Since the beginning of the year, Apple shares have more than doubled from $90.75 on Jan. 2 to almost $186 today.

Google (GOOG) has done about half that performance, while Microsoft (MSFT) has done one-third. (See the chart below; click on it to make it larger.)

But that’s apparently not enough, according to Thomas Weisel analyst Doug Reid, who has raised his price target on Apple (AAPL) stock to $210 from $180 a share.

Citing higher sales and profit estimates, healthy demand and the iPhone headed to China–and the launch of a cheaper $800 MacBook soon–Reid wrote, “We believe there is a high likelihood Apple will fortify its entry into the holiday season and that such a move will be a positive for AAPL shares.”

While this all makes sense, one wonders if the froth can reach that level.

In any case, perhaps what is more interesting is the $166.4 billion market cap for Apple, which is well below Microsoft at $232 billion.

But it is well above Hewlett-Packard (HPQ) at $113.4 billion, Google at $158 billion, Dell (DELL) at $30.6 billion and Palm (PALM) at a paltry $2.4 billion.

With that kind of massive valuation and a pile of it in cash, perhaps the better question is what Apple will do with its soaring stock.

Oddly enough, Idina Menzel and Kristin Chenoweth singing the big number, “Defying Gravity,” in the musical, “Wicked,” sound a lot like they are channeling Apple’s corporate mantra these days.

Witness:

It wasn’t just Yahoo Chairman Roy Bostock and Microsoft CEO Steve Ballmer meeting in New York last week.

According to several sources close to the situation, Time Warner CEO Jeff Bewkes rounded out the trio of chit-chatting execs, presumably gathered to discuss possible partnerships and other deals between and amongst the companies whose digital assets are among the largest on the Web.

Although the possibilities are numerous, exactly what Bostock, Ballmer and Bewkes–let’s call them the Busy B’s from here on out–were cooking up is unclear.

But for Yahoo (YHOO), Microsoft (MSFT) and Time Warner (TWX), which owns the AOL online service, it is a meal that is probably long past due.

That’s especially true given the struggles each has had with his online assets of late.

Some sort of alliance between the threesome could be a way each could solve those problems and more importantly, create a Web counterweight to the growing power of Google (GOOG).

Last week, on the heels of Carol Bartz’s appointment as new Yahoo CEO, BoomTown wrote a post noting that Microsoft was ready to deal in its long-sought-after effort to strike a search deal with Yahoo.

Last year, the software giant launched a takeover battle for Yahoo, which was resisted and ultimately abandoned. But Microsoft never lost interest in doing an outright deal to buy Yahoo’s search assets or create a significant partnership around search.

Yahoo has been long been lukewarm to such an idea, first rejecting Microsoft outright in favor of a deal with Google.

Since its Google deal collapsed over regulatory concerns, Yahoo has still dragged its feet about the notion, with its board divided over the right course of action.

And, while Bartz told Yahoo employees last week that her “gut” did not favor the deal, most saw that more as a negotiating ploy than a signal that Yahoo was not at least somewhat interested.

It has to be, given that many of its investors and also Wall Street have been eager for Yahoo to make such an alliance.

Therefore, the sighting of Ballmer and Bostock at the Time Warner Center in Manhattan together, first reported by Valleywag late last week, was a sign that relations between Yahoo and Microsoft were improving.

(The Ballmer/Bostock confab was also later confirmed by the New York Times.)

But sources at all the companies have said Bewkes was also meeting with the pair, which makes it clearer than ever that a much bigger and more complex game might be afoot.

It’s kind of inevitable too, given that this group has done more back and forth blabbing and bickering than Paula Abdul, Simon Cowell and Randy Jackson on “American Idol.”

That’s because Yahoo and AOL have also been involved in serious, but painfully prolonged, discussions to merge, talks that were tabled once Yahoo CEO Jerry Yang said in November that he was stepping down.

In addition, Microsoft has been interested in eventually renewing its bid for AOL’s search business, which is now run by Google. Microsoft lost out to Google the last time the contract was up.

It recently paid a small king’s ransom to become the key search partner of both Dell (DELL) and Verizon Wireless (VZ), distribution deals that have become one of Microsoft’s favored tactics to take some market share away from Google.

