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AOL: Small Layoff Today, a Voluntary Buyout and, Then…the Big One

Kara Swisher — Tue, 10 Nov 2009 08:00:21 +0000

Essentially–although AOL is located in New York and not California–it’s going to be like tremors before the Big One at the online company today, as about 100 employees are laid off.

Sources said the cuts, first reported by Valleywag’s Ryan Tate, will be widespread across AOL, even as the company inches ever closer to being spun off from its corporate overlord, Time Warner (TWX).

That will come within the next month, once the spate of regulatory comments and approvals is in place, said sources.

And during this time, AOL CEO Tim Armstrong’s “Project Everest”–the code name for cost-cutting across the company–will be chugging along to its final destination.

After tomorrow’s small cut, sources said, Armstrong has told employees he is seriously considering a suggestion made to him on a listening tour of AOL, which he took in his first 100 days on the job, of asking for voluntary departures that would include some sort of buyout.

It’s unlikely that that will be enough to achieve the kinds of cuts needed to bring costs in line with depressed revenue at AOL.

At its third-quarter earnings call last week, Time Warner reported that AOL revenue was down 23 percent. In addition, subscription revenue, which will continue to shrink, was down another 29 percent, and advertising revenue, which is supposed to improve one day, was down 18 percent.

Thus, with that performance, AOL is likely to do a massive layoff of upward of 1,000 employees.

That action will take place right before or, more likely, at the same time or right after the spinoff.

In other words, not very happy holidays for some.

But AOL is not alone in making cuts in the tech space. Last week, both Microsoft (MSFT) and RealNetworks (RNWK) laid off staff, as did Electronic Arts (ERTS) yesterday.

Here is a recent interview I did, while in Germany, with Armstrong, where he talked about AOL’s prospects:

[ See post to watch video ]

RealNetworks to Lay Off Four Percent of Staff Today

Kara Swisher — Thu, 05 Nov 2009 08:34:22 +0000

The Seattle area is going to get another jobless jolt today, with RealNetworks planning to lay off four percent of its workforce, sources said.

That’s a small number–just about 70 people out of its 1,700-person staff–but the move comes on the heels of layoffs of another 800 employees at nearby Microsoft yesterday.

The software giant has cut thousands of jobs over the last year, part of a move to eliminate 5,000 positions by mid-2010.

While the dismissals–which are likely to be announced by managers to affected RealNetworks (RNWK) employees sometime this morning–will be global, both companies are tech leaders with headquarters in the Pacific Northwest.

According to sources, the reasons for the layoffs at RealNetworks are, as was the case at Microsoft (MSFT), to realign the workforce after the recent economic downturn and to control costs.

But RealNetworks could also hire back some of the laid-off employees, as other parts of the company are expanding.

The company had signaled the possibility of staff cuts previously, but had not been specific.

The last staff cuts at the company, which makes digital media software and tools, were larger, about 130 employees sacked about a year ago.

RealNetworks announced better-than-expected third-quarter earnings last week, barely returning to profitability by cutting costs to make up for weaker revenue.

(Digital Daily’s John Paczkowski contributed to this report.)

Graphilicious: The Microsoft 2010 Q1 Slides!

Kara Swisher — Fri, 23 Oct 2009 15:55:31 +0000

Microsoft (MSFT) announced much better than expected results for its first quarter of fiscal 2010–led by strong Windows and Xbox demand and cost discipline.

While revenue and net income were down, the results were a major surprise given more lackluster estimates.

Here are the software giant’s slides on the financial results, which you can enjoy all weekend long, as well as BoomTown’s liveblog of the Q1 earnings conference call.

Thanks, Bill Koefoed!–but who are those smiley folks on the front slide?

Here are the slides:

FY10 Q1 Slides MSFT –

Liveblogging the Microsoft First-Quarter Earnings Call: Look, Wall Street–Jazz Hands!

Kara Swisher — Fri, 23 Oct 2009 14:42:52 +0000

Well, well, well, that financial imp at Microsoft–CFO Chris Liddell–pulled a fast one on Wall Street and turned in first-quarter earnings that blew away all estimates and even the whisper numbers.

While revenue and net income were down for the third consecutive quarter, they were not as bad as investors had expected.

Perhaps those Microsoft (MSFT) financial predictions were no good, but the results were a strong sign of recovery at the software giant.

BoomTown liveblogged the morning conference call with Liddell, which took place at 7:30 am PT–thanks for the Kiwi-laced wake-up call, Chris!

(You can see the financial slides of the Q1 performance here.)

7:34 am: “It might have been the bottom of the economic reset,” said Liddell in the opening. “I’m very happy.”

Still, Liddell, who has been a glum goose for many quarters now, could not quite do cartwheels, noting that the economy was “still challenging.”

He also still repeated his favorite term for the market, calling it: “The new normal.”

