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	<title>BoomTown &#187; Erick Schonfeld</title>
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		  <title>All Things Digital</title>
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		<title>Microsoft Adds Some Twitter Real-Time Data to Bing (And Stalks BoomTown in the Process)</title>
		<link>http://kara.allthingsd.com/20090701/microsoft-adds-some-twitter-real-time-data-to-bing-and-stalks-boomtown-in-the-process/</link>
		<comments>http://kara.allthingsd.com/20090701/microsoft-adds-some-twitter-real-time-data-to-bing-and-stalks-boomtown-in-the-process/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 22:06:15 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[All Things Digital]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[Danny Sullivan]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[Erick Schonfeld]]></category>
		<category><![CDATA[indexing]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[real-time]]></category>
		<category><![CDATA[Sean Suchter]]></category>
		<category><![CDATA[TechCrunch]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[Twitterer]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=15327</guid>
		<description><![CDATA[Microsoft just announced in a blog post that it was "integrating more real time data into our search results, starting with some of the more prominent and prolific Twitterers from a variety of spheres."

Microsoft said it is not indexing all of Twitter in its new Bing search service--not yet, that is--nor has it made any kind of exclusive deal with Twitter to add this real-time feed. 

The software giant is the first major search service to do this on a regular basis, using public APIs from Twitter--and it is an aggressive move, which seems to be part of its major push by Bing.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/07/twitter-tjpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/07/twitter-tjpg-150x150.jpg" alt="twitter-tjpg" title="twitter-tjpg" width="75" height="75" class="alignright size-thumbnail wp-image-15337" /></a><a href="http://kara.allthingsd.com/files/2009/07/binglogo_lgjpg-500x400jpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/07/binglogo_lgjpg-500x400jpg-150x150.jpg" alt="binglogo_lgjpg-500x400jpg" title="binglogo_lgjpg-500x400jpg" width="75" height="75" class="alignright size-thumbnail wp-image-15338" /></a></p>
<p>Microsoft <a href="http://www.bing.com/community/blogs/search/archive/2009/07/01/bringing-a-bit-of-twitter-to-bing.aspx">just announced in a blog post that it was &#8220;integrating more real time data</a> into our search results, starting with some of the more prominent and prolific Twitterers from a variety of spheres.&#8221;</p>
<p>Microsoft (MSFT) said it is not indexing all of Twitter in its new Bing search service&#8211;not yet, that is&#8211;nor has it made any kind of exclusive deal with Twitter to add this real-time feed. </p>
<p>Recent tweets will be prominently displayed near the top of the search page, but could also be spread throughout the results.</p>
<p>The feature is now rolling out, so might not be able to be accessed immediately. It will be updated every minute, said Microsoft.</p>
<p>Microsoft is the first major search service to do this on a regular basis, using public programming interfaces, or API’s, available to anyone from Twitter&#8211;and it is an aggressive move, which seems to be part of its major push by Bing (which is, in fact, seeing some <a href="http://digitaldaily.allthingsd.com/20090701/with-a-bing-not-a-whimper/">share gain in yet another report released</a> today).</p>
<p>But, all are moving in that direction. While neither Google (GOOG) nor Yahoo (YHOO) is regularly indexing any part of the microblogging service&#8217;s real-time data stream yet, both have been testing the idea internally.</p>
<p>All three, though, do index static Twitter profiles in some way in their search results. They also can show older tweets that have specific keywords in them.</p>
<p>The Microsoft effort is different, and, <em>um</em>&#8211;and I had absolutely no idea that the company was doing this&#8211;appears to include BoomTown tweets, as well as those from other tech bloggers like Search Engine Land&#8217;s Danny Sullivan and a &#8220;few thousand people to start.&#8221;</p>
