All Things Digital

Skip to main content.

BoomTown

Wednesday, October 7, 2009

MySpace Poised to Hire New Ad Sales Head as It Preps Music- and Entertainment-Centric Strategy and Redesign

9780446580243_388X586

In a week, the entire advertising sales staff of MySpace will gather at a swanky new seaside resort about 20 miles south of Los Angeles to get a first glimpse of the fresh direction the company is preparing to take under its new management.

The beleaguered social networking site has been in the midst of an effort to reinvigorate its image, spur innovation in its product and–most of all–pull itself out of a too-long slump, even as longtime rival Facebook has seen explosive growth.

On the possible agenda: A new strategy aimed at music and entertainment; a new look; and, perhaps, a new boss for the ad sales team.

Read More »

Thursday, July 16, 2009

Do That Thing You Do: After Cuts, Both Yahoo and MySpace Need a Little Something

thatthingyoudojpg

A few weeks ago, when I was having breakfast with legendary Silicon Valley entrepreneur Marc Andreessen about his new venture fund, he talked about what he thought was critical to being successful as an Internet company.

Ticking off names, from Apple CEO Steve Jobs to Facebook CEO Mark Zuckerberg, Andreessen said he always favored technical entrepreneurs for one key reason: “You need someone who lives and breathes product.”

It’s a refrain I have heard a lot recently from a wide range of people in the sector, most especially when talking about two of the more challenging renovations of key Internet brands going on of late.

That would be: Yahoo and MySpace.

Read More »

Thursday, February 26, 2009

Buying Spree, The Sequel: Why Not IBM/Sun, Google/Twitter, Microsoft/Anyone?

chuck-bass-and-blair-waldorf

About 10 days ago, BoomTown posted a piece titled, “With a King’s Ransom in Cash, Why Is There Still No Buying Spree in the Tech Space Yet?”

Noting the big cash hordes being held by a plethora of giant tech and Internet companies and their strong cash flows too, even in the midst of the economic meltdown–I wondered when the mergers and acquisitions would ever begin.

With no hooking up as yet–which feels about as annoying as the persistently unconsummated flirtation of Chuck and Blair on “Gossip Girl”–that just won’t do!

So, here are a few suggestions to get this party started.

Read More »

Monday, December 29, 2008

Naughty and Not-So-Nice: Like “Gossip Girl,” BoomTown’s Tech Ticker Predictions for 2009 and More!

BoomTown is back in the blogosphere from a freezing and nondigital week on the east coast with the family.

Given I am still in Buffalo until Wednesday, still chilling (and not in a good way), let’s start the proceedings slowly, with some videos I did with the ebullient Sarah Lacy for Yahoo’s Tech Ticker site right before the holidays at the All Things Digital HQ (i.e., the cozy cottage behind my house) about what’s up for 2009 in tech.

Read More »

Thursday, September 25, 2008

BoomTown Decodes Jerry Yang’s Here-Comes-the-Weasel-Consultants Memo (So You Don’t Have To!)

Oh, this is just too good to pass up, so it is once again time for BoomTown to let you know exactly what Yahoo CEO Jerry Yang actually meant in his internal memo to employees about the hiring of Bain & Company to evaluate its troubled business systems.

Jerry wrote: yahoos,

it’s time for another update.

Translation: Yep! Still no adult punctuation! We might continue to face serious big-boy issues at the company, but we refuse to give in on our insistence on kindergarten spelling patterns.

In that vein, would you like a nice cold glass of chocolate milk before I get to the bad news?

Read More »

Latest BoomTown Videos

More Videos »

About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

Read more »