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	<title>BoomTown &#187; finance</title>
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		<title>Microsoft CFO Liddell Departs (Kiwi-Lovers Mourn); Klein Becomes New Numbers Dude</title>
		<link>http://kara.allthingsd.com/20091124/microsoft-cfo-liddell-departs-kiwi-lovers-mourn/</link>
		<comments>http://kara.allthingsd.com/20091124/microsoft-cfo-liddell-departs-kiwi-lovers-mourn/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 22:15:40 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=21061</guid>
		<description><![CDATA[Microsoft CFO Chris Liddell is leaving the software giant at the end of the year and will be replaced by longtime Microsoft finance exec Peter Klein.

A Microsoft spokesman said Liddell wants to pursue jobs beyond his finance role outside the company.

BoomTown always enjoyed his adorkable New Zealand accent, even when it was talking econalypse 24/7.

I have no idea what Klein sounds like, but he currently serves as CFO of Microsoft's Business Division, which is one of the company's largest units.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/11/ChrisLiddell_L.JPG.jpeg"><img src="http://kara.allthingsd.com/files/2009/11/ChrisLiddell_L.JPG.jpeg" alt="ChrisLiddell_L.JPG" title="ChrisLiddell_L.JPG" width="107" height="150" class="alignright size-full wp-image-21066" /></a></p>
<p>Microsoft CFO Chris Liddell (pictured here) is leaving the software giant at the end of the year and will be replaced by longtime Microsoft finance exec Peter Klein.</p>
<p>A Microsoft (MSFT) spokesman said Liddell wants to pursue jobs beyond his finance role outside the company.</p>
<p>Liddell, 51, arrived at Microsoft in 2005 and many of his years at the company have been tough ones financially due to the weak economy. It was up to Liddell to deliver the bad news at quarterly earnings calls.</p>
<p>Still, BoomTown always enjoyed his adorkable New Zealand accent, even when he was talking econalypse 24/7, as well as about layoffs and cost cutting.</p>
<p><a href="http://kara.allthingsd.com/files/2009/11/klein-1.jpg"><img src="http://kara.allthingsd.com/files/2009/11/klein-1-214x300.jpg" alt="klein-1" title="klein-1" width="100" height="140" class="alignleft size-medium wp-image-21072" /></a></p>
<p>One post from last spring, for example, was titled: <a href="http://kara.allthingsd.com/20090423/liveblogging-the-microsoft-earnings-call-glum-chris-at-the-recessiondome">&#8220;Glum Chris at the Recessiondome.&#8221;</a></p>
<p>Klein (pictured here), 47, has been at Microsoft since early 2002 and currently serves as CFO of its Business Division, which is one of the company&#8217;s largest units.</p>
<p>Here is the official press release:</p>
<blockquote class="memo"><p>For Release 2 p.m. PST</p>
<p>Nov. 24, 2009</p>
<p><strong>Microsoft Announces Chief Financial Officer Transition</strong></p>
<p>Chris Liddell to leave Microsoft Dec. 31; Peter Klein assuming CFO role.</p>
<p><strong>REDMOND, Wash.&#8211;Nov. 24, 2009&#8211;</strong>Microsoft Corp. today announced that Chris Liddell will be leaving the company at the end of 2009, and named Peter Klein as the company’s new chief financial officer.</p>
<p>&#8220;Chris and his finance team have accomplished a great deal over the past four and a half years. The team is deep and strong, and has an excellent record of building value for our shareholders,&#8221; said Steve Ballmer, Microsoft chief executive officer. &#8220;Peter brings great finance and operations expertise and a deep understanding of the company, and I am looking forward to a smooth transition that continues our commitment to cost containment and finance excellence.&#8221;</p>
<p>In the past fiscal year, Microsoft reduced costs by $3 billion compared with its original plan, and returned $14 billion to shareholders through dividends and stock buy-back.</p>
<p>Klein, 47, joined Microsoft in February 2002 and currently serves as CFO of Microsoft’s Business Division, overseeing all financial strategy, management and reporting for the $18.9 billion business with 7,800 full-time employees. Previously, Klein served three years as CFO of Microsoft’s Server and Tools Business.</p>
<p>&#8220;My time at Microsoft has been an outstanding experience, and I am delighted to be leaving the company in such great shape,&#8221; Liddell said. &#8220;We have built a world-class finance team and established strong internal accountability. Microsoft is coming out of the economic downturn with not only great product momentum but also strong discipline around costs and a focus on driving shareholder value.&#8221;</p>
<p>Liddell, 51, joined Microsoft in May 2005 after serving as CFO at International Paper Co., and chief executive officer of Carter Holt Harvey Ltd., then New Zealand’s second-largest listed company. He said he is looking at a number of opportunities that will expand his career beyond being a CFO. </p>
<p>Liddell will continue at Microsoft working closely with Klein through Dec. 31, to ensure a smooth transition.</p>
<p>Before joining Microsoft, Klein spent 13 years in corporate finance, primarily in the communications and technology sectors: McCaw Cellular Communications; Orca Bay Capital, a private equity firm; and several startups, including HomeGrocer.com, where as vice president and treasurer he helped lead an IPO and subsequent acquisition by Webvan.</p>
<p>&#8220;I&#8217;m honored to take on the role of Microsoft CFO. I&#8217;ve learned a lot working with Chris, and I&#8217;m excited about the opportunities ahead for Microsoft,&#8221; said Klein. &#8220;We have an incredible pipeline of products, we have strong financial and operational accountability, and we are well-positioned for growth as the economy recovers.&#8221;</p>
<p>Klein holds a bachelor’s degree from Yale University and an MBA from the University of Washington. Outside of work, he is an avid sports fan and serves on the board of NPower Seattle, a nonprofit organization dedicated to enhancing the effectiveness of nonprofit service providers through technology. He and his wife have two sons.</p></blockquote>
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		<title>Exclusive: Microsoft's MSN Is in Early Talks With MySpace About Music Tie-Up</title>
		<link>http://kara.allthingsd.com/20091027/exclusive-microsofts-msn-is-in-early-talks-with-myspace-about-music-tie-up/</link>
		<comments>http://kara.allthingsd.com/20091027/exclusive-microsofts-msn-is-in-early-talks-with-myspace-about-music-tie-up/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 10:34:47 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=19973</guid>
		<description><![CDATA[Microsoft's MSN is in preliminary talks with MySpace about using the social networking site's music service, MySpace Music, to power music offerings on the giant portal.