<p>Still, in a mission-accomplished effort to creep me out, Microsoft&#8217;s Sean Suchter, general manager of its Silicon Valley Search Technology Center, noted in the blog, &#8220;starting today, when you search for these folks names in association with Twitter, you’ll see their latest Tweets come up in real time on Bing’s search results.&#8221;</p>
<p>He then used my name and Twitter profile as an example, displaying some of my duller tweets of stories I had posted on <strong>All Things Digital</strong>.</p>
<p>(My testy roundelay with TechCrunch&#8217;s Erick Schonfeld about the veracity of its Twitter-about-to-sell-to-Google post a while back would have been much more interesting, and pertinent too!)</p>
<p>In an interview with me this afternoon, Suchter described the addition of the specific tweets as a &#8220;first step&#8221; in adding a lot more real-time data to Bing.</p>
<p>&#8220;Given Twitter is the big gorilla here and it is a really interesting frontier for search, we thought it was important to get something out there,&#8221; he said. &#8220;It is also about us learning how users interact with it that will also be really interesting.&#8221;</p>
<p>Suchter said Twitter is aware of the move, but that Microsoft did not need any extra help from the San Francisco start-up to launch it.</p>
<p>Suchter said it would begin with a limited number of tweets for now and will not include search results of tweets about a person&#8211;although that is possible. And Microsoft, he said, was not able to index all of Twitter at the present time.</p>
<p>&#8220;We would like to grow this, because this area is so exciting, so we wanted to get the plumbing working to show we could do it,&#8221; said Suchter. &#8220;And since there is a lot of useful content in Twitter and in this real-time corpus, it has to be a big part of the search experience in the future.&#8221;</p>
<p>This is obviously a first shot in what will be a long war over real-time search among Google, Microsoft and Yahoo&#8211;each of which has also been talking to Twitter about a variety of partnership deals that have yet to be struck.</p>
<p>Here is Suchter&#8217;s blog on the Twitter real-time data addition:</p>
<blockquote class="memo"><p>Bringing a Bit of Twitter to Bing</p>
<p>There has been much discussion of real-time search and the premium on immediacy of data that has been created primarily by Twitter. We’ve been watching this phenomenon with great interest, and listening carefully to what consumers really want in this space. Today we’re unveiling an initial foray into integrating more real time data into our search results, starting with some of the more prominent and prolific Twitterers from a variety of spheres. This includes Tweets from folks from our own search technology and business sphere like Danny Sullivan or Kara Swisher as well as those from spheres of more general consumer appeal like Al Gore or Ryan Seacrest.</p>
<p>Starting today, when you search for these folks names in association with Twitter, you’ll see their latest Tweets come up in real time on Bing’s search results. For example, if you type “Kara Swisher Twitter” or “Kara Swisher Tweets” or even “@karaswisher” as your search query, you’ll see something like this:</p>
<p> <a href="http://kara.allthingsd.com/files/2009/07/image001.png"><img src="http://kara.allthingsd.com/files/2009/07/image001.png" alt="image001" title="image001" width="308" height="78" class="aligncenter size-full wp-image-15328" /></a></p>
<p>The answer will include that person’s latest Tweets, along with an easy link to “See more tweets” from that individual.</p>
<p>We’re not indexing all of Twitter at this time… just a small set of prominent and prolific Twitterers to start. We picked a few thousand people to start, based primarily on their follower count and volume of tweets. We think this is an interesting first step toward using Twitter’s public API to surface Tweets in people search. We’d love to hear your feedback as we think through future possibilities in real time search.</p>
<p>And while we may not be famous, we are prolific, so don’t forget to follow us on Twitter for all the latest news from Bing!</p>
<p>Sean Suchter, General Manager, Search Technology Center, Silicon Valley</p></blockquote>
<p>Speaking of creepy stalking, please enjoy this nail-biting trailer for &#8220;Play Misty for Me&#8221;:</p>