7:38 am: Other investor guy, whose name I always forget (and who is Bill Koefoed, by the way), got on and went through the numbers. He also sounded deeply relieved and noted that it looked pretty good out there.

Liddell returned and said Microsoft was “well-positioned” to exit the econalpyse stronger than competitors.

Not so bad, although he expected personal computer and hardware sales be weak still and was not promising anything.

The online and search and advertising partnership with Yahoo (YHOO) was also on track, said Liddell.

“In summary, I feel great about how we are executing,” said Liddell, who made sure to give credit to “cost discipline.”

It was nowhere near the strong performances of Google (GOOG) and Apple (AAPL) recently, but allowed Microsoft some much needed breathing room.

7:51 am: Question time!

The first was about when the launch of Windows 7 would start bringing home the bacon.

The next was about “channel inventory build,” which was like asking Liddell to be a soothsayer. “Net positive,” he opined.

The third question was about costs from the transition of the Yahoo deal and the contribution.

Costs will up front and there will be a contribution in the “hundreds of millions.”

Next: The future of cost cuts.

“I see that as the journey that never ends,” said Liddell.

Memo to PR head Frank Shaw: Cancel the truckload of caviar for a big honking party in celebration of these results. Stat!

7:58 am: I missed one question, since it was so boring, as was the answer.

Then a good one came about the deployment of Windows in corporate environments and elsewhere.

“All of the feedback we get so far is positive,” said Liddell, not that he is bragging or anything. “The sales in retail, we are expecting to be very good.”

Another cost question, this time about whether more investments are coming in the years ahead.

No ramping back, thank you very much!

The next question was about the impact of netbooks on the bottom line.

Not bad, but not huge, said Liddell.

What about display advertising online? In line with the weaker market, said Liddell, but it should improve.

8:09 am: PC demand? Liddell notes the “robustness” of the PC, which Microsoft has actually been pooh-poohing over many quarters.

Liddell said he saw better days ahead, perhaps because past ones had been weak, especially business PCs. “That can’t continue forever,” he noted.

A question about Europe. “Relatively weak,” said Liddell, while emerging markets were stronger.

“This calendar year is transition to next calendar year,” said Liddell.

A query about Windows 7 revenue recognition, which comes when Microsoft sells to OEMs.

8:14 am: More on OEMs, who are the big buyers of Microsoft’s operating system software.

Next up: Another question about outlook.

“Generally speaking, we are seeing good adoption of our products,” said Liddell, but the true rebound is coming next year.

The last question is about Windows Live.

It’ll get better, but next year, folks!

Translation, if you imagine Liddell channeling “Annie”: The sun’ll come out tomorrow. Bet your bottom dollar that tomorrow, there’ll be sun!

Enjoy this lovely video of the classic song:

Microsoft Earnings Preview: Move on, Nothing to See Here

Kara Swisher — Fri, 23 Oct 2009 08:03:47 +0000

Microsoft has had a high-profile week, between launching its new Windows 7 operating system and striking real-time feed deals with both Twitter and Facebook.

But Wall Street is not expecting quite as much excitement from the software giant’s first-quarter earnings, which will be announced before the markets open this morning.

Both revenue and profits are expected to be down from the same period a year ago.

So any beating of expectations would be seen as a big deal by investors.

Microsoft (MSFT) will hold a conference call on the results at 7:30 am, which BoomTown will be liveblogging–mostly to enjoy the lilting accent of CFO Chris Liddell.

Analysts are expecting the company to report 32 cents a share on revenue of $12.4 billion. In the same period a year ago, Microsoft’s revenue was $15.1 billion on net income of 48 cents a share.

Microsoft’s execs have been striking a tone of caution for several quarters, largely due to the falloff in sales of personal computers in the wake of the econalypse.

In the last quarter, the company’s income fell 30 percent, for example, and it missed revenue estimates by $1 billion.

There have been no new products of any consequence in the first quarter, although Windows 7–which has been well-received so far–is likely to boost results in the months ahead.

Office 2010 is also coming out in the first half of this fiscal year, which should also add to a better future performance.

Yahoo Hires New M&A Head–But Whither Greg Mrva?

Kara Swisher — Wed, 21 Oct 2009 07:12:50 +0000

Yahoo has hired a new head of mergers and acquisitions–former General Electric (GE) M&A exec Andrew Siegel, who will now be VP of corporate development.

Yahoo (YHOO) CFO Tim Morse dropped the news with exactly no details about that title in an interview with The Wall Street Journal about the Silicon Valley Internet giant’s third-quarter earnings.

Another question apparently not answered was what exactly is the status of its current top M&A exec, Greg Mrva–who has had the title Siegel has now posted on his LinkedIn profile–as well as that of VP of mergers and acquisitions more recently.

In other words: Where the heck is Greg?

BoomTown was considering a search party–get it?–if Yahoo hadn’t outsourced that to Microsoft (MSFT). Thus, Plan B: Mrva milk cartons!

On Facebook, Mrva is still listed as being in the Yahoo network, although there was a report floated recently by Silicon Alley Insider that he was asked by Morse to leave his M&A job at Yahoo and find a new one at the company.

Whatever the situation–either Mrva running it with Siegel or being hipchecked out by him–helming M&A at Yahoo can’t be a fun job right now, given that the company has been looking to sell quite a few of its assets, including its Zimbra open-source email business, its personals unit, its HotJobs online classified business and many more to come, said sources.

In fact, in a recent post, BoomTown wrote: “Mrva’s new job title should be: VP of un-mergers and de-acquisitions.”

The effort to unload big swathes of Yahoo is part of an aim by new management to slim down its diverse portfolio, even as it strives to redefine itself with a new, pricey marketing campaign that seeks to position the company primarily as a consumer offering.

Mrva has been the main exec shopping Yahoo properties around, according to many sources, a job that will now apparently be Siegel’s.

Yahoo CEO Carol Bartz has said the company is also looking for acquisitions, mostly small, so perhaps there will be more to do for the company’s dealmakers than running an Internet garage sale.

I contacted Yahoo to find out what’s up with Siegel and Mrva, a well-liked exec in Silicon Valley, and also have reached out to him. When either responds with anything of note, I will update here.

Chartastic! Here Are Yahoo's Q3 Financial Highlights, Now With Even More Bars!

Kara Swisher — Wed, 21 Oct 2009 05:06:28 +0000

Yahoo reported its third-quarter earnings earlier today, a pretty good performance in which it soundly beat Wall Street expectations with a stronger net income than expected.

While revenue at the Silicon Valley Internet giant was down, also as expected–both owned-and-operated search and display advertising saw big declines, 19 percent and eight percent–cost-cutting by CEO Carol Bartz and the sale of the company’s stake in China’s Alibaba.com seem to have more than made up for it.

You can read BoomTown’s liveblog of the conference call by CFO Tim Morse here, but please also enjoy Yahoo’s (YHOO) financial highlights presentation, as well as its condensed financial documents, full of more numbers than you will ever want to crunch.

And, yes, Tim Morse, because I know how little attention the work of accountants get, I have actually read them all!

Here they are:

YQ3_Q309EarningsPresentationFINAL –

YHOO Condensed Financial Documents –

Liveblogging Yahoo's Third-Quarter Conference Call: Bartz "Came Down With Something," and CFO Carries On (and On and On and On)

Kara Swisher — Tue, 20 Oct 2009 21:15:15 +0000

Uh-oh, Yahoo CEO Carol Bartz was expected to appear on the Internet giant’s third-quarter earnings call, but she has apparently “came down with something,” according to CFO Tim Morse.

BoomTown is sending over chicken soup right now, but let’s hope she gets her vaccinations tout de suite!

Worst of all, no sassy quotes or cursing, replaced by a very earnest Morse, who sounded like he was once a Boy Scout.

After the markets closed, Yahoo reported better-than-expected earnings on still lackluster revenues.

Overall, the conference call boiled down to one quote from Morse that seems to have been selected as the Yahoo (YHOO) buzzword of the moment:

“The theme for third quarter was stabilization.”

2:02 pm PDT: Investor stuff from guy who sounded like a robot that I completely ignored, since I was much more interested in a conversation between two women about a bad date this past weekend, which I eavesdropped on in its entirety while liveblogging from a Starbucks (SBUX) in San Francisco.

By the way, the man whom the ladies are ripping was a very unstable date!

2:04 pm: Morse jumped on and gave everyone the bad news about Bartz being sick and the good news about the better-than-expected net income, while also updating all the various happenings of the quarter.

“I am happy to report that our Q3 revenue came in above our guidance range,” said Morse, who sounded somewhat jaunty.

Morse reeled off numbers, numbers and more numbers, some stuff about the new marketing campaign ($18 million spent so far and $45 million in the next quarter!) and other stuff about the cost cuts and fourth-quarter guidance.

Also, no sale of the company’s Alibaba in China or the Yahoo! Japan stake, thank you very much!

2:12 pm: Morse also gave a quick update about the search and online advertising partnership Yahoo has struck with Microsoft (MSFT).

His message: The Silicon Vally Internet icon is not out of search, because it is not about the algorithm, but a better search product.

Tim, you might want to roll that claim back, especially since you also might want to notice how well Google (GOOG) has done with its giant math-brains in the search business.

Morse tried mightily to channel Bartz on search, using a comparison she has made about the Intel (INTC) chip, which is widely used by computer makers. Said Morse, it’s the “differentiation” that matters!

I wonder if Yahoo will keep repeating that one, even as its search share continues to decline.

But Morse did make a funny about how many ex-Yahoos are on the Microsoft payroll now, so the partnership transition should go smoothly.

Well, there’s that!

2:28 pm: Morse mentioned Yahoo’s analysts day next week, and then opened up the call to questions.

Analysts always ask very dull questions at earnings calls and this one proved no different.

The first was about display run rate and about the search market in comparison to Google.

What’s the good word? Stabilization, of course!

The next question was about eBay (EBAY), which seems far from the point.

Morse agreed and cut it short.

Then, a question about guaranteed placement and stock buybacks. Zzzzzzzzz–even Morse sounded bored.

The Starbucks lovelorn ladies had left by now, so I was too.

2:37 pm: The next question concerned the affiliate business and how it might be affected by the Microsoft deal.

I immediately summoned the barista, since it was clearly time for a double espresso!

A question came next about when the display ad business would recover from the econalypse. Morse: Stabilization!

Then, a query about gross margins and whether they can be maintained. Morse was not saying, except to point out that there was a “good, old-fashioned, get-your-hands-dirty” attitude at work at Yahoo now about watching costs.

I was suddenly worried about dirty-handed Yahoos, just when the CEO is sick!

Use Purell, please–or suffer the wrath of Judy!

2:43 pm: Another question on ad sales and quality. Thus, I moved onto mainlining coffee beans en masse. I long for a visit from Juan Valdez!

Then, a question about Q4 guidance, which was not good enough for one analyst, who wanted more.

Morse did not really bite, although he talked a lot.

Next, a question about slow-growing page views and what was Yahoo planning to sell of its various assets.

Morse tried to be all silver-lining about page views and would not talk about specific divestitures (nor did he mention the appointment of a new head of Yahoo M&A).

“We continue to look at the landscape,” he said.

What about more job cuts or hiring, since Yahoo added 200 people in the quarter? Morse noted Yahoo was staying strong in tech talent and was “putting feet on the street” in advertising.

Also something about paid inclusion, but a new person at Starbucks was having a really good cellphone argument, so I zoned out of Morse-talk for a second!

2:56 pm: A question about premium and nonpremium inventory. Looks good on premium, said Morse.

The next query was about the different metrics between the new and old homepage, as well as a request for more info about the analyst day next week.

Morse refused to “steal my own thunder” on what is going to happen there. But, there will be thunder? I am always dubious when it comes to Yahoo and thunder.

As for the homepage, Morse said Yahoo was still evaluating the performance.

2:58 pm: Mobile. Aaaaaghhh, another chance for Morse to say not much about anything substantive. Morse: Better and more established! Translation: No moolah yet!

A head count question. Will improvement come from cost cuts due to the Microsoft deal or revenue improvements?

Three guesses and the first two don’t count. Thanks for the row-boatloads of money, Microsoft!

Something about bookings and small-to-medium businesses. Morse did not understand the question and neither did I.

Next, a question on search monetization, which has weakened. Answer: Stabilization!

3:02 pm: A question about the new $100 million branding campaign. Morse: “It’s very, very early.”

Some deal question and then one about behaviorial targeting, which Morse said will apparently be a “lifeblood” of the future.

Incredibly, Morse has gone hog-wild chatty with Bartz laid low and is asking for more questions, without making one good joke or salty remark yet.

I was completely losing it when it gets to ad exchange details and not as coffee-saturated as I needed to be.

Finally, the LAST question: Another one about divestiture and acquisition.

As if Morse was going to answer, referring instead–as he has many times in the call–to his “script.” Yahoo will buy stuff, Yahoo will sell stuff, but pretty much a no-comment!

And on that note…Carol: Please, pretty please GET WELL SOON!

Until then, here is a minidose of Bartz, via video snippets from an interview with me at the seventh D: All Things Digital conference.

Her lively tone seen here at D7 would have been a good thing at today’s earnings call:

[ See post to watch video ]

(And, here is a link to Yahoo’s presentation of its financial highlights, for those with a hankering for even more numbers.)

Time to Yodel? Yahoo Beats Street Expectations With Stronger Net Income and Better Outlook for Q4.

Kara Swisher — Tue, 20 Oct 2009 20:28:35 +0000

Yahoo bested Wall Street expectations today, announcing stronger net income for its third quarter, despite an also expected decline in revenue.

The Sunnyvale, Calif.-based Yahoo reported net income of 13 cents a share, or $186.1 million, on revenues of $1.13 billion for the quarter ended Sept. 30, 2009, which was a decline from $1.33 billion the same period a year ago.

Wall Street estimated that Yahoo (YHOO) would earn just under seven cents a share on revenues of $1.12 billion.

The improvement includes a $98 million gain on a sale of the company’s stake in Alibaba.com in China, which is nonrecurring, as well as other cost-cutting by CEO Carol Bartz.

