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Tuesday, November 3, 2009

Clutter-Free, Twittified, Binged (and Also Apple-icious): The New MSN Homepage Debuts (Plus Screenshots and the Press Release)

Home Page Screenshot

The new MSN homepage debuts tonight and you would be completely correct in thinking the recipe Microsoft has cooked up to inform its design ethos–white, clean and hiply modern–has definite echoes of a certain longtime tech rival.

That would be Apple, of course, with a big dollop of Twitter and Facebook tossed in, and finished off with a generous sprinkling of Microsoft’s new Bing search service.

For those who care: The MSN butterfly logo remains, although it appears to have lost a lot of weight.

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MSN’s Bob Visse Talks About Homepage Redesign (Plus Microsoft’s Videos With Designer and Execs)

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Here is a video interview BoomTown did with Bob Visse, GM of MSN Product Management today at Microsoft’s offices in San Francisco.

The new MSN homepage debuts tonight with a redesign cutting clutter, adding the ability to access both Facebook and Twitter, a local focus and with Microsoft’s new Bing search service everywhere.

Also, some Microsoft interviews with MSN staff about the changes.

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Wednesday, October 28, 2009

It’s Complicated, but MicroHoo Hasn’t Fallen and Will Get Up (Now, Lay Off Jerry Yang)

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In what should come as a shock to almost no one, the detailed negotiations to complete the Microsoft and Yahoo search and online advertising final agreement are more complicated than its authors anticipated and are taking longer than expected to complete.

Relax, folks–they’ll get done.

But here’s a more important thing that should wrap up sooner than later: Yahoo CEO Carol Bartz’s gibes about former CEO and co-founder Jerry Yang’s tenure.

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Tuesday, October 20, 2009

Time to Yodel? Yahoo Beats Street Expectations With Stronger Net Income and Better Outlook for Q4.

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Yahoo bested Wall Street expectations today, announcing stronger net income for its third quarter, despite an also expected decline in revenue.

In addition, Yahoo’s expectations for the fourth quarter are more positive than expected by investors.

But, there were some issues to worry about: Search advertising revenue was off 19 percent and display was off eight percent at “Owned and Operated” sites on Yahoo.

So, while investors can finally relax, how Yahoo can grow going forward is sure to be their next focus.

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Thursday, July 23, 2009

Exclusive: Twitter to Debut a New Main Homepage Next Week

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Twitter will unveil a new main homepage next week at Twitter.com, said co-founder Biz Stone, in order “to better show who we are.”

In an interview with BoomTown this afternoon, Stone said the current page is essentially confusing to the masses of people who come to it, made aware of the microblogging service by the massive media hype it has received over the last year.

People arriving at the new main homepage will be greeted by a search box, information on Twitter trends and a panoply of more specific information about how they can use Twitter.

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Tuesday, July 21, 2009

For the Record: The Official Yahoo New Homepage Press Release

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All the news is already out about the new Yahoo homepage, which was launched today for users in the U.S. It features customizable apps, as well as a cleaner look.

But, just in case you are not satisfied yet, here is the full press release on the new front page for Yahoo.

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Monday, July 20, 2009

Yahoo Finally Rolls Out New Homepage to the Masses–and, Drum Roll, It’s Good (Plus Screenshots)

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Although it’s not news that Yahoo was readying a new version of its homepage and has spent a lot of time doing so–in fact, it’s gone all Handy Manny with a whole lot of test renovations–the Internet giant begins the massive rollout of it tomorrow.

The official launch of what was code-named “Metro,” which Yahoo had previously said was coming in the fall, will take place on an opt-in “beta” basis for the hundreds of millions of users in the U.S. and will be extended to France, the U.K. and India later this week.

The change is an important one for Yahoo, since its front page–one of the most trafficked on the Web–is perhaps its most powerful calling card to users and advertisers, as well as to Wall Street.

Here are the details and also an interview about it all with Yahoo SVP Tapan Bhat, as well as screenshots of the new page.

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Yahoo Homepages Over the Last 15 Years: The Good, the Bad and the Ugly (Really Ugly)

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Tomorrow, Yahoo will officially unveil the latest redesign of its homepage, an almost complete rejiggering of the look and feel of one of the most trafficked sites on the Internet.