While sources at both companies cautioned that the talks are still early, Microsoft--which has its own music site that it programs with original and partnered content--execs are interested in goosing its offering. 

That's because MSN Music consistently ranks substantially lower than other big online music properties in terms of traffic, while MySpace Music is always near the top.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/10/31000776-2-440-overview-1-1.gif"><img src="http://kara.allthingsd.com/files/2009/10/31000776-2-440-overview-1-1-250x187.gif" alt="31000776-2-440-overview-1-1" title="31000776-2-440-overview-1-1" width="250" height="187" class="alignright size-medium wp-image-19976" /></a></p>
<p>Microsoft&#8217;s MSN is in preliminary talks with MySpace about using the social networking site&#8217;s music service, MySpace Music, to help power music offerings on the giant portal.</p>
<p>While sources at both companies cautioned that the talks are still early, Microsoft (MSFT)&#8211;which has its own music site that it programs with original and partnered content&#8211;execs are interested in goosing it. </p>
<p>That&#8217;s because <a href="http://music.msn.com/">MSN Music</a> consistently ranks substantially lower than other big online music properties in terms of traffic, while <a href="http://music.myspace.com/">MySpace Music</a> is always near the top.</p>
<p>Sources said Microsoft execs don&#8217;t think they can do as good a job as MySpace is doing and don&#8217;t see the point in striking needed but complex deals with music labels, which the News Corp. (NWS) property already has.</p>
<p>In an April report by comScore (SCOR), for example, MySpace Music was  No. 2, just behind AOL Music, with 27.4 million unique monthly visitors. MSN Music was No. 6 with just 7.4 million.</p>
<p>Nonetheless, music is an area MSN cannot lag so badly in, given that entertainment is one of the key categories it is focusing on as it preps for a major renovation of the portal.</p>
<p>As BoomTown wrote <a href="http://kara.allthingsd.com/20090717/exclusive-msn-preps-for-major-renovation-focusing-on-five-areas-as-it-does-less-better">in mid-July about a wide variety of changes</a> coming to MSN:</p>
<blockquote class="memo"><p>MSN, Microsoft&#8217;s online portal, is also preparing a major redo of what U.S. and, possibly, international consumers will see, as it doubles down on five key content verticals, while cutting back on others.</p>
<p>In a new focus that will start to be apparent in the next month, MSN will heavily add to its News, Sports, Finance, Lifestyle and Entertainment offerings, weaving more data from [its search service] Bing into the mix.</p>
<p>&#8220;It&#8217;s a decision to make it so MSN does less better,&#8221; said one source close to the situation. “So there will be a focus of attention on a smaller number of categories in which we can be either #1 or #2 in, rather than #4 or #5.&#8221;</p></blockquote>
<p>It is not clear exactly what the financial terms would be in any tie-up between MSN and MySpace, which could include licensing of content and other services related to music.</p>
<p>But such a deal is not unusual&#8211;<a href="http://msn.foxsports.com/">MSN&#8217;s sports site is powered by Fox Sports</a>, which is another News Corp. property.</p>
<p>And such a partnership would also key into concepts that MySpace CEO Owen Van Natta outlined in a recent interview onstage at the Web 2.0 conference.</p>
<p>Key among them was boosting music and entertainment overall and making them the prime focus in the site&#8217;s efforts at reinvigorating itself, as well as expanding distribution of MySpace. </p>
<p>In fact, MySpace recently bought social music service iLike to expand its distribution all over the Web, for example&#8211;including on Facebook, the longtime social networking rival from which MySpace is now trying mightily to differentiate itself. </p>
<p><a href="http://kara.allthingsd.com/files/2009/10/MySpace-Music.jpg"><img src="http://kara.allthingsd.com/files/2009/10/MySpace-Music.jpg" alt="MySpace Music" title="MySpace Music" width="162" height="37" class="alignleft size-full wp-image-19977" /></a></p>
<p>In his appearance, Van Natta also unveiled a music video hub, the ability by users to buy music using Apple (AAPL) iTunes, and a set of better analytical tools&#8211;called MySpace Music Artist Dashboard&#8211;to help artists figure out how to best work with fans.</p>
<p>But MySpace needs more than these, and a link with Microsoft would provide it with a traffic gusher, since MSN&#8217;s main page remains one of the most trafficked sites on the Web.</p>
<p>If such a distribution partnership were struck, it would also raise the question of what will happen regarding MySpace&#8217;s negotiations with Google (GOOG) over renewal of their search deal, which expires next summer. </p>
<p>Dissatisfaction over the pricey three-year deal has been expressed by both sides; their mutual grumbling is one of the biggest open secrets in Silicon Valley.</p>
<p>Doing a search deal with Bing is the obvious and only alternative, although few expect any agreement to be as rich as the one MySpace did with Google in 2006 for $900 million.</p>
<p>Interestingly, it was <a href="http://mediamemo.allthingsd.com/20091021/google-steps-gingerly-into-music-with-one-box/">recently reported that both Google and Facebook were bolstering music search and sales offerings</a>, and Google&#8217;s apparently includes the use of the iLike player. </p>
<p>In other words: This could get really complicated.</p>
<p>Execs at both MySpace and Microsoft I reached out to declined to comment.</p>
<p>(Full disclosure: News Corp. owns Dow Jones, which owns this site.)</p>
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		<title>AOL Readies Board Picks for Spinoff&#8211;While Holding Off Search Suitors (Plus, BoomTown Director Choices!)</title>
		<link>http://kara.allthingsd.com/20090923/aol-readies-board-picks-for-spin-off-while-holding-off-search-suitors-plus-boomtown-director-picks/</link>
		<comments>http://kara.allthingsd.com/20090923/aol-readies-board-picks-for-spin-off-while-holding-off-search-suitors-plus-boomtown-director-picks/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 04:01:35 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=18784</guid>
		<description><![CDATA[According to sources close to the situation, AOL has been busy selecting the board for the company, which is still set to spin itself off by year's end--even as it slows down a decision on a new search deal with either current partner Google or a more emboldened Microsoft.

