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Wednesday, July 1, 2009

Tim Armstrong’s 100-Day Vision Quest Nearing End: Party in Dulles! (And Then What?)

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Back in April, Tim Armstrong sent a memo to the long-battered troops of AOL about a 100-day vision quest the new CEO and chairman was going on to find out “how to bring back the magic of AOL.”

It is now Day 86, and Armstrong is closing in on the end of a Where’s-Waldo commitment that he made then to visit all of the far-flung offices of the Time Warner online unit globally to find out what’s what and what he should do to turn AOL around.

BoomTown is eager to see what Armstrong has found out on his trip and what path it will ultimately put AOL on.

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Tuesday, April 7, 2009

Tim Armstrong Starts at AOL–His Entire 100-Day-Countdown-To-Magic Memo!

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Former Google exec Tim Armstrong officially started his job as new AOL chairman and CEO today and sent out a hello-there memo to the troops.

According to Armstrong, he is poised to “bring back the magic of AOL.”

BoomTown loves magic tricks!

Armstrong is also promising to look closely at AOL over the next 100 days, which “will end in Dulles with an All-Hands meeting in mid-July.”

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Tuesday, March 17, 2009

He’s Baaaaaack: Steve Case Reemerges at AOL

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As BoomTown reported earlier today, AOL was abuzz with the rumors that former execs from the online service’s glory days, including still controversial former CEO Steve Case, might make an appearance at a huge staff pep rally called by its new CEO Tim Armstrong.

And so Case did show up in front of a cheering crowd this morning, along with former AOL vice chairman Ted Leonsis.

Considering that many at Time Warner, which owns AOL, still harbor resentment towards Case about the disastrous merger between it and AOL a half-decade ago, the move is groundbreaking for the troubled online service and perhaps a sign that it is finally time to move forward.

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Wednesday, January 28, 2009

AOL CEO Randy Falco’s Entire Memo to the Troops on Layoffs

Here is the letter AOL CEO Randy Falco has penned to the entire staff about its layoffs of 10 percent of its workforce–or 700 people–and other cost cuts, which the online service is announcing today.

“We’re at a pivotal point in AOL’s transformation, and need to be even more strategically focused and operationally efficient as we weather the economic storm,” wrote Falco, in part, about the move.

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Exclusive: AOL to Lay Off 10 Percent of Staff, Cutting 700, Due to Ad Meltdown and a Refocusing on New Structure

Time Warner online unit AOL is cutting 700 employees due to the weak economy and the ensuing falloff in advertising revenue, but also because of recent structural changes made to refocus the once-mighty service.

AOL CEO Randy Falco sent a memo this afternoon to AOL staff about the layoffs and other cost cuts being made, confirming the moves.

Other changes: Goodbye to raises and a hello to a consolidation of AOL’s facilities.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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