Saturday, November 21, 2009
Google Search Stories–Including Batman!–Or Are They Anti-Bing Commercials in Disguise?
It’s well known that Google doesn’t do much in the way of marketing around its search service.
So, then, what is one to make of a half-dozen videos–called “Search Stories,” which look suspiciously like commercials, starring the company’s many products–that Google introduced late last week on its blog and posted on a new channel on YouTube?
Could it be that the $100 million marketing campaign that Microsoft launched for its Bing search service, which seems to be slowly gaining share, is starting to get on the nerves of those Spocks in Silicon Valley?