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		<slash:comments>3</slash:comments>
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		<title>Apple iPhone Apps: Fast-Growing but Not Quite Fast Enough for the ADD Set</title>
		<link>http://kara.allthingsd.com/20080811/apple-iphone-apps-fast-growing-but-not-quite-fast-enough-for-the-add-set/</link>
		<comments>http://kara.allthingsd.com/20080811/apple-iphone-apps-fast-growing-but-not-quite-fast-enough-for-the-add-set/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 22:47:55 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Walt Mossberg]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[AIM]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[Aspen Ideas Festival]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Erick Schonfeld]]></category>
		<category><![CDATA[Evernote]]></category>
		<category><![CDATA[GigaOm]]></category>
		<category><![CDATA[Greg Yardley]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[MotionX Poker]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[Om Malik]]></category>
		<category><![CDATA[Pandora Radio]]></category>
		<category><![CDATA[PC]]></category>
		<category><![CDATA[personal computer]]></category>
		<category><![CDATA[PhoneSaber]]></category>
		<category><![CDATA[Photobucket]]></category>
		<category><![CDATA[Pinch Media]]></category>
		<category><![CDATA[pioneer]]></category>
		<category><![CDATA[Plains]]></category>
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		<category><![CDATA[The Wall Street Journal]]></category>
		<category><![CDATA[third-party]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=2641</guid>
		<description><![CDATA[Someone get a dose of Ritalin stat to the noisy but deeply misguided critics who took news of a huge number of downloads of apps for the Apple iPhone and immediately concluded it was just not good enough.

Thus, as reported today in The Wall Street Journal, 60 million downloads in 30 days--mostly for free apps, but with about $30 million in revenue, and a runway of three million more new iPhones out there too--is a chance to talk about how it all is just so unexciting and how the apps market is officially saturated? 

Am I missing something here? One would assume that were these pundits pioneers, they would get to Ohio and declare that going farther west held very little promise, thank you very much!]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/08/060524_ritalin_vmed_1pwidec.jpg"><img src="http://kara.allthingsd.com/files/2008/08/060524_ritalin_vmed_1pwidec-235x300.jpg" alt="" title="060524_ritalin_vmed_1pwidec" width="235" height="300" class="alignright size-medium wp-image-2642" /></a></p>
<p>Someone get a dose of Ritalin <em>stat</em> to the noisy but deeply misguided critics who took news of the huge number of downloads of apps for the Apple (AAPL) iPhone and immediately concluded it was just not good enough.</p>
<p>Thus, as <a href="http://online.wsj.com/article/SB121842341491928977.html">reported today in The Wall Street Journal</a>, 60 million downloads in 30 days&#8211;mostly for free apps, but with about $30 million in revenue, and a runway of three million more new iPhones out there too&#8211;is a chance to talk about how it all is just so unexciting and how the apps market is officially saturated? </p>
<p>Am I missing something here? One would assume that were these pundits pioneers, they would get to Ohio and declare that the going farther west held very little promise, thank you very much!</p>
<p>Wrote <a href="http://www.techcrunch.com/2008/08/11/iphone-apps-one-month-and-60-million-downloads-later-but-not-one-of-them-is-a-killer-app/">TechCrunch&#8217;s Erick Schonfeld</a>:</p>
<blockquote><p>The question is how many apps can one person really manage before becoming overwhelmed. While the initial impulse is to download as many apps as possible to try them out, there is a limit to how many apps you can juggle on your iPhone. It is not much different than a PC. You have tons of apps, but how many do you actually use on a regular basis? For most people, that number is probably no more than ten apps, and on a daily basis, maybe three or four, tops.&#8221;</p></blockquote>
<p>Yes, that personal computer thing has been such a disappointment for us all and a real failure in spurring the creation of a plethora of multi-billion-dollar software makers, hasn&#8217;t it?</p>
