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	<title>BoomTown &#187; CTO</title>
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		  <title>All Things Digital</title>
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		<title>MySpace Poised to Hire New Ad Sales Head as It Preps Music- and Entertainment-Centric Strategy and Redesign</title>
		<link>http://kara.allthingsd.com/20091007/myspace-poised-to-hire-new-ad-sales-head-as-it-preps-music-and-entertainment-centric-strategy-and-redesign/</link>
		<comments>http://kara.allthingsd.com/20091007/myspace-poised-to-hire-new-ad-sales-head-as-it-preps-music-and-entertainment-centric-strategy-and-redesign/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 08:57:04 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
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		<category><![CDATA[advertising]]></category>
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		<category><![CDATA[Alex Maghen]]></category>
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		<category><![CDATA[iLike]]></category>
		<category><![CDATA[Jason Hirschhorn]]></category>
		<category><![CDATA[Jeff Berman]]></category>
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		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[MySpace Music]]></category>
		<category><![CDATA[News Corp.]]></category>
		<category><![CDATA[Owen Van Natta]]></category>
		<category><![CDATA[ownership]]></category>
		<category><![CDATA[Palo Alto]]></category>
		<category><![CDATA[Palos Verdes]]></category>
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		<category><![CDATA[Wenda Millard]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=19170</guid>
		<description><![CDATA[In a week, the entire advertising sales staff of MySpace will gather at a swanky new seaside resort about 20 miles south of Los Angeles to get a first glimpse of the fresh direction the company is preparing to take under its new management.

The beleaguered social networking site has been in the midst of an effort to reinvigorate its image, spur innovation in its product and--most of all--pull itself out of a too-long slump, even as longtime rival Facebook has seen explosive growth.

On the possible agenda: A new strategy aimed at music and entertainment; a new look; and, perhaps, a new boss for the ad sales team.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/10/9780446580243_388X586.jpg"><img src="http://kara.allthingsd.com/files/2009/10/9780446580243_388X586-198x300.jpg" alt="9780446580243_388X586" title="9780446580243_388X586" width="198" height="300" class="alignright size-medium wp-image-19172" /></a></p>
<p>In a week, the entire advertising sales staff of MySpace will gather at a swanky new seaside resort about 20 miles south of Los Angeles to get a first glimpse of the fresh direction the company is preparing to take under its new management.</p>
<p>The beleaguered social networking site has been in the midst of an effort to reinvigorate its image, spur innovation in its product and&#8211;most of all&#8211;pull itself out of a too-long slump, even as longtime rival Facebook has seen explosive growth.</p>
<p>Now, with a new team of execs, the News Corp. (NWS) property is putting the finishing touches on a master plan, which will include a new redesign of its hopelessly messy interface and doubling down on a product strategy that will center on, said one source, &#8220;what we own&#8221;&#8211;namely, music and entertainment.</p>
<p>On the agenda, aptly enough, for the 150 ad sales employees, who will gather at Terranea in Palos Verdes, is Ben Sherwood, author of &#8220;The Survivors Club: The Secrets and Science That Could Save Your Life,&#8221; and founder of a <a href="http://www.thesurvivorsclub.org">Web site of the same name</a> that describes itself as &#8220;the place for surviving and thriving.&#8221;</p>
<p>Also coming to the meeting will be several bands that have successfully leveraged MySpace as a platform, to talk about their experiences and to play for the crowd.</p>
<p>And, perhaps most importantly, the group might also get to meet its new boss by then, as several sources close to the situation said that MySpace has settled on an exec to fill the key job of running its ad business. </p>
<p>While it is unclear if the deal is completely done, sources said MySpace management will announce the pick this week.</p>
<p>Sources added that MySpace has been particularly interested in one exec from Viacom (VIA) and another from Microsoft (MSFT).</p>
<p>While the sources would not name the Viacom exec, several pointed to Keith Lorizio, Microsoft VP of U.S. sales, as someone MySpace has been targeting.</p>
<p>In late August, MySpace sales and marketing head Jeff Berman left the company as <a href="http://kara.allthingsd.com/20090820/myspace-to-hire-millard-and-also-media-link-to-take-over-ad-sales-whither-berman/">MySpace hired MediaLink</a>, a New York- and Los Angeles-based media consultancy, to help get its ad sales business back on track. </p>
<p>That effort has been led by <a href="http://mediamemo.allthingsd.com/20090421/wenda-millard-out-at-martha-stewart/">MediaLink President Wenda Millard</a>, who is well known in the ad industry and was longtime leader of the ad sales force at Yahoo (YHOO).</p>
<p>Getting an experienced top ad exec in place will round out a recent spate of new hiring by MySpace, including a new CTO, Alex Maghen, who moved over from its MySpace Music joint venture, and a new CFO, Mark Rosenbaum.</p>
<p>This has been part of a wholesale flushing out of most of the top execs who worked under co-founder and former CEO Chris DeWolfe by new CEO Owen Van Natta.</p>
<p><a href="http://kara.allthingsd.com/files/2009/10/myspace-primary_logo-blue_clean.jpg"><img src="http://kara.allthingsd.com/files/2009/10/myspace-primary_logo-blue_clean-250x47.jpg" alt="myspace-primary_logo-blue_clean" title="myspace-primary_logo-blue_clean" width="250" height="47" class="alignleft size-medium wp-image-19176" /></a></p>
<p>Van Natta, along with COO Michael Jones and Chief Product Officer Jason Hirschhorn, have been squirreled away since late April, working at cleaning up the company by replacing management, restructuring its various units and cutting costs, including <a href="http://kara.allthingsd.com/20090617/myspace-after-the-layoffs-heres-whats-what-and-whats-next">massive layoffs</a>.</p>
<p>They have also been trying to come up with a plan to differentiate MySpace from Facebook, a good strategy since it is now well-nigh impossible for the Beverly Hills-based MySpace to catch up with the Palo Alto, Calif.-based Facebook&#8217;s galloping growth.</p>
<p>While the whole new offering will not be rolled out prominently until at least the first quarter of next year, said several sources, some changes will begin sooner, including a gradual redesign of the site.</p>
<p>Under the new plan, said several sources, the main idea will be to shift the focus to engagement over sheer audience numbers. While MySpace is still huge, with about 70 million monthly U.S. visitors, increasing how much time they spend on the site is the goal.</p>
<p>&#8220;It&#8217;s not like numbers are not important, but the better metric for MySpace will be how involved users are,&#8221; said one person close to the situation. &#8220;MySpace needs to win on minutes.&#8221;</p>
<p>And, rather than the wider and more scattershot approach of past years, the new direction being stressed is more scalable and focused.</p>
<p>&#8220;It is not about getting everyone and their mothers on MySpace,&#8221; said a source, &#8220;but about being a better site to those here.&#8221;</p>
<p>That will include  stressing &#8220;ownership&#8221; of online categories, which for MySpace are music and entertainment, with the hope that advertisers will be attracted to more engaged users.</p>
<p>Unlike Facebook, which is often described as a utility platform for communications between friends, sources said MySpace will be aimed more at being a platform for communities of interest.</p>
<p>That includes using tools from other companies, such as MySpace&#8217;s recent two-way synch with Twitter, the hot microblogging service, to link those communities. </p>
<p>Presumably, the company&#8217;s <a href="http://kara.allthingsd.com/20090817/sale-of-ilike-to-myspace-135-million-in-cash-6-million-for-talent-retention-delayed-over-tax-issues-reallyplus-the-list-of-other-suitors">August purchase of iLike</a>, the social music start-up, is also part of that plan.</p>
<p>&#8220;Instead of the ability to just connect friend to friend in a single social graph, this will be about connecting a person to their communities of passion and interest and to others like them anywhere,&#8221; said one source. </p>
<p>Music is the obvious key leverage point, the still-bright spot of MySpace, followed by adding big entertainment categories like movies, television, gaming, video and other pop culture arenas.</p>
<p><a href="http://kara.allthingsd.com/files/2009/10/gossip_girl.JPG.jpeg"><img src="http://kara.allthingsd.com/files/2009/10/gossip_girl.JPG-250x298.jpg" alt="gossip_girl.JPG" title="gossip_girl.JPG" width="250" height="298" class="alignright size-medium wp-image-19181" /></a></p>
<p>(BoomTown request: Become the HQ for &#8220;Gossip Girl&#8221; addicts, um, fans, and I am <em>so</em> there.)</p>
<p>&#8220;MySpace should represent pop culture online to customers and advertisers,&#8221; said one source. &#8220;The core strength has always been music and that is where the site will really excel, because it binds customers to the service.&#8221;</p>
<p>The even heavier music focus on the main juggernaut site, noted several sources, does create an odd situation with MySpace Music, the separate joint venture the site has with music labels to create a massive music community. </p>
<p>While sources do not think News Corp. will attempt to suck MySpace Music back into the main site, due to the complex partnership issues, the idea is to make them even more deeply integrated and to sell them to advertisers as one powerful marketing message.</p>
<p>In any case, several sources noted that one of the most successful parts of the new plan has been to convince News Corp. leaders that MySpace does not have to beat Facebook to be successful.</p>
<p>Sooner than later, of course, MySpace has to do just that.</p>
<p>Will it work? Who knows, but said one source close to the situation quite correctly:</p>
<p>&#8220;There is no silver bullet for MySpace&#8211;it just has to climb back step by step.&#8221;</p>
<p>(Full disclosure: News Corp. also owns Dow Jones, which owns this site.)</p>
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		<title>Adobe's CTO Kevin Lynch Talks&#8211;But Not Omniture!</title>
		<link>http://kara.allthingsd.com/20090921/adobes-cto-kevin-lynch-talks-but-not-omniture/</link>
		<comments>http://kara.allthingsd.com/20090921/adobes-cto-kevin-lynch-talks-but-not-omniture/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 10:15:17 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
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		<category><![CDATA[Kara Swisher]]></category>
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		<category><![CDATA[Kevin Lynch]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=18609</guid>
		<description><![CDATA[BoomTown went to visit the HQ of Adobe in San Francisco several weeks ago to have a chit-chat with its CTO, Kevin Lynch, for a lovely discussion about the future of its Flash online video technology and more.

