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	<title>BoomTown &#187; Danny Sullivan</title>
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		  <title>All Things Digital</title>
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		<title>Microsoft Adds Some Twitter Real-Time Data to Bing (And Stalks BoomTown in the Process)</title>
		<link>http://kara.allthingsd.com/20090701/microsoft-adds-some-twitter-real-time-data-to-bing-and-stalks-boomtown-in-the-process/</link>
		<comments>http://kara.allthingsd.com/20090701/microsoft-adds-some-twitter-real-time-data-to-bing-and-stalks-boomtown-in-the-process/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 22:06:15 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[All Things Digital]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[Danny Sullivan]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[Erick Schonfeld]]></category>
		<category><![CDATA[indexing]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[real-time]]></category>
		<category><![CDATA[Sean Suchter]]></category>
		<category><![CDATA[TechCrunch]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[Twitterer]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=15327</guid>
		<description><![CDATA[Microsoft just announced in a blog post that it was "integrating more real time data into our search results, starting with some of the more prominent and prolific Twitterers from a variety of spheres."

Microsoft said it is not indexing all of Twitter in its new Bing search service--not yet, that is--nor has it made any kind of exclusive deal with Twitter to add this real-time feed. 

The software giant is the first major search service to do this on a regular basis, using public APIs from Twitter--and it is an aggressive move, which seems to be part of its major push by Bing.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/07/twitter-tjpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/07/twitter-tjpg-150x150.jpg" alt="twitter-tjpg" title="twitter-tjpg" width="75" height="75" class="alignright size-thumbnail wp-image-15337" /></a><a href="http://kara.allthingsd.com/files/2009/07/binglogo_lgjpg-500x400jpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/07/binglogo_lgjpg-500x400jpg-150x150.jpg" alt="binglogo_lgjpg-500x400jpg" title="binglogo_lgjpg-500x400jpg" width="75" height="75" class="alignright size-thumbnail wp-image-15338" /></a></p>
<p>Microsoft <a href="http://www.bing.com/community/blogs/search/archive/2009/07/01/bringing-a-bit-of-twitter-to-bing.aspx">just announced in a blog post that it was &#8220;integrating more real time data</a> into our search results, starting with some of the more prominent and prolific Twitterers from a variety of spheres.&#8221;</p>
<p>Microsoft (MSFT) said it is not indexing all of Twitter in its new Bing search service&#8211;not yet, that is&#8211;nor has it made any kind of exclusive deal with Twitter to add this real-time feed. </p>
<p>Recent tweets will be prominently displayed near the top of the search page, but could also be spread throughout the results.</p>
<p>The feature is now rolling out, so might not be able to be accessed immediately. It will be updated every minute, said Microsoft.</p>
<p>Microsoft is the first major search service to do this on a regular basis, using public programming interfaces, or API’s, available to anyone from Twitter&#8211;and it is an aggressive move, which seems to be part of its major push by Bing (which is, in fact, seeing some <a href="http://digitaldaily.allthingsd.com/20090701/with-a-bing-not-a-whimper/">share gain in yet another report released</a> today).</p>
<p>But, all are moving in that direction. While neither Google (GOOG) nor Yahoo (YHOO) is regularly indexing any part of the microblogging service&#8217;s real-time data stream yet, both have been testing the idea internally.</p>
<p>All three, though, do index static Twitter profiles in some way in their search results. They also can show older tweets that have specific keywords in them.</p>
<p>The Microsoft effort is different, and, <em>um</em>&#8211;and I had absolutely no idea that the company was doing this&#8211;appears to include BoomTown tweets, as well as those from other tech bloggers like Search Engine Land&#8217;s Danny Sullivan and a &#8220;few thousand people to start.&#8221;</p>
<p>Still, in a mission-accomplished effort to creep me out, Microsoft&#8217;s Sean Suchter, general manager of its Silicon Valley Search Technology Center, noted in the blog, &#8220;starting today, when you search for these folks names in association with Twitter, you’ll see their latest Tweets come up in real time on Bing’s search results.&#8221;</p>
<p>He then used my name and Twitter profile as an example, displaying some of my duller tweets of stories I had posted on <strong>All Things Digital</strong>.</p>
<p>(My testy roundelay with TechCrunch&#8217;s Erick Schonfeld about the veracity of its Twitter-about-to-sell-to-Google post a while back would have been much more interesting, and pertinent too!)</p>
