BoomTown » DJ AM

Kara Visits Guitar Hero HQ (for a Sneak Peek of GH5, Band Hero and DJ Hero)

Kara Swisher — Mon, 31 Aug 2009 08:01:11 +0000

Despite the challenges the music gaming industry has been facing of late–such as sales dropping, yipes, almost 50 percent in the U.S. this year–the top companies in the field are still churning out new products like it’s nobody’s business.

Well, actually, they are hoping it is going to be somebody’s business–namely, theirs–as they seek to reinvigorate the category, which has been one of the most innovative over the last several years.

Case in point is a spate of new products from the Guitar Hero division of Activision Blizzard (ATVI), which is coming out this fall with three separate major launches.

The fifth version of Guitar Hero arrives tomorrow with 85 tracks, more famous player characters and new features; the family-aimed Band Hero comes out soon after that; and then–in what is probably the most important debut of the three–DJ Hero will be released on October 27.

In that game, a player can turn into some kind of club king, scratching along with unusual mashups that Guitar Hero provides with the new game, which are heavy on hip-hop (versus Guitar Hero’s more typical rock and roll vibe).

[In related news, one of the key player characters in DJ Hero--DJ AM, whose real name was Adam Goldstein--was found dead in his apartment in New York on Friday night.)

Nonetheless, the show will go on.

"We are deeply saddened by the loss of DJ AM," said Tim Riley, Activision VP of music affairs, in a statement. "We hope that his work on the game will be a fitting tribute to his creative spirit and musical talent."]

Does this burst of energy coming from Guitar Hero, which has heretofore dominated the music game space, have to do with the Sept. 9 debut of a new Beatles title for Rock Band, the music game from Viacom (VIA)?

As the Fab Four might sing: Yeah, yeah, yeah.

But it also has to do with both music game rivals trying to keep consumers from getting weary of the entire genre.

In that vein, for example, the makers of Beatles: Rock Band are telling consumers to use Guitar Hero controllers to play.

In anticipation of these rollouts, BoomTown visited Guitar Hero’s HQ in Mountain View, Calif., to get a look-see at the new stuff (tomorrow, I will also post interviews I did with Guitar Hero division CEO Dan Rosensweig and its brother founders).

For today, though, here’s the video of the tour, as well as the Playboy Playmates television advertisement for Guitar Hero 5 (I do believe they are aiming at a male demo, so don’t blame me–and it is kind of funny):

[ See post to watch video ]

The MySpace Music Party: The No Lionel Richie/They Still Won't Stop Believin' Edition

Kara Swisher — Fri, 07 Nov 2008 22:55:34 +0000

Let’s get this out of the way: BoomTown completely missed Lionel Richie perform, cooling our heels outside behind the rope line at the MySpace party in San Francisco last night.

Major bummer.

That aside, I did finally get in and did a video at the rocking event, which the SoCal-based social-networking site–owned by News Corp. (NWS), which owns this site too–threw at the lovely Old Mint building, after the day’s proceedings at the Web 2.0 Summit.

It featured that exclusive performance by Richie, and also song-spinning by DJ AM.

But mostly, it was the scene of a lot of wild partying, with a lot of swinging, and packed most of the night, even as the supposed gloom of the econalypse was settling over Silicon Valley.

So here it is, including MySpace PR head Dani Dudeck, refusing to sing for me, as well as a madly-dancing-but-no-commenting Brandee Barker of Facebook.

(In my Richie-less addled state, I mentioned Neil Diamond’s “Hello, Again,” rather than Richie’s “Say You, Say Me” in the video. Sorry!)

Also, don’t miss the strains of Journey’s “Don’t Stop Believin’”–which has become the infamous song of the moment in the digital sector.

Here’s the video:

[ See post to watch video ]

Web 2.0 Conference This Week–Lance Armstrong, Al Gore, Jerry Yang, Mark Zuckerberg…and Lionel Richie?

Kara Swisher — Mon, 03 Nov 2008 16:00:53 +0000

On Wednesday, an always worthwhile Internet-focused conference, the annual Web 2.0 Summit, kicks off in San Francisco.

The lineup for the three-day event is particularly good this year and it is also a perfect time to take the temperature of the Internet’s movers and shakers, given all the hubbub of late with the weak economy. (BoomTown will thus be there with the trusty–and shaky–Flip video, chronicling it all for future generations.)

Speakers will include bicycle champ Lance Armstrong, Yahoo (YHOO) CEO Jerry Yang, former VP Al Gore, Google.org head Larry Brilliant, Paul Otellini of Intel (INTC) and Facebook’s Mark Zuckerberg, among others, chattering away on a wide range of topics. (You can see the full schedule here.)

There’s also, of course, a passel of parties, including one on Thursday night thrown by MySpace Music. And it will–shades of Web 1.0!–feature an exclusive performance by Lionel Richie (and also DJ AM).

I am, I shall admit it and without irony, a closet fan of Richie. And why not, with so much infectious fluff to choose: “Hello,” “Say You, Say Me,” “Three Times a Lady.”

Most importantly, I will be curious to see if there will be “Dancing on the Ceiling” among the beaten-down start-up crowd. (See that music video below and ponder exactly why you know you know each and every word to that funkadelic song.)

Hosted by Tim O’Reilly and John Battelle, the Web 2.0 Summit is called “Web Mets World” this year. By that, BoomTown is inferring that its organizers think it is time for the Internet to grow up. But why don’t we let them speak:

The commercial web is now a teenager—it’s been fifteen short years since Marc Andreessen released the Mosaic browser. To put this in perspective, television as a commercial medium reached its fifteenth birthday in 1956—the year Elvis Presley made his first appearance on national TV…as we pondered the theme for this year, one clear signal has emerged: our conversation is no longer just about the Web. Now is the time to ask how the Web—its technologies, its values, and its culture—might be tapped to address the world’s most pressing limits. Or put another way—and in the true spirit of the Internet entrepreneur—its most pressing opportunities.”

And, of course, here’s Lionel: