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	<title>BoomTown &#187; Electronic Arts</title>
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		  <title>All Things Digital</title>
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		<title>AOL: Small Layoff Today, a Voluntary Buyout and, Then&#8230;the Big One</title>
		<link>http://kara.allthingsd.com/20091110/aol-small-layoff-today-a-voluntary-buyout-and-then-the-big-one/</link>
		<comments>http://kara.allthingsd.com/20091110/aol-small-layoff-today-a-voluntary-buyout-and-then-the-big-one/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 08:00:21 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[arrivals departures feature]]></category>
		<category><![CDATA[buyout]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[cost]]></category>
		<category><![CDATA[cut]]></category>
		<category><![CDATA[earnings]]></category>
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		<category><![CDATA[Electronic Arts]]></category>
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		<category><![CDATA[Germany]]></category>
		<category><![CDATA[layoff]]></category>
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		<category><![CDATA[Project Everest]]></category>
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		<category><![CDATA[Tim Armstrong]]></category>
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		<category><![CDATA[voluntary]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=20443</guid>
		<description><![CDATA[Essentially--although AOL is located in New York and not California--it's going to be like tremors before the Big One at the online company today as about 100 employees are set to be laid off by management.

It is part of AOL CEO Tim Armstrong's "Project Everest"--the code name for cost-cutting across the company. After this small cut, there could be a call for voluntary departures, followed by a much more drastic layoff.

The action comes in the same timeframe as the online site's spinoff from Time Warner.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/11/pinkslip.jpg"><img src="http://kara.allthingsd.com/files/2009/11/pinkslip-250x250.jpg" alt="pinkslip" title="pinkslip" width="250" height="250" class="alignright size-medium wp-image-20444" /></a></p>
<p>Essentially&#8211;although AOL is located in New York and not California&#8211;it&#8217;s going to be like tremors before the Big One at the online company today, as about 100 employees are laid off.</p>
<p>Sources said the cuts, first <a href="http://valleywag.gawker.com/5400813/aol-layoffs-tomorrow-to-kick-off-depressing-holiday-season">reported by Valleywag&#8217;s Ryan Tate</a>, will be widespread across AOL, even as the company inches ever closer to being spun off from its corporate overlord, Time Warner (TWX).</p>
<p>That will come within the next month, once the spate of regulatory comments and approvals is in place, said sources.</p>
<p>And during this time, AOL CEO Tim Armstrong&#8217;s &#8220;Project Everest&#8221;&#8211;the code name for cost-cutting across the company&#8211;will be chugging along to its final destination.</p>
<p>After tomorrow&#8217;s small cut, sources said, Armstrong has told employees he is seriously considering a suggestion made to him on a listening tour of AOL, which <a href="http://kara.allthingsd.com/20090701/tim-armstrongs-100-day-vision-quest-nearing-end-party-in-dulles-and-then-what">he took in his first 100 days on the job</a>, of asking for voluntary departures that would include some sort of buyout.</p>
<p>It&#8217;s unlikely that that will be enough to achieve the kinds of cuts needed to bring costs in line with <a href="http://mediamemo.allthingsd.com/20091104/time-warner-gives-wall-street-a-pleasant-surprise-but-has-bad-news-for-time-inc-employees/">depressed revenue at AOL</a>.</p>
<p>At its third-quarter earnings call last week, Time Warner reported that AOL revenue was down 23 percent. In addition, subscription revenue, which will continue to shrink, was down another 29 percent, and advertising revenue, which is supposed to improve one day, was down 18 percent.</p>
<p>Thus, with that performance, AOL is likely to do a massive layoff of upward of 1,000 employees.</p>
<p>That action will take place right before or, more likely, at the same time or right after the spinoff.</p>
<p>In other words, not very happy holidays for some.</p>
<p>But AOL is not alone in making cuts in the tech space. Last week, both <a href="http://digitaldaily.allthingsd.com/20091104/microsoft-prepping-layoffs/">Microsoft</a> (MSFT) and <a href="http://kara.allthingsd.com/20091105/realnetworks-to-lay-off-four-percent-of-staff-today/">RealNetworks</a> (RNWK) laid off staff, as did <a href="http://digitaldaily.allthingsd.com/20091109/electronic-arts-to-sack-1500/">Electronic Arts</a> (ERTS) yesterday.</p>
<p>Here is a recent interview I did, <a href="http://kara.allthingsd.com/20090923/aol-ceo-tim-armstrong-speaks-though-hes-a-cagey-one">while in Germany</a>, with Armstrong, where he talked about AOL&#8217;s prospects:</p>
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		<title>Accel Partners Feels Like a Billion Dollars Today&#8230;No, Really!</title>
		<link>http://kara.allthingsd.com/20091109/accel-partners-feels-like-a-billion-dollars-today-no-really/</link>
		<comments>http://kara.allthingsd.com/20091109/accel-partners-feels-like-a-billion-dollars-today-no-really/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 20:24:08 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[financial]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[telecom]]></category>
		<category><![CDATA[Accel Partners]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Electronic Arts]]></category>
		<category><![CDATA[exit]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[Index Ventures]]></category>
		<category><![CDATA[Jim Breyer]]></category>
		<category><![CDATA[Palo Alto]]></category>
		<category><![CDATA[Playfish]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[public]]></category>
		<category><![CDATA[Sequoia Capital]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[VC]]></category>
		<category><![CDATA[venture capital]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=20399</guid>
		<description><![CDATA[Who said the venture capital industry is sucking wind lately?

