In a shift that is sure to be much commented on by the advertising industry, Yahoo has tapped Goodby, Silverstein & Partners to take the lead for its creative, advertising, digital marketing and strategic planning efforts.

The San Francisco-based Goodby, which is owned by the Omnicom Group, is known for innovative ideas and has done such memorable campaigns as the terrific “Got Milk?” campaign.

Perhaps a “Got Yahoo?” campaign is in the future?

Until now, the top job of goosing Yahoo’s tarnished brand, as part of a recently launched $100 million marketing push, has been helmed by Ogilvy & Mather.

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According to numerous sources, Yahoo has been shopping around Zimbra, the open-source email company it bought in late 2007 for $350 million.

Zimbra is only one of the many assets of Yahoo that are now on the block, including its personals business, its HotJobs online classified unit and more to come.

The effort to unload Zimbra is yet another sign that the company is trying to slim down its diverse portfolio, even as it strives to redefine itself this week with a new, pricey marketing campaign that seeks to position Yahoo primarily as a consumer company.

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Yahoo is set to unveil a major marketing campaign to reset advertiser and consumer perception of the long-troubled company during Advertising Week in New York, which starts a week from tomorrow.

According to numerous sources BoomTown has spoken to about the campaign, Yahoo is–at least with advertisers–going to focus on stressing the size and scale of the Internet giant. With consumers, the Internet giant will push the idea of being a key hub on the Web.

The details of the plan will be made public Tuesday, Sept. 22, at a press conference with senior Yahoo execs, including CEO Carol Bartz.

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BoomTown just got this interesting memo that Yahoo CMO Elisa Steele sent out to her staff immediately in the wake of the deal for Microsoft to take over Yahoo’s search technology business two weeks ago.

I render it unto you, dear readers, since it shows just how intent the top managers of Yahoo are, especially internally, in reassuring those concerned that Yahoo had not just gutted itself and how it would remain as innovative as ever.

Also amusing–for reasons I cannot understand since it is an internal memo–is the use of the code name for Yahoo, which is called Yale, after the famous university in New Haven, Conn.

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BoomTown has had some good leaked internal memos from Yahoo, but I have never enjoyed one quite as much as this one from newly installed Yahoo PR head Eric Brown, who started today.

While it is clear Yahoo has had its troubles in understanding and offering social-networking products to its users, Brown certainly knows how to share.

Yahoo could use some of that DNA!

Here’s his introductory memo to his new troops.

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Last week, BoomTown posted a detailed piece on Yahoo’s plans for a massive rebranding and marketing push, which included the hiring of outside consultant Penny Baldwin, who was a former top exec at Young & Rubicam.

Yesterday, Baldwin became an official Yahoo exec, as SVP of global integrated marketing and brand management.

She has been described by many sources as much more colorful and bold in her style, advocating more aggressive ideas about reinvigorating the Yahoo brand.

“Well, Penny is definitely not Yahoo,” said one Yahoo source, joking about the company’s quainter, yodel-focused and purple-toned image. “Which is probably a good thing.”

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BoomTown is at the lovely Santa Clara Marriott in Silicon Valley at the 2009 Yahoo annual meeting, liveblogging the event, which should be spectacularly dull.

Here is a rundown of what went on.

10:05 am: The meeting kicks off with a little video presentation with various and sundry television talking heads saying “Yahoo” in quick succession.

Actually, this was the year during which all of those hype-magnets repeated “Twitter” so many times that it has began to make my ears bleed.

But I like the spirit of trying to make Yahoo seem relevant and innovative again.

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In what many sources at the company said is a major push, Yahoo is working on a massive plan to overhaul its brand in order to repair a damaged public image and focus consumers on what defines Yahoo.

The effort is being spearheaded by newly installed Chief Marketing Officer Elisa Steele, who has hired well-known brand consulting firm Landor Associates, as well as an outside consultant named Penny Baldwin, who was a former top exec at brand and ad giant Young & Rubicam.

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Allen Olivo, SVP of global brand marketing at Yahoo, is leaving the company, according to sources.

The departure is the latest at Yahoo, as major executive changes continue. It was announced today internally, which Yahoo confirmed to BoomTown.

Olivo was responsible for all aspects of its advertising and brand marketing strategy worldwide for Yahoo, which is about to undergo a major new push under CEO Carol Bartz.

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New Yahoo Marketing head Elisa Steele named a colleague from her former job, NetApp, as SVP of Global Communications at the Internet giant.

Eric Brown was the VP of corporate relations at the data storage company, on whose board Yahoo CEO Carol Bartz has also served. Before that, he was at Adaptec.

And, according to Yahoo’s internal memo, Brown likes to eat ice cream in bed while reading a Kindle and surfing the Web.

Scooch over and make some room for BoomTown, Eric!

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More musical chairs at Yahoo, which BoomTown predicted recently, as top execs at the company move in and out of jobs, and new ones from the outside move in.

Perhaps the most important change to occur is the replacement this week of SVP Scott Dietzen–who had been in charge of all communications and communities products at Yahoo–by former Adobe Systems exec Bryan Lamkin, several sources said.

And there’s even more…

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Here’s an interesting irony–Yahoo CEO Carol Bartz will have her 99th day in office on the very one that the Internet giant will announce its first-quarter earnings: April 21, 2009 at 2 p.m. PST.

Technically, it will mean that she has been running Yahoo for 100 days, a time when most administrations get their first evaluation.

Thus, if it’s good enough for President Obama, it’s good enough for Bartz!

While most expect the results for the quarter to be weak, due to the econalypse, the overall verdict from BoomTown’s needling of Yahoos to give me info on their new leader recently: Love, love, love Bartz’s innate decisiveness, and wanting more of the same.

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Goodness gracious, make it stop!

You must know by now how much BoomTown loves internal Yahoo memos. But this is getting ridiculous.

It’s been like a flash flood after a long drought at Sunnyvale HQ today, as Yahoo CEO Carol Bartz turns on the firehose of a whole lot of communicating.

“I know you guys have reorg fatigue,” wrote Bartz in the latest email to employees about the management reorganization finally announced this morning.

Also memo fatigue at All Things Digital HQ, if you can believe it.

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Along with Yahoo CEO Carol Bartz’s external email earlier today, the company also outlined the new management structure in another memo.

It’s pretty much what BoomTown has been reporting all week. Top-down simplification, which is another word for: Carol rules over Yahoo.

CTO Ari Balogh gets a lot of stuff as new head of products, and so does U.S. head Hilary Schneider, including mobile, as EVP of North American Region. Bot report to Bartz.

Here’s the entire memo of Yahoo’s new organization.

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