It certainly is good to see Microsoft working the innovation thing, especially in the consumer space with its Bing search service.

The ultimate goal is to gain market share for Bing, from striking deals with hotter companies like Twitter and Facebook to doing a massive advertising and marketing campaign to making constant feature upgrades.

This is one of those weeks for Bing, with the launch of a spate of new features that show a lot of chutzpah.

But whether all this will spell significant changes in market share compared to dominant rival Google is still an open question.

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Today, All Things Digital debuts a new feature called “Almost Famous” in our Voices section.

No, it is not about Kate Hudson and nascent rock stars.

Well, you might meet geek rock stars to be.

Focused on innovative, interesting or just plain odd start-ups, we thought it was a good way for our readers to get a gander at some up-and-coming ideas and trends. It will be penned by Drake Martinet every Friday.

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Yahoo is set to unveil a major marketing campaign to reset advertiser and consumer perception of the long-troubled company during Advertising Week in New York, which starts a week from tomorrow.

According to numerous sources BoomTown has spoken to about the campaign, Yahoo is–at least with advertisers–going to focus on stressing the size and scale of the Internet giant. With consumers, the Internet giant will push the idea of being a key hub on the Web.

The details of the plan will be made public Tuesday, Sept. 22, at a press conference with senior Yahoo execs, including CEO Carol Bartz.

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Here at All Things Digital, we are always fussing away on our site, making a variety of improvements regularly to make the experience better for our readers.

In that vein, we have recently added two new features over the last weeks, which deserve a look-see: Topic pages and job listings.

Check them out.

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