All Things Digital

Skip to main content.

BoomTown

Monday, November 2, 2009

“Come to Think of It, eBay”–Is That a Killer Ad Motto or a Desperate Plea for Attention? (Plus Old Commericals!)

ebay

BoomTown is not quite sure what to think of another new advertising campaign from an Internet giant–this time by eBay.

With the tagline, “Come to Think of It, eBay,” the print, television and online marketing campaign starts today to “boost its standing as a holiday shopping destination.”

Interestingly, the ads have been crafted by San Francisco-based Goodby, Silverstein & Partners, which has also just nabbed the lead role in the $100 million advertising campaign by Yahoo.

Read More »

Monday, October 19, 2009

Got Yahoo? Internet Giant Hires Goodby as Top Creative Agency for Its Ongoing Brand Revitalization.

superman-got-milk-ad-commercial1

In a shift that is sure to be much commented on by the advertising industry, Yahoo has tapped Goodby, Silverstein & Partners to take the lead for its creative, advertising, digital marketing and strategic planning efforts.

The San Francisco-based Goodby, which is owned by the Omnicom Group, is known for innovative ideas and has done such memorable campaigns as the terrific “Got Milk?” campaign.

Perhaps a “Got Yahoo?” campaign is in the future?

Until now, the top job of goosing Yahoo’s tarnished brand, as part of a recently launched $100 million marketing push, has been helmed by Ogilvy & Mather.

Read More »

Monday, September 28, 2009

Can Apple Shares Keep Defying Gravity?

menzel

Since the beginning of the year, Apple shares have more than doubled from $90.75 on Jan. 2 to almost $186 today.

Google has done about half that performance, while Microsoft has done one-third.

But that’s apparently not enough, according to Thomas Weisel analyst Doug Reid, who has raised his price target on Apple to $210 from $180.

BoomTown is getting dizzy.

Read More »

Friday, September 11, 2009

Yahoo’s Bartz (No. 8), Facebook’s Sandberg (No. 22), Google’s Mayer (No. 44) and More Techies Make Fortune’s 50 Most Powerful Women List

hd-MPW-lg4

Time Inc.’s Fortune magazine–which never met a list it did not like to make–had a solid group of women tech types on its “50 Most Powerful Women 2009” roster, the annual survey that it posted yesterday.

Yahoo CEO Carol Bartz made the Top Ten this year, clocking in at No. 8, along with a lot of other tech-savvy women in Silicon Valley and elsewhere.

Read More »

Monday, June 15, 2009

Kara Tours the New Facebook HQ (and Gets Ripped): The Uncut Video!

061509atdfbhqtour

Last week, in anticipation of Facebook’s Press Open House tonight for its spanking new HQ in Palo Alto, Calif., BoomTown hightailed it down there for an early look-see at what the social-networking site is doing with all that dough it collected from Microsoft and the Russians.

Moving into a new crib, for one thing!

I got an extra-special tour of the new 150,000-square-foot building, which brings more than 900 employees together at last, by Facebook’s long-suffering–mostly due to my being annoying, I know!–PR honcho, Brandee Barker.

So, much like the tour I did recently with Twitter co-founder Biz Stone of its San Francisco HQ, here is a video of Facebook’s new digs.

Read More »

Friday, April 10, 2009

Exclusive: Yahoo’s Bartz and Microsoft’s Ballmer Finally Talking About Search and Advertising Partnership

67032-carol_bartzballmer

In early discussions that began in the last several weeks that apparently included a face-to-face meeting last week, Yahoo CEO Carol Bartz and Microsoft CEO Steve Ballmer are finally talking about search and also advertising partnerships the companies could possibly strike, said several sources with knowledge of the situation.

According to a variety of sources, the talks between the pair and other execs at both companies are preliminary and wide-ranging, focused on what kind of commercial relationship Yahoo and Microsoft could have in the future.

But, cautioned sources close to Yahoo, the discussions are not about a renewed acquisition attempt by Microsoft and also might not result in any deal.

Read More »

Monday, April 6, 2009

Pure Digital’s Jonathan Kaplan–aka the Flip Guy–Speaks (Post-Cisco)!

24452228_pfxps-s

BoomTown has been an unabashed fan of Pure Digital’s Flip digital video cameras since we debuted them at the D: All Things Digital conference in 2005.

And I have used the nifty device on this site since for my shaky-tastic video extravaganzas.

Yes, Pure Digital’s CEO Jonathan Kaplan is to blame!

Here is my video interview with him, which I did last week, in the wake of Pure Digital’s acquisition by Cisco for $590 million, in which we talk about what’s to come for my beloved Flip.

Read More »

Tuesday, March 31, 2009

Another Yahoo Techie to Go–Venkat Panchapakesan on His Way Out

Venkat Panchapakesan

At least he’s not going to Microsoft!