AOL is using Spencer Stuart in the search for directors, led by well-known headhunter Jim Citrin, sources said, and the company has already settled on several outside candidates.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/09/spin_art_machine.jpg"><img src="http://kara.allthingsd.com/files/2009/09/spin_art_machine-250x250.jpg" alt="spin_art_machine" title="spin_art_machine" width="250" height="250" class="alignright size-medium wp-image-18785" /></a></p>
<p>According to sources close to the situation, AOL has been busy selecting the board for the company, which is still set to spin itself off by year&#8217;s end&#8211;even as it slows down a decision on a new search deal with either current partner Google or a more emboldened Microsoft.</p>
<p>AOL is using Spencer Stuart in the search for directors, led by well-known headhunter Jim Citrin, sources said, and the company has already settled on several outside candidates.</p>
<p>The final board is likely to have about 10 members, and up to a dozen. </p>
<p>At least one of those seats will go to CEO Tim Armstrong, with one or two more claimed by its current corporate owner, Time Warner (TWX). </p>
<p>AOL and Time Warner made <a href="http://kara.allthingsd.com/20090710/aol-mulls-director-choices-for-new-board-of-spin-off">their own wish list of potential directors earlier this year</a>, but some people are also lobbying the company to join the board.</p>
<p>BoomTown is working on discovering all those names, but sources added that the candidates being looked at are a mix of personalities culled from the media, advertising and Web worlds.</p>
<p>Among the key attributes: More presumably fast-forward and innovative Silicon Valley types that can help burnish AOL&#8217;s tarnished tech cred.</p>
<p>Here are some of my picks: </p>
<p>Facebook COO Sheryl Sandberg, Guitar Hero CEO Dan Rosensweig, WordPress founder Matt Mullenweg (actually, AOL should buy the start-up), eBay (EBAY) CEO John Donahoe, LinkedIn Chairman Reid Hoffman or CEO Jeff Weiner, Juniper Networks (JNPR) CEO Kevin Johnson, Netflix (NFLX) CEO Reed Hastings, and former AOL iconic exec Ted Leonsis.</p>
<p>And, just for fun, News Corp. (NWS) digital don (and ousted former AOL head) Jon Miller or former Yahoo President Sue Decker.</p>
<p>(I might also add former AOL exec, Netscape co-founder and all-around entrepreneur Marc Andreessen, but if he joins another tech/Web board, he is going to get splinters.)</p>
<p>That&#8217;s because Armstrong has set a strategy centered around the turbocharging of online content, powered by a more flexible platform and paid for by goosing AOL&#8217;s graphical advertising business.</p>
<p>This puts the online icon&#8211;once a powerhouse and now not so much, having operated inside Time Warner since its merger early in this decade&#8211;in more serious competition with Yahoo (YHOO).</p>
<p>Yahoo now dominates content on the Web, with powerful news, sports and finance sites, and has recently been trying to reinvigorate its brand. This week, <a href="http://mediamemo.allthingsd.com/20090922/live-from-new-york-yahoo-introduces-you/">it launched a new marketing campaign</a> with the motto, &#8220;It&#8217;s Y!ou.&#8221;</p>
<p>Yahoo also recently struck a search technology and advertising partnership with Microsoft (MSFT), which has now aimed its efforts at AOL.</p>
<p>According to sources, Microsoft execs have been aggressively courting AOL to switch its search business from Google (GOOG).</p>
<p>The search behemoth has long been AOL&#8217;s partner in what sources at both companies said has been a productive and lucrative relationship.</p>
<p>Armstrong is also a former top exec at Google, which many at the company hope will further cement its chances.</p>
<p>And while the renewal of that deal does not officially need to be struck until late next year, sources add that Google has already prepared and offered what it considers an attractive new deal for AOL.</p>
<p>But, much to Google&#8217;s chagrin, with a focus on the spinoff and preparations for some more cost-cutting in the months ahead, AOL has decided not to accept it yet and is not likely to anytime soon.</p>
<p>While hedging the situation in a <a href="http://mediamemo.allthingsd.com/20090921/aol-more-org-chart-shuffles-coming-so-are-ad-dollars-but-mum-on-microsoft/">recent video interview with MediaMemo&#8217;s Peter Kafka</a>, Armstrong has also recently met with Microsoft execs, sources said, who have discussed a number of partnership options with him, including a tighter relationship with its MSN content properties.</p>
<p>&#8220;There&#8217;s no need to rush, especially since there is already a lot on AOL&#8217;s plate,&#8221; said one source close to the situation. &#8220;And, since it has options, AOL is going to take time considering them.&#8221;</p>
<p>(For more on Armstrong&#8217;s thinking, here&#8217;s a link to <a href="http://kara.allthingsd.com/20090923/aol-ceo-tim-armstrong-speaks-though-hes-a-cagey-one/">another video interview I did with Armstrong</a> while both of us were in Germany today, in which he talked about the ad market and AOL&#8217;s strategy, but was cagey about being more specific.)</p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
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		<title>Product Management, Engineering and UI Design for Yahoo News Moving to Taiwan</title>
		<link>http://kara.allthingsd.com/20090903/product-management-engineering-and-ui-design-for-yahoo-news-moving-to-taiwan/</link>
		<comments>http://kara.allthingsd.com/20090903/product-management-engineering-and-ui-design-for-yahoo-news-moving-to-taiwan/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 10:00:46 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=18080</guid>
		<description><![CDATA[In a risky but interesting move that has some at the company nervous and others excited, Yahoo is in the process of moving key development responsibility for its juggernaut Yahoo News unit to Taiwan.

