Bob Iger, CEO of the Walt Disney Company (DIS), was the kickoff interview onstage at Fortune magazine’s Brainstorm Tech conference, which is taking place over the next three days in Pasadena, Calif.

The event is packed full of Web and media luminaries.

So, BoomTown will be sitting in the front row and liveblogging some of the sessions here, including this one, titled, “Digital Kingdom: New Business Models for a Media Giant.”

Translation: When you Twitter upon a star, makes a–big–difference what you earn.

Which, right now, is not a whole lot, as Iger and others in the media business know all too well.

But let’s set the scene: Iger looks like a very typical old-media mogul you might order from an online catalog–handsome, suave and sophisticated, a perfect mix of Hollywood and New York.

Thank goodness, then, that he never seems to have acquired that other irksome characteristic of some of his peers–a full-bored panic over the Internet.

In fact, Iger–whom I also interviewed onstage at the fourth D: All Things Digital conference in 2006–has been unusually fast-forward among many of the big media companies in facing the digital music and dancing.

Fortune writer Richard Siklos asked him about a mishmash of subjects, from subscription services to authentication to cable providers, all of which center around a basic question:

How the heck is Disney going to be paid for its wares–because someday those agelessly lucrative “kids” from “High School Musical” are not going to agree to yet another reunion?

“This is the beginning of the beginning,” said Iger, who noted that it would be folly to guess what’s coming next in the digital arena.

A most excellent point that he made several times, adding that it was important for companies like Disney to keep trying out all sorts of things digitally, until they got it right.

“This notion of protecting the present is something that I talk a lot about [with employees],” said Iger, who wants them not to do that so much.

He noted that running a modern media company meant you had to have “one hand in the present and one hand in the future.”

Iger forgot about the hand that you might need to protect yourself from partners of the present–like big-box retailers, television affiliates, cable networks–who are going to come at you with a cudgel for giving the stuff you sell them away free on, say, Hulu.

Hulu, of course, is the popular, tiny-money-making premium online video service, which is a joint partnership of News Corp. (NWS), GE’s (GE) NBC Universal and now Disney.

“We believe in Hulu,” said Iger, who thinks its business model–currently just online advertising–might evolve over time.

But, he added, he was “somewhat skeptical” of any one answer to what is ahead.

As in: Iger just does not know, which is probably the best thing a media mogul can say right now.

Except for one thing he said is always mindful of–to follow, “where the consumer is going.”

Consumers are going online, of course, which is certainly going to require all-hands-on-deck at Disney in the years ahead.

[Update: It seems Disney was keeping its hand in the present for today, as it apparently had YouTube take down a trailer for its new "Alice in Wonderland" movie, which was set to debut at Comic-Con International in San Diego tomorrow.]

Yesterday, shares of Netflix got their semiregular rocket boost–with its stock up more than five percent to close at just over $42–from rumors that Amazon was interested in buying Netflix.

Oh, it’s a seemingly dreamy match–the top online retailer snapping up the upstart U.S. mail-order DVD movie and television show service.

But the speculation completely ignored the giant price needed to buy the Silicon Valley-based Netflix (NFLX)–well above its current $2.43 billion market cap, to be sure–which would be a big chunk of Amazon’s $35 billion valuation.

And it also leaves out the nearly impossible tax problem Amazon (AMZN) would acquire if it ever bought Netflix, given that Netflix has many U.S. distribution locations for its subscription rental business. Amazon does not like paying state taxes and avoids them carefully.

Instead, those interested in seeing the independent company in the embrace of a larger one might want to consider a more suitable and very interested candidate: Microsoft.

Neither Microsoft (MSFT) nor Netflix will comment about such a hookup.

But several sources close to Microsoft told BoomTown that that the partnership between Netflix and Xbox Live to allow users to watch movies and TV episodes on the Xbox 360 device–struck exactly one year ago today–is going like gangbusters, with one saying it was “en fuego.”

Very loosely translated: On fire.

