Wednesday, June 4, 2008
Disney Combines Digital Units (Here’s the Iger Memo)
In what is likely to turbocharge its heft in the digital space, according to an internal email sent out by Walt Disney CEO Bob Iger, the company is combining its Disney Interactive Studios and the Walt Disney Internet Group.
The new unit, called Disney Interactive Media Group–will be headed by WDIG’s Steve Wadsworth. WDIG has a wide range of properties, like Club Penguin, ABC.com and Disney.com. DIS makes a range of games for Disney brands like “Hannah Montana” and “Wall-E.”