Under the new system, product management, engineering and user interface design for one of Yahoo's flagship properties will become the responsibility of staffers there.

Editorial employees for Yahoo News--which is the No. 1 news site on the Web with 48.4 unique monthly visitors, according to comScore data --will remain in the U.S., largely located at its Santa Monica, Calif., office.

Yahoo confirmed the change to BoomTown yesterday.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/09/taiwan_map_large.gif"><img src="http://kara.allthingsd.com/files/2009/09/taiwan_map_large-244x300.gif" alt="taiwan_map_large" title="taiwan_map_large" width="244" height="300" class="alignright size-medium wp-image-18081" /></a></p>
<p>In a risky but interesting move that has some at the company nervous and others excited, Yahoo is in the process of moving key development responsibility for its juggernaut Yahoo News unit to Taiwan.</p>
<p>Under the new system, product management, engineering and user interface design for the powerful Yahoo (YHOO) property will become the responsibility of staffers there.</p>
<p>Editorial employees for Yahoo News&#8211;which is the No. 1 news site on the Web with 48.4 unique monthly visitors, according to comScore data (SCOR)&#8211;will remain in the U.S., largely located at its Santa Monica, Calif., office.</p>
<p>Sources had alerted BoomTown to the change at Yahoo&#8217;s flagship content offering this week and many I spoke to about it were deeply worried about further separating key functions in the creation of Yahoo News. </p>
<p>&#8220;We are losing more and more of our ability to make quick changes and react to new technologies, which has worked pretty well so far, since we are #1,&#8221; said one staffer. &#8220;First, we all worked together across a room, then hundreds of miles away and now it is thousands.&#8221;</p>
<p>Previously, as was <a href="http://kara.allthingsd.com/20090220/yahoo-content-model-gets-remixed-as-product-development-is-globally-centralized/">first reported here in February</a>, the distributed and regional method of developing content was shifted to a central global product development organization, with product management, engineering and UI design centered at Yahoo&#8217;s Sunnyvale, Calif., HQ under CTO Ari Balogh.</p>
<p>The argument for the shift posits that centralizing the product development of a Yahoo media offering drives efficiencies, saves money, eliminates redundancies and accelerates growth across the world.</p>
<p>Those who do not like the idea think it is wrong to separate the development of a product from the programming because the two are intricately dependent and need to be tweaked delicately.</p>
<p>In addition, they argue, it makes Yahoo media offerings, which have been largely successful, less unique and more dull.</p>
<p>Well, tough tomatoes, because Yahoo confirmed the transition to me when I inquired about it. It was announced internally several weeks ago. </p>
<p>In an interview I did yesterday afternoon with Jeff Kinder, SVP of media products and solutions, who is spearheading the change, he said it was key that Yahoo News streamline how it makes its products in order to be more innovative and responsive on a global basis.</p>
<p>Before the shift to a global system, he pointed out that Yahoo had 26 different news products worldwide, using nine content management systems.</p>
<p>&#8220;This is part of building a global media platform,&#8221; said Kinder, who leads development of Yahoo&#8217;s anchor media properties, as well as its listings and regional products around the world.</p>
<p>Kinder said the staff in Taiwan was selected to take on Yahoo News because it had been creating top-level news products and was passionate about the arena.</p>
<p>Nonetheless, similar functions for other major Yahoo content categories&#8211;Sports, Finance and Entertainment&#8211;will remain in the United States.</p>
<p>In addition, he noted, with employees in Taiwan taking over these functions at Yahoo News, it would &#8220;free up some of the talent&#8221; in Silicon Valley to work on other critical content projects.</p>
<p>Kinder dismissed worries about any logjams in the ability of U.S.-based Yahoo News staffers to make changes to offerings, either for consumers or advertising partners, noting there were weekly calls between the teams and plenty of ways to communicate online.</p>
<p>But those worried about the change said the reason for the move was more to cut costs in the content arena, which&#8211;like many parts of Yahoo&#8211;has undergone layoffs and expense reductions. </p>
<p>Countered Kinder: &#8220;We are all driving to the same goal&#8230;.This is not about cost savings, but about accelerating change and leveraging a global team.&#8221;</p>
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		<title>Yahoo Finally Rolls Out New Homepage to the Masses&#8211;and, Drum Roll, It's Good (Plus Screenshots)</title>
		<link>http://kara.allthingsd.com/20090720/yahoo-finally-rolls-out-new-home-page-to-the-masses-and-drum-roll-its-good-plus-screen-shots/</link>
		<comments>http://kara.allthingsd.com/20090720/yahoo-finally-rolls-out-new-home-page-to-the-masses-and-drum-roll-its-good-plus-screen-shots/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 01:00:47 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=16064</guid>
		<description><![CDATA[Although it's not news that Yahoo was readying a new version of its homepage and has spent a lot of time doing so--in fact, it's gone all Handy Manny with a whole lot of test renovations--the Internet giant begins the massive rollout of it tomorrow.

