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Wednesday, November 18, 2009

Yahoo’s Bartz Shuffles the Exec Deck, Filling Audience and Other Top Slot; Is the Board Next for a Makeover?

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Yahoo CEO Carol Bartz is making the most substantive changes in her exec ranks since she did a massive restructuring of its staff in late February, according to sources close to the situation.

“She is continuing to clean the place up,” said one top exec about the moves, which are likely to be announced internally tomorrow.

Will these changes also extend to Yahoo’s board?

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Thursday, February 26, 2009

New Yahoo Management Structure: The Entire Memo

Along with Yahoo CEO Carol Bartz’s external email earlier today, the company also outlined the new management structure in another memo.

It’s pretty much what BoomTown has been reporting all week. Top-down simplification, which is another word for: Carol rules over Yahoo.

CTO Ari Balogh gets a lot of stuff as new head of products, and so does U.S. head Hilary Schneider, including mobile, as EVP of North American Region. Bot report to Bartz.

Here’s the entire memo of Yahoo’s new organization.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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