<p>In actuality, while there is obviously going to be an initial period of frantic trying-out of apps and a fall-off of regular usage, the entire point is that a useful and important platform is being developed here.</p>
<p>Stlll, <a href="http://gigaom.com/2008/08/10/iphone-app-downloads-are-up-what-about-their-usage/">GigaOm&#8217;s Om Malik</a> talked to new iPhone analytics company Pinch Media and managed to find lemons in the lemonade:</p>
<blockquote><p>Using the caveat that only a few app makers were using the Pinch Analytics library, [Pinch's Founder Greg Yardley] pointed out that as per their data, the ratio of free downloads to paid downloads is at least 10 to 1. He also said that the pace of downloads is slowing, which is expected because the early rush is behind us. According to data collected by Pinch Media, on average, less than 20 percent of an application’s overall unique users return to an application each day. Yardley also pointed out that people are using the apps for just under five minutes at a time, on average. The majority only use the applications once per day; the average number of uses per day is around 1.2.</p>
<p>Looks like I am not the only one who is getting bored with some of the more blah apps. Phew!&#8221;</p></blockquote>
<p>Of course, Malik and others will not like each and every app, but that is not exactly a surprise; nor should it be the focus.</p>
<p>As Apple CEO Steve Jobs correctly noted to The Journal:</p>
<p>&#8220;Phone differentiation used to be about radios and antennas and things like that. We think, going forward, the phone of the future will be differentiated by software.&#8221;</p>
<p>Exactly. This is less about the iPhone, than it is about all mobile phones, going forward.</p>
<p>But, because of the iPhone&#8217;s trailblazing, they will be easier to use, because of apps and multi-touch and a much richer multimedia experience. </p>
<p>That market will thus require a lot of apps, some of which will work and some of which will flop.</p>
<p>As I wrote about the <a href="http://kara.allthingsd.com/20080721/all-grown-up-apple-apps-are-for-adults-there-we-said-it/">popularity of the third-party apps and Apple&#8217;s iTunes App Store</a>:</p>
<blockquote><p>That&#8217;s because Apple has built a platform for adults.</p>
<p>Like many, I have downloaded dozens of iPhone third-party apps over the last several days.</p>
<p>And, unlike what one can discover on the other hot apps platform&#8211;namely Facebook&#8211;they are uniformly superb, lovely, useful and fun in a really nonjuvenile way. &#8230;</p>
<p>I think you would not say so after looking over a lot of what is available at the App Store on iTunes.</p>
<p>Lots and lots of the apps there are games, of course, which are the most popular.</p>
<p>But what amazingly clever games, like MotionX Poker with the delightful rolling dice, or the humming swish of PhoneSaber (totally silly, but in a profound manner that Vampire-biting on Facebook will never achieve). </p>
<p>And the list of useful stuff&#8211;Pandora Radio, Starmap, WeatherBug, Evernote and WHERE&#8211;is long and growing longer, and these seem to enjoy as much prominence and popularity as the sillier stuff. </p>
<p>In addition, the ability to truly use other Web services in a mobile setting&#8211;from Photobucket to Yelp to AIM to the New York Times&#8211;makes the iPhone an even more useful device to me. </p>
<p><a href="http://kara.allthingsd.com/files/2008/08/fuller_fig04a.jpg"><img src="http://kara.allthingsd.com/files/2008/08/fuller_fig04a-227x300.jpg" alt="" title="fuller_fig04a" width="227" height="300" class="alignleft size-medium wp-image-2648" /></a></p>
<p>And for each of the apps I can also imagine various monetization schemes that now make a lot more sense since the iPhone platform enhances them with mobility and simplicity.&#8221;</p></blockquote>
<p>Or, as the clich&eacute; goes: &#8220;The Plains are covered with the bodies of pioneers.&#8221;</p>
<p>But some of them, of course, made it to California. </p>
<p>The rest, as they also say, is history.</p>
<p>Speaking of which, here is a video of <strong>AllThingsD.com</strong>&#8217;s Co-Executive Editor Walt Mossberg discussing the iPhone&#8217;s significance at the Aspen Ideas Festival in July, in a short snippet from his talk there:</p>
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