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	<title>BoomTown &#187; iMeem</title>
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		<title>While Ballmer and Yang Fiddle, Web 2.0 Hotties Burn&#8230;</title>
		<link>http://kara.allthingsd.com/20080425/while-ballmer-and-yang-fiddle-web-20-hotties-burn/</link>
		<comments>http://kara.allthingsd.com/20080425/while-ballmer-and-yang-fiddle-web-20-hotties-burn/#comments</comments>
		<pubDate>Fri, 25 Apr 2008 07:05:40 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[iMeem]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[MySpace]]></category>
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		<category><![CDATA[RockYou]]></category>
		<category><![CDATA[Slide]]></category>
		<category><![CDATA[Steve Ballmer]]></category>
		<category><![CDATA[takeover]]></category>

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		<description><![CDATA[Who&#8217;ll get Digg? (Odds-on favorite and sources tell me much sooner than later: Google.)
And who might make a bid for Slide, RockYou, LinkedIn, Meebo or imeem? (It might be smart for News Corp. [NWS] to double down in the social- networking space, if it can&#8217;t trade MySpace for a piece of Yahoo.)
And what about a [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2008/04/nerocover1.jpg' alt='nero' /></p>
<p>Who&#8217;ll get <a href="http://www.digg.com">Digg</a>? (Odds-on favorite and sources tell me much sooner than later: Google.)</p>
<p>And who might make a bid for <a href="http://www.slide.com">Slide</a>, <a href="http://www.rockyou.com">RockYou</a>, <a href="http://www.linkedin.com">LinkedIn</a>, <a href="http://www.meebo.com">Meebo</a> or <a href="http://www.imeem.com">imeem</a>? (It might be smart for News Corp. [NWS] to double down in the social- networking space, if it can&#8217;t trade MySpace for a piece of Yahoo.)</p>
<p>And what about a plethora of really useful and interesting small start-ups all over Silicon Valley and elsewhere that are going to have to eventually find safe harbors when this Web 2.0 thing cools off, as it inevitably will. (AOL [TWX], Amazon [AMZN], eBay [EBAY] and, again, Google [GOOG], are natural choices.)</p>
<p>But not Microsoft (MSFT) or Yahoo (YHOO) if they persist in competing in this endless geek cage-match for too long.</p>
<p>Yesterday, more blustering bluster from Microsoft when it said, during its quarterly conference call, that <a href="http://digitaldaily.allthingsd.com/20080424/msft-yhoo/">it would not pay more to acquire Yahoo and might very well walk away from the deal</a>.</p>
<p>My advice: Microsoft CEO Steve Ballmer should stop talking and start walking. If not, pay up and finish the deal.</p>
<p>And Yahoo&#8217;s CEO Jerry Yang should cooperate and stop its now-tiresome posturing (we get it, it&#8217;s worth more!).</p>
<p>Why? </p>
<p>Well, while the pair remained locked in mortal combat, a status that will continue if they actually do manage to unite and have to then conduct a doubtlessly slow-moving merger, their main rival Google and others are the likeliest to benefit every day this drags on.</p>
<p>Right after Microsoft made its unsolicited for Yahoo in February and it was quickly rebuffed, <a href="http://kara.allthingsd.com/20080214/are-microsofts-boots-made-for-walking-away-from-hoo/">BoomTown suggested in a post that the software giant move on quickly</a> and use its tens of billions to buy up the choicest and most innovative companies in the digital space. </p>
<p>What I wrote then bears repeating:</p>
<blockquote><p>And what are the other options Microsoft might have that are actually better than scooping up Yahoo, especially to serve its Captain-Ahab obsession with harpooning the Great White Whale of Google?</p>
<p>If that is the actual goal, then many point out that a Yahoo win does not really frighten Google all that much, since the search giant has done just fine competing against both already.</p>
<p>In addition, many noted that a union of the pair, which would distract both Yahoo and Microsoft, might not be the magic bullet needed to fell Google from its high perch. And then what?</p>
<p>One idea I have heard, for example, was that Microsoft take its $44.6 billion in cash and stock it plans on spending on Yahoo and go on a shopping spree of the Web 2.0 companies all around Silicon Valley and all over.</p>
<p>And not just a few&#8211;lots and lots of them. And, more than one person suggested, it should start with Facebook, even at that wacky $15 billion valuation that Microsoft itself validated when it invested $240 million in the social-networking site recently.</p>
<p>&#8220;So what if it is only worth $10 billion or even less,&#8221; said one person. &#8220;They could lose a lot more on the risk of buying Yahoo.&#8221;</p>
<p>With the $30 billion left over, it could be like Christmas in July for the geeks and venture firms of Silicon Valley. But Microsoft could scoop up a lot of good stuff, even if prices are high.</p>
<p>Here&#8217;s a list: LinkedIn. Digg. Flixster. Slide or RockYou. Veoh. WordPress. Sphere. Sugar. Some international stuff. And more.</p>
<p>Then, some noted, Microsoft would have to give massive financial incentives to those entrepreneurs to stay and thrive. Most importantly, it would have to keep its Redmond hands from interfering.</p>
<p>Now that would send shivers up the spine of [Google's] Larry and Sergey.&#8221;</p></blockquote>
<p>It still would. So maybe, as it has threatened yesterday, Microsoft should run and not walk.</p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
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