But he somehow did not mention the then-pending purchase of Omniture by Adobe for $1.8 billion. Go figure.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/09/adobe-logo.jpg"><img src="http://kara.allthingsd.com/files/2009/09/adobe-logo-250x250.jpg" alt="adobe-logo" title="adobe-logo" width="250" height="250" class="alignright size-medium wp-image-18633" /></a></p>
<p>BoomTown went to visit the HQ of Adobe in San Francisco several weeks ago for a chit-chat with its CTO, Kevin Lynch.</p>
<p>We had a lovely discussion about the future of its Flash video technology, as well as of its more recent AIR offering.</p>
<p>Lynch also discussed smart phones and other such devices, although he <em>somehow</em> neglected to mention the then-pending purchase of Omniture (OMTR) by Adobe (ADBE).</p>
<p>That would be the $1.8 billion the company said last week it would fork over for the Web measurement business.</p>
<p>Reaction to the deal has ranged from mixed to <em>WTF</em>? And some consider it an attempt to&#8211;as one smart exec put it to me&#8211;&#8220;buy revenue,&#8221; even as Adobe&#8217;s other businesses face major challenges ahead.</p>
<p>While the iconic company&#8217;s Photoshop and Acrobat software offerings dominate the Web publishing business, Adobe must still deal with the increasing move of all software into the cloud and onto non-PC devices.</p>
<p>And&#8211;with Microsoft (MSFT) continuing to aggressively push its own Silverlight online video technology and other companies like Google (GOOG) likely to have more to say in the arena&#8211;even the Flash business, which is now installed on more than 90 percent of Web-enabled PCs, will be more challenging than ever.</p>
<p>Lots to think about, so here is Lynch in a video interview:</p>
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		<title>One Last Yahoo Reorg Missive: Bartz Tells Employees What She Already Said. Again.</title>
		<link>http://kara.allthingsd.com/20090226/one-last-yahoo-reorg-missive-bartz-tells-employees-what-she-already-said-again/</link>
		<comments>http://kara.allthingsd.com/20090226/one-last-yahoo-reorg-missive-bartz-tells-employees-what-she-already-said-again/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 00:00:15 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=10461</guid>
		<description><![CDATA[Goodness gracious, make it stop!

You must know by now how much BoomTown loves internal Yahoo memos. But this is getting ridiculous.

It's been like a flash flood after a long drought at Sunnyvale HQ today, as Yahoo CEO Carol Bartz turns on the firehose of a whole lot of communicating. 

"I know you guys have reorg fatigue," wrote Bartz in the latest email to employees about the management reorganization finally announced this morning.

