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Friday, September 11, 2009

Nokia Acquires San Francisco “Microsocial Networking” Start-Up, Plum

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Nokia is set to announce today that it has acquired Plum, the San Francisco “microsocial networking” start-up, for an undisclosed amount, sources said.

UPDATE: Nokia confirmed the purchase, but gave few details.

The small company was founded several years ago by Hans Peter Brøndmo as a social-bookmarking site. He then shifted its focus, trying to make a business in the places big social networks ignore.

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Friday, May 8, 2009

Plum’s Hans Peter Brøndmo Speaks About the Less-Social Social Network!

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A few weeks ago, I dropped in on Hans Peter Brøndmo, a longtime Silicon Valley entrepreneur, to talk about Plum, one of the many different kinds of social networks that are not Facebook.

Brøndmo is CEO and founder of Plum, which was founded several years ago, and is trying to make a business in the places big social networks ignore.

Sites like Plum are what many like to call microsocial networking, used by people or Web sites who want less the overwhelming experience that the large social networks have become and more an ability to create with a smaller group.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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