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Monday, November 2, 2009

“Come to Think of It, eBay”–Is That a Killer Ad Motto or a Desperate Plea for Attention? (Plus Old Commericals!)

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BoomTown is not quite sure what to think of another new advertising campaign from an Internet giant–this time by eBay.

With the tagline, “Come to Think of It, eBay,” the print, television and online marketing campaign starts today to “boost its standing as a holiday shopping destination.”

Interestingly, the ads have been crafted by San Francisco-based Goodby, Silverstein & Partners, which has also just nabbed the lead role in the $100 million advertising campaign by Yahoo.

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Tuesday, March 24, 2009

Sam-bad: Woz Gets a 10 Out of 30 on “DWTS”

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At least Apple co-founder Steve Wozniak can pun through the pain of his foot fracture and pulled hamstring.

“Hey, well, one thing I learned is that if you mix a little dancing with a little Smirnoff, you might end up in an ambulance,” he joked, riffing on the name of his partner, Karina Smirnoff.

What he can’t do, of course, is dance very well, which was why he got the low, low score of 10 out of 30 last night from the judges on his third week of “Dancing with the Stars.”

Oh, it was a bad samba. A very bad samba.

But who cares? Vote for your right to Sam-bad!

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Monday, March 16, 2009

An Injured Woz Dances On: You Owe Him Your Vote!

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Last week, BoomTown turned partisan in what is perhaps our only truly fair election these days: “Dancing With the Stars.”

Because he is so lovably dorktastic, it seems as if Silicon Valley has to pull out all the stops to make sure the anti-Fred Astaire stylings of Apple co-founder Steve Wozniak remain in the competition.

Woe to everyone when it was revealed that he had hurt himself dancing, with a fractured leg. But, he will–pink silk shirt and all–survive!

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Wednesday, January 7, 2009

It’s Time for a Dancing Dog Video!

Actually, it is always time for a dancing dog video.

That’s especially true before boarding the Southwest Airlines bus to the Consumer Electronics Show in Las Vegas today and, thankfully, leaving behind the Steve-Is-Dead meme (but did you know if you spin an iPod wheel backwards, you can hear…).

But drudgery begone–bring on the cavorting canine!

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Tuesday, September 16, 2008

Yahoo’s New Marketing Push: Purple Rain! (Actually, Purple Pain.)

First off, as Digital Daily’s John Paczkowski pointed out to me today, you have to give Yahoo props for using Gogol Bordello as the soundtrack and–more to the point–actually knowing about Gogol Bordello in the first place.

“Since when does [Yahoo CEO Jerry] Yang listen to gypsy punk?” asked Paczkowski in an email to me today.

Since Bill Gates started eating churros with Jerry Seinfeld and adjusting his skivvies hands-free, that’s when!

Oh dear, Yahoo has succumbed to the hipster, ironic thing–an unfortunate marketing virus that has hit Microsoft of late, too–in an under-the-covers “Start Wearing Purple” online marketing campaign.

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Thursday, August 7, 2008

Scratch Jerry Yang for Post-CEO “Dancing With the Stars” Gig

Dancing and making a video about dancing is obviously something that elevates Yahoo, which is no small thing in this tough period for the iconic Internet company.

In this video, Blog Editor Nicki Dugan takes the well-known dancing-fool Internet celeb Matt Harding of the Where the Hell Is Matt? Web site and places him all over Yahoo for 33 dancing sessions.

The video was recently shown at the company’s all-hands meeting, and it is simply delightful to see Yahoos looking happy simply by tripping the light fantastic.

I think activist shareholder Carl Icahn should make Harding one of his picks for the Yahoo board.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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