Microsoft even hired a well-known Yahoo search techie, Qi Lu, to head its digital efforts, mostly to turbocharge its search business.

But given that Google’s search share is over 70 percent now, which yields it a lion’s share of the search ad dollars, none of this has been enough for Microsoft to get true traction in the search game.

That’s why some sort of union with Yahoo is probably critical for Microsoft, since this would get it past the 20 percent share mark.

As for Bewkes, he has been mightily trying to unload AOL, which has had a long and painful history with Time Warner.

So it’s clear the trio had a lot to talk about.

And I hope they get creative this time, rather than just rehashing the same old ideas that have still not been consummated.

Here’s my suggestion, which is a bit nuts, to be sure, although variations of it have previously been considered by all the companies:

Instead of Yahoo doing the acquisition, which it can ill afford with its depressed stock price, Microsoft buys AOL for $4 billion to $5 billion.

It then quickly spins AOL’s content, advertising and communication assets into Yahoo, nabbing the search business, throws in some cash as an investment and perhaps even its MSN assets. Microsoft gets a large stake in the newco.

Time Warner gets the cash from the AOL sale and perhaps even a stake in the newco, along with perhaps striking some kind of interesting online deal for the rest of its copious media assets.

And Yahoo gets to own massive assets in content, communications and premium advertising on the Web. While it would lose search, Yahoo would also get a pile of money, along with enough key search data from Microsoft that it would drown in it.

And, most importantly, Yahoo could focus on what it does best rather than get squeezed in a search arms race between Google and Microsoft.

And if the meeting among Bostock, Ballmer and Bewkes was only another chapter of the endless and unsuccessful talks that have so far lead exactly nowhere?

Well then, the three will eventually look more like the Three Stooges than anything else.

BoomTown loves a good memo and here’s one that two of Microsoft’s top online execs, Yusuf Mehdi and Satya Nadella sent out about the deal the tech giant signed with Dell (DELL) and Verizon (VZ) to distribute its search and other products.

Microsoft (MSFT) is opening its fat wallet to do such a deal and try to best archrival Google (GOOG). It was announced last night at Microsoft CEO Steve Ballmer’s keynote kickoff for the Consumer Electronics Show in Las Vegas.

Here’s the memo:

From: Yusuf Mehdi
Sent: Wednesday, January 07, 2009 6:29 PM
To: OSD R&D FTE World Wide; Online Audience Business Group FTE; APSP FTE–Adv & Pub Solutions Platform
Cc: Yusuf Mehdi; Satya Nadella; Qi Lu
Subject: Announcing Dell and Verizon Strategic Partnerships!

Satya and Yusuf

So is this the way Microsoft (MSFT) intends to try to best Google (GOOG)?

Pay consumers to search? Pay computer companies to put its search in their hardware?

Ah, Dale Carnegie’s big-bag-of- money tactic!

What’s next? Giving out dollars in Internet cafes for folks to stop using Google’s simple box?

In any case, it will be interesting to see if using Microsoft’s copious cash reserves–more now if it does not complete a transaction to buy Yahoo (YHOO) for upward of $40 billion–to goose its prospects will be successful.

I doubt it, as these kind of deals have come and then have quickly gone in the Internet space, as companies seek ways to get users to look over their wares using every trick in the book.

What works, of course, is making a product consumers want to use and over and over again without resorting to payoffs and fixed deals.

But, so far, with only a tiny (and declining) 9.1% of the search market to Google’s huge (and rising) 61.5%, making a better mousetrap has not worked for Microsoft.

Thus, cue the giant incoming truckload of cheese.

So, it was probably a forgone conclusion for Microsoft to make a deal with the world’s largest personal computer maker, Hewlett-Packard (HPQ), to put a toolbar that uses Microsoft’s Live Search on its upcoming PCs in the United States and Canada, starting in 2009, as was announced yesterday.

Live Search will also be the default search engine in the browsers installed on the new PCs. In the deal, Microsoft replaces Yahoo, which had previously been touted by HP.

And, while Microsoft did not give details about the agreement, I think it would be safe to say the software giant paid a pretty penny for the privilege in a pay-to-play deal format that is as old as the Internet.