Well, it is--but not today and, especially, not Accel Partners, which sold two of its portfolio start-ups to large public companies for a total of $1.5 billion.

That would be the sale of AdMob to search behemoth Google for $750 million in stock, and the acquisition of Playfish by gaming giant Electronic Arts for about $300 million.

While Accel is not getting all that dough, it's not a bad haul for the day.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/11/179.jpg"><img src="http://kara.allthingsd.com/files/2009/11/179-248x300.jpg" alt="179" title="179" width="248" height="300" class="alignright size-medium wp-image-20425" /></a></p>
<p>Who said the venture capital industry is sucking wind lately?</p>
<p>Well, it is&#8211;but not today, and especially, not Accel Partners, which sold two of its portfolio start-ups to large public companies for a total of $1.5 billion.</p>
<p>That would be the sale of <a href="http://kara.allthingsd.com/20091109/google-acquires-admob-for-750-million-in-stock-the-press-release/">AdMob to search behemoth Google</a> (GOOG) for $750 million in stock and the <a href="http://digitaldaily.allthingsd.com/20091109/ea-buys-playfish/">acquisition of Playfish by gaming giant Electronic Arts</a> (ERTS) for about $300 million (plus an earn-out of up to $100 million for Playfish staff).</p>
<p>While Accel shared the AdMob largess with Sequoia Capital and others with a stake in AdMob, which focuses on mobile advertising, and shared its social-gaming winnings from Playfish with Index Ventures, the Palo Alto, Calif.-based VC firm can surely afford to choose the pricier bottle of wine this week.</p>
<p>(Also, apropos of nothing, Accel Partner and Facebook board member Jim Breyer is now officially paying for the lunch he <em>still</em> owes me!)</p>
<p>Playfish had raised a total of $21 million in funding, while AdMob had pulled in about $47 million.</p>
<p>&#8220;I think you can imagine we are very pleased,&#8221; said Rich Wong, the Accel partner involved with AdMob, in an interview this morning. But he would not give any specifics about what Accel hauled in for its portion of the two companies.</p>
<p>Still, Wong said the venture market in Silicon Valley and elsewhere was definitely &#8220;stabilizing,&#8221; noting that there has been an increasing number of exits for investors via big companies scooping up strong start-ups. </p>
<p>&#8220;AdMob and Playfish are strong players in their respective spaces and in leading categories,&#8221; said Wong. &#8220;Their sale is a sign that this kind of innovation is important to major companies.&#8221;</p>
<p>And, apparently, to Accel.</p>
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		<title>Exclusive: Dan Rosensweig Steps Up to Take His Licks as Guitar Hero Frontman</title>
		<link>http://kara.allthingsd.com/20090322/exclusive-dan-rosensweig-steps-up-to-takes-his-licks-as-guitar-hero-frontman/</link>
		<comments>http://kara.allthingsd.com/20090322/exclusive-dan-rosensweig-steps-up-to-takes-his-licks-as-guitar-hero-frontman/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 01:54:05 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[D6]]></category>
		<category><![CDATA[D: All Things Digital]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
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		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[econalypse]]></category>
		<category><![CDATA[entertainment]]></category>
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		<category><![CDATA[interview]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[music]]></category>
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		<category><![CDATA[Activision Blizzard]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Bobby Kotick]]></category>
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		<category><![CDATA[Call of Duty]]></category>
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		<category><![CDATA[game]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[Guitar Hero]]></category>
		<category><![CDATA[multi-player]]></category>
		<category><![CDATA[private equity]]></category>
		<category><![CDATA[Quadrangle Group]]></category>
		<category><![CDATA[RedOctane]]></category>
		<category><![CDATA[Santa Monica]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=11112</guid>
		<description><![CDATA[Former Yahoo COO and current Quadrangle Group partner Dan Rosensweig will take over as CEO and president of Activision Blizzard's powerful Guitar Hero franchise, according to sources close to the situation.

Rosensweig will run the hot gaming company's division, located in Silicon Valley, for Activision head Bobby Kotick.

The pair know each other well, since Kotick served on Yahoo's board for many years when Rosensweig was a key exec there. He's also just the kind of consumer Web exec that Kotick has been looking for to turbocharge the largely retail Guitar Hero business online.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/03/danr.jpg"><img src="http://kara.allthingsd.com/files/2009/03/danr-213x300.jpg" alt="danr" title="danr" width="175" height="250" class="alignright size-medium wp-image-11113" /></a></p>
<p>Former Yahoo COO and current Quadrangle Group partner Dan Rosensweig (pictured here) will take over as CEO and president of Activision Blizzard&#8217;s powerful Guitar Hero franchise, according to sources close to the situation.</p>
<p>Rosensweig will run the hot gaming company&#8217;s division, which is located in Silicon Valley, the result of its purchase of RedOctane in 2006, source said.</p>
<p>He is well known to Activision (ATVI) Chairman and CEO Bobby Kotick, who served on the Yahoo board for many years when Rosensweig was a key exec there. Both Rosensweig and Kotick have since left Yahoo.</p>
<p>It&#8217;s an interesting move for Rosensweig, who has been working in private equity since his departure from Yahoo (YHOO) in late 2006.</p>
<p>His name has been bandied about for several high-profile Web positions of late, and many thought he might take a political job, given that he was one of many digital execs involved in helping elect President Barack Obama.</p>
<p><a href="http://kara.allthingsd.com/files/2009/03/guitar-hero-logo.jpg"><img src="http://kara.allthingsd.com/files/2009/03/guitar-hero-logo-150x150.jpg" alt="guitar-hero-logo" title="guitar-hero-logo" width="150" height="150" class="alignleft size-thumbnail wp-image-11125" /></a></p>
<p>But the weak market for investments and Rosensweig&#8217;s longtime experience and interest in eventually returning to operations&#8211;along with his well-known passion for music&#8211;are the likeliest motivators for the move to Guitar Hero. </p>
<p>Sources said Rosensweig will start his new job at Guitar Hero&#8211;which Activision could announce as early as tomorrow&#8211;in several weeks.</p>
<p><span id="more-11112"></span></p>
<p>Running a major consumer brand like Guitar Hero seems tailor-made for Rosensweig, who worked at CNET Networks and Ziff-Davis before Yahoo. In addition, the jovial exec is well-respected in Silicon Valley, giving Activision a much more prominent presence here.</p>
<p>And the energetic Kotick (pictured below with me and, yes, Paula Abdul of &#8220;American Idol&#8221;&#8211;don&#8217;t ask) has long talked about turbocharging the largely retail Guitar Hero business online, as a way to further grow the music phenom.</p>
<p><a href="http://kara.allthingsd.com/files/2009/03/303035993_cypm2-s-0.jpg"><img src="http://kara.allthingsd.com/files/2009/03/303035993_cypm2-s-0-300x199.jpg" alt="303035993_cypm2-s-0" title="303035993_cypm2-s-0" width="250" height="150" class="alignright size-medium wp-image-11115" /></a></p>
<p>User-generated music, as well as a plethora of online transactions and social networking, have been promising new revenue opportunities, Kotick has said.</p>
<p>(See video highlights of my interview with Kotick below on that topic and more at last year&#8217;s <strong>D: All Things Digital</strong> conference.)</p>
<p>Overall, despite the weak economy and a cautious forecast going forward, the Santa Monica, Calif.-based Activision is growing, with revenues up in the last quarter, due in large part to the popularity of its Guitar Hero and Call of Duty videogames.</p>
<p>Its fast pace, in contrast to rival Electronic Arts (ERTS), has been helped by its merger with Vivendi SA&#8217;s Blizzard Entertainment last summer. Blizzard&#8217;s World of Warcraft online game is also one of the most popular multiplayer games in the world.</p>
<p>Here&#8217;s a <a href="http://d6.allthingsd.com/20080528/kotick/">highlights video from my interview with Kotick at <strong>D6</strong></a>:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1576242589}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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		<title>The Entire D6 Interview With Activision's Bobby Kotick (3 of 3)</title>
		<link>http://kara.allthingsd.com/20080917/the-entire-d6-interview-with-activisions-bobby-kotick-3-of-3/</link>
		<comments>http://kara.allthingsd.com/20080917/the-entire-d6-interview-with-activisions-bobby-kotick-3-of-3/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 07:36:02 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[D6]]></category>
		<category><![CDATA[D: All Things Digital]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[American Idol]]></category>
		<category><![CDATA[Blizzard Entertainment]]></category>
		<category><![CDATA[Bobby Kotick]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[Electronic Arts]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[Guitar Hero]]></category>
		<category><![CDATA[Paula Abdul]]></category>
		<category><![CDATA[skateboarding]]></category>
		<category><![CDATA[Take-Two Interactive]]></category>
		<category><![CDATA[Tony Hawk]]></category>
		<category><![CDATA[Vivendi Games]]></category>
		<category><![CDATA[World of Warcraft]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=3868</guid>
		<description><![CDATA[We're posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Here's an interview I did with Activision Chairman and CEO Bobby Kotick about the state of the gaming business.

It's a good week to focus on the gaming industry since Electronic Arts abandoned its hostile acquisition bid for Take-Two Interactive over the weekend.

The move was--in part--in answer to Activision's recent merger with Vivendi Games, which includes Blizzard Entertainment's World of Warcraft, one the most popular multi-player games. This has made Activision one of the gaming industry's largest companies, due to some of its well-known franchises, especially its hugely popular Guitar Hero, which debuted version IV at D6.

In this third video, Kotick publicly demos "Guitar Hero IV" for the first time, with the help of special guest stars Paula Abdul of "American Idol" and skateboarding star Tony Hawk.]]></description>
			<content:encoded><![CDATA[<p><em>We&#8217;re posting all the interviews from the sixth <a href="http://d6.allthingsd.com"><strong>D: All Things Digital</strong></a> conference that took place in late May.</p>
<p>Unfortunately, due to issues too complicated to go into, we have to post all the <strong>D6</strong> interviews in several 15-minute parts (I know, I know).</p>
<p>But&#8211;as many readers have requested&#8211;they will all be available in their entirety in this column.</em></p>
<p><a href="http://kara.allthingsd.com/files/2008/09/303035978_nvenv-s.jpg"><img src="http://kara.allthingsd.com/files/2008/09/303035978_nvenv-s-300x199.jpg" alt="" title="303035978_nvenv-s" width="250" height="150" class="alignright size-medium wp-image-3869" /></a></p>
<p>Here&#8217;s an interview I did with <a href="http://d6.allthingsd.com/20080528/kotick/">Activision Chairman and CEO Bobby Kotick</a> about the state of the gaming business.</p>
<p>The video of the interview is in three parts.</p>
<p>It&#8217;s a good week to focus on the gaming industry since Electronic Arts (ERTS) abandoned its hostile acquisition bid for Take-Two Interactive (TTWO) over the weekend.</p>
<p>EA&#8217;s effort was motivated, in part, by Activision&#8217;s recent merger with Vivendi Games, which includes Blizzard Entertainment&#8217;s &#8220;World of Warcraft,&#8221; one the most popular multi-player games.</p>
<p>The merger has made Activision (ATVI), with its own well-known franchises&#8211;especially the hugely popular &#8220;Guitar Hero,&#8221; which debuted version IV at <strong>D6</strong>&#8211;one of the gaming industry&#8217;s largest companies.</p>
<p>In this third video, Kotick publicly demos &#8220;Guitar Hero IV&#8221; for the first time, with the help of special guest stars Paula Abdul of &#8220;American Idol&#8221; and skateboarding star Tony Hawk.</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1789009352}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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		<title>The Entire D6 Interview With Activision's Bobby Kotick (1 of 3)</title>
		<link>http://kara.allthingsd.com/20080915/the-entire-d6-interview-with-activisions-bobby-kotick/</link>
		<comments>http://kara.allthingsd.com/20080915/the-entire-d6-interview-with-activisions-bobby-kotick/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 08:56:17 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[D6]]></category>
		<category><![CDATA[D: All Things Digital]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Activision]]></category>
		<category><![CDATA[Blizzard Entertainment]]></category>
		<category><![CDATA[Bobby Kotick]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[Electronic Arts]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[Guitar Hero]]></category>
		<category><![CDATA[multi-player]]></category>
		<category><![CDATA[Nintendo]]></category>
		<category><![CDATA[Take-Two Interactive]]></category>
		<category><![CDATA[Vivendi Games]]></category>
		<category><![CDATA[Wii]]></category>
		<category><![CDATA[World of Warcraft]]></category>
		<category><![CDATA[Xbox]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=3763</guid>
		<description><![CDATA[We're posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Here's an interview I did with Activision Chairman and CEO Bobby Kotick about the state of the gaming business.

