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Wednesday, September 23, 2009

AOL Readies Board Picks for Spinoff–While Holding Off Search Suitors (Plus, BoomTown Director Choices!)

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According to sources close to the situation, AOL has been busy selecting the board for the company, which is still set to spin itself off by year’s end–even as it slows down a decision on a new search deal with either current partner Google or a more emboldened Microsoft.

AOL is using Spencer Stuart in the search for directors, led by well-known headhunter Jim Citrin, sources said, and the company has already settled on several outside candidates.

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AOL CEO Tim Armstrong Speaks (Though He’s a Cagey One)!

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Here is a video interview I did today with AOL CEO Tim Armstrong in Germany–really!–where we both were appearing at a digital marketing conference.

In it, the former Google exec talks about a range of things, including the possibility of charging for content, innovating in the graphical advertising market, competition with Yahoo and the upcoming spinoff of the Time Warner unit.

But what he did not say is just as interesting.

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Sunday, September 13, 2009

Exclusive: Yahoo Set to Unveil Massive New Marketing Campaign at Advertising Week, Declaring Size Does Matter

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Yahoo is set to unveil a major marketing campaign to reset advertiser and consumer perception of the long-troubled company during Advertising Week in New York, which starts a week from tomorrow.

According to numerous sources BoomTown has spoken to about the campaign, Yahoo is–at least with advertisers–going to focus on stressing the size and scale of the Internet giant. With consumers, the Internet giant will push the idea of being a key hub on the Web.

The details of the plan will be made public Tuesday, Sept. 22, at a press conference with senior Yahoo execs, including CEO Carol Bartz.

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Thursday, February 19, 2009

The Little Engine That Could? Yahoo Paid Search Adds Video and Pictures, Trying for More Clicks.

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Yesterday, Yahoo celebrated the fifth anniversary of the launch of its own search engine with some good news about its market share and by jazzing up its paid listings today with a plan to include pictures and video in the online ads.

Will the “rich” ad search product work better, a kind of digital little engine that could?

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Wednesday, November 12, 2008

The Yahoo-AOL Jabberfest Continues Ad Infinitum (Plus Some Jerry Yang Chitter-Chatter on Video)

Last week–in a clear sign that BoomTown has spent way too much face time in front of the idiot box–I compared the endless bickering back-and-forth between Yahoo CEO Jerry Yang and Microsoft CEO Steve Ballmer to the annoying push-me-pull-you antics of Ross and Rachel on the television show, “Friends.”

But the continuing discussions–oh, yes, there have been more this week–between Yahoo and AOL execs over the merger of their struggling online companies have their own TV comparison: The never-ending roundelay on “The View.”

In other words: Blah, blah, blah. Chitter-chatter. Pointless arguing. Chin-scratching. More blah, blah. More chatter. Blah.

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Tuesday, November 11, 2008

Facebook: The What-chu-talkin-bout-Willis Ad Conundrum

The one truly interesting factoid in The Wall Street Journal’s piece about the efficacy (or lack thereof) of Facebook’s engagement ads today was one about its results in the graphical ad business versus rival MySpace.

As it turns out, the audience-lagging MySpace smokes Facebook when it comes to selling ads.

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Wednesday, November 5, 2008

Sorting Out Fact From Fiction at Yahoo: The Telenovela Edition

Okay, here is what is true at this moment about Yahoo, which is sure to get even more caught up in the maelstrom of rumor and innuendo about its fate after the collapse of its controversial search advertising deal with Google today.

While Yahoo’s corporate gyrations are beginning to feel like there are more twists and turns than a Spanish telenovela, the actual situation is a lot less sexy and definitely more grim.

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Monday, October 20, 2008

Online Display Ads Headed for the Basement

Silicon Alley Insider’s Henry Blodget sounds an important horn again, namely, outlining in graphically ugly detail why graphical advertising-based businesses online are in big trouble.

In his post, Blodget shows some convincing graphs about past performance trends, including the years after the first bubble burst, from 2000 to 2002, which could augur what is to come for the display business.

And it ain’t pretty.

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Thursday, October 2, 2008

Yahoo Drops to $15.58 a Share (But Microsoft Still Uninterested)

To be fair, the whole market was dragged down today due to worries about a deepening recession. But Yahoo’s ever-decreasing share price has got to have the company and its investors mighty worried.

Hitting lows not seen since the dot-com doldrums of 2001 and 2002, Yahoo closed at $15.58, down $1.38 or 8.14 percent, giving the troubled Internet giant a market cap of just $22.08 billion.

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Friday, September 26, 2008

Rocky Seas for the Online Display Ad Market?

It is not so apt, if you think about it, that Yahoo has finally put up the details of its new system to let customers buy and sell display advertising–now called APT–right smack in the middle of the most serious financial meltdown of the modern era.

That’s because the economic crisis is likely to become a whirlpool that will be hard for any ad business to avoid, even the often recession-proof digital sector.

But it is Advertising Week in New York and, BoomTown supposes, the show must go on (it’s not as if they could suspend it, like a critically important Presidential debate or anything).

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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