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Tuesday, September 22, 2009

The Yahoo Ad Campaign Creative We’d Like to See

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Yahoo introduced its new $100 million marketing and branding campaign in New York today with “It’s Y!ou” as the new motto, making use of the Internet giant’s famous exclamation point and aimed at its customers.

Sure, it’s clever and all, but All Things Digital has come up with a much better advertising idea focused on Yahoo CEO Carol Bartz, a sassy and ofttimes salty exec whose pugnacious utterances have become legend quickly.

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Monday, April 13, 2009

Yahoo Shares Leap on Talks News. Microsoft? Not So Much.

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Yahoo shares leapt on the news, broken in this column Friday and confirmed by others later, that its CEO, Carol Bartz, was in discussions with Microsoft CEO Steve Ballmer about a possible commercial advertising and search partnership.

Yahoo’s stock rose 7.05 percent, or 95 cents a share, to close at $14.42.

In honor of that, Yahoos today must be going to the Internet giant’s homepage and clicking on its famed exclamation point, which causes the page to, well, sound off with a hillbilly Yahoooooooooo!

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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