The latest launch comes after about a half-dozen redesigns of the homepage since Yahoo was founded, the last one in 2006.

BoomTown thought it might be instructive to take a look at what has come before it, seeing how the Yahoo front page has evolved since 1994.

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Thursday, July 2, 2009

Yahoo Product Head and CTO Ari Balogh Speaks!

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In BoomTown’s bold quest to annoyingly stick a Flip digital video camera in the face of every Yahoo senior exec, this week I worked the last nerve of its CTO and EVP of Products, Aristotle “Ari” Balogh.

Actually, the 45-year-old Balogh is a very calm and pleasant man, especially considering the huge responsibility that has been foisted on him by CEO Carol Bartz to rejigger how Yahoo makes its products and services and deploy its technology in a more efficient, centralized and, most of all, innovative manner.

To explain all this, Balogh sat down with me twice–he is clearly a glutton for punishment–to talk about where Yahoo stood as it sought to dig itself out of its long slump and reemerge as the potent Internet force it once was.

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Wednesday, February 25, 2009

Whither Ash Patel–Can Longtime Yahoos Learn New Tricks?

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There’s no question Yahoo owes longtime veteran exec Ash Patel a lot, as it has grown into a global Internet behemoth.

Since getting to the company in 1996–which essentially means he was present at the creation–Patel has pretty much been involved in all of Yahoo’s well-known consumer products.

But, because of his impact and longevity, Patel has also become a symbol for many inside Yahoo right now, who mention him most often in the should-he-stay-or-should-he-go-now debates about who should lead the company into the future.

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Friday, February 20, 2009

Carol Bartz Friday Memos: Chick Flicks, the Need for Speed and WOW! (Also, Here Comes the Reorg!)

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How much does BoomTown love the Friday weekly memos that Yahoo CEO Carol Bartz sends out to the troops?

Very, very much since they are so full of significant news–a slowdown of Yahoo’s homepage redesign and a major limiting of the global rollout of its new advertising platform, APT, to name a few.

But they also have a weird but compelling kind of energy that nearly jumps off the page, giving clear insight into how Bartz thinks and operates.

Like the Energizer Bunny, I would say.

So, here are two memos Bartz sent out to Yahoo staff: one from today and one from last week on Feb. 13, both of which discuss just how busy she is keeping herself.

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Saturday, February 14, 2009

How Is Yahoo’s Massive “Metro” Homepage Redesign Going? It Depends on Who You Ask.

Late last night, Yahoo’s Tapan Bhat posted an update on the ongoing redesign of the Internet giant’s homepage, a massive undertaking given that 300 million people visit it each month.

Bhat, who is SVP of Yahoo’s Front Doors, Communities and Network Services, said the company was completing the first phase of its “bucket testing” and collecting feedback, but that, “Bottom line is we’re getting closer to the final design, but we’re not quite there yet.”

Indeed not, according to several sources at Yahoo, who said that the massive underhaul of the homepage has been a much more complex, much dicier effort and was taking a lot longer than expected to launch.

And, more importantly, new CEO Carol Bartz is also giving it the once-over.

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Tuesday, September 30, 2008

Will StumbleUpon’s New Web Look and Feel Give It Web Wings?

While rumors of its impending re-sale have apparently been greatly exaggerated, what’s true about StumbleUpon is that its new Web-centric look and feel and a new partnering program represent a major shift for the online discovery service.

The San Francisco-based company, which was founded in 2001 and sold to eBay last year for $75 million, is announcing tonight that users will no longer have to register or download its toolbar to “stumble” the Web.

The move is being made because most Internet users are increasingly loath to install Web plug-ins, a requirement that naturally has slowed the growth of StumbleUpon’s service.

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Wednesday, September 17, 2008

The First Look at the New Yahoo Homepage Redesign: Apps Rule!

Yahoo will begin testing out versions of its new main homepage to a minuscule number of users starting tomorrow, employing a design that more significantly allows users to customize the starting page in a way that essentially amounts to a kind of My Yahoo-lite for everyone.

Making such a shift will also be a big perceptual deal for Yahoo, which needs to prove it has remained current and open, especially compared to faster-growing rivals like Facebook.

Thus, making a success of its new design is critical, and Yahoo’s CEO Jerry Yang has been touting the idea that Yahoo must be the “starting point” to the Web for users.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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