Why can’t BoomTown stop watching the dopey machinations of the boys of “Entourage”?

Because, it’s always more of the same on the popular HBO show, which is oddly comforting–a revelation that College Humor mocks perfectly in a very funny online video called “Every Week on Entourage.”

“So many twists and turns, you’ll forget they’ve been using the same formula for five seasons,” explains the humor site.

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There it was again–like the gnarly ghost of Christmas past–in the Los Angeles Times this week. But this time Lloyd Braun wasn’t going to take it anymore. The object of his ire was dropped right in the middle of a blog post about how Yahoo was “reversing its Hollywoodification” at its Santa Monica media unit offices. The piece also included old allegations from a devastating story in November of 2005 about Braun, which made him look like a digital version of Ari Gold from “Entourage.” Unfortunately, as BoomTown has found out, the bulk of those juicy anecdotes about him don’t actually check out. And therein lies a complex tale that still reverberates at Yahoo today.

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Yesterday, you could feel the testiness jump right over the phone from several people close to Microsoft whom I spoke to about Yahoo’s latest gambit to sell its blue-sky growth plan to Wall Street.

Like a lot of Yahoo’s various moves of late–dating promiscuously with other suitors, handing out pricey severance plans to all employees and continuing to spurn the advances of the software giant without a raise in its $31-a-share bid–the projections by Yahoo that its sunny future warranted at least $40 a share were not taken well in Redmond.

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