web 2.0?

That would be, of course, Twitter.

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After Facebook announced today that it had acquired online content-sharing site FriendFeed, BoomTown had a chit-chat with Facebook’s Director of Product, Chris Cox, and FriendFeed co-founder Bret Taylor.

Although neither budged on telling me the purchase price, which various Silicon Valley venture capitalists I spoke to estimated to be about $50 million in cash and stock, the pair came together after several months of casual conversation, probably sometime after Twitter spurned Facebook’s $500 million offer last year.

But, as in failed love affairs, moving on is the next best thing to do!

No word on who got to break the news to No. 1 FriendFeed Fanboy Robert Scoble.

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It’s certainly acquisition fever in Silicon Valley today. After it was announced that Facebook had bought FriendFeed, now comes the news that VMware has purchased SpringSource, a privately held enterprise and Web application development and management cloud computing start-up.

The price? That would be $420 million in cash and stock.

With the purchase of Spring Source, Palo Alto-based VMware–which is a top player in the virtualization space–is adding to its cloud-computing application-management strength and also its ties to the open-source community.

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Facebook said today it is acquiring FriendFeed, the online content sharing site.

It is a logical fit for the social networking site, which has lagged behind microblogging kingpin, Twitter, in the real-time search and status game of perception in Silicon Valley. FriendFeed has also trailed well behind Twitter.

Terms were not disclosed, but it is likely be well under the $500 million Facebook once offered Twitter. In fact, sources estimate to me that the price was about $50 million in cash and stock.

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Yesterday–in a somewhat rambling and also riveting blog post about charging for content–serial entrepreneur and perennial gadfly Mark Cuban made a very important point that execs at every large media company should take to heart as they try to cope with the digital challenge.

Use your noggins, why dontcha?

He also threw out some very good ideas for doing so.

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Oh, who doesn’t just love, love, love the two latest viral videos to hit the Web–“United Breaks Guitars” and the joyful wedding dance of Minnesotans Jill and Kevin? Combined, they have more than 20 million views on YouTube.

While that’s all well and good, like a lot of these kinds of viral phenoms, neither is likely to make much money and become more than watercooler wonders.

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Well, this unusual video by Demand Media is certainly a unique effort to get freelancers to consider doing work for its Demand Studios.

In it, staffers at the Santa Monica, Calif.-based network of social networking sites and apps maker went full Van Halen–with a celebrity assist by a leather-clad Brooke Burke, who runs the ModernMom site on Demand.

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As BoomTown reported earlier today, Yahoo and Microsoft have struck a search and online advertising partnership that sources said will be announced tomorrow.

But it is eminently instructive to look at the deal that Microsoft had offered Yahoo almost exactly a year ago, which was rejected by Yahoo in favor of a competing bid by Google.

The Yahoogle deal, of course, failed, after regulators looked askance at a partnership of the No. 1 and No. 2 search players.

The new deal between Yahoo and Microsoft, according to sources, certainly seems a lot smaller than the one offered last June, although there might be a surprise yet to come.

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It did not start out too well for AOL CEO and Chairman Tim Armstrong, with a poll on the screen showing most of the attendees in the ballroom at Fortune Brainstorm Tech voting that the Time Warner online unit was either out of juice or irrelevant.

Armstrong did not break any news in the interview with Fortune’s lively interviewer, David Kirkpatrick, relying more on projecting an I’m-in-charge-here attitude and saying confident things like “a challenge is also an opportunity.”

In general, Armstrong tried to be upbeat about the prospects for AOL, which has for too long been the Web’s sad sack of an Internet company.

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