The official launch of what was code-named "Metro," which Yahoo had previously said was coming in the fall, will take place on an opt-in "beta" basis for the hundreds of millions of users in the U.S. and will be extended to France, the U.K. and India later this week.

The change is an important one for Yahoo, since its front page--one of the most trafficked on the Web--is perhaps its most powerful calling card to users and advertisers, as well as to Wall Street. 

Here are the details and also an interview about it all with Yahoo SVP Tapan Bhat, as well as screenshots of the new page.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/07/2006-09-21_handy_mannyjpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/07/2006-09-21_handy_mannyjpg-250x187.jpg" alt="2006-09-21_handy_mannyjpg" title="2006-09-21_handy_mannyjpg" width="250" height="187" class="alignright size-medium wp-image-16080" /></a></p>
<p>Although it&#8217;s not news that Yahoo has been readying a new version of its homepage and has spent a lot of time doing so&#8211;in fact, it&#8217;s gone all Handy Manny with a whole lot of test renovations&#8211;the Internet giant begins the massive rollout of it tomorrow.</p>
<p>The official launch of what was code-named &#8220;Metro,&#8221; which <a href="http://kara.allthingsd.com/20090214/how-is-yahoos-massive-metro-homepage-redesign-going-it-depends-on-who-you-ask/">Yahoo had previously said was coming in the fall</a>, will take place on an opt-in &#8220;beta&#8221; basis for the hundreds of millions of users in the U.S. and will be extended to France, the U.K. and India later this week.</p>
<p>When users log in, they will get a choice&#8211;for now, there will be no forcing it&#8211;to switch over to the new version, which Yahoo&#8217;s Tapan Bhat, SVP of Integrated Consumer Experiences, said in an interview with me today by phone, is the &#8220;the most fundamental change to the homepage ever.&#8221;</p>
<p>And, indeed, the new look is much different, even than previous launch candidates, featuring an almost complete rejiggering of the look and feel of the most important page at Yahoo (YHOO) and one of the most trafficked on the Internet.</p>
<p>The change is an important one for Yahoo, since its front page is perhaps its most powerful calling card to users and advertisers, as well as to Wall Street. Its homepage gets 330 million unique visitors every month.</p>
<p>Yahoo has redone its homepage many times since its founding in the mid-1990s (you can <a href="http://kara.allthingsd.com/20090720/yahoo-home-pages-over-the-last-15-years-the-good-the-bad-and-the-ugly-really-ugly/">see the various incarnations of it here</a>), but this new design is perhaps the most dramatic.</p>
<p>(See screenshots of the new regular page and one with a Facebook app featured below; click on the images to make them larger.)</p>
<p>The most striking change is a prominent left-side &#8220;My Favorites&#8221; area, with 65 specially designed applications that users can customize, including giving a quick hovering glimpse of email, stocks and of third-party sites like Facebook.</p>
<p>Not quite a dashboard or exactly a social networking page, it feels a little as if Yahoo took a browser tab or a toolbar, put it in a vertical format and gave it some great functionality. </p>
<p>Full disclosure: <strong>All Things Digital</strong>, as well as several other Dow Jones news properties, are in its special alphabetical apps gallery, although I had no idea it would be there.</p>
<p><a href="http://kara.allthingsd.com/files/2009/07/fp_401.jpg"><img src="http://kara.allthingsd.com/files/2009/07/fp_401-250x249.jpg" alt="fp_401" title="fp_401" width="250" height="249" class="aligncenter size-medium wp-image-16088" /></a></p>
<p>Yahoo also allows users to create such widgets on the fly from most any Web site and they can have up to 36 apps on the homepage.</p>
<p>There is advertising in the boxes that pop up when hovering over these apps, which is a way of dealing with the issue of purposely sending users away from Yahoo rather than keeping them there. It is a much better version of that trap.</p>
<p>&#8220;We want to be the center of people&#8217;s lives online and want to do it in an open, innovative way, all while providing a compelling experience,&#8221; said Bhat. &#8220;It marks the beginning of a renaissance of Yahoo, a renaissance where every pixel matters.&#8221;</p>
<p><a href="http://kara.allthingsd.com/files/2009/07/fb_2.jpg"><img src="http://kara.allthingsd.com/files/2009/07/fb_2-250x249.jpg" alt="fb_2" title="fb_2" width="250" height="249" class="aligncenter size-medium wp-image-16079" /></a></p>
<p>After looking over the history of Yahoo&#8217;s homepages since 1994 <a href="http://kara.allthingsd.com/20090720/yahoo-home-pages-over-the-last-15-years-the-good-the-bad-and-the-ugly-really-ugly/">(see them all here)</a>, it has pretty much told a story of a site with increasingly smaller font sizes and more stuff packed on it.</p>
<p>&#8220;It had nothing to do with the user, but what Yahoo wanted the user to do,&#8221; said Bhat, rather frankly.</p>
<p>Thus, he said, everything going forward will focus on what the user wants, which, he explained, essentially boils down to a &#8220;my world&#8221; and &#8220;the world&#8221; outlook.</p>
<p>In the my-world bucket: Email, favorite Web sites, stock info. In the the-world: General news, search, what&#8217;s hot.</p>
<p>But, unlike its highly customized MyYahoo product, Bhat said that Yahoo wanted to make it easier for users to create a page where &#8220;there is destination for everything you are about in just a click or two.&#8221;</p>
<p>The programmed &#8220;Today&#8221; module remains, although users can indicate which kind of information&#8211;finance, news, entertainment&#8211;gets top billing.</p>
<p>The module is also localized, depending on the user.</p>
<p>&#8220;We wanted to provide broadcast and narrowcast in one place,&#8221; said Bhat.</p>
<p>That includes updating status, right from the homepage, including integration with social networks such as Facebook and MySpace.</p>
<p>But&#8211;in a very big mistake&#8211;there is no ability to update status to the popular microblogging service Twitter on this part of the homepage, as yet. You can make it an app, though, as Twitter can appear in your Yahoo updates.</p>
<p>And there is a big advertising module still on the right, along with a what&#8217;s-hot section. And, finally, there will also soon be complete two-way syncing with mobile devices, said Bhat. </p>
<p>Interestingly, although CEO Carol Bartz has often said internally that she does not like the color purple, which has been the company&#8217;s signature one since its founding, the main page keeps up the violet tradition with a lighter tone.</p>
<p>&#8220;Yahoo&#8217;s color is purple and it is known for that,&#8221; said Bhat (deftly not taking my delicious bait).</p>
<p>As to why it has taken so long to get its front page redone&#8211;it was originally set to debut late last year&#8211;Bhat noted that such a major shift of such a trafficked page was, <em>well</em>, complex.</p>
<p>&#8220;It involves bringing users along and also rewiring everything within Yahoo,&#8221; said Bhat, who gave Bartz credit for turbocharging the effort, since she first arrived at the troubled Silicon Valley icon in January and quickly put the brakes on the planned launch. &#8220;Now, we are looking at Yahoo holistically, all centered around the user.&#8221;</p>
<p>Time will tell if it is a success, but it is certainly a good and even innovative effort, in much the same spirit Microsoft (MSFT) has had with its new Bing search offering.</p>
<p>And while some might complain that it is not cutting-edge enough, it seems just the right amount of rejiggering and open feel for the mass of users it serves.</p>
<p>For Yahoo, at least when it comes to this one, change is indeed good.</p>
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		<title>MSN Preps for Major Renovation, Focusing on Five Verticals, as It "Does Less Better"</title>
		<link>http://kara.allthingsd.com/20090717/exclusive-msn-preps-for-major-renovation-focusing-on-five-areas-as-it-does-less-better/</link>
		<comments>http://kara.allthingsd.com/20090717/exclusive-msn-preps-for-major-renovation-focusing-on-five-areas-as-it-does-less-better/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 22:54:48 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=15915</guid>
		<description><![CDATA[The edging-ever-closer-to-consummation deal talks with Yahoo about an online advertising and search partnership and the aggressive marketing of its new Bing search service aren't the only things going on for Microsoft's online services business.

