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BoomTown

Thursday, October 11, 2007

Oxygen in Need of Some Digital Air?

I think we can safely say the magic multimedia strategy once touted back in Web 1.0 as the savior of old media is now almost completely discounted.

So posits Valleywag’s Owen Thomas in an excellent short analysis of the deal for NBC Universal to buy women’s media cable channel and Web site company Oxygen Media for [...]

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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