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Wednesday, July 22, 2009

Yahoo CEO Bartz’s Happy Talk About Microsoft’s Bing–As a Deal Nears, Goodbye to the Zings (Well, for Now!)

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And there it was in Yahoo’s second-quarter earnings call yesterday, when–as the first question–an analyst asked Yahoo CEO Carol Bartz what she thought about Bing, the new and innovative search offering from Microsoft.

“I think actually Bing is a good product,” said Bartz. “I think they’ve done a good job. I think Microsoft should be given kudos for Bing.”

It was a politic thing to say, to be sure, especially with Microsoft and Yahoo still zeroing in on a search and online advertising partnership deal, as has been previously reported by BoomTown.

Sources I have spoken to over the past two days say the deal is still on good footing and could be struck very soon, even as early as tomorrow, although it is still not a certainty–especially given the bumpy history between Yahoo and Microsoft.

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Wednesday, June 10, 2009

Bartz Uses Typical Tough Talk to Pressure Microsoft, Even as Bing Shows Some Early Zing

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Well, what else is Yahoo CEO Carol Bartz going to do, but talk smack?

Not at BoomTown–that was so two weeks ago!

About potential partner Microsoft, of course!

And, especially about its new Bing search engine.

And, most especially of all, since new stats from comScore yesterday showed that the new look and marketing push for Bing are showing promising initial signs.

Rut-roh!

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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