In a shift that is sure to be much commented on by the advertising industry, Yahoo has tapped Goodby, Silverstein & Partners to take the lead for its creative, advertising, digital marketing and strategic planning efforts.

The San Francisco-based Goodby, which is owned by the Omnicom Group, is known for innovative ideas and has done such memorable campaigns as the terrific “Got Milk?” campaign.

Perhaps a “Got Yahoo?” campaign is in the future?

Until now, the top job of goosing Yahoo’s tarnished brand, as part of a recently launched $100 million marketing push, has been helmed by Ogilvy & Mather.

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Since leaving Google several years ago, where he last worked on wireless spectrum issues, it’s hard to say exactly what role the digital jumping bean who is Chris Sacca plays.

He’s not an entrepreneur, although he seems to know all of them in Web 2.0 world and advises 18 start-ups. He’s no longer a big-company exec, although he was one and knows a lot of them too. He’s not a venture capitalist, although he is involved in a private equity firm and invests in a lot of the start-ups he advises, like the red-hot Twitter, and knows those guys too.

In any case, here’s my chat with the Silicon Valley gadfly, whom BoomTown has dubbed the Start-Up Whisperer.

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Well, here’s a good reason not to write off Joost quite yet:

When it officially debuts its new Web-based service in mid-October, the London-based company will have some pretty hot content with its half-dozen seasons of the former NBC hit, “Friends.”

Also, there will finally be no more irksome plug-ins.

There will also be cooler social-networking elements.

While all this is not going to make up for the lost time the online video service has wasted with its annoying P2P-based desktop client download, going to a Web-based, all-Flash service with more robust content is certainly the right way to stop rival service Hulu from continuing to clean Joost’s clock.

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