<p>In an interview with me this afternoon, Suchter described the addition of the specific tweets as a &#8220;first step&#8221; in adding a lot more real-time data to Bing.</p>
<p>&#8220;Given Twitter is the big gorilla here and it is a really interesting frontier for search, we thought it was important to get something out there,&#8221; he said. &#8220;It is also about us learning how users interact with it that will also be really interesting.&#8221;</p>
<p>Suchter said Twitter is aware of the move, but that Microsoft did not need any extra help from the San Francisco start-up to launch it.</p>
<p>Suchter said it would begin with a limited number of tweets for now and will not include search results of tweets about a person&#8211;although that is possible. And Microsoft, he said, was not able to index all of Twitter at the present time.</p>
<p>&#8220;We would like to grow this, because this area is so exciting, so we wanted to get the plumbing working to show we could do it,&#8221; said Suchter. &#8220;And since there is a lot of useful content in Twitter and in this real-time corpus, it has to be a big part of the search experience in the future.&#8221;</p>
<p>This is obviously a first shot in what will be a long war over real-time search among Google, Microsoft and Yahoo&#8211;each of which has also been talking to Twitter about a variety of partnership deals that have yet to be struck.</p>
<p>Here is Suchter&#8217;s blog on the Twitter real-time data addition:</p>
<blockquote class="memo"><p>Bringing a Bit of Twitter to Bing</p>
<p>There has been much discussion of real-time search and the premium on immediacy of data that has been created primarily by Twitter. We’ve been watching this phenomenon with great interest, and listening carefully to what consumers really want in this space. Today we’re unveiling an initial foray into integrating more real time data into our search results, starting with some of the more prominent and prolific Twitterers from a variety of spheres. This includes Tweets from folks from our own search technology and business sphere like Danny Sullivan or Kara Swisher as well as those from spheres of more general consumer appeal like Al Gore or Ryan Seacrest.</p>
<p>Starting today, when you search for these folks names in association with Twitter, you’ll see their latest Tweets come up in real time on Bing’s search results. For example, if you type “Kara Swisher Twitter” or “Kara Swisher Tweets” or even “@karaswisher” as your search query, you’ll see something like this:</p>
<p> <a href="http://kara.allthingsd.com/files/2009/07/image001.png"><img src="http://kara.allthingsd.com/files/2009/07/image001.png" alt="image001" title="image001" width="308" height="78" class="aligncenter size-full wp-image-15328" /></a></p>
<p>The answer will include that person’s latest Tweets, along with an easy link to “See more tweets” from that individual.</p>
<p>We’re not indexing all of Twitter at this time… just a small set of prominent and prolific Twitterers to start. We picked a few thousand people to start, based primarily on their follower count and volume of tweets. We think this is an interesting first step toward using Twitter’s public API to surface Tweets in people search. We’d love to hear your feedback as we think through future possibilities in real time search.</p>
<p>And while we may not be famous, we are prolific, so don’t forget to follow us on Twitter for all the latest news from Bing!</p>
<p>Sean Suchter, General Manager, Search Technology Center, Silicon Valley</p></blockquote>
<p>Speaking of creepy stalking, please enjoy this nail-biting trailer for &#8220;Play Misty for Me&#8221;:</p>
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		<title>Comparing Google, Yahoo and Microsoft Stock: A Bing Zing?</title>
		<link>http://kara.allthingsd.com/20090624/comparing-google-yahoo-and-microsoft-stock-a-bing-zing/</link>
		<comments>http://kara.allthingsd.com/20090624/comparing-google-yahoo-and-microsoft-stock-a-bing-zing/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 11:12:21 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[D7]]></category>
		<category><![CDATA[D: All Things Digital]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Walt Mossberg]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Danny Sullivan]]></category>
		<category><![CDATA[Efficient Frontier]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[paid click]]></category>
		<category><![CDATA[share]]></category>
		<category><![CDATA[Steve Ballmer]]></category>
		<category><![CDATA[stock]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=14889</guid>
		<description><![CDATA[There is no doubt that Microsoft is pulling out the stops with its launch of its renovated search service, now called Bing, with $100 million in marketing dollars.

But, besides lifting the software giant's share of the search market in early surveys, has it also given Microsoft's stock an added boost?