Also memo fatigue at All Things Digital HQ, if you can believe it.]]></description>
			<content:encoded><![CDATA[<p><a href="http://s104.photobucket.com/albums/m176/telliecoin/?action=view&#038;current=dear-god-make-it-stop.jpg" target="_blank"><img src="http://i104.photobucket.com/albums/m176/telliecoin/dear-god-make-it-stop.jpg" border="0" width="300" height="300" alt="Photobucket"></a></p>
<p>Goodness gracious, make it stop!</p>
<p>You must know by now how much BoomTown loves internal Yahoo (YHOO) memos. But this is getting ridiculous.</p>
<p>It&#8217;s been like a flash flood after a long drought at Sunnyvale HQ today, as Yahoo CEO Carol Bartz turns on the fire hose of a whole lot of communicating. </p>
<p>A lot. <em>A real lot</em>.</p>
<p>&#8220;I know you guys have reorg fatigue,&#8221; wrote Bartz, in the latest email to employees about the management reorganization finally announced this morning.</p>
<p>Also memo fatigue at <strong>All Things Digital</strong> HQ, if you can believe it.</p>
<p>Okay, I give, Carol! Well, for now, until another juicy internal memo you aren&#8217;t handing out freely lands in my inbox, for example, such as one about a search deal with Microsoft (MSFT). I&#8217;d like one of those to go, please!</p>
<p>But, in a gesture of a leak-free peace (can the drop-kick bounty be suspended for just today?), I am posting this last memo about the management reorganization from Carol &#8220;Chatterbox&#8221; Bartz.</p>
<p>(Although, I wish she would stop insulting the press, as she does below again. We are just doing our job&#8211;and <a href="http://kara.allthingsd.com/20090225/more-on-yahoo-reorg-in-process-ari-and-hilary-rule-but-who-is-joel-jones/"><em>very</em> accurately, as it turned out</a>&#8211;yet the jibes continue. Which is odd, frankly, given that Bartz has had mostly glowing coverage in the media her entire career.)</p>
<p>But Bartz did seem to leave a little mystery in the email still, as if even more rearranging were to come.</p>
<p>Writes Bartz (my bolding):</p>
<p>&#8220;As soon as decisions were made, I wanted you to know about them&#8211;<strong>even if that means we don&#8217;t have all the details nailed down yet&#8221;</strong>.</p>
<p>Wait, are the deets all nailed by Bartz&#8217;s productive hammer or aren&#8217;t they?</p>
<p>At least, thankfully, the note is capitalized properly, unlike the quaint no-caps stylings of former CEO Jerry Yang.</p>
<p>In any case, if you just can&#8217;t get enough, here is Bartz&#8217;s <a href="http://kara.allthingsd.com/20090226/bartz-blogs-reorg-the-entire-memo-to-employees/">reorg blog from this morning</a> and her <a href="http://kara.allthingsd.com/20090226/new-yahoo-management-structure-the-entire-memo/">new management structure memo</a> too.</p>
<p>And here is her entire email on the reorg to employees:</p>
<blockquote class="memo"><p>From: Carol Bartz<br />
Reply-To: Carol Bartz<br />
Date: Thu, 26 Feb 2009 09:02:49 -0800<br />
To: &#8220;all-worldwide@yahoo-inc.com&#8221;<br />
Subject: Our New Organization</p>
<p>Yahoos,</p>
<p>As I&#8217;ve gotten to know Yahoo! over the past several weeks, I&#8217;ve developed a point of view on how our organization should be structured to set us up for success.</p>
<p>Our goal is simple: to consistently deliver awesome consumer and advertiser experiences, everywhere in the world we do business. Delivering great customer experiences is everyone&#8217;s job at Yahoo!&#8211;and each part of our organization will have a clear role in making that happen every day.</p>
<p>The timing of this announcement is important. As soon as decisions were made, I wanted you to know about them&#8211;even if that means we don&#8217;t have all the details nailed down yet. Yes, there&#8217;s been a lot of speculation in the media over the past few days&#8230;that&#8217;s been a little frustrating, but I&#8217;m not willing to speak publicly about decisions before they&#8217;re final. Today, they are&#8211;so I&#8217;ll lay out our new organizational structure for you now.</p>
<p>I know you guys have reorg fatigue. Hang in there&#8211;our intention is to leave this structure in place for two to four years. We&#8217;ll continue to make adjustments as needed, but we expect this core structure to stay put.</p>
<p>The structure outlined below will enable us to make big improvements in our product quality and operational efficiency. Part of that is simplicity&#8211;I&#8217;m frankly amazed at how complicated some things are here! We&#8217;ll have much clearer decision making and accountability. Product and regional teams will share responsibility for revenue targets and expense management, but we&#8217;ll have one P&#038;L, for which I&#8217;m accountable.</p>
<p>We will also be in a better position to really listen to and understand our customers&#8211;both consumers and advertisers. I think we&#8217;ve gotten into the habit of focusing internally too much and we sometimes forget who we&#8217;re here to serve. You&#8217;ll notice that our management structure puts a renewed focus on the customer, with stronger feedback loops across the company…and they all come through me.</p>
<p>Also, as you know, no organizational structure is a substitute for collaboration, communication and trust. We&#8217;ll all need to evolve our behavior a bit&#8211;as teams and as individuals – to make this structure work the way it&#8217;s designed.</p>
<p>So here&#8217;s the overview, with the roles that will report directly to me. As you&#8217;ll see, some of our leaders are still to be determined. I know you&#8217;ll<br />
want more detail than what&#8217;s below&#8211;you can learn more on Backyard: http://backyard.yahoo.com/ourorg .</p>
<p>Products: We&#8217;ve combined Tech and Product groups under one roof, led by Ari Balogh as EVP Products &#038; CTO. Ari&#8217;s charter is to deliver global products that enable extraordinary consumer and advertiser experiences. Ari&#8217;s direct reports now include one leader for each product group&#8211;we&#8217;ve taken care of the &#8220;two in a box&#8221; problem.</p>
<p>One important note: The Connected Life team has been integrated into various parts of the new organization. Our mobile strategy remains a key part of Yahoo!&#8217;s focus going forward and all of our product groups will own mobile innovations. After leading Connected Life for four years, Marco Boerries has resigned from the company to spend more time with his family in Europe. We thank Marco for his important contributions at Yahoo!.</p>