So much so, several sources said, that Robbie Bach–who is president of Microsoft’s Entertainment and Devices division, which includes the Xbox business–has been meeting with Netflix CEO and co-founder Reed Hastings (pictured) in recent weeks about what else the pair can do together to expand its current partnership.

The deal already in place between them is a hit, according to sources at both companies.

It gave Netflix access to 12 million Xbox members and handed Microsoft what has turned out to be a very popular application and an unusually successful joint effort.

While an acquisition would be a much bigger move, some at the software giant think it would necessarily be such a bad one for Microsoft, which has long been seeking to forge better ties in the entertainment arena.

Many of Microsoft’s major Hollywood forays over the years have been duds. So, stronger ties with Netflix–even a more robust partnership, at the very least–would give it a more definitive video strategy most think it lacks.

Its archrival, Google (GOOG), has been trying–with similarly lackluster impact–to accomplish the same results via its pricey and money-losing YouTube unit.

But Netflix–which has an office in Beverly Hills, as well as Los Gatos, Calif.–has much better relationships with the industry there, mostly because it has become such a big buyer of DVDs as it has grown its business (see charts below of subscriber and revenue growth; click on them to make them larger).

In addition, it has added more subscribers than ever in the last year and is solidly profitable, mostly due to sending consumers all those DVDs in little red envelopes.

And while a lot of execs at Hollywood studios that Netflix does business with have been wary–and told me so in no uncertain terms on my recent visit to Los Angeles–about its entry into the digital video delivery business, they have also been thrilled with the checks that Netflix has been writing them since it was founded more than a decade ago.

But, it is that main DVD business that Hastings, in a recent interview with The Wall Street Journal recently, has said is “doomed.”

Noted the article:

“As soon as four years from now, [Hastings] predicts, the business that generates most of Netflix’s revenue today will begin to decline, as DVDs delivered by mail steadily lose ground to movies sent straight over the Internet. So Mr. Hastings, who co-founded the company, is quickly trying to shift Netflix’s business–seeking to make more videos available online and cutting deals with electronics makers so consumers can play those movies on television sets.”

With Internet video still in its infancy–and barely in gestation in terms of any viable business model–Netflix might indeed need help, especially since Hollywood has been slow to give it rights to more movies for online distribution.

That will be increasingly troublesome, given that digital delivery is the way consumers are headed. According to the Journal story, over 20 percent of Netflix members now use the streaming service.

But it only has about 12,000 titles–mostly older films–licensed on its online service, compared to 100,000 DVD rental titles.

That’s because, for now, much more powerful pay channels usually win out over Netflix in these online video distribution wars, which also include Amazon and Apple (AAPL), along with many others.

Thus, even with a strong and unusually long-term executive bench, the close-knit Netflix will still be facing a major battle in moving in a direction it must head in sooner than later

Such an epic journey could be easier for Netflix with a powerful ally like Microsoft.

One more interesting link would make such a relationship even smoother: Hastings is also on the board of Microsoft, having joined in 2007.

So, the savvy and innovative entrepreneur–well-known for his close-to-the-vest dealmaking and eager to not miss a key turn for his company–might very well decide to keep friends very close.

It’s not often these days that you get any kind of public offering in the market for tech companies–so a lot of people in Silicon Valley and elsewhere are looking at the fall spinoff of AOL very carefully.

That’s because, even though AOL is widely considered to be an also-ran by Silicon Valley (same as it ever was, actually, even at the height of its power in the late 1990s), many are very interested in serving on its board.

According to many sources, exactly who will be on what will likely be a 10-12 member board of directors for the company is up for grabs, once it decouples from owner Time Warner (TWX).

Thus, AOL, with Time Warner’s top execs’ involvement, sources said, has compiled a list of about 70 possible candidates–picked, suggested and self-nominated–and is now proceeding to vet them and begin the process of asking people to serve.

It should not be a tough sell. After all, despite its recent struggles, AOL remains one of the major Internet sites, with massive traffic, several well-known products and a large advertising business.

In addition, people seem inclined to see what kind of overhaul new CEO and Chairman Tim Armstrong can pull off and whether the former Google (GOOG) exec can work some magic.

He’s been formulating plans for what stays and what goes in the company as he tries to shine up the apple–or put lipstick on the pig, depending on your perspective–for investor consumption.

That includes keeping the access business, which many thought would be sold off, and putting many of the companies it has recently acquired–including its pricey Bebo social networking site–in a separate ventures unit, which will try to attract outside investment or sell off assets.

The strategy will focus AOL on several key areas, including media, local, “scaled” advertising and communications.

The jury is out on how successful Armstrong will be at innovating at AOL. But with almost zero IPO action and little prospect of any in the near future, it’s about the only such game in town as it moves to what is likely to be an October spinoff.

To help Armstrong sort through the choices, BoomTown is now compiling a suggestion list of fancy names I would recommend, and will do another post on that next, along with a general idea of what stays and what goes.

Until then, here are the broad outlines of what AOL needs to look for in a board:

One media mogul, one consumer electronics exec, one entrepreneur, one publishing exec, one Time Warner exec, one social networking exec, one advertising exec, one entertainment/Hollywood exec, one telecom/mobile exec, one consumer brand exec, one Internet mogul, and, of course, Armstrong.

And, as a definite requirement, given that there are way too many on way too many Internet company boards: No venture capitalists need apply.

On the spur of the moment yesterday–as Los Angeles was gridlocked by the memorial service for pop legend Michael Jackson–BoomTown decided to pay a quick visit to Harvey Levin, who runs TMZ.

Located on Sunset Boulevard–natch!–TMZ is the celebrity news Web site that actually broke the news of Jackson’s death, before any other media outlet.

And it has pretty much led the coverage as the sad story has unfolded–and continues to.

In fact, TMZ–which stands for the “30-mile zone” of Hollywood and also has a television show–is one of the great content sites on the Internet.

It uses a nice blend of text, video, audio and a laser focus on intense reporting on its topic to yield a whole new kind of media that is Web-born and -bred.

As I always note: Levin covers the tribulations of celebrities, like Britney Spears, as if they were the Iraq war.

TMZ, which will soon undergo a refresh of its design, is owned by Time Warner (TWX). It was launched in 2005 jointly by its Telepictures and AOL units.

Here’s a video interview I did with Levin about hubbub around Jackson yesterday and other topics, such as paying for tips and the convergence of online and offline (and, below it, is also a video tour of TMZ I did in late 2007, just after it launched its television show):

]]> http://kara.allthingsd.com/20090708/tmzs-harvey-levin-speaks-about-michael-jackson-and-more/feed/ 0 http://kara.allthingsd.com/20090626/farrah-fawcett-also-remembered-on-the-web/ http://kara.allthingsd.com/20090626/farrah-fawcett-also-remembered-on-the-web/#comments Fri, 26 Jun 2009 08:22:30 +0000 Kara Swisher http://kara.allthingsd.com/?p=15118

While she had almost nothing to do with the Internet, the Web still has a lot to do with Farrah Fawcett, especially today after the iconic Hollywood actress and model died after a long and well-documented battle with cancer.

Still, the massive online reaction to a more sudden and unexpected celebrity death yesterday–pop legend Michael Jackson, who was 50–pretty much drowned out Fawcett’s passing at 62 years old.

That’s too bad, since she was a genuine cultural phenom–from her famous poster to her feathered hairstyle to her always glamorous declarations of “Freeze!” on the television show, “Charlie’s Angels.”

Thus, here’s my favorite of the many tributes to Fawcett from the Web, to remember her by:

]]> http://kara.allthingsd.com/20090626/farrah-fawcett-also-remembered-on-the-web/feed/ 3 http://kara.allthingsd.com/20090624/boomtowns-top-10-list-of-fact-challenged-revelations-that-should-be-in-the-facebook-tell-all-book/ http://kara.allthingsd.com/20090624/boomtowns-top-10-list-of-fact-challenged-revelations-that-should-be-in-the-facebook-tell-all-book/#comments Wed, 24 Jun 2009 22:34:39 +0000 Kara Swisher http://kara.allthingsd.com/?p=14955

How much is BoomTown and everyone else in Silicon Valley trying to nab a copy of Ben Mezrich’s likely-to-be-entirely-made-up-but-who-cares tale of dirty doings at Facebook?

