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BoomTown

Wednesday, January 14, 2009

The Past Is Prologue: Carol Bartz and Autodesk in 1992=Yahoo Now

Here is a story, in full, by the always terrific G. Pascal Zachary, which appeared in The Wall Street Journal in 1992, about the newly hired CEO Carol Bartz and the “theocracy of hackers” at then-wacky Autodesk.

Three guesses about who eventually won that battle, and the first two don’t count.

Fast-forward to 2008, with Bartz now taking up the difficult reins of Yahoo, which is a little more behaved than Autodesk was then, but still a handful.

Déjà vu anyone?

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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