<p>Regions: There are now two: North America and International. As I&#8217;ve said before, international growth is critical for Yahoo!, which has become too reliant on its U.S. business over the years.</p>
<p>The regions deliver Yahoo!&#8217;s products, programming and services to consumers, partners and advertisers in local markets. They will partner closely with the newly formed Regional Solutions &#038; Products group in Ari&#8217;s organization to help drive a significant shift in how Yahoo! develops products for different geographies. The goal is to have global platforms on which regional product offerings are based.</p>
<p>The North American region&#8211;comprised of the U.S. and Canada&#8211;is led by Hilary Schneider. The leader of our International region, to be hired soon, will be responsible for a cohesive Yahoo! global strategy and seizing our international growth opportunities. Until we determine who&#8217;ll lead the International region, Rose Tsou (Asia), Rich Riley (Europe) and Keith Nilsson (Emerging Markets) will continue to report to me.</p>
<p>Marketing: Elisa Steele will be joining Yahoo! as our Chief Marketing Officer (CMO), effective March 23. Elisa joins us from NetApp where she was SVP, Corporate Marketing. Previous to NetApp, she held executive positions in marketing at Sun Microsystems. Elisa will oversee our global marketing strategy and provide direction for our marketing function. She&#8217;ll bring together the various Yahoo! marketing teams that have been spread across the company. Reporting into Elisa will be Brand Marketing, Audience Marketing, Corporate Communications, Insights, Policy &#038; Privacy, Community Affairs and related central teams. I&#8217;m delighted to have Elisa joining the team.</p>
<p>Customer Advocacy: As I said, we can do much better in hearing the voice of the customer across Yahoo!, and incorporating what we hear into all of our work day-to-day. We have opened a search for a leader, who will oversee Customer Care and Ad Operations globally with the goal of improving how we support Yahoo!&#8217;s users and advertisers. In the interim, these teams will continue to report to Hilary.</p>
<p>Service Engineering &#038; Operations: This new team is responsible for delivering common technology services at scale, including application management and infrastructure. No matter how cool our products are, the customer&#8217;s experience won&#8217;t be great unless our applications consistently deliver. Note that we&#8217;re bringing Service Engineering together as one group because these engineers bring expertise that is best applied horizontally. Leading this organization is David Dibble, who joined Yahoo! in December. David&#8217;s team also will be accountable for delivering more effective corporate IT systems.</p>
<p>Corporate Functions: Blake Jorgensen will be leaving Yahoo! and I am searching for a new CFO. Blake will remain through a transition with his successor, and I want to thank Blake for all of his great contributions to Yahoo! over the past two years. Mike Callahan will continue to lead our Legal team, and David Windley leads our Human Resources function. Joel Jones joins the team as my Chief of Staff.</p>
<p>So that&#8217;s the high-level view. These changes are effective immediately, but we&#8217;ve got more work to do in filling out the structure of each group. In the short term, this transition will be challenging for many of our people. My executive staff will be working with their organizations as quickly as possible to create further clarity. For example, we&#8217;ll need to recast budgets and adjust work areas so we have the right people working side-by-side.</p>
<p>I want to thank all of you who&#8217;ve shared your ideas and views with me since I arrived. Several leaders across Yahoo! came together to design this new structure&#8211;I&#8217;ve been very impressed with their dedication to the right outcomes, particularly how they&#8217;ve embraced the need to eliminate the silos that have been a drag on this organization for so long.</p>
<p>I think this organizational structure has the potential to solve many of the issues you&#8217;ve helped me better understand. Of course, new issues will emerge. But I know we&#8217;ll be aligned and nimble in tackling them together.</p>
<p>This is a tremendous, proud company with a powerful brand, great products and a bright future. Now&#8217;s the time to get more focused than ever on delighting our users and advertisers. Let&#8217;s show them how great Yahoo! can be.</p>
<p>Carol</p></blockquote>
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		<title>The Yahoo Management Structure: Who Is In and Who Is Out?</title>
		<link>http://kara.allthingsd.com/20090223/the-yahoo-management-structure-who-is-in-and-who-is-out/</link>
		<comments>http://kara.allthingsd.com/20090223/the-yahoo-management-structure-who-is-in-and-who-is-out/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 15:30:31 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Allen Olivo]]></category>
		<category><![CDATA[Ari Balogh]]></category>
		<category><![CDATA[arrivals departures feature]]></category>
		<category><![CDATA[Ash Patel]]></category>
		<category><![CDATA[Blake Jorgensen]]></category>
		<category><![CDATA[Brad Garlinghouse]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[COO]]></category>
		<category><![CDATA[CTO]]></category>
		<category><![CDATA[David Filo]]></category>
		<category><![CDATA[David Windley]]></category>
		<category><![CDATA[Hilary Schneider]]></category>
		<category><![CDATA[industry moves feature]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[Joanne Bradford]]></category>
		<category><![CDATA[John Vail]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Marco Boerries]]></category>
		<category><![CDATA[matrix]]></category>
		<category><![CDATA[memo]]></category>
		<category><![CDATA[Michael Callahan]]></category>
		<category><![CDATA[Peanut Butter Manifesto]]></category>
		<category><![CDATA[Pepsi-Cola North America]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[reorganization]]></category>
		<category><![CDATA[Sue Decker]]></category>
		<category><![CDATA[Tapan Bhat]]></category>
		<category><![CDATA[Venkat Panchapakesan]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=10151</guid>
		<description><![CDATA[On Friday, BoomTown first reported that new Yahoo CEO Carol Bartz is likely to be announcing a sweeping new management structure soon, which can only mean the possibility that some existing top execs are likely to be broomed out, even as some new ones are ushered in.