In addition, Yahoo’s expectations for the fourth quarter are more positive than those of investors.

Also in the earnings numbers: Yahoo had $4.5 billion in cash and marketable securities, as well as 13,200 employees.

But there was something to worry about: Search advertising revenue was off 19 percent and display was off eight percent at “Owned and Operated” sites on Yahoo.

Google (GOOG), in contrast, reported a seven percent rise in its recent third-quarter results last week, and its execs projected a mood of smooth sailing ahead and no more econalypse.

Nonetheless, overall, it was a solid performance from the Silicon Valley icon, especially compared to some of its recent and decidedly rockier earnings reports.

But, while investors can now breathe a little sigh of relief that the bleeding seems to have stopped, they will now likely focus on how much growth the Yahoo can have in the future.

That’s the next story for certain, starting with Yahoo’s analyst meeting next Wednesday, although today’s Yahoo management buzzword was “stablized.”

“With revenue coming in above our guidance and flat sequentially, we had a solid third quarter that signals our major businesses have stabilized,” said Bartz in a press release. “With new products like Yahoo! homepage, our brand revitalization campaign and expansion in the Middle East through Maktoob.com, our execution is improving and we’re focused on what we do best–being the center of people’s online lives.”

Added CFO Tim Morse: “In the third quarter we saw strength in key areas of our business. Our efforts to reposition Yahoo! are still in the early stages, but we’re confident that our investments in the business will enable us to capitalize on growth opportunities as the economy recovers.”

You can read all about it in Yahoo’s press release here, which includes performance tables of third-quarter results, or below without tables.

More to come at the conference call at 2 pm, which BoomTown will blog live!

Here is the Yahoo press release on the quarter:

YAHOO! REPORTS THIRD QUARTER 2009 RESULTS

Company Exceeds Revenue Outlook Maintains Strong Balance Sheet with over $4.5 Billion in Cash and Marketable Debt Securities

SUNNYVALE, Calif., October 20, 2009–Yahoo! Inc. (NASDAQ: YHOO) today reported revenues of $1,575 million for the quarter ended September 30, 2009, a decrease of 12 percent from the third quarter of 2008 and slightly above the second quarter of 2009. Excluding the impact of currency rate fluctuations and divested business lines, revenues for the third quarter of 2009 would have declined 7 percent compared to the third quarter of 2008.

Net income per diluted share for the third quarter of 2009 was $0.13, compared to $0.04 for the third quarter of 2008. Non-GAAP net income per diluted share for the third quarter of 2009 and 2008 was $0.15.

“With revenue coming in above our guidance and flat sequentially, we had a solid third quarter that signals our major businesses have stabilized,” said Yahoo! chief executive officer Carol Bartz. “With new products like Yahoo! homepage, our brand revitalization campaign and expansion in the Middle East through Maktoob.com, our execution is improving and we’re focused on what we do best–being the center of people’s online lives.”

:In the third quarter we saw strength in key areas of our business,” said Yahoo! chief financial officer Tim Morse. “Our efforts to reposition Yahoo! are still in the early stages, but we’re confident that our investments in the business will enable us to capitalize on growth opportunities as the economy recovers.

Revenues

* Marketing services revenues declined 12 percent and fees revenues declined 11 percent, compared to the third quarter of 2008.

* Marketing services revenues were flat and fees revenues increased 2 percent, compared to the second quarter of 2009.

* Marketing services revenues from Owned and Operated sites were $851 million for the third quarter of 2009, a 15 percent decrease compared to $1,002 million for the same period of 2008. The decrease was primarily driven by a 19 percent decline in search advertising revenue and an 8 percent decline in display advertising revenue.

* Marketing services revenues from Affiliate sites were $526 million for the third quarter of 2009, a 6 percent decrease compared to $561 million for the same period of 2008.

Cash Flow and Cash Balance

* Cash flow from operating activities for the third quarter of 2009 was $355 million, a 2 percent increase compared to $347 million for the same period of 2008.

* Free cash flow for the third quarter of 2009 was $258 million, a 20 percent increase compared to $215 million for the same period of 2008.

* Cash, cash equivalents, and investments in marketable debt securities were $4,503 million at September 30, 2009 compared to $3,522 million at December 31, 2008, an increase of $981 million.

Business Outlook

GAAP revenue for the fourth quarter of 2009 is expected to be in the range of $1,600 million to $1,700 million. Non-GAAP operating income before depreciation, amortization, and stock-based compensation expense for the fourth quarter of 2009 is expected to be in the range of $400 million to $450 million. Income from operations for the fourth quarter of 2009 is expected to be in the range of $135 million to $155 million.

Yahoo Earnings After Market Close, Plus Liveblogging of Conference Call at 2 pm

Kara Swisher — Tue, 20 Oct 2009 17:46:02 +0000

It’s not likely the announcement of Yahoo’s third-quarter earnings later today will be quite as exciting as its Open Hack Day in Taiwan this past weekend, but BoomTown will try to make those numbers and the conference call afterward with CEO Carol Bartz as entertaining as possible.