Muchety-much! So much so that I called all my book industry contacts–hey, I am a published author, ya know!–even though I have not actually completed reading a book since the Internet started and gave me permanent attention deficit disorder.

But, so far I have come up peanuts in grabbing an early copy of Mezrich’s tome, “The Accidental Billionaires,” which is set to come out July 14.

Facebook is not pleased, of course, and will likely be challenging Mezrich’s work as specious dreck. But the drama around the book should be interesting, to say the least.

More so, since this week also came news that actors Michael Cera and Shia LaBeouf are being considered to play founder and CEO Mark Zuckerberg and that David Fincher, the director of the lugubrious Brad Pitt snoozer, “The Curious Case of Benjamin Button,” is “attached” to the movie version.

Even better: “West Wing” creator Aaron Sorkin will pen it and actor Kevin Spacey will produce the Columbia Pictures film, which will be called “The Social Network.”

Well, Hollywood sure came up with an original title!

It certainly does not signal the juiciness of the proposal for the book–which did manage to leak out last year–with a lot of tale tales in it that seem to have pretty much tracked on its oddly purple subtitle of “The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal.”

The cover–which you can see on the book’s Facebook page (the delicious gall of Mezrich!)–features a spilled martini glass and a red bra flung nearby.

Martinis? Red bras? Sex? Facebook? Really?

Obviously, Mezrich has not actually met Zuckerberg, who is a very nice geekish young man, but who has approximately the sex appeal of a rack of Facebook servers.

Powerful yes! Spockish? Yes! Sexy? Um, no, no, no.

I will not even begin to parse the red bra thing, although I am attributing the martinis to stylish former COO (and now MySpace CEO) Owen Van Natta.

But, apparently, the sex part seems to have to do with Zuckerberg starting the company with others while an undergrad at Harvard University, as a scheme to meet some ladies.

I would say there are easier ways to attract the womenfolk–not that I could give tips or anything–but whatever!

Thus, since I cannot get my mitts on the book (yet!), here’s my list of 10 completely made-up, utterly fabricated, just-call-me-Jayson-Blair things that should be in the book.

10.) Facebook was actually going to be called OnlyPrettyLadyFacebook, but cooler heads prevailed.

9.) The Wall? A clever plot by Zuckerberg to build his online service on a fascist construct, touting his hegemony over all he surveyed.

Wait, that actually happened, and now some Russians are even investors.

Long live the Zuckrepublic of Palo Alto!

8.) Reason for stealing, oops, borrowing, oops again, completely separately developing an exact replica of ConnectU social network at Harvard:

The Olympically muscle-headed Winklevoss twins used to beat up the brainy Zuckerberg on his way back to the dorm, prompting a “Revenge of the Nerds” plot line.

7.) Facebook’s Beacon advertising? All Randi Zuckerberg’s idea, so she could find out what she was getting for her birthday from her billionaire-on-paper brother.

6.) Zuckerberg’s famous flip-flops were made in China under dubious working conditions. Wait, that’s true too.

5.) The 20-something Zuckerberg is actually 93 years old, a real-life version of Benjamin Button, which would explain the social awkwardness and staring-into-space-sometimes thing.

4.) The no-breast-feeding-pictures controversy pretty much proves no one is interested in bras or, more precisely, what goes in them at Facebook.

3.) COO Sheryl Sandberg is a cyborg sent to Facebook from Google for purposes of infiltration. She and her crafty sidekick, Elliott Schrage, will become self-aware in 2012 and hunt down Zuckerberg in a thrilling chase that will also become a movie.

2.) The sex, drugs and rock-and-roll stuff actually all took place at MySpace, which really pisses off certifiably dashing co-Founders Chris DeWolfe and Tom Anderson because, once again, Zuckerberg stole their mojo!