"This is going to be a full-scale peanut butter recall," joked one exec, referring to the infamous "Peanut Butter Manifesto," which was sent around the company several years ago by former exec Brad Garlinghouse. It laid bare the problems at Yahoo, most especially a decided lack of decision-making and lugubrious levels of managers.

Here is the sticky skinny.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/wp-content/blogs.dir/4/files//2009/02/sidewalkbroom.jpg"><img src="http://kara.allthingsd.com/wp-content/blogs.dir/4/files//2009/02/sidewalkbroom.jpg" alt="sidewalkbroom" title="sidewalkbroom" width="275" height="350" class="alignright size-full wp-image-10206" /></a></p>
<p>On Friday, <a href="http://kara.allthingsd.com/20090220/hurricane-carol-bartz-could-announce-major-yahoo-management-reorg-next-week/">BoomTown first reported that new Yahoo CEO Carol Bartz is likely to be announcing a sweeping new management structure</a> soon, which can only mean the possibility that some existing top execs are likely to be broomed out, even as some new ones are ushered in.</p>
<p>&#8220;This is going to be a full-scale peanut butter recall,&#8221; joked one exec, referring to the infamous <a href="http://kara.allthingsd.com/20080627/a-garlinghouse-memorial-boomtown-decodes-the-infamous-peanut-butter-manifesto/">&#8220;Peanut Butter Manifesto,&#8221;</a> which was sent around the company several years ago by former exec Brad Garlinghouse. It laid bare the problems at Yahoo (YHOO), most especially a decided lack of decision-making and lugubrious levels of managers.</p>
<p>But the reorganization of Yahoo&#8217;s top-heavy management structures&#8211;I once dubbed it the <a href="http://kara.allthingsd.com/20070928/day-73-the-sleepy-attack-of-the-yahoo-vice-presidents/">&#8220;attack of the Yahoo vice presidents&#8221;</a>&#8211;will be a bit sticky, given all the (slow-)moving parts at Yahoo (YHOO).</p>
<p>Nonetheless, Bartz signaled a <a href="http://kara.allthingsd.com/20090220/carol-bartz-friday-memos-chick-flicks-the-need-for-speed-and-wow-also-here-comes-the-rerorg/">&#8220;big week&#8221; ahead in one internal memo</a> I obtained, which was sent out Friday.</p>
<p>So what&#8217;s to come?</p>
<p>Here&#8217;s a rough primer, based on talking to numerous sources inside and outside of Yahoo:</p>
<p><strong>The Basics:</strong></p>
<p>In order to start to revive Yahoo, Bartz is likely to impose a more top-down management style on the hopelessly confusing <a href="http://kara.allthingsd.com/20090209/will-tough-talking-bartz-reorg-yahoo-soon-and-finally-blue-pill-the-matrix/">&#8220;matrix&#8221; organization now in place</a> at the company.</p>
<p>She has spent the last six weeks touring Yahoo, getting to see a lot of presentations on its many, many products and <a href="http://kara.allthingsd.com/20090210/bartz-holds-first-exec-offsite-as-the-yahoos-turn-and-twist-in-the-wind/">conducting a whirlwind of meetings with execs</a>.</p>
<p>Broadly, most expect Bartz to severely roll back a variety of previous reorganizations done by former CEO Jerry Yang and outgoing President Sue Decker, in order to impose more centralized control over the place and focus it more narrowly.</p>
<p>Presumably, lattes&#8211;paid for by Yang and co-founder David Filo&#8211;will remain free.</p>
<p><strong>Out With the Old:</strong></p>
<p>There&#8217;s no question that Yahoo is going to see the departure of several top execs, along with the elevation of others. </p>
<p><a href="http://kara.allthingsd.com/wp-content/blogs.dir/4/files//2009/02/aristotle_balogh-5313-final.jpg"><img src="http://kara.allthingsd.com/wp-content/blogs.dir/4/files//2009/02/aristotle_balogh-5313-final.jpg" alt="Aristotle Balogh" title="Aristotle Balogh" width="200" height="250" class="alignleft size-full wp-image-10211" /></a></p>
<p>Among those who are more likely to be definitely in, though, is CTO Ari Balogh (pictured here), a relatively recent hire who has been a popular exec within Yahoo.</p>
<p>The <a href="http://online.wsj.com/article/SB123532397353742621.html">Wall Street Journal first noted the possible rise of Balogh</a> in a follow-up piece to this column&#8217;s story on the overall reorg over the weekend, noting that he would become head of product.</p>
<p>Presumably, Balogh will be one of the point men on what to do about search, in the should-I-stay-or-should-I-sell-now debate that never seems to end at Yahoo.</p>
<p>One interesting idea floating around Yahoo is that he becomes head of all its products, as well as continuing to run its tech arm.</p>
<p>That&#8217;s a good idea, since Yahoo has desperately needed an empowered leader under Bartz, who focuses like a laser beam on products.</p>
<p>&#8220;It all starts with that,&#8221; said one former exec. &#8220;One single person has to be the champion of what Yahoo makes.&#8221;</p>
<p>But what does that mean for Ash Patel, EVP of Yahoo&#8217;s Audience Product Division? Well, the longtime Yahoo veteran could now report to Balogh (he had previously reported to Decker directly) or, presumably, leave.</p>
<p>Patel&#8217;s fate, of course, impacts that of many others, such as Front Doors head Tapan Bhat, who is in charge of a major homepage redesign that Bartz just delayed the launch of to make it better.</p>
<p>Venkat Panchapakesan, EVP of the Audience Technology Group, seems safer, given that he reports to Balogh already and is responsible for the company&#8217;s overall product technology and platform strategy, such as its open efforts. </p>
<p>Also safer than not is General Counsel Michael Callahan, as well as U.S. EVP Hilary Schneider.</p>
<p>But Schneider&#8217;s purview might change a bit if U.S. advertising sales head Joanne Bradford&#8211;who now reports to her&#8211;is elevated to a higher position or if sales is taken out from under Schneider.</p>
<p>It&#8217;s not a stretch to imagine Bartz wanting more control of the part of Yahoo that brings in the bucks.</p>
<p>The fate of Connected Life Division EVP Marco Boerries is dicier&#8211;think Yahoo mobile and other devices&#8211;as it is for CFO Blake Jorgensen and David Windley, who heads human resources.</p>
<p>Both Jorgensen and Windley were favored by Decker, which does not necessarily make them goners. But both are in jobs on which Bartz will have to rely much more, so she might want her own choices in place.</p>
<p><a href="http://kara.allthingsd.com/wp-content/blogs.dir/4/files//2009/02/marco_boerries.jpg"><img src="http://kara.allthingsd.com/wp-content/blogs.dir/4/files//2009/02/marco_boerries.jpg" alt="marco_boerries" title="marco_boerries" width="250" height="300" class="alignright size-full wp-image-10212" /></a></p>
<p>Boerries (pictured here), a talented but more freewheeling exec under Yang, is another question all together. Already wealthy from selling several companies, the entrepreneurial exec is most often mentioned by sources as someone unlikely to stick around, especially if Bartz tries to rein him in more. (In addition, Boerries has family issues requiring that he spend a lot of time in his native Germany.)</p>
<p>As to the many Yahoo SVPs and VPs? Let&#8217;s just say it is likely there will be many fewer of them, as Bartz cuts, consolidates, simplifies and centralizes divisions more.</p>
<p><strong>In With the New:</strong></p>
<p>One hire that is definitely coming is a new chief of marketing to take over Yahoo&#8217;s brand, as well as its PR function. Yahoo has not had that kind of powerful exec in a long time, and it is more likely Bartz will go for an outside star here.</p>
<p><a href="http://kara.allthingsd.com/wp-content/blogs.dir/4/files//2009/02/vail_john.jpg"><img src="http://kara.allthingsd.com/wp-content/blogs.dir/4/files//2009/02/vail_john.jpg" alt="vail_john" title="vail_john" width="110" height="144" class="alignleft size-full wp-image-10213" /></a></p>
<p>One outside name skittering around Yahoo for the role is John Vail (pictured here), director of interactive marketing for Pepsi-Cola North America, who knows Yahoo well.</p>
<p>(An obvious internal candidate for the job would be Yahoo&#8217;s Global Brand Marketing SVP, Allen Olivo, who could hit the road if not selected.)</p>
<p>Also a possibility is adding a COO with more Web experience to come in to help Bartz. There are plenty of candidates for that job all over the Internet sector.</p>
<p>But Bartz seems to be the kind of exec who favors flying solo and having key execs report to her to keep a finger on the pulse of a company. She is most definitely not going to have an entourage around her.</p>
<p>In fact, said one person familiar with the situation: &#8220;It&#8217;s long past time for new plumbing, and [Bartz] seems ready to flush a lot out that has long needed to go.&#8221;</p>
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		<title>Where in the World Is America's CTO?</title>
		<link>http://kara.allthingsd.com/20090211/where-in-the-world-is-americas-cto/</link>
		<comments>http://kara.allthingsd.com/20090211/where-in-the-world-is-americas-cto/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 13:30:39 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[broadband]]></category>
		<category><![CDATA[Charles Phillips]]></category>
		<category><![CDATA[Chief Technology Officer]]></category>
		<category><![CDATA[CTO]]></category>
		<category><![CDATA[Dancing With the Stars]]></category>
		<category><![CDATA[Don Gips]]></category>
		<category><![CDATA[Federal Communications Commission]]></category>
		<category><![CDATA[geek]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[IAC/InterActiveCorp.]]></category>
		<category><![CDATA[Julius Genachowski]]></category>
		<category><![CDATA[Level 3]]></category>
		<category><![CDATA[memorandum]]></category>
		<category><![CDATA[Mitch Kapor]]></category>
		<category><![CDATA[open government]]></category>
		<category><![CDATA[Oracle]]></category>
		<category><![CDATA[Steve Wozniak]]></category>
		<category><![CDATA[The Wall Street Journal]]></category>
		<category><![CDATA[ThinkGeek]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[Vint Cerf]]></category>
		<category><![CDATA[Washington]]></category>
		<category><![CDATA[White House]]></category>
		<category><![CDATA[Woz]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=9627</guid>
		<description><![CDATA[With the naming of Oracle President Charles Phillips to President Barack Obama's 16-Member Economic Recovery Advisory Board a few days ago, another Silicon Valley tech mandarin fell off the list to become America's first chief technology officer.

The job--which was promised by President Barack Obama during his campaign and underscored when he released a memorandum on transparency and open government that outlined some of the CTO duties the day after he was sworn in--remains unfilled.