Still, while recent results from both Google (GOOG) and, especially, Apple (AAPL), have been pretty impressive, no one is expecting Yahoo to blow the roof off.

So, here’s what to look for:

Wall Street is estimating that Yahoo (YHOO) will earn just under seven cents a share, with revenue of $1.12 billion. This compares with nine cents and $1.33 billion in the same period a year ago.

Some whisper numbers peg the results at close to 10 cents a share, which would be a sensation, especially given the still-recovering state of display advertising, which is Yahoo’s bread and butter.

Also likely to be asked about is the recent decline in Yahoo’s search share. According to comScore (SCOR), its share in the important U.S. market dipped to 18.8 percent in September, even as both Google and Microsoft (MSFT) saw small gains.

Yahoo is set to start an online search and advertising partnership with Microsoft, as soon as regulators give it the thumbs up, as seems likely.

And analysts will likely ask about the effectiveness of Yahoo’s $100 million marketing campaign, designed to revitalize its image, which it is ramping up.

But Bartz has also been cutting costs and streamlining staff and operations–her strong suit–which could improve the bottom line.

Yahoo shares, while up 39 percent for the year, are down 2.7 percent for the month, even as other tech firms are up.

The stock is down 1.7 percent today, hovering just under $17 a share.

Whether the results and what Yahoo has to say about the year ahead will affect the share price remains to be seen.

Until then, here is a link to a very good Q&A interview Bartz did with the New York Times about her management style, which was posted over the weekend.

Money quote, from the ever-quotable Bartz:

“I have the puppy theory. When the puppy pees on the carpet, you say something right then because you don’t say six months later, ‘Remember that day, January 12th, when you peed on the carpet?’ That doesn’t make any sense.”

Wall Street Hopes Apple Doesn't Fall Far From the Tree

Kara Swisher — Mon, 19 Oct 2009 07:09:44 +0000

When Apple reports its fourth-quarter earnings today, investors are hoping–actually, expecting–that the iconic computer company will look a lot now as it always has.

In other words, don’t go changing and it will please us.

Wall Street is anticipating, as it has throughout the econalypse, another estimate-beating performance from Apple (AAPL).

While Apple has signaled that it will be making up to $1.23 per share for the quarter, the “whisper” number for the quarter is much higher.

Revenue is also expected to rise strongly to upward of $9 billion.

The reason for all this happy talk? Strong sales of all of Apple’s innovative hardware products, including iPods, iPhones, and computers, as well as the big, fat profit margins that came with upgrades by consumers this past quarter to its new Snow Leopard operating-system software.

And, of course, the stock has been showing all this investor love by–as BoomTown has noted recently–defying gravity.

Apple shares are up just above 120 percent since the beginning of the year.

The company closed at $188.05 on Friday, giving it a market valuation of $168.5 billion.

Whether it will continue going up is a big question for investors, although Apple is entering the holiday season, when it typically does well.

Plus, many are expecting the company to goose excitement for 2010 with the announcement of its secret-but-everyone-knows tablet offering.

That said, Microsoft (MSFT) is also officially launching a new operating system this week–Windows 7–which is expected to give Apple some clear competition.

Stock Stronger as Yahoo Preps to Report Next Week–But Employee Departures (and Return of Yodeling!) Rattle

Kara Swisher — Wed, 14 Oct 2009 07:39:11 +0000

In one week, Yahoo will report its third-quarter earnings, after the market closes.

And so far, its stock is showing signs that investors are hoping for better days ahead for the Internet giant.

Shares are up 8.5 percent for the month, almost 13 percent for the last three months and almost 39 percent since the beginning of the year.

While that’s not the rocket ship Google (GOOG) has been on–the search giant’s stock is up 70 percent since January, which includes a big boost recently on expectations of a strong earnings report tomorrow–it’s clear investors are hoping an improvement in the online advertising market will boost Yahoo’s fortunes.

Wall Street is expecting $1.12 billion in net revenue and seven cents in earnings per share from Yahoo (YHOO)–and a better performance than that could boost the stock.

In fact, a pair of bullish analyst reports that came out today predicted just that.

Broadpoint AmTech analyst Benjamin Schachter raised his price target to $21 a share, noting that after the search and online advertising partnership deal closes, Yahoo “should be meaningfully smaller and leaner, but should also be a significantly more profitable company.”

And Benchmark Co. analyst Clayton Moran moved Yahoo from hold to buy, with a price target of $20.

But a string of recent exec departures in Yahoo’s advertising units are making some within the company’s ranks slightly worried.

The departures include Jim Schinella, the company’s SVP for corporate partnerships, in September.