It's a good week to focus on the gaming industry since Electronic Arts abandoned its hostile acquisition bid for Take-Two Interactive over the weekend.

The move was--in part--in answer to Activision's recent merger with Vivendi Games, which includes Blizzard Entertainment's World of Warcraft, one the most popular multi-player games. This has made Activision one of the gaming industry's largest companies, due to some of its well-known franchises, especially its hugely popular Guitar Hero, which debuted version IV at D6.]]></description>
			<content:encoded><![CDATA[<p><em>We&#8217;re posting all the interviews from the sixth <a href="http://d6.allthingsd.com"><strong>D: All Things Digital</strong></a> conference that took place in late May.</p>
<p>Unfortunately, due to issues too complicated to go into, we have to post all the <strong>D6</strong> interviews in several 15-minute parts (I know, I know).</p>
<p>But&#8211;as many readers have requested&#8211;they will all be available in their entirety in this column.</em></p>
<p><a href="http://kara.allthingsd.com/files/2008/09/302988592_5aref-s-1.jpg"><img src="http://kara.allthingsd.com/files/2008/09/302988592_5aref-s-1-300x199.jpg" alt="" title="302988592_5aref-s-1" width="250" height="150" class="alignright size-medium wp-image-3765" /></a></p>
<p>Here&#8217;s an interview I did with <a href="http://d6.allthingsd.com/20080528/kotick/">Activision Chairman and CEO Bobby Kotick</a> about the state of the gaming business.</p>
<p>The video of the interview is in three parts.</p>
<p>It&#8217;s a good week to focus on the gaming industry since Electronic Arts (ERTS) abandoned its hostile acquisition bid for Take-Two Interactive (TTWO) over the weekend.</p>
<p>EA&#8217;s effort was motivated, in part, by Activision&#8217;s recent merger with Vivendi Games, which includes Blizzard Entertainment&#8217;s &#8220;World of Warcraft,&#8221; one the most popular multi-player games.</p>
<p>The merger has made Activision (AVTI), with its own well-known franchises&#8211;especially the hugely popular &#8220;Guitar Hero,&#8221; which debuted version IV at <strong>D6</strong>&#8211;one of the gaming industry&#8217;s largest companies.</p>
<p>In this first video, Kotick talks about the merger with Vivendi&#8211;which aims to inject social gaming DNA into Activision&#8211;the popularity of Nintendo&#8217;s Wii and Microsoft&#8217;s Xbox; better graphical, storytelling and character development in games; gaming on social networks; business models in the industry; and the EA attempt to acquire Take-Two. </p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1789009334}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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		<title>Scrabulous Hangs On for Now (But It Should Be Hung Out to Dry by Facebook)</title>
		<link>http://kara.allthingsd.com/20080125/scrabulous-hangs-on-for-now-but-it-should-be-hung-out-to-dry-by-facebook/</link>
		<comments>http://kara.allthingsd.com/20080125/scrabulous-hangs-on-for-now-but-it-should-be-hung-out-to-dry-by-facebook/#comments</comments>
		<pubDate>Fri, 25 Jan 2008 09:01:37 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Electronic Arts]]></category>
		<category><![CDATA[Hasbro]]></category>
		<category><![CDATA[Mattel]]></category>
		<category><![CDATA[Rajat and Jayant Agarwalla]]></category>
		<category><![CDATA[Scrabulous]]></category>
		<category><![CDATA[widget]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080125/scrabulous-hangs-on-for-now-but-it-should-be-hung-out-to-dry-by-facebook/</guid>
		<description><![CDATA[Apparently, rumors of Scrabulous&#8217;s demise have been greatly exaggerated.