Yes, indeed, but only just over the last 30 days.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/06/bing-logo-whitejpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/06/bing-logo-whitejpg-249x193.jpg" alt="bing-logo-whitejpg" title="bing-logo-whitejpg" width="249" height="193" class="alignright size-medium wp-image-14896" /></a></p>
<p>There is no doubt that Microsoft is pulling out the stops with the launch of its renovated search service, now called Bing, spending $100 million in marketing dollars.</p>
<p>But besides lifting the software giant&#8217;s share of the search market in early surveys, has it also given Microsoft&#8217;s (MSFT) stock an added boost?</p>
<p>Yes, indeed, but only over the last 30 days.</p>
<p>Here are some pertinent stock price data, using the No. 1 Google (GOOG) and the No. 2 Yahoo (YHOO), Microsoft&#8217;s search rivals, as comparison:</p>
<p>Since the beginning of the year, the shares of all three were up strongly&#8211;Google is up almost 32 percent, Yahoo is up 20.3 percent and Microsoft is up 20 percent.</p>
<p>But if you narrow that to just a month, which is about the time frame since Microsoft launched Bing&#8211;by CEO Steve Ballmer at the <strong>D: All Things Digital</strong> conference, by the way, in a highlight video you can see below&#8211;the stocks show some interesting changes.</p>
<p>Google is up just over three percent in the 30 days and Yahoo is down two percent. And Microsoft? Up more than 18 percent (see the chart below; click on it to make it larger).</p>
<p><a href="http://kara.allthingsd.com/files/2009/06/msftbingstock3.jpg"><img src="http://kara.allthingsd.com/files/2009/06/msftbingstock3.jpg" alt="msftbingstock3" title="msftbingstock3" width="386" height="211" class="aligncenter size-full wp-image-14898" /></a></p>
<p>That pop is likely due to a perception of momentum from continuing market share reports showing the early promise of Bing, which has also gotten good reviews so far as an innovative product.</p>
<p>That includes yet another yesterday by <a href="http://blog.efrontier.com/insights/2009/06/bing-gains-more-ground.html">Efficient Frontier</a> showing Microsoft&#8217;s share of paid clicks continued to rise.</p>
<p>Said search-engine marketing firm Efficient Frontier in a blog post:</p>
<p>&#8220;According to our data analysis, Bing expanded its share of paid clicks for the two weeks post launch. Bing&#8217;s share of paid clicks is up 13% for the second week post launch as compared to pre-launch. And, it represents an incremental 5% lift over the first week.&#8221;</p>
<p>The blog also correctly added: &#8220;However, as Danny Sullivan rightly cautions in a recent blog post on Bing, two weeks does not make a trend.&#8221;</p>
<p>Nope, but it is a nice boost for Microsoft shareholders, who have not had a lot of those of late&#8211;its stock is down 17.3 percent since last year and 17.7 percent since five years ago.</p>
<p>And here is the <a href="http://d7.allthingsd.com/20090528/d7-interview-steve-ballmer/">video of Ballmer launching Bing</a> at <strong>D7</strong> in an interview by Walt Mossberg:</p>
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		<title>Yahoo Tries Harder Again (Maybe to No Avail, but We Like Its Spunkiness)</title>
		<link>http://kara.allthingsd.com/20070815/yahoo-tries-harder-again-maybe-to-no-avail-but-we-like-its-spunkiness/</link>
		<comments>http://kara.allthingsd.com/20070815/yahoo-tries-harder-again-maybe-to-no-avail-but-we-like-its-spunkiness/#comments</comments>
		<pubDate>Wed, 15 Aug 2007 14:49:52 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Danny Sullivan]]></category>
		<category><![CDATA[Jerry Yang]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20070815/yahoo-tries-harder-again-probably-to-no-avail-but-we-like-its-spunkiness/</guid>
		<description><![CDATA[Let me just repeat this one more time with feeling: Many, many of the products Yahoo makes are superior to those made by Google.

Yesterday, in fact, it deserved plaudits for grabbing the top spot on the University of Michigan&#8217;s American Customer Satisfaction Index report on Web sites. Yahoo&#8217;s score rose 4%, to 79, with Google [...]]]></description>
			<content:encoded><![CDATA[<p>Let me just repeat this one more time with feeling: Many, many of the products Yahoo makes are superior to those made by Google.</p>
<p><img src='http://kara.allthingsd.com/files/2007/08/yahoo1_1.thumbnail.jpg' alt='yahoo' /><img src='http://kara.allthingsd.com/files/2007/08/we-try-harder.thumbnail.jpg' alt='avis' /></p>
<p>Yesterday, in fact, it deserved plaudits for grabbing the top spot on the University of Michigan&#8217;s American Customer Satisfaction Index report on Web sites. Yahoo&#8217;s score rose 4%, to 79, with Google declining to 78, a 3.7% drop and its second annual decline in a row.</p>
<p>That&#8217;s great for Yahoo, as it might signal a turnaround sign for the beleaguered Internet company. Except for that one niggling detail: Yahoo still cannot monetize its ad search as well as Google.</p>
<p><span id="more-508"></span></p>
<p>That situation, of course, might improve as its new Panama gains traction and also via the success of new technologies like SmartAds related to its recently weak display-ad business.</p>
<p>Newly installed CEO Jerry Yang is doing a top-to-bottom review of the company&#8217;s business that he announced during the last quarterly call with analysts to find improvements, including calling top talent at all levels of the company personally to buck them up and prevent a job exodus of those needed to make key changes.</p>