And yesterday, Glam Media announced that it had nabbed Josh Jacobs as SVP of Brand Advertising Products & Marketing. At Yahoo, Jacobs was a key exec in its display ad platform unit.

Many inside the company expect more departures in the ad and engineering arena at Yahoo, pointing out that many big stock packages given to hold onto talent are about to vest.

In addition, once Yahoo’s search and online advertising partnership with Microsoft (MSFT) is approved, as it is likely to be by the end of the year, hundreds of Yahoo engineers will get the choice of moving to Microsoft.

Some will, of course, but some simply do not want to go and many Silicon Valley companies and start-ups BoomTown spoke to report seeing more resumes recently from Yahoo staff.

There is little Microsoft can do to stop possible leakage of tech talent from Yahoo until the deal is approved, since the companies cannot do any integration until it is.

Perhaps worst of all, there seems to be nothing Yahoo can do to stifle its proclivity to yodel, which I begged Yahoo execs to forgo in its recent $100 million “It’s Y!ou” marketing push.

No such luck!

Yesterday, Yahoo launched its online Yodel Studio (no, I am not kidding), where you can record your own yodel in various music genres, like, um, rap.

Yahoo held a kickoff event in New York’s Time Square yesterday–however did I manage to miss it, since I was in Manhattan?–with a passel of celebrity yodelers like Jewel, as well as one in London’s Covent Garden.

Today, there is a yodel event in Mumbai, India. Bollywood yodeling anyone?

Here is a link to the famous Yahoo yodel, by the way, if you are so inclined.

And here is a video of the Times Square event, and also the very memorable Yahoo commercial of Taylor Ware, after she won the Yahoo National Yodel Challenge contest in 2003.

Some things never change (even if they should!).

Exclusive: Yahoo Set to Unveil Massive New Marketing Campaign at Advertising Week, Declaring Size Does Matter

Kara Swisher — Sun, 13 Sep 2009 17:32:49 +0000

Yahoo is set to unveil a major marketing campaign to reset advertiser and consumer perception of the long-troubled company during Advertising Week in New York, which starts a week from tomorrow.

According to numerous sources BoomTown has spoken to about the campaign, Yahoo (YHOO) is–at least with advertisers–going to focus on stressing the size and scale of the Internet giant.

The details of the plan will be made public Tuesday, Sept. 22, at a press conference.

It will take place immediately after a keynote speech–titled “Yahoo’s Consumer Revolution…Round II”–that the company’s new CMO, Elisa Steele, is set to deliver on the second day of the Interactive Advertising Bureau’s MIXX conference.

MIXX is a two-day event, run by IAB, focused specifically on online advertising.

Yahoo CEO Carol Bartz is also going to be attending Advertising Week–during which all the major players in the advertising business gather in Manhattan for a series of events–for a plethora of meetings with big Yahoo clients.

It is likely she and several other senior Yahoo execs will be at the press conference, sources said.

That press event will also include Penny Baldwin, a well-known industry exec Yahoo hired as its SVP of global integrated marketing and brand management in July.

The main message Bartz is set to deliver is that Yahoo is a powerhouse unlike any others on the Web when it comes to online display advertising.

And, in fact, Yahoo–despite all the internal and external turmoil it has undergone in recent years–remains one of the largest sites on the Internet, and is the top player in what is also called graphical advertising, as well as online media and communications.

“The whole push seems to be to remind people of vibrancy of the brand and exactly how huge its reach is,” said one person who has seen parts of the presentation. “It is less Yahoo is back than Yahoo has never left.”

Sources also noted that Yahoo is likely to stick to its plan to push the idea of “your home on the Web” to consumers, which I had previously posted about earlier this summer.

The idea of the Silicon Valley icon being the key hub destination for Internet users does dovetail with pushing its size to advertisers–major marketing messages that will also likely cost a pretty penny.

They will have to–Microsoft (MSFT) has been in the midst of a $100 million campaign for its new Bing search site and will likely spend more when it unveils updates to the service, dubbed Bing 2.0–within the next few weeks.

The company showed the changes it showed to its own employees last week, which was the subject of much tweeting on Twitter.

Yahoo will apparently give more specifics as to the spend for the marketing push at the press conference.

But, many sources said, the company is already out in the advertising market now, buying tens of millions of dollars in advertising online and offline to hawk Yahoo in print, on television and elsewhere.

(Full disclosure: Sources said that campaign will include The Wall Street Journal network, which includes this site.)

“It’s dramatic,” said one source about the marketing outlay.

Since she got to Yahoo, Bartz has continually stressed the need to promote Yahoo products and services more, including in an interview last week on CNBC (you can see that longish video here).

And, in the July earnings call for Yahoo, Bartz said: “In addition, we’re hard at work on plans to reposition our most valuable asset: Yahoo’s brand. Our Q3 plans include an initial wave of incremental marketing spend which will increase substantially into Q4 and next year.”