Years ago, MSN and AOL (TWX) would compete in similar money contests to get their services on desktops. And, of course, Microsoft got into a lot of trouble over the way it tried to get the Netscape browser off of them.

But, one would also assume it is saving up its pennies for a similar deal with Dell (DELL), where Google now gets top rank on its PCs until 2009, after forking over a pile of its own cash.

This comes after Microsoft’s announcement last month that it would initiate a cash-back program for consumers who buy goods using its search. Called Live Search Cashback, it is a little like a loyalty program mixed with a rebate program.

And a lot like trying to buy your way into a market when you have found your technology is not getting you the kind of traction you need.

Unfortunately for Microsoft, which is showing some nice competitive spirit, these efforts are not likely to yield the results it needs to keep up with–let alone catch–Google or even get into the No. 2 spot currently occupied by Yahoo.

As BoomTown wrote yesterday, there is only one way to do that–buy Yahoo–and that deal remains stillborn.

Please see this disclosure related to me and Google.

Silicon Alley Insider’s Henry Blodget and I talk about what it will take to get Dell (DELL) moving–innovation–in this video on Yahoo’s Tech Ticker.

Here’s the video:

Since BoomTown did an obsessive countdown after Yahoo CEO Jerry Yang last year unwisely promised a 100-day, top-to-bottom look at the company, with “no sacred cows” spared (as it turned out, they all were), I decided that–after the month-mark had passed since Microsoft (MSFT) made its unsolicited bid for Yahoo (YHOO)–it was time for a count-up!

Thus, Day 32 (we’re counting from Friday, Feb. 1, when the offer was made public)!

And, frankly, with the added Leap Day this year to add to Yahoo’s agony, this battle is getting about as exciting as Yang’s 100-day slog–with nothing really page-turning on the horizon since Yahoo’s board kicked Microsoft’s $31-per-share offer to the curb several weeks ago.

Now, of course, Microsoft is returning the favor by loudly prepping a proxy fight and trotting out Silicon Valley companies like TellMe to report that a Microsoft takeover is just hunky-dory.

“We are pretty much doing everything we were doing before–just a lot more of it,” said TellMe head Mike McCue to the Associated Press, with the cheeriness of someone with acute Stockholm syndrome and $800 million in Microsoft money.

And if happy, shiny, Windows-cash-gorged tech people don’t impress, according to several sources close to Microsoft, perhaps a little fear factor will work better.

Said these sources, there will be “three to four big-name CEOs” on its list of new board members that Microsoft must nominate in the next two weeks for its slate of directors to replace Yahoo’s current board.

BoomTown recently reported that the software giant was sniffing around for prospects in Silicon Valley.

But, sorry to say, I still cannot figure out what CEOs these are, despite a lot of effort to find out.

So, I started trying to figure it out myself, focusing on tech and Web execs, who are the obvious choices.

Nonetheless, after going over a long list of possible execs, none of the ones I considered seems likely to turn on Yahoo.

Intel? No, CEO Paul Otellini is on the board of Google.

eBay? No, that’s too big a move for the new CEO John Donahoe.

Sun? No, after Scott McNealy’s funny diatribes against Microsoft for so long, CEO Jonathan Schwartz simply cannot.

Dell? No, CEO and Founder Michael Dell has his hands full.

Amazon? CEO and Founder Jeff Bezos is sassy and lives up near Microsoft, but it would be a real slap at another Web icon like Yang.

WPP Group’s Sir Martin Sorrell? Well, to include an ad biggie would be a good move and Sorrell likes to make pointed remarks about Google, but not that sharp.

Frankly, other than non-tech companies, of which there are probably many choices who owe Microsoft in some way, I am officially out of guesses.

Well, of course, except for one Web 2.0 CEO, who has a big name and is in great–and I mean, great–debt to Microsoft.

In fact, $240 million worth of IOUs. In other words, Facebook CEO and Founder Mark Zuckerberg.

It would be ironic (Yahoo tried to buy Facebook a little more than a year ago), it would be poetic (only in Silicon Valley does the young eat its old) and it would be really fun to watch the fireworks (Facebook is no friend of Google’s).

Most of all, Zuckerberg on the board of Microsoft’s Yahoo would be Steve Ballmer’s ultimate SuperPoke at Yahoo.

Please see this disclosure related to me and Google.