<p>But the state of its search and search-ad business will remain at the center of attention for the foreseeable future.</p>
<p>In <a href="http://kara.allthingsd.com/20070810/yahoo-rumor-patrol-myspace-nope-google-maybe-so/">a post last week</a>, I wrote that the company was even going as far as considering an option to offload some of its search and ad-search business back to Google.</p>
<blockquote><p>Such a move, even if done in part, could instantly add a whole lot of dollars to its bottom line, drastically cut tech costs and remove the focus on its constantly losing fight with Google as a tech leader.</p>
<p>&#8220;Better still, it would put Yahoo in a position to focus on its more competitive assets, such as outstanding media properties like Answers, Flickr and a range of tools and features that Yahoo does better than Google and many others.&#8221;</p></blockquote>
<p>I did note that some might think the idea seemed &#8220;ludicrous.&#8221; And we got some great comments on this, many especially noting the need for a strong No. 2 alternative to the dominant Google.</p>
<p>But the most cogent argument against such a move came from <a href="http://searchengineland.com/">longtime search guru Danny Sullivan</a>, who wrote a long and convincing comment about why Yahoo should not do this, which I print in its entirety below:</p>
<blockquote><p>Yes, the idea does seem ludicrous. For good reason. It would be a stupid thing to do.</p>
<p>&#8220;First of all, Yahoo is the strong No. 2 to Google. I suppose Avis should just give up renting cars and leave it all to Hertz? No. 2 is perfectly fine if you&#8217;re running a profitable business.</p>
<p>&#8220;Ah, but Panama disappoints. Um, we&#8217;ve had Panama for about four months or so. The execs in the previous quarter said give it one more quarter to kick in. That came, paid search was up&#8211;in fact, apparently the shining star in Yahoo&#8217;s revenues, and they should bail out.</p>
<p>&#8220;Seriously? I mean sure, I suppose they could take 80% or 90% and save the tech side. But then again, Microsoft launched its own paid solution. Ask did. AOL did. All three are playing catch-up to Yahoo, which has more history with paid search because of its Overture roots than Google. Give that up?</p>
<p>&#8220;Google execs keen on the idea? Why wouldn&#8217;t they be. But why not, because Yahoo gave Google its first big break? Actually, that would be Netscape. Getting Yahoo helped Google some, but Google would have been just fine without Yahoo, despite the Yahoo execs that think they somehow &#8216;made&#8217; Google by allowing barely noticeable branding.</p>
<p>&#8220;Hey, I see lots of friendliness between Yahoo folks and Googlers&#8211;but make no mistake, Yahoo folks have plenty of competitiveness to beat Google. And why not&#8211;they do in many areas.</p>
<p>&#8220;And Yahoo losing market share? What, a year basically holding its ground in the face of both Google&#8217;s dominance and Microsoft&#8217;s attempt to gain ground, and people aren&#8217;t using it to search much.</p>
<p>&#8220;In the U.S., Yahoo has been slightly down the past four months according to comScore:</p>
<p>http://searchengineland.com/070716-232238.php&#8221;</p></blockquote>
<p>I would agree with all Sullivan writes, except for the fact that it is critical that Yang and his team at least consider every single option that would move the needle significantly. And, of all the moves they might make, this one surely would change the company&#8217;s economics most drastically.</p>
<p>And, of course, Google would love such a capitulation&#8211;doubtlessly, they&#8217;re rubbing their hands together like <a href="http://en.wikipedia.org/wiki/The_Perils_of_Penelope_Pitstop">Sylvester Sneekly, (a.k.a. The Hooded Claw)</a> right now over the prospect.</p>
<p>There are a lot of options for the company, from &#8220;widgetizing&#8221; its apps to selling itself to doubling down in search even.  </p>
<p>But the key issue is deciding exactly what Yahoo&#8217;s business going forward is: Is it a technology company, for which search is the heart of the enterprise? Or is it a media outfit, for which building ad-rich distribution networks of content and consumer tools is the focus? Or is it both? More importantly, can it be?</p>
<p>While I realize this is simplifying the stakes in the extreme, defining what Yahoo is and articulating that will be perhaps the most important thing Yang can do going forward. His problem is that Yahoo has portrayed itself as a lot of things over the years.</p>
<p>To me, at its heart, Yahoo has always been what it started out as and the acronym its name was created from: <a href="http://docs.yahoo.com/info/misc/history.html">Yet Another Hierarchical Officious Oracle</a> (although it was originally &#8220;Jerry and David&#8217;s Guide to the World Wide Web,&#8221; after Yang and other co-founder, David Filo).</p>
<p><img src='http://kara.allthingsd.com/files/2007/08/oracle-delphi.jpg' alt='delphi' class='centered'/></p>
<p>While wrangling and making sense of the Web has risen in quantum levels of difficulty since Yahoo was founded in the mid-1990s, that goal of being a <em>trusted</em> oracle (like the one at Delphi, pictured above) is not a bad one still.</p>
<p>With its immense traffic and ability to satisfy customers alone, Yahoo could still lead the way.</p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
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