Also, in a Q&A in the same call, she added more about the long-term nature of the spending on branding:

“The branding and our whole campaign of advertising is just starting; however you have to understand that this is an ongoing campaign so it’s not transient at least for the next year or so. We’re really going to move to reposition the Yahoo brand and Yahoo Company, so right now, consider that as cost that’s in the system.”

What Bartz and other Yahoo execs will likely stress less is search, due to the search deal Yahoo struck in July with Microsoft in which the software giant will take over the back-end technology and Yahoo will sell search ads for both companies.

The company will compete with both Microsoft and Google (GOOG) in garnering the search market still, once the partnership is approved by regulators, with Yahoo focusing on differentiating itself via innovative user interface, design, features and functionality.

Ouija Alert: The Econalypse Still Flummoxing Tech and Media Execs

Kara Swisher — Thu, 06 Aug 2009 11:12:56 +0000

It’s hard to know what to think of the economy’s direction, even if you are trying to glean some knowledge from those whom you imagine might know a thing or two about it.

Indeed, if you listened to a variety of tech and media execs talk about what its status is of late, it’s a wonder we can get out of the woods, since no one knows exactly where we are in them.

According to CIsco (CSCO) CEO John Chambers, for example, in reporting estimate-beating-though-still-lackluster fourth-quarter earnings yesterday, we might be at a “tipping point.”

Said Chambers in a statement: “If we continue to see these positive order trends for the next one to two quarters, we believe there is a good chance we will look back and see that the tipping point occurred in our business in Q4.”

Would that be tipping or teetering?

In reporting dismal-ish fourth-quarter earnings also yesterday, News Corp. (NWS) CEO Rupert Murdoch seemed positive, except not.

“I think the worst may be behind us,” said Murdoch during a conference call with analysts. “But there are no clear signs yet of a fast economic recovery.”

Microsoft (MSFT) CFO Chris Liddell turned that on-one-hand-on-the-other-hand around when speaking at the software giant’s recent Financial Analyst Meeting.

“I can’t say this is good that we’re still down relative to where we were a year ago,” he said. “But, on a relative basis, it was a reasonable year from a shareholder value point of view, given the context of the environment that we had.”

So, essentially, Liddell was saying things were bad, except it was good, given how bad it was.

Well, at least it was not Google (GOOG) CEO Eric Schmidt, who repeatedly discounted the economic downturn as it developed in 2008, with quotes like “What recession?”

While he did reluctantly go negative, after it became clear things were really bad, Schmidt was back to being positive about the economy soon enough.

While at an advertising event in Europe in June, using U.S. jobless claims as a reference, Schmidt noted that the business cycle was at the “beginning of the bottom.”

Which, I guess, means what goes down must come up. Mustn’t it?

A Preview of Time Warner Earnings: Bummer at AOL, Bummer at Magazines–Just a Bummer

Kara Swisher — Tue, 28 Jul 2009 16:00:43 +0000

When Time Warner reports its second-quarter earnings tomorrow morning, before the markets open, most Wall Street analysts are not expecting much from the media giant, as it continues to slog toward a rejiggering of itself.

Time Warner (TWX)–which owns assets like the Warner Bros. movie studio, the AOL online unit, the HBO and Turner cable television networks and Time Inc. magazines–is expected to earn 37 cents per share, compared to 72 cents a year ago, according to a poll of analysts from Thomson Reuters (TRIN).

Revenue is expected to be $6.97 billion, down from $11.56 billion in the same quarter last year. This drop is mostly due to the March spinoff of its cable unit, Time Warner Cable.

With movies like “The Hangover” and the sixth in the series, “Harry Potter and the Half-Blood Prince,” doing well, there is some strength at Time Warner.

But the advertising market has been weak all over, which hits the company hard.

That’s why both AOL and the magazines are expected to keep up their drag on Time Warner’s financial prospects–at least until the November spinoff of the online unit.

Until then, most expect another miserable quarter from AOL advertising revenue. Sources noted that any turnaround won’t show till end of year at the earliest, due to the weak economy and a retooling of the company and its sales force.

That restructuring is not over, most agree, with expectations of more layoffs of some of its 7,000 employees coming. With the 100-day overview by new CEO Tim Armstrong now over, sources said, the staff size is likely to be adjusted accordingly.

Most also expect to see continued weakness at the long-suffering Time Inc. magazine division.

People outside the company think that Time Warner CEO Jeff Bewkes will want to sell or spin off Time Inc. once AOL is done.

And people inside the company talk about the fact that Time has some 125 titles, although most of the revenue and profit only come from a few titles, such as People, Sports Illustrated and Time.

According to sources at the magazine division, talk of a new round of layoffs has also been also circulating there of late.

[The t-shirt image courtesy of Zazzle.]