MSN, Microsoft's online portal, is also preparing a major redo of what U.S. and, possibly, international consumers will see, as it doubles down on five key content verticals, while cutting back on others.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/07/msn_logo.jpg"><img src="http://kara.allthingsd.com/files/2009/07/msn_logo-250x87.jpg" alt="msn_logo" title="msn_logo" width="250" height="87" class="alignright size-medium wp-image-15966" /></a></p>
<p>The <a href="http://kara.allthingsd.com/20090716/yahoo-search-ad-deal-with-microsoft-down-to-the-short-strokes-but-caution-also-advised/">edging-ever-closer-to-consummation deal talks with Yahoo</a> about an online advertising and search partnership and the aggressive marketing of its new Bing search service aren&#8217;t the only things going on for Microsoft&#8217;s online services business these days.</p>
<p>MSN, Microsoft&#8217;s online portal, is also preparing a major redo of what U.S. and, possibly, international consumers will see, as it doubles down on five key content verticals, while cutting back on others.</p>
<p>In a new focus that will start to be apparent in the next month, MSN will heavily add to its News, Sports, Finance, Lifestyle and Entertainment offerings, weaving more data from Bing into the mix.</p>
<p>&#8220;It&#8217;s a decision to make it so MSN does less better,&#8221; said one source close to the situation. &#8220;So there will be a focus of attention on a smaller number of categories in which we can be either #1 or #2 in, rather than #4 or #5.&#8221;</p>
<p>And despite big traffic, that has been the rank Microsoft (MSFT) has achieved for a lot of its vertical categories. It competes against the dominant Yahoo (YHOO) and also Time Warner (TWX) online unit AOL, as well as a range of independent sites.</p>
<p>The refurbishment is being led by Scott Moore, the former Yahoo media exec <a href="http://kara.allthingsd.com/20090130/exclusive-former-yahoo-scott-moore-heads-back-to-microsoft-as">who came back to Microsoft earlier this year</a> to help juice its prospects.</p>
<p>That does not mean Microsoft is abandoning noncompetitive arenas, such as tech, though. Instead, its offerings in those verticals will be more automated, less original, using content from many partners, and also will rely on mixing in shopping and data from Bing.</p>
<p>&#8220;It is not rip and replace,&#8221; said another source. &#8220;It is putting a lot of scale where we can compete best and using technology tools to help elsewhere.&#8221;</p>
<p>In fact, the idea of linking content properties to search in a push-and-pull manner is a strategy that both AOL and Yahoo have also been honing, especially since their own highly trafficked sites are the prime ways they have grown search, and vice versa, on content.</p>
<p>Bing has taken a very interesting niche approach to search, aiming to provide a richer experience in key verticals, like entertainment and travel, in order to differentiate its offering from search behemoth Google (GOOG).</p>
<p>In an <a href="http://paidcontent.org/article/419-microsofts-msn-will-overhaul-home-page-getting-rid-of-link-clutter/">interview with paidContent last month</a>, MSN Corporate VP Erik Jorgensen signaled some of the changes now coming, discussing the cleaning up of its homepage, more tightly integrating Bing and MSN, making it easier to share on social networking sites, focusing content and allowing users to even customize it.</p>
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		<title>Yahoo Audience Head Jeff Dossett Departs Company</title>
		<link>http://kara.allthingsd.com/20090528/yahoo-audience-head-jeff-dossett-expected-to-depart-company/</link>
		<comments>http://kara.allthingsd.com/20090528/yahoo-audience-head-jeff-dossett-expected-to-depart-company/#comments</comments>
		<pubDate>Thu, 28 May 2009 20:20:47 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=13916</guid>
		<description><![CDATA[Yahoo's SVP of Northern American Audience, Jeff Dossett, is leaving the company.