While everyone is rightly focusing on the economic crisis, inquiring minds still want to know who is getting the job as head geek.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/02/will-not-fix.jpg"><img src="http://kara.allthingsd.com/files/2009/02/will-not-fix-286x300.jpg" alt="" title="will-not-fix" width="286" height="300" class="alignright size-medium wp-image-9631" /></a></p>
<p>With the naming of Oracle (ORCL) President Charles Phillips to President Barack Obama&#8217;s 16-Member Economic Recovery Advisory Board a few days ago, another Silicon Valley tech mandarin fell off the list to become America&#8217;s first chief technology officer.</p>
<p>The job&#8211;which was promised by President Barack Obama during his campaign and underscored when he released a memorandum on transparency and open government that outlined some of the CTO duties the day after he was sworn in&#8211;remains unfilled.</p>
<p>In fact, so does the Federal Communications Commission chairman&#8217;s post, which <a href="http://kara.allthingsd.com/20090113/genachowski-to-head-fcc-maybe-he-can-finally-fix-my-broadband/">insiders said a month ago would go to former IAC/InterActiveCorp (IACI) exec Julius Genachowski</a>. But he has not been nominated yet.</p>
<p>Both Genachowski and Phillips were on a <a href="http://online.wsj.com/article/SB122671335356430343.html">short list floated in November by The Wall Street Journal</a> for CTO. The third name on it, Level 3 (LVLT) exec Don Gips, has since been named to a high-level White House job.</p>
<p>While the continuing economic crisis has sucked all the oxygen from the room, the Obama administration has still made a lot of promises about tech issues, from improving broadband to making the government more transparent and digital.</p>
<p>So, who is getting the job as head geek? </p>
<p>Could it be well-known entrepreneur Mitch Kapor? Google (GOOG) guru-in-resident and Internet father Vint Cerf? Or some other tech-savvy Silicon Valley figure?</p>
<p>BoomTown is, of course, rooting for Steve &#8220;Woz&#8221; Wozniak. Once <a href="http://kara.allthingsd.com/20090209/nerdy-dancing-all-that-woz/">he wins &#8220;Dancing With the Stars&#8221; this season</a>, he will be the only nerd capable of the two-stepping one needs to survive in Washington.</p>
<p>Post new guesses in comments below.</p>
<p>And, until someone is appointed to fix the nation&#8217;s computers, here is the <a href="http://www.whitehouse.gov/the_press_office/TransparencyandOpenGovernment/">Jan. 21 memo Obama released</a> about some of the tasks ahead for America&#8217;s CTO:</p>
<p><em>MEMORANDUM FOR THE HEADS OF EXECUTIVE DEPARTMENTS AND AGENCIES</p>
<p>SUBJECT: Transparency and Open Government</p>
<p>My Administration is committed to creating an unprecedented level of openness in Government. We will work together to ensure the public trust and establish a system of transparency, public participation, and collaboration. Openness will strengthen our democracy and promote efficiency and effectiveness in Government.</p>
<p><strong>Government should be transparent.</strong> Transparency promotes accountability and provides information for citizens about what their Government is doing. Information maintained by the Federal Government is a national asset. My Administration will take appropriate action, consistent with law and policy, to disclose information rapidly in forms that the public can readily find and use. Executive departments and agencies should harness new technologies to put information about their operations and decisions online and readily available to the public. Executive departments and agencies should also solicit public feedback to identify information of greatest use to the public.</p>
<p><strong>Government should be participatory.</strong> Public engagement enhances the Government’s effectiveness and improves the quality of its decisions. Knowledge is widely dispersed in society, and public officials benefit from having access to that dispersed knowledge. Executive departments and agencies should offer Americans increased opportunities to participate in policymaking and to provide their Government with the benefits of their collective expertise and information. Executive departments and agencies should also solicit public input on how we can increase and improve opportunities for public participation in Government.</p>
<p><strong>Government should be collaborative.</strong> Collaboration actively engages Americans in the work of their Government. Executive departments and agencies should use innovative tools, methods, and systems to cooperate among themselves, across all levels of Government, and with nonprofit organizations, businesses, and individuals in the private sector. Executive departments and agencies should solicit public feedback to assess and improve their level of collaboration and to identify new opportunities for cooperation.</p>
<p>I direct the Chief Technology Officer, in coordination with the Director of the Office of Management and Budget (OMB) and the Administrator of General Services, to coordinate the development by appropriate executive departments and agencies, within 120 days, of recommendations for an Open Government Directive, to be issued by the Director of OMB, that instructs executive departments and agencies to take specific actions implementing the principles set forth in this memorandum. The independent agencies should comply with the Open Government Directive.</p>
<p>This memorandum is not intended to, and does not, create any right or benefit, substantive or procedural, enforceable at law or in equity by a party against the United States, its departments, agencies, or entities, its officers, employees, or agents, or any other person.</p>
<p>This memorandum shall be published in the Federal Register.</p>
<p>BARACK OBAMA</em></p>
<p><em>[Photo of the t-shirt from <a href="http://www.thinkgeek.com">ThinkGeek</a>.]</em></p>
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		<title>Obama YouTubes and Techies Swoon (BoomTown Will Only Do So When There Is a National Broadband Policy)</title>
		<link>http://kara.allthingsd.com/20081116/obama-youtubes-and-techies-swoon-boomtown-will-only-do-so-when-there-is-a-national-broadband-policy/</link>
		<comments>http://kara.allthingsd.com/20081116/obama-youtubes-and-techies-swoon-boomtown-will-only-do-so-when-there-is-a-national-broadband-policy/#comments</comments>
		<pubDate>Sun, 16 Nov 2008 09:22:34 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[address]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[broadband]]></category>
		<category><![CDATA[Change.gov]]></category>
		<category><![CDATA[CTO]]></category>
		<category><![CDATA[Democratic]]></category>
		<category><![CDATA[Eric Schmidt]]></category>
		<category><![CDATA[High School Musical]]></category>
		<category><![CDATA[Howard Dean]]></category>
		<category><![CDATA[immigration]]></category>
		<category><![CDATA[Jen Psaki]]></category>
		<category><![CDATA[Masa Son]]></category>
		<category><![CDATA[net neutrality]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[Softbank]]></category>
		<category><![CDATA[transition]]></category>
		<category><![CDATA[Valerie Jarrett]]></category>
		<category><![CDATA[Washington Post]]></category>
		<category><![CDATA[White House]]></category>
		<category><![CDATA[wireless]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Zac Efron]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=6508</guid>
		<description><![CDATA[Is it just me or does the fact that President-Elect Barack Obama is broadcasting his weekly address on YouTube not seem like it should be the very biggest deal in the world?

While it is a first for the Commander-in-Chief, I am more depressed that it is a first--after all, skateboarding cats made it to YouTube eons ago--than utterly thrilled that he is doing it.

But, when it come to the glacial movement related to politicians and tech issues, disappointment seems to be a better stance than hope.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/11/zac-efron-ds01.jpg"><img src="http://kara.allthingsd.com/files/2008/11/zac-efron-ds01-198x300.jpg" alt="" title="zac-efron-ds01" width="198" height="300" class="alignright size-medium wp-image-6510" /></a></p>
<p>Is it just me or does the fact that President-Elect Barack Obama is broadcasting his weekly address on YouTube not seem like it should be the very biggest deal in the world?</p>
<p>Still, when an <a href="http://voices.washingtonpost.com/the-trail/2008/11/14/the_youtube_presidency.html">article in the Washington Post</a> reported late last week that he would put his weekly Democratic address online in video&#8211;on YouTube and his own transition site, Change.gov&#8211;as well as the regular radio, the squeals from tech were louder than at a mall appearance by the Zac Efron of &#8220;High School Musical.&#8221;</p>
<p>While it is a first for the Commander-in-Chief, I am more depressed that it <em>is</em> a first&#8211;after all, skateboarding cats made it to YouTube eons ago&#8211;than utterly thrilled that he is doing it.</p>
<p>But, when it come to the glacial movement related to politicians and tech issues, disappointment seems to be a better stance than hope.</p>
<p>I could begin with the fact that the U.S. has poor broadband and wireless coverage compared with most comparable nations (Softbank&#8217;s Masa Son once told me in an interview that this country was the &#8220;third world of broadband&#8221;). </p>
<p>Ironically, the price of high-speed access ranks at the top, by <em>really</em> gross margins.</p>
<p>Or that the federal government remains unfocused on a number of important digital issues, from immigration to privacy to net neutrality. </p>
<p>Perhaps because of his more obvious use of Internet tools, from communicating to supporters to raising money to targeting voters, Obama has felt like the first true Internet candidate, well beyond the ultimately unsuccessful inroads made by Howard Dean in 2004.</p>
<p>And now with even more YouTube videos, the Twitters, a much more interactive Web site at Change.gov and, best of all, the possible appointment of a CTO for America, it has been a general lovefest that the Obama presidency has engendered from the Internet community, simply for the focus the sector is now getting.</p>
<p>And more interactive communications are promised, such as regular video interviews with senior members of the Obama administration. </p>
<p>&#8220;This is just one of many ways that he will communicate directly with the American people and make the White House and the political process more transparent,&#8221; spokeswoman Jen Psaki said to the Washington Post.</p>
<p>It&#8217;s not that BoomTown does not think this is a great thing, but to me, this kind of transparent communication should be as normal as it has become throughout the rest of society as a matter of course.</p>
<p>Also, it would be nice if the Obama videos were also distributed on many other video services besides YouTube, which is the largest, but owned by Google (GOOG), whose CEO Eric Schmidt is a prominent supporter of the new administration.</p>
<p>Still, the four-minute video that Obama released yesterday is a good first step, along with a previous one from transition Co-Chairman Valerie Jarrett, who recorded a two-minute video earlier in the week. </p>
<p>Both are below:</p>
<p><strong>President-Elect Barack Obama</strong></p>
<p><object width="380" height="318"><param name="movie" value="http://www.youtube.com/v/Zd8f9Zqap6U&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/Zd8f9Zqap6U&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="380" height="313"></embed></object></p>
<p><strong>Transition Co-Chairman Valerie Jarrett</strong></p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/TYJzg5IJN8o&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/TYJzg5IJN8o&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="380" height="313"></embed></object></p>
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		<title>Kara Visits GigaOm's Structure 08</title>
		<link>http://kara.allthingsd.com/20080627/kara-visits-gigaoms-structure-08/</link>
		<comments>http://kara.allthingsd.com/20080627/kara-visits-gigaoms-structure-08/#comments</comments>
		<pubDate>Sat, 28 Jun 2008 00:05:16 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[CTO]]></category>
		<category><![CDATA[dark fiber]]></category>
		<category><![CDATA[GigaOm]]></category>
		<category><![CDATA[infrastructure]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[Mission Bay Conference Center]]></category>
		<category><![CDATA[NetSuite]]></category>
		<category><![CDATA[Om Malik]]></category>
		<category><![CDATA[Raanan Bar-Cohen]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Structure 08]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[Zach Nelson]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=2243</guid>
		<description><![CDATA[With all the Yahoo reorganization noise this past week--full of sound and fury, signifying nothing, if you want to go all literary!--BoomTown had little time to post our video on GigaOm's Om Malik's Structure 08 conference on Wednesday.

