MySpace has officially announced the appointment of entrepreneur and former AOL exec Mike Jones as COO, as BoomTown had reported earlier today.

But the social-networking site also named former Sling Media top exec Jason Hirschhorn as chief product officer in what has become a series of senior management moves at MySpace.

Both Hirschhorn and Jones will report to newly named CEO Owen Van Natta, the former COO of Facebook, who replaced MySpace CEO and co-founder Chris DeWolfe last week.

Once the trio get their bearings, many sources indicate that News Corp., owner of MySpace, has given Van Natta and his key execs free reign to remake the unit from top to bottom.

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Finally, Owen Van Natta is about to win out over a founder.

The former Facebook COO is poised to become the CEO of MySpace, replacing co-founder and current CEO Chris DeWolfe.

DeWolfe will likely get a title as a special adviser to MySpace in a deal that is still coming together.

But the die seems cast for Van Natta to take over the thorny job of rehauling MySpace, which is owned by News Corp.

It’s familiar territory for him.

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Amit Kapur, who was elevated to COO of MySpace early last year, will be stepping down from the position. He’s leaving the company to start a new venture with two other MySpace executives, Jim Benedetto, SVP of Engineering, and Steve Pearman, SVP of Product Strategy.

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On Friday, BoomTown first reported that new Yahoo CEO Carol Bartz is likely to be announcing a sweeping new management structure soon, which can only mean the possibility that some existing top execs are likely to be broomed out, even as some new ones are ushered in.

“This is going to be a full-scale peanut butter recall,” joked one exec, referring to the infamous “Peanut Butter Manifesto,” which was sent around the company several years ago by former exec Brad Garlinghouse. It laid bare the problems at Yahoo, most especially a decided lack of decision-making and lugubrious levels of managers.

Here is the sticky skinny.

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