So far.
Although the popular Facebook widget was supposed to be taken down two weeks ago and then last week&#8211;pretty much because it obviously infringed on the rights of the owners of the popular word game Scrabble&#8211;it is still up and working on the service and allowing new [...]]]></description>
			<content:encoded><![CDATA[<p>Apparently, rumors of <a href="http://www.scrabulous.com">Scrabulous</a>&#8217;s demise have been greatly exaggerated.</p>
<p><img src='http://kara.allthingsd.com/files/2008/01/scrabulous.png' alt='scrabulous1' /></p>
<p>So far.</p>
<p>Although the popular Facebook widget was supposed to be taken down two weeks ago and then last week&#8211;pretty much because it obviously infringed on the rights of the owners of the popular word game Scrabble&#8211;it is still up and working on the service and allowing new downloads (I did it last night, for example). </p>
<p>And sources with knowledge of the situation say that it is not likely to go&#8211;for now at least&#8211;as the parties involved attempt to come to some sort of agreement about its ownership and future. In fact, those sources expect a settlement soon between the many sides involved.</p>
<p><img src='http://kara.allthingsd.com/files/2008/01/_44155507_rajatjayant203.jpg' alt='scrabulous3' class='alignleft'/></p>
<p>There are many sides, including its developers, Rajat and Jayant Agarwalla (pictured here) of Calcutta, India; Hasbro and Mattel, the toy and game giants who co-own the rights to Scrabble; and even Electronic Arts, which has the online rights to Scrabble.</p>
<p>Oh, yes, and Facebook, which hosts the offending application, and which has been curiously silent despite its important role here. </p>
<p>Hasbro and Mattel had asked the hot social-networking site to pull it, and had also sent a cease-and-desist order to the Scrabulous creators.</p>
<p>Cue the quiet, behind-the-scenes negotiating. </p>
<p>Of course, there has been a lot of noisier wrangling with &#8220;Save Scrabulous&#8221; groups going up on Facebook created by its loyal users&#8211;there are more than 600,000 active daily ones on Facebook.</p>
<p><img src='http://kara.allthingsd.com/files/2008/01/16.jpg' alt='scrabulous3' class='alignleft'/></p>
<p>And, of course, they love Scrabulous (a game is pictured above). Why not? It&#8217;s fun, interactive and there is a real community that has been formed around it that is passionate.</p>
<p>That&#8217;s exactly what social networking should be about.</p>
<p>But, while I might sound like a skunk at a garden party, it&#8217;s also pretty amazing that Scrabulous&#8217;s creators had the audacity to just steal the famous concept and trademark and run with it. Worse still, its proponents think that&#8217;s just great.</p>
<p>It&#8217;s not, because it is out-and-out stealing of a well-known brand and that shoplifting should not be the way businesses are formed in the Web 2.0 economy.</p>
<p>Moreover, Facebook should be among the first to crack down on this kind of juvenile behavior (curiously, Scrabulous is an actually useful app, unlike others <a href="http://kara.allthingsd.com/20071009/the-childrens-hour-facebook-apps-are-for-toddlers-there-we-said-it/">I have derided on Facebook as more suited for toddlers</a>) all over the service, whether it relates to music, videos or anything else its third-party developers take without asking.</p>
<p>Can you imagine the hue and cry if The Wall Street Journal suddenly debuted a widget called &#8220;Monopolicious!&#8221;&#8211;a rip-off of Monopoly, complete with Park Place&#8211;on Facebook?</p>
<p>We&#8217;ll see if Facebook will truly do the kind of house-cleaning it needs. I hope so, because it would show a real step in the growth of its corporate culture and would go a long way in creating the kind of mature platform it has the potential to be.</p>
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		<title>Activision Blizzard's CEO Bobby Kotick Speaks!</title>
		<link>http://kara.allthingsd.com/20071213/activision-blizzards-ceo-bobby-kotick-speaks/</link>
		<comments>http://kara.allthingsd.com/20071213/activision-blizzards-ceo-bobby-kotick-speaks/#comments</comments>
		<pubDate>Thu, 13 Dec 2007 11:35:46 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Activision Blizzard]]></category>
		<category><![CDATA[Bobby Kotick]]></category>
		<category><![CDATA[Electronic Arts]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[Guitar Hero]]></category>
		<category><![CDATA[Vivendi Universal]]></category>
		<category><![CDATA[World of Warcraft]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20071213/activision-blizzards-ceo-bobby-kotick-speaks/</guid>
		<description><![CDATA[Former New Yorker and now Los Angeleno Bobby Kotick is a very funny guy, always cracking wise about everything from politicians to art to his skills as a parent.
During an interview yesterday, he even got a few good ones off about the funny foibles of Activision, the gaming company he runs, even though it has [...]]]></description>
			<content:encoded><![CDATA[<p>Former New Yorker and now Los Angeleno Bobby Kotick is a very funny guy, always cracking wise about everything from politicians to art to his skills as a parent.</p>
<p>During an interview yesterday, he even got a few good ones off about the funny foibles of Activision, the gaming company he runs, even though it has suddenly become a much more serious business after a recent merger with Vivendi Universal&#8217;s gaming division.</p>
<p>Here&#8217;s a video chat with Kotick, who also serves on the board of Yahoo, which I made after we had lunch at&#8211;like I said, he&#8217;s funny&#8211;Google&#8217;s cafeteria (and, of course, he also gets a good one in about Electronic Arts&#8217; competitive Rock Band game at the end):</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1336817869}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
<p><span id="more-1096"></span></p>
<p>Activision, which makes the popular Guitar Hero video game series (its Guitar Hero III is expected to be one of the best-selling this holiday season), has vaunted itself to be about equal in size to EA, the longtime dominant video game company.</p>
<p>Perhaps most importantly for Activision, the move puts the business squarely into the Web space. Vivendi&#8217;s Blizzard Entertainment unit makes the hugely popular World of Warcraft multiplayer game, where users compete on the Internet. </p>
<p>Kotick will be CEO of the merged company, even though Vivendi will get a 52% stake. It will be called Activision Blizzard with combined revenues of $3.7 billion.</p>
<p>But even together, the pair face the challenge of churning out more hits and keeping their franchises fresh.</p>
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		<title>WSJ Online Video: Games Companies Play</title>
		<link>http://kara.allthingsd.com/20071206/wsj-online-video-games-companies-play/</link>
		<comments>http://kara.allthingsd.com/20071206/wsj-online-video-games-companies-play/#comments</comments>
		<pubDate>Thu, 06 Dec 2007 08:01:56 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Activision]]></category>
		<category><![CDATA[Electronic Arts]]></category>
		<category><![CDATA[John Riccitiello]]></category>
		<category><![CDATA[Nick Wingfield]]></category>
		<category><![CDATA[video games]]></category>
		<category><![CDATA[Vivendi]]></category>
		<category><![CDATA[WSJ Online]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20071206/wsj-online-video-games-companies-play/</guid>
		<description><![CDATA[Here&#8217;s two interesting WSJ Online videos about the fast-changing video games industry.
This one is about the recent hookup between Vivendi and Activision, in a big deal that has shaken up the scene:

And this one is an interview with Electronic Arts&#8217; John Riccitiello by WSJ&#8217;s Nick Wingfield:]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s two interesting WSJ Online videos about the fast-changing video games industry.</p>
<p>This one is about the recent hookup between Vivendi and Activision, in a big deal that has shaken up the scene:</p>
<p><embed src="http://services.brightcove.com/services/viewer/federated_f8/452319854" bgcolor="#FFFFFF" flashVars="videoId=1331465043&#038;playerId=452319854&#038;viewerSecureGatewayURL=https://services.brightcove.com/services/amfgateway&#038;servicesURL=http://services.brightcove.com/services&#038;cdnURL=http://admin.brightcove.com&#038;domain=embed&#038;autoStart=false&#038;" base="http://admin.brightcove.com" name="flashObj" width="380" height="313" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></p>
<p>And this one is an interview with Electronic Arts&#8217; John Riccitiello by WSJ&#8217;s Nick Wingfield:</p>
<p><embed src="http://services.brightcove.com/services/viewer/federated_f8/452319854" bgcolor="#FFFFFF" flashVars="videoId=1328213942&#038;playerId=452319854&#038;viewerSecureGatewayURL=https://services.brightcove.com/services/amfgateway&#038;servicesURL=http://services.brightcove.com/services&#038;cdnURL=http://admin.brightcove.com&#038;domain=embed&#038;autoStart=false&#038;" base="http://admin.brightcove.com" name="flashObj" width="380" height="313" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></p>
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