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Monday, August 31, 2009

The Carol Bartz Is Mad as Hell and Not Going to Take It Anymore Memo: The Hypoglycemic Edition

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BoomTown promised a Yahoo internal memo upon our return from vacation today and we will not let you down.

Thus, here’s a doozie Yahoo CEO Carol Bartz recently sent to her troops, telling them to snap out of their sugar low.

One in a series of weekly Friday communications from her, from mid-August, this one got a lot of attention internally since it was a definite back of the hand for those Yahoos who perhaps dwelled too much on whether or not they liked the recent search deal she struck with Microsoft.

Here’s the basic gist of it: Fie on naysayers, stop bellyaching, Yahoo rocks and get back to work!

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Wednesday, August 12, 2009

Boola, Boola!: Yahoo Marketing Head’s Cheerleading Memo Post-MicroHoo

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BoomTown just got this interesting memo that Yahoo CMO Elisa Steele sent out to her staff immediately in the wake of the deal for Microsoft to take over Yahoo’s search technology business two weeks ago.

I render it unto you, dear readers, since it shows just how intent the top managers of Yahoo are, especially internally, in reassuring those concerned that Yahoo had not just gutted itself and how it would remain as innovative as ever.

Also amusing–for reasons I cannot understand since it is an internal memo–is the use of the code name for Yahoo, which is called Yale, after the famous university in New Haven, Conn.

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Tuesday, July 7, 2009

BoomTown’s Favorite Leaked Yahoo Internal Memo Ever: New PR Head Eric Brown Says Hello (and More)!

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BoomTown has had some good leaked internal memos from Yahoo, but I have never enjoyed one quite as much as this one from newly installed Yahoo PR head Eric Brown, who started today.

While it is clear Yahoo has had its troubles in understanding and offering social-networking products to its users, Brown certainly knows how to share.

Yahoo could use some of that DNA!

Here’s his introductory memo to his new troops.

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Tuesday, February 3, 2009

The Entire Internal Memo About AOL’s Ad Head Switcheroo

As BoomTown reported earlier today, I just got sent the entire internal email–penned and just sent out by AOL CEO Randy Falco–about the replacement of its Platform-A President Lynda Clarizio with former Yahoo top advertising sales exec Greg Coleman.

An AOL press release has also gone out about the move, made to turbocharge the flagging fortunes of its online ad business.

“No doubt Greg is joining Platform-A at a difficult time,” writes Falco in the memo. “The deepening economic recession is affecting every corner of the economy, including our own.”

Translation: Yahoo was kindergarten! Get to work pronto, Greg!

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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