Held at the spanking new Mission Bay Conference Center in San Francisco, it was high-wonk, packed with CTOs and those involved in building the guts of the Internet and its infrastructure, whose jobs are becoming more complicated than ever as Internet usage booms.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/06/structure_08_logo.png"><img src="http://kara.allthingsd.com/files/2008/06/structure_08_logo-300x137.png" alt="" title="structure_08_logo" width="150" height="70" class="alignright size-medium wp-image-2244" /></a></p>
<p>With all the Yahoo (YHOO) reorganization noise this past week&#8211;full of sound and fury, signifying nothing, if you want to go all literary!&#8211;BoomTown had little time to post our video on <a href="http://www.gigaom.com">GigaOm</a>&#8217;s Om Malik&#8217;s <a href="http://events.gigaom.com/structure/08/">Structure 08</a> conference on Wednesday.</p>
<p>Held at the spanking new Mission Bay Conference Center in San Francisco, it was high-wonk, packed with CTOs and those involved in building the guts of the Internet and its infrastructure, whose jobs are becoming more complicated than ever as Internet usage booms.</p>
<p>Malik thinks this unprecedented growth is putting a lot of stress on the system, akin to the physical wear-and-tear our nation&#8217;s roads and bridges are under. </p>
<p>As he wrote: &#8220;The platforms on which we have done business for over a decade are starting to provide diminishing returns; the smart money, meanwhile, is seeking new platform structures.&#8221;</p>
<p>Thus, lots of talk about how to manage the potential crisis, such as the move toward cloud computing, databases in the sky and other stuff that is way, <em>way</em> over BoomTown&#8217;s head.</p>
<p>Nonetheless, we press on, because it is our solemn duty to understand dark fiber someday soon.</p>
<p>Here&#8217;s the video, including interviews with Malik, WordPress&#8217;s Raanan Bar-Cohen and NetSuite CEO Zach Nelson:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1634719057}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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		<title>More on Yahoo's Reorg: Dietzen Is Garlinghouse Replacement</title>
		<link>http://kara.allthingsd.com/20080626/more-on-yahoos-reorg-dietzen-is-garlinghouse-replacement/</link>
		<comments>http://kara.allthingsd.com/20080626/more-on-yahoos-reorg-dietzen-is-garlinghouse-replacement/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 16:43:37 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Ari Balogh]]></category>
		<category><![CDATA[Ash Patel]]></category>
		<category><![CDATA[BEA Systems]]></category>
		<category><![CDATA[Brad Garlinghouse]]></category>
		<category><![CDATA[CTO]]></category>
		<category><![CDATA[Hilary Schneider]]></category>
		<category><![CDATA[Peanut Butter Manifesto]]></category>
		<category><![CDATA[reorg]]></category>
		<category><![CDATA[reorganization]]></category>
		<category><![CDATA[Scott Dietzen]]></category>
		<category><![CDATA[Sue Decker]]></category>
		<category><![CDATA[Zimbra]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=2229</guid>
		<description><![CDATA[As BoomTown reported last night, the Yahoo reorganization will be unveiled later this morning, with the slate of execs that this column outlined last week in its gory--oops, I mean, glorious--detail.

Sources said a more substantial public announcement has been pushed by Yahoo's board--apparently, an internal email to employees was considered too--to show Yahoo's new team and that the company still has a strong bench, despite a lot of exec departures of late.

Some more news: Yahoo will name Scott Dietzen to take over the job of SVP Brad Garlinghouse, running all communications and community properties and products under Patel.]]></description>
			<content:encoded><![CDATA[<p>As BoomTown <a href="http://kara.allthingsd.com/20080625/yahoo-reorg-will-be-announced-thursday/">reported last night</a>, the Yahoo (YHOO) reorg will be unveiled later this morning, with the slate of execs that this <a href="http://kara.allthingsd.com/20080619/heres-the-detailed-details-of-the-new-yahoo-reorg/">column outlined last week</a> in its gory&#8211;oops, I mean, glorious&#8211;detail.</p>
<p>Sources said a more substantial public announcement has been pushed by Yahoo&#8217;s board&#8211;apparently, an internal email to employees was considered too&#8211;to show Yahoo&#8217;s new team and that the company still has a strong bench, <a href="http://kara.allthingsd.com/20080619/qi-lu-departure-a-blow-mahijani-out-too-garlinghouse-not-quite-yet/">despite a lot of exec departures of late</a>.</p>
<p>As we already wrote, the structure will pivot on several key execs, reporting to President Sue Decker.</p>
<p>EVP of Yahoo&#8217;s Platforms and Infrastructure division Ash Patel as head of a new Audience Products group (its name was changed from Global Products); Global Partner Solutions EVP Hilary Schneider as the head of a new U.S unit; various folks running around the rest of the globe.</p>
<p>There will also be another strategy team group with a new head, who has not yet been chosen.</p>
<p><a href="http://kara.allthingsd.com/files/2008/06/scott-dietzen.jpg"><img src="http://kara.allthingsd.com/files/2008/06/scott-dietzen-231x300.jpg" alt="" title="scott-dietzen" width="115" height="150" class="alignright size-medium wp-image-2230" /></a></p>
<p>And Yahoo will name Scott Dietzen (pictured, right) to take over part of the job of SVP Brad Garlinghouse, who running was running all communications properties and products. Dietzen will get the communications portfolio, which includes email and messaging, all under Patel.</p>
<p>(Community properties like Flickr will actually move under Front Door Head Tapan Bhat, who also reports to Patel.)</p>
<p>Dietzen was the president and CTO of Zimbra (and before that CTO of BEA Systems), the highly innovative open-source email startup Yahoo <a href="http://kara.allthingsd.com/20070917/yahoo-zimbra/">bought last fall for $350 million</a>. </p>
<p><a href="http://kara.allthingsd.com/files/2008/06/images2.jpeg"><img src="http://kara.allthingsd.com/files/2008/06/images2.jpeg" alt="" title="images2" width="89" height="118" class="alignleft size-medium wp-image-2192" /></a></p>
<p>Garlinghouse (pictured, left), as we reported last night, will not be officially leaving until the end of the summer, though. He is currently traveling in Asia, sources said, and has not yet decided on a new gig. </p>
<p>He is, of course, the man who wrote<a href="http://kara.allthingsd.com/20080619/is-yahoos-peanut-butter-man-toast/"> the infamous &#8220;Peanut Butter Manifesto,&#8221; </a>which first revealed deep tension within Yahoo. </p>
<p>Yahoo is likely to also announce changes in the engineering organization under CTO Ari Balogh, who is also <a href="http://kara.allthingsd.com/20080418/open-season-at-yahoo/">orchestrating some massive and much-needed changes</a> in the arena at Yahoo.</p>
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		<title>I Can't Hold Her Together, Cap'n Zuckerberg&#8230;</title>
		<link>http://kara.allthingsd.com/20080512/i-cant-hold-her-together-capn-zuckerberg/</link>
		<comments>http://kara.allthingsd.com/20080512/i-cant-hold-her-together-capn-zuckerberg/#comments</comments>
		<pubDate>Mon, 12 May 2008 07:38:53 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Adam D'Angelo]]></category>
		<category><![CDATA[CTO]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Montgomery "Scotty" Scott]]></category>
		<category><![CDATA[Star Trek]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080512/i-cant-hold-her-together-capn-zuckerberg/</guid>
		<description><![CDATA[Our good friends over at GeekCulture, whose very funny comics we publish regularly in Voices, sent us a link to this fine spoof picture of now-former Facebook CTO Adam D'Angelo, depicted as Scotty in the classic sci-fi series "Star Trek." 