But nonetheless, sources said another major Yahoo tech exec and a longtime company veteran, Venkat Panchapakesan, EVP of the Audience Technology Group, is readying his departure from the company. This time, it’s to return to India, where he has long told colleagues he wanted to return.

Sources said Panchapakesan will not be leaving until the end of the summer, but “his departure is well along the road.”

Read More »

Wednesday, March 18, 2009

IBM Is Indeed Eyeing Sun (Finally!)

sun_logo

About three weeks ago, BoomTown surmised that the they’re-practically-giving-them-away prices for some prime but distressed tech companies–combined with cash hordes by stronger players–would eventually result in some acquisition activity sooner than later.

One combination I flagged most prominently, based on several sources, was that IBM would try to grab Sun Microsystems.

And today, The Wall Street Journal reported that that was indeed the case. Such a deal has been long rumored in Silicon Valley, so I wasn’t the first to suggest such an obvious move, and these talks come as a surprise to very few, which would rescue the long-declining Sun and give heft to IBM’s Internet aims.

Read More »

Thursday, February 26, 2009

Buying Spree, The Sequel: Why Not IBM/Sun, Google/Twitter, Microsoft/Anyone?

chuck-bass-and-blair-waldorf

About 10 days ago, BoomTown posted a piece titled, “With a King’s Ransom in Cash, Why Is There Still No Buying Spree in the Tech Space Yet?”

Noting the big cash hordes being held by a plethora of giant tech and Internet companies and their strong cash flows too, even in the midst of the economic meltdown–I wondered when the mergers and acquisitions would ever begin.

With no hooking up as yet–which feels about as annoying as the persistently unconsummated flirtation of Chuck and Blair on “Gossip Girl”–that just won’t do!

So, here are a few suggestions to get this party started.

Read More »

Tuesday, February 17, 2009

With a King’s Ransom in Cash, Why Is There Still No Buying Spree in the Tech Space Yet?

cash-king

Even in the midst of the economic meltdown as prices for acquisition goodies decline, tech companies are keeping their mega-billion-dollar cash hordes warm and dry.

When will they open the purse strings? Or will Oracle’s Larry Ellison be the only hey-big-spender out there in the months ahead?

And when do you think tech companies should commence to gobbling?

Read More »

Thursday, January 15, 2009

In the Year 2025–Who Knows What Tomorrow Brings in Tech?

While attending the Consumer Electronics Show in Las Vegas last week, BoomTown moderated what turned out to be a fascinating panel discourse of what was to come in the tech sector.

No, it was not akin to a gathering of Trekkies.

The SuperSession panel, titled: “What Will They Think of Next? Consumer Technology in 2025,” was less Spock than a logical analysis of where gadgetry is headed by looking at both the past and the present.

Here’s a video with the panelists giving their predictions.

Read More »

Tuesday, December 30, 2008

Dear Yahoo Board: C’mon, Get On With It (A CEO by Tomorrow Would Be Good)

BoomTown’s got nothing, which is not something I like to say very much.

I am talking about the Yahoo CEO search, which is either being done by the Internet giant’s board in such elegant secrecy and with such amazing stealth that it is getting by everyone.

That or it’s business as usual for the Yahoo board, which so far has never met a challenge for the company it could not drag out painfully and with great public dithering.

Read More »

Tuesday, December 9, 2008

The Dark Horse Race for Yahoo’s CEO: Sarin Emerges, but Who Else Fits the Bill?

Earlier this week, in a piece about Yahoo layoffs, BoomTown reiterated the notion that Yahoo would pick its next CEO to replace its current leader Jerry Yang from its own board or some dark horse CEO, rather than one of the Web’s more high-profile players.

The Wall Street Journal raised such a name in a piece today–former Vodafone Group CEO Arun Sarin.

It’s an intriguing idea, to be sure, since Sarin meets the list of six key criteria the board has created, including having public company CEO experience.

But there are other dark horses who fit that bill.

Read More »

Friday, November 28, 2008

As Carl Icahn Buys More Yahoo Shares, Is It the Sign That a CEO Choice Is Near?

When everyone else has been selling, it seems Carl Icahn has decided to throw good money after bad–as in nearly $1 billion bad–by buying almost seven million more Yahoo shares, according to a regulatory filing.

Why is he doing it? BoomTown is guessing that the billionaire investor thinks he can recoup some of his massive losses in Yahoo, as Jerry Yang prepares to step down and the board, on which Icahn sits, names a new leader.

That’s why my guess is that the choice of a new CEO is likely to be sooner than later, much more Icahn-friendly and strong on operational skills.

BoomTown’s new guesses: Yahoo board member John Chapple or perhaps an ops star like HP’s Todd Bradley.

Read More »

Latest BoomTown Videos

More Videos »

About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

Read more »