Here’s my favorite quote from former Microsoft exec Jeff Dossett from a phone interview he gave to BoomTown this afternoon, after his appointment as Yahoo’s new U.S. Audience head:

“Where others see risk, I see opportunity,” said the man who has climbed Mount Everest twice. “We have this great Web asset … and, from here on out, it is all about execution.”

You can tell from the gumption in this ain’t-no-mountain-high-enough sentiment that Dossett just got to Yahoo and sees a challenge at the troubled Internet giant where others see, well, a long-running quagmire.

Read More »

About a month ago, BoomTown reported that MSN executive producer and general manager Jeff Dossett was contemplating joining Yahoo.

Microsoft released a statement that day saying Dossett was indeed stepping down from his MSN duties, as I had posted, but noted that he was staying put at the software giant.

Oops, it looks like I was right in my report: “The Secret Microsoft Invasion of Yahoo Continues: MSN GM Headed There Soon?”

Dossett has accepted a job as SVP, U.S. Audience at Yahoo, Yahoo said this afternoon, while also confirming my previous report that Yahoo Media Group head Scott Moore was departing.

Read More »

Aside from upcoming layoffs, it seemed as if Yahoo had stanched the flow of major execs from the company.

Not so, it seems, as sources with knowledge of the situation confirm that the two top execs of the troubled Internet company’s media unit will be announcing their departures later this week.

SVP Scott Moore, who runs Yahoo’s media group out of its offices in Santa Monica, Calif., and also Al Warms, who came to Yahoo from its BuzzTracker acquisition last year, will both be leaving, although it is not clear what their plans are.

Read More »

A lot has been written about the need for drastic layoffs at Yahoo, including reports that the troubled company was laying off from 3,000 to 3,500 of its 15,000 employees.

As dramatic as that figure is, according to numerous sources, it’s more likely that Yahoo will cut only half that, beginning sometime in mid-December.

Why? Well, because what Yahoo’s top brass has already done is given its managers cost-cutting targets and not specific marching orders on laying off a certain number of people across the board. Thus, cuts could be made to programs, projects and other things, as well as staff.

Read More »

With more critics piling onto the just-say-no-to-Yahoogle bandwagon–questioning the controversial ad deal for Yahoo to outsource some of its search ads to Google–sources said some top Google execs are now hightailing it to Washington, D.C., to smooth over any regulatory feathers the company might have ruffled with its aggressive, damn-the-torpedoes approach to pushing the deal forward.

Meanwhile, Yahoo creates a don’t-worry-jack digital ad council.

So why is BoomTown still worried?

Read More »

BoomTown is thinking of starting a drinking game wherein the group gathered at Yahoo’s “Open House” media event this morning, takes a shot of Cuervo every time an exec says “open.”

Except, everyone would be drunker than drunk if that was the case by now, as Yahoo lays out its strategies to open its platform and all its products to the whole wide world.

That would be developers, publishers, advertisers, content creators and my mother.

OK, not her, since she cannot turn on a computer. But definitely everyone else.

Read More »

Okay, BoomTown arrived late to Yahoo’s media event to show off its “open” strategies across its properties (I had a most excellent excuse in that it was my youngest son’s very first day of school).

So it was kind of jarring to hear Yahoo Media Group head Scott Moore talk about an email demo about adding social elements that had preceded his presentation, which he had not seen himself.

“I always think of the media properties the sexy [part of Yahoo],” said Moore. “But that kind of made mail sexy.”

Sexy email! Yahoo is saved!

Read More »

Yahoo–because it has decided its living-inside-a-cave press strategy has been, shall we say, a bust–has invited a passel of media tomorrow to its Santa Clara, Calif., HQ and will trot out a range of its top execs to talk specifically about the various facets of its “open” strategy.

In an attempt to redefine and refocus itself, Yahoo has correctly wed itself to the trend toward more open platforms, rather than locking consumers into its once tightly closed portal gates.

Read More »

After the news broke that former Microsoft exec Joanne Bradford was headed to Yahoo as the head of its U.S. ad sales and more, I got to talk to both her and her new boss, Hilary Schneider, on the phone this morning about the move.

Bradford left her job as national ad sales chief at Spot Runner, where she arrived just six months ago, to take the position of SVP of U.S. revenue and market development at Yahoo.

Read More »

Scott Moore, who runs the Yahoo Media Group, sat down with BoomTown at the company’s Santa Monica headquarters last week to talk about the future direction of content at the company.

While the Media unit has had its ups and downs over the years about exactly what it should be–such as the controversial Hollywood-esque Lloyd Braun strategy–one thing that Yahoo has consistently done well is to aggregate and distribute its own and others’ content.

Read More »

When I was in Los Angeles recently, I stopped by the Santa Monica offices of Demand Media, the network of social networking sites and apps maker, because of the rumors that I had heard swirling around that Yahoo was looking to purchase it for up to $2 billion.

As it turned out, reports of that possibility were greatly exaggerated.

In fact, Rosenblatt played down the idea of any Yahoo offer on the record, noting he was not interested in selling at this point anyway. And Yahoo sources confirm this and said that there has been no offer floated.

Read More »

Here is the official Yahoo release about its much-anticipated reorganization. It is almost exactly what BoomTown reported previously (Dear Yahoo PR, please send me my usual fee!), except for more details on the specifics of its tech reorg. And, I tried desperately to ignore the annoying “starting point” phrase, while Yahoo did not, of course!

Read More »

As BoomTown reported last night, the Yahoo reorganization will be unveiled later this morning, with the slate of execs that this column outlined last week in its gory–oops, I mean, glorious–detail.

Sources said a more substantial public announcement has been pushed by Yahoo’s board–apparently, an internal email to employees was considered too–to show Yahoo’s new team and that the company still has a strong bench, despite a lot of exec departures of late.

Some more news: Yahoo will name Scott Dietzen to take over the job of SVP Brad Garlinghouse, running all communications and community properties and products under Patel.

Read More »

As expected, Yahoo will announce its reorg tomorrow morning, along the same lines as BoomTown outlined in detail last week.

The only issue that arose was over the appointment of Ash Patel to head the new Global Products group. His appointment was greeted with internal dissent, but Yahoo CEO Jerry Yang was said to have insisted that Patel remain on as planned.

Last week, I outlined the sweeping internal changes at Yahoo, which will again dramatically change the structure of management.

Read More »

“Where’s Jerry here? He is like a ghost,” said a Yahoo exec to me last week.

The exec was referring to the plans for a major overhaul of the management structure of the troubled Internet company–the dreaded and inevitable reorg that BoomTown wrote about in detail last week that is expected to be announced this week.

Many execs have told BoomTown that Yahoo CEO Jerry Yang has been strangely absent from the communications around the reorg, which has been driven largely by President Sue Decker.

Well, ghosts aren’t real, but fear and uncertainty clearly are at Yahoo these days.

Read More »