Reasons for the departure are personal, said sources, who said that Dossett is most likely to do a start-up.

Dossett did not return emails asking for comment, but Yahoo confirmed his resignation to BoomTown.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/05/jeff_dossett-214x300jpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/05/jeff_dossett-214x300jpg.jpeg" alt="jeff_dossett-214x300jpg" title="jeff_dossett-214x300jpg" width="214" height="300" class="alignright size-full wp-image-13925" /></a></p>
<p>Yahoo&#8217;s SVP of North American Audience, Jeff Dossett, is leaving the company.</p>
<p>Reasons for the departure are personal, said sources, who said that Dossett (pictured here) is most likely to do a start-up.</p>
<p>Dossett did not return emails asking for comment, but Yahoo (YHOO) confirmed the departure to BoomTown.</p>
<p>It was announced internally that Dossett has resigned and his responsibilities have been assumed by Jimmy Pitaro, who runs Vertical Audience Experiences for Yahoo, and Tim Mayer, who is in charge of Search &#038; Social Applications. They will jointly lead the North America Audience business, reporting to U.S. EVP Hilary Schneider.  </p>
<p>Dossett has been in charge of all of Yahoo&#8217;s media assets, including its powerful News, Sports and Finance content sites. </p>
<p>He has been <a href="http://kara.allthingsd.com/20090222/yahoo-media-unit-to-get-a-reorg-too/">rejiggering the media unit</a> since he arrived last year, including centralizing product development.</p>
<p><a href="http://kara.allthingsd.com/20081103/as-boomtown-said-microsofts-jeff-dossett-joins-yahoo/">Dossett joined Yahoo last November</a>, coming to the company from Microsoft (MSFT), where he was MSN executive producer and general manager. </p>
<p>In his job at MSN, Dossett was the lead for audience, content and programming strategy and execution in the U.S.</p>
<p>He had worked at the company since 1991, in a variety of sales and marketing jobs in Canada, and later worked on strategy and business development for MSN.</p>
<p>Dossett was also CEO of Carpoint, now MSN Autos, and was GM of its real estate arm.</p>
<p>He also took two years off from Microsoft in 2002 to climb the highest mountains on each of the seven continents, finally reaching the summit of Mount Everest in May of 2004.</p>
<p>Dossett reached the summit of Everest again for a second time last year.</p>
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		<title>Yahoo Content Model Gets Remixed as Product Development Is "Globally" Centralized</title>
		<link>http://kara.allthingsd.com/20090220/yahoo-content-model-gets-remixed-as-product-development-is-globally-centralized/</link>
		<comments>http://kara.allthingsd.com/20090220/yahoo-content-model-gets-remixed-as-product-development-is-globally-centralized/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 13:45:48 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=9287</guid>
		<description><![CDATA[Will Yahoo's media properties fall flat with sweeping new changes that are afoot that will drastically change the way the company bakes its content offerings?

Or will the ability to have a single, highly scaleable, centrally developed architecture make the media programming Yahoo delivers more responsive and flexible in the era of fast-twitch bloggers (all while cutting costs)?

