All Things Digital

Skip to main content.

BoomTown

Monday, November 23, 2009

AOL CEO Armstrong Talks About New Branding Effort and the Investor Road Show! (Plus Internal Aol. Logo Video)

aoltim

After AOL CEO Tim Armstrong unveiled the newly punctuated AOL logo–big A, little o, little l, period–last night, he got on the horn with BoomTown to chitty-chat about the change in image and, more pertinently, how it’s going on the road show to sell investors on the soon-to-be independent company.

First off, Armstrong said he never considered dumping the AOL moniker, in an effort to rid the company of the 1990s feel of the brand, noting it had a “high level of affection.”

Of course, I have a lot of nostalgic affection for Beanie Babies and the kids from “Saved by the Bell,” but that doesn’t mean I want them back.

Read More »

Wednesday, November 18, 2009

Exclusive: AOL Hires Bankers to Sell Off ICQ, as Internet Service Starts to Shed Non-Core Assets

logo

AOL has hired a pair of New York investment bankers, Morgan Stanley and Allen & Co., to manage the sale of its ICQ instant-messaging unit.

Sources familiar with the situation said interest in buying the asset from two major non-U.S. companies prompted execs at the online service to put a process in place for a deal that will likely occur after AOL becomes an independent company in December.

AOL bought ICQ in 1998 for about $400 million–$287 million outright and $125 million in earnouts for the team.

Sources said AOL to looking to recoup $300 million.

Read More »

Thursday, September 25, 2008

Two’s Company: Obama Girl and Ralph Nader

Okay, this one is so egregiously odd, BoomTown had to post it.

From the folks at Barely Political, whose original Obama Girl video became a pop phenom, here’s one with Independent Presidential candidate Ralph Nader.

It is done as a spoof on a cheesy sitcom, and it’s oddly sweet to see Nader cracking wise so very badly.

Read More »

Latest BoomTown Videos

More Videos »

About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

Read more »