BoomTown is at the lovely Santa Clara Marriott in Silicon Valley at the 2009 Yahoo annual meeting, liveblogging the event, which should be spectacularly dull.

Here is a rundown of what went on.

10:05 am: The meeting kicks off with a little video presentation with various and sundry television talking heads saying “Yahoo” in quick succession.

Actually, this was the year during which all of those hype-magnets repeated “Twitter” so many times that it has began to make my ears bleed.

But I like the spirit of trying to make Yahoo seem relevant and innovative again.

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In what many sources at the company said is a major push, Yahoo is working on a massive plan to overhaul its brand in order to repair a damaged public image and focus consumers on what defines Yahoo.

The effort is being spearheaded by newly installed Chief Marketing Officer Elisa Steele, who has hired well-known brand consulting firm Landor Associates, as well as an outside consultant named Penny Baldwin, who was a former top exec at brand and ad giant Young & Rubicam.

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Eek, diamonds are now apparently being used in a new water-delivery system that debuted at the International Builder’s Show in Orlando, Fla., this week.
For those who do not know it, BoomTown is a closet–get it??–home renovation freak and once had a column in The Wall Street Journal called “Home Economics.” (Here is a link to [...]

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