It is an apt goodbye for the 23-year-old D'Angelo, who is leaving Facebook to boldly go where few other geeks have gone before (that would be away from one of Silicon Valley's hottest start-ups before its much-anticipated IPO).]]></description>
			<content:encoded><![CDATA[<p>Our good friends over at <a href="http://www.geekculture.com">GeekCulture</a>, whose very funny comics we publish regularly in <a href="http://voices.allthingsd.com">Voices</a>, sent us a link to this fine spoof picture of now-former Facebook CTO Adam D&#8217;Angelo, depicted as Chief Engineer Montgomery &#8220;Scotty&#8221; Scott in the classic sci-fi series &#8220;Star Trek.&#8221; </p>
<p><img src='http://kara.allthingsd.com/files/2008/05/adamscottie.jpg' alt='adamscotty' class='alignleft' /></p>
<p>It is an apt goodbye for the 23-year-old D&#8217;Angelo, who is leaving the social-networking site to boldly go where few other geeks have gone before (that would be <em>away</em> from one of Silicon Valley&#8217;s hottest start-ups <em>before</em> its much-anticipated IPO). </p>
<p>D&#8217;Angelo, in a <a href="http://kara.allthingsd.com/20080511/facebooks-cto-dangelo-to-leave/">story broken by BoomTown last night</a> (while <em>not</em> getting to eat our lovely Mother&#8217;s Day dinner), is leaving Facebook for parts unknown after, said sources, he &#8220;felt his responsibilities no longer fit well with his skills and interests.&#8221;</p>
<p>But kudos to the soft-spoken D&#8217;Angelo, a high school friend of Facebook Founder and CEO Mark Zuckerberg, for building a service that is one of the more elegant to appear on the Internet in years.</p>
<p>While BoomTown has been tough on the start-up for management woes and its nutty valuation and its need for a more robust business plan, there is no denying that Facebook itself&#8211;at its most basic techie core&#8211;is really well done.</p>
<p>Thus, for D&#8217;Angelo, I am guessing this is not the final frontier, before another Internet outfit beams him up. </p>
<p>(No, I could <em>not</em> resist.)</p>
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		<title>Facebook's CTO D'Angelo to Leave</title>
		<link>http://kara.allthingsd.com/20080511/facebooks-cto-dangelo-to-leave/</link>
		<comments>http://kara.allthingsd.com/20080511/facebooks-cto-dangelo-to-leave/#comments</comments>
		<pubDate>Mon, 12 May 2008 01:07:12 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Adam D'Angelo]]></category>
		<category><![CDATA[CTO]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080511/facebooks-cto-dangelo-to-leave/</guid>
		<description><![CDATA[Facebook CTO Adam D'Angelo will leave the company.

BoomTown called Facebook PR last week about the rumor of D'Angelo's departure, but did not get a response. The company confirmed the departure by D'Angelo (pictured here) tonight.

The 23-year-old D'Angelo, the top tech exec for the social-networking site, will be leaving the company to take some time off.]]></description>
			<content:encoded><![CDATA[<p>Facebook CTO Adam D&#8217;Angelo will leave the company.</p>
<p><img src='http://kara.allthingsd.com/files/2008/05/b_1207595532_adam_d_angelo_0033.jpg' alt='adamdangelo' /></p>
<p>BoomTown called Facebook PR last week about the rumor of D&#8217;Angelo&#8217;s departure, but did not get a response. The company confirmed the departure by D&#8217;Angelo (pictured here) tonight.</p>
<p>The 23-year-old D&#8217;Angelo, the top tech exec for the social-networking site, will be leaving the company to take some time off.</p>
<p>He has known Facebook Founder and CEO Mark Zuckerberg since high school.</p>
<p>D&#8217;Angelo wrote a letter to Facebook staff on Friday about the move. He said he wanted a break.</p>
<p>But, according to sources close to the company, D&#8217;Angelo felt his responsibilities no longer fit well with his skills and interests.</p>
<p>There were rumors of some tension with Zuckerberg, who is still in India on a <a href="http://kara.allthingsd.com/20080509/where-in-the-world-is-mark-zuckerberg/">long work and personal trip around the world</a>. But sources said D&#8217;Angelo simply wanted to do something different.</p>
<p>D&#8217;Angelo said in his letter that he would remain a strong and enthusiastic supporter of the much-hyped start-up.</p>
<p>Facebook will not be replacing the CTO role, sources said, but has a search underway for a VP of engineering.</p>
<p>The quiet, self-effacing D&#8217;Angelo should get a lot of credit for Facebook&#8217;s elegant and robust architecture.</p>
<p>As I wrote about him in mini-profiles of Facebook&#8217;s execs:</p>
<blockquote><p>Chief Technology Officer Adam D&#8217;Angelo, a longtime Zuckerberg pal. He&#8217;s in charge of keeping Facebook from breaking apart as it grows, kind of like Scotty in &#8216;Star Trek.&#8217; But there’s no warp drive that can save the site from all those surly college students and surlier Silicon Valley types if it all went kerflooey. His Facebook bio says the computer-science grad from the California Institute of Technology was one of the &#8216;top 24 finalists in the Topcoder Collegiate Challenge, which tests the ability to design and implement complex algorithms in a timed environment.&#8217; Color me impressed, even though I have no idea what that means.&#8221;</p></blockquote>
<p>The very talented <a href="http://venturebeat.com/2008/05/11/facebook-cto-adam-dangelo-to-leave-or-at-least-take-an-extended-vacation/">Eric Eldon at VentureBeat</a> also had the story on D&#8217;Angelo&#8217;s departure with some more details about the young techie.</p>
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