All Things Digital

On BoomTown’s recent grand tour of Europe, I paid a visit a week ago to London to moderate some sessions at Media Guardian’s Changing Media Summit 2009.

As in the U.S., a lot of the same questions were asked there about when and how the new media business would cross the Rubicon to transform into a strongly profitable and sustainable business.

And the answer to that query was just as hard to find as here.

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Actually, although BoomTown is staying right around the corner from Buckingham Palace in Mayfair, I am in London on my way to the PICNIC conference in Amsterdam later this week, where I will be interviewing some digital leaders onstage.

We’re still working on rolling out a version of our D: All Things Digital conference in Europe next fall, so it’s important to get a sense of what is going on here in the digital sector and, of course, what is not.

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With the sale of paidContent to the Guardian Media Group and the talks TechCrunch has been in with AOL, there certainly is a lot of hubbub around tech blogging sites of late.

One of the more interesting sites that has gone up over the last year has been Silicon Alley Insider, which is headlined by former Internet analyst Henry Blodget (yes, that Henry Blodget).

But perhaps most compelling is that the site is backed by Web 1.0 entrepreneur Kevin Ryan, former CEO of DoubleClick, who has nested SAI inside a networks of new Web efforts at AlleyCorp.

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Earlier today, BoomTown broke the stunning-for-blogs news that ContentNext, owner of the popular online digital media news site paidContent, was being bought by the Guardian Media Group for about $30 million in an earn-out acquisition.

But the deal–which comes after the mid-May sale of Ars Technica to Condé Nast for a reported $25 million–begs the question of which tech blog might be next to be acquired.

And, after much noisy poking around today, BoomTown is giving the nod to one of the sector’s larger and splashier sites: TechCrunch.

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In what will be yet another new media coup, sources tell BoomTown that Britain’s Guardian Media Group will announce this morning that it will buy the digital media news site paidContent for a price “north of $30 million.”

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