Former top Yahoo advertising exec David Karnstedt, who has been parked at a Silicon Valley venture firm since he left the company, has been named president and CEO of Efficient Frontier.
Interestingly, another former Yahoo exec, Ellen Siminoff, has also been CEO at the Sunnyvale, Calif.-based search engine marketing firm. She is now chairman.
They are getting very shy over there at Yahoo about the all-seeing eye of BoomTownCam. On my recent visit to the Internet giant’s New York office, its newly installed U.S. ad sales head David Karnstedt wouldn’t let me make one of my shaky-style, irksome videos of him. Europe head Toby Coppel also demurred recently.
I [...]
My post yesterday about the treatment of former Yahoo sales chief Wenda Harris Millard as she left the company certainly resulted in a spate of calls to me from Yahoos past and present.
That included Millard herself, who called me back this morning from New York to talk about her leaving the company for another high-profile [...]
When I wrote that Wenda Harris Millard had better watch her back last week, in a post I did about my educated guesses about further executive departures at Yahoo, I had no idea that the struggling company was that quick about anything. In fact, the longtime ad sales chief was out by this weekend, moving on to another job at Martha Stewart Living Omnimedia as its president of media.
Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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