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Monday, November 23, 2009

While Microsoft Is Talking to Publishers, Paying Up to “Rent” Content for Bing to Thwart Google Is Unlikely

monopoly guy

While it might be a dream of publishers–hard hit by the digital tsunami and blaming Google for the crisis–Microsoft is not likely to fork over the big bucks they’d need for exclusive indexing of their content.

“Microsoft isn’t the monopoly guy anymore,” joked one source close to ongoing talks between Microsoft and publishers, especially News Corp. and Associated Press. “So, it’s not going to be the bank for publishers.”

That’s because many inside the software giant don’t think such pricey deals will move the search market share needle nearly enough.

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Wednesday, July 1, 2009

Microsoft Adds Some Twitter Real-Time Data to Bing (And Stalks BoomTown in the Process)

twitter-tjpgbinglogo_lgjpg-500x400jpg

Microsoft just announced in a blog post that it was “integrating more real time data into our search results, starting with some of the more prominent and prolific Twitterers from a variety of spheres.”

Microsoft said it is not indexing all of Twitter in its new Bing search service–not yet, that is–nor has it made any kind of exclusive deal with Twitter to add this real-time feed.

The software giant is the first major search service to do this on a regular basis, using public APIs from Twitter–and it is an aggressive move, which seems to be part of its major push by Bing.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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