According to many sources inside and outside the company, product development for Yahoo's heavily trafficked media operations--including its powerful News, Finance and Sports sites--is set to be moved under Ash Patel, who is EVP of the company's Audience Product Division.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/02/frd_bake_a_ckake.jpg"><img src="http://kara.allthingsd.com/files/2009/02/frd_bake_a_ckake-241x300.jpg" alt="frd_bake_a_ckake" title="frd_bake_a_ckake" width="241" height="300" class="alignright size-medium wp-image-10032" /></a></p>
<p>Will Yahoo&#8217;s media properties fall flat with sweeping new changes that are afoot that will drastically change the way the company bakes its content offerings?</p>
<p>Or will the ability to have a single, highly scaleable, centrally developed architecture make the media programming Yahoo delivers more responsive and flexible in the era of fast-twitch bloggers (all while cutting costs)?</p>
<p>According to many sources inside and outside the company, product development for Yahoo&#8217;s heavily trafficked media operations&#8211;including its powerful News, Finance and Sports sites&#8211;is set to be moved under Ash Patel, who is EVP of the company&#8217;s Audience Product Division.</p>
<p>The move has been supported by <a href="http://kara.allthingsd.com/20081103/as-boomtown-said-microsofts-jeff-dossett-joins-yahoo/">U.S. Audience head Jeff Dossett</a>, who came to Yahoo (YHOO) from Microsoft (MSFT). He replaced former media head Scott Moore, who is about to take over content efforts at Microsoft.</p>
<p>The centralization of product development for the media properties was much resisted by Moore and by many managers within Yahoo&#8217;s media group, who are worried and unhappy about the upcoming change.</p>
<p>Sources told BoomTown that it is one of many changes coming to the unit, which is likely to soon get a dramatic management restructuring too.</p>
<p>Under the new configuration, which sources said had been approved by CEO Carol Bartz, media products&#8211;but not editorial programming&#8211;will be developed &#8220;globally&#8221; at Yahoo&#8217;s Sunnyvale HQ in Northern California.</p>
<p>Until now, such development has been mostly done by individual media properties, many of which are located down south, in Santa Monica. </p>
<p>But a move to global product and platform development has been steady at Yahoo for a while. The move to change how media are made was initially championed by former President Sue Decker, but has continued to move forward after she announced in January that she planned to leave the company. </p>
<p>As with most things, there are pros and cons to the new approach.</p>
<p>The pro argument posits that centralizing the product development of a Yahoo media offering drives efficiencies, saves money, eliminates redundancies and accelerates growth across the world.</p>
<p>Said one on-the-bandwagon exec to me in an email: &#8220;This is a good and smart plan to achieve better balance between the benefits of a globally scalable product development and the need for regions to be very close to and responsive to local user and advertiser needs&#8230;there is huge upside (in user engagement and monetization) that will come from a deeper focus on editorial, content (original and licensed) and programming within the properties and most importantly across the network.&#8221;</p>
<p>Those who do not like the idea think it is wrong to separate the development of a product from the programming because the two are intricately dependent and need to be tweaked delicately.</p>
<p>In addition, they argue, it makes Yahoo media offerings, which have been largely successful, less unique and more dull.</p>
<p><a href="http://kara.allthingsd.com/files/2009/02/e165740eog3.jpg"><img src="http://kara.allthingsd.com/files/2009/02/e165740eog3.jpg" alt="e165740eog3" title="e165740eog3" width="200" height="200" class="alignleft size-full wp-image-10040" /></a></p>
<p>&#8220;It&#8217;s like separating the cook from the recipe and ingredients,&#8221; said one person who thinks that it&#8217;s very hard to separate product from the content online. &#8220;You could end up with a really bad cake.&#8221;</p>
<p>Translation: I don&#8217;t think that I can take it/&#8217;Cause it took so long to bake it/And I&#8217;ll never have that recipe again.</p>
<p>Whatever the case for Yahoo&#8217;s media properties, I think we can all completely agree that this Donna Summers rendition of &#8220;MacArthur Park&#8221; remains as fresh and delicious as ever (plus it&#8217;s a karaoke video version, so feel free to sing along):</p>
<p><object width="320" height="265"><param name="movie" value="http://www.youtube.com/v/xaZim6ybvdA&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0x234900&#038;color2=0x4e9e00"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/xaZim6ybvdA&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0x234900&#038;color2=0x4e9e00" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object></p>
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		<title>What Yahoo's Looming Costs Cuts Actually Mean (Not as Many Layoffs as You Think)</title>
		<link>http://kara.allthingsd.com/20081017/what-yahoos-looming-costs-cuts-actually-mean-not-as-many-layoffs-as-you-think/</link>
		<comments>http://kara.allthingsd.com/20081017/what-yahoos-looming-costs-cuts-actually-mean-not-as-many-layoffs-as-you-think/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 22:39:38 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Yahoo]]></category>
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		<category><![CDATA[Ash Patel]]></category>
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		<category><![CDATA[Hilary Schneider]]></category>
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		<category><![CDATA[layoffs]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=5295</guid>
		<description><![CDATA[A lot has been written about the need for drastic layoffs at Yahoo, including reports that the troubled company was laying off from 3,000 to 3,500 of its 15,000 employees.

As dramatic as that figure is, according to numerous sources, it's more likely that Yahoo will cut only half that, beginning sometime in mid-December.

Why? Well, because what Yahoo's top brass has already done is given its managers cost-cutting targets and not specific marching orders on laying off a certain number of people across the board. Thus, cuts could be made to programs, projects and other things, as well as staff.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/10/medieval-battle-ax.jpg"><img src="http://kara.allthingsd.com/files/2008/10/medieval-battle-ax-300x171.jpg" alt="" title="medieval-battle-ax" width="250" height="125" class="alignright size-medium wp-image-5296" /></a></p>
<p>A lot has been written about the need for drastic layoffs at Yahoo, including <a href="http://valleywag.com/5064258/yahoo-to-cut-3500-jobs-++-party-on">reports that the troubled company was preparing to fire from 3,000 to 3,500</a> of its 15,000 employees.</p>
<p>As dramatic as that figure is, according to numerous sources, it&#8217;s more likely that Yahoo will cut only half that, beginning sometime in mid-December.</p>
<p>That date could move up, of course, depending on how bad the economic outlook get for Yahoo, but it is not likely Yahoo will make any move in front of its earnings next Tuesday, October 21.</p>
<p>Why? Well, because what Yahoo&#8217;s top brass has already done is given its managers cost-cutting targets and not specific marching orders on laying off a certain number of people across the board.</p>
<p>And that&#8217;s even if the management consulting company that Yahoo has hired to look over the company&#8217;s operations, Bain &#038; Co., recommends more.</p>
<p>In addition, the figures that top execs&#8211;such as SVPs Hilary Schneider and Ash Patel&#8211;have handed down to their minions is a process that includes considerable negotiating and maneuvering among and between various managers. So, nothing is set in stone.</p>
<p>Thus, how Yahoo (YHOO) under-bosses reach those goals and what gets lopped does not have to necessarily be employees. </p>
<p>For example, a manager could table a project in the search area or perhaps not expand features planned. </p>
<p>Of course, slashing employee costs is always the easiest way to show significant cuts, and it does send a definite message to investors that Yahoo realizes it must clean up its operations.</p>
<p>&#8220;But that&#8217;s hacking and we have to be more surgical,&#8221; said one exec involved in the process.</p>
<p>But look for more cuts in staff in certain areas, because people are its major cost, such as in Yahoo&#8217;s finance, human resources and general and administrative units.</p>
<p>Of course, if its economic situation continues to dim and its stock keeps up its downward slide, Yahoo could move to more dramatic staff cuts, which many feel it should do right away.</p>
<p>One note: If Yahoo manages to successfully complete its merger talks with Time Warner (TWX) over its AOL unit before the December cost-cutting moves go into effect, the company could hold off all cuts until the pair figure out their integration plans. </p>
<p>And then, I would expect, the really large-scale layoffs would begin.</p>
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