1.) This work of fiction, oops, “fact”-ion, oops again, nonfiction, is probably not going to sell many copies because it will mysteriously be uploaded in its entirety by a widget that will distribute it free to Facebook’s 200 million plus users while simultaneously SuperDuperPoking Mezrich, by throwing real sheep at him.

Don’t say I didn’t warn you, Ben.

(By the way, here is an extra for you: The $15 billion valuation for Facebook, along with all the other Web 2.0 ones? Totally true. Just ask any VC.)

And, in case anyone was wondering what the real Facebook looks like, here is a recent video tour I did of its new HQ in Palo Alto, Calif.:

]]> http://kara.allthingsd.com/20090624/boomtowns-top-10-list-of-fact-challenged-revelations-that-should-be-in-the-facebook-tell-all-book/feed/ 6 http://kara.allthingsd.com/20090505/kara-visits-hollywood-news-blog-thewrapcom-complete-with-cottage-hq-like-atd/ http://kara.allthingsd.com/20090505/kara-visits-hollywood-news-blog-thewrapcom-complete-with-cottage-hq-like-atd/#comments Tue, 05 May 2009 17:00:02 +0000 Kara Swisher http://kara.allthingsd.com/?p=13113

While the current meme is that traditional journalism is getting the stuffing knocked out of it by the digital onslaught, it neglects to notice that a lot of really sharp news reporters are actually getting some real traction by finally starting to be serious about creating online sites designed to compete.

As case in point, BoomTown recently went to visit the offices of TheWrap.com, a Web blog aimed at dominating breaking news about the business of Hollywood and the entertainment industry.

Funded by Seattle-based venture firm Maveron, it was founded by former New York Times and Washington Post reporter Sharon Waxman.

With a small team of writers, editors and one single business person–and run out of a cottage in back of her house in Santa Monica, Calif.–Waxman is trying to combine the high standards and ethics of journalism, the news-breaking abilities of longtime pros and a low budget.

The business plan is, no surprise: Advertising.

(Hey, just like All Things Digital! Except Waxman is near a pretty beach and our San Francisco-based World HQ–also known as a cottage behind my house–is foggier.)

In any case, innovative efforts like Sharon Waxman’s might become the rule rather than the exception in the future of the news media.

So far, on her own since its launch in late January, TheWrap.com is garnering several hundred thousand daily visitors each month, moving close to the Web sites of trade publications that cover the industry.

Here’s my video interview with Waxman, in which she gives the who, what, where and why:

]]> http://kara.allthingsd.com/20090505/kara-visits-hollywood-news-blog-thewrapcom-complete-with-cottage-hq-like-atd/feed/ 3 http://kara.allthingsd.com/20090219/viral-video-the-beast-on-oscar-dos-and-donts/ http://kara.allthingsd.com/20090219/viral-video-the-beast-on-oscar-dos-and-donts/#comments Thu, 19 Feb 2009 14:39:12 +0000 Kara Swisher http://kara.allthingsd.com/?p=10004

The increasingly entertaining online content site, The Daily Beast, edited by Tina Brown, is getting very good at putting together juicy collections.

Besides one on “Seven Great Talk-Show Trainwrecks” recently, it has cued up a nice group of videos of past Oscar speeches in anticipation of the 81st annual awards show this weekend, analyzing what works and what does not.

The piece, by Dale Hrabi, includes a range of stars in action and inaction, with some good tips for those who are about to receive the hallowed little golden naked man.

It boils down to: Shut up and show some humility (neither of which is a Hollywood character trait).

Here are my two faves, one a do (Audrey Hepburn in 1954 with a classy and short thank you for Best Actress in “Roman Holiday”) and, of course, a big don’t (“Sacheen Littlefeather,” actually named Maria Cruz, not accepting the Oscar in 1973 for Marlon Brando for Best Actor in “The Godfather”).

Audrey Hepburn:

Sacheen Littlefeather:

]]> http://kara.allthingsd.com/20090219/viral-video-the-beast-on-oscar-dos-and-donts/feed/ 1