Finally, Google Co-Founder Larry Page takes the microphone and thanks the Chrome browser team and compliments them for their efforts.

This is–as anyone on the receiving end of Page’s sometimes pointed manner knows (and BoomTown has been)–a big deal.

Page also starts to talk about how browser choice and innovation could make the planet a better place.

Of course! World peace through better browsing!

Then he moves on to questions from the media, bringing some of the Chrome team up to the stage.

There’s a sequence of very serious questions on how to move tabs, privacy, mobile issues, WebKit, bug testing, Incognito, distribution plans and ongoing support for Mozilla’s Firefox (yes, it will continue–plus, Mozilla HQ is across the street! Hmmm…).

Ooops–the other Google (GOOG) Co-Founder, Sergey Brin, suddenly arrives late. He slips into the lineup of “Inside the Actors Studio”-type chairs, looking like he just woke up, in what is a classic move by Microsoft’s Bill Gates that I like to call the “bed-head maneuver.” (I like the spanking red Crocs though!)

It’s a sleepy ruse, as it turns out, as Brin deftly deflects a question about whether Chrome is an operating system for the Web, given that Internet navigation software has become so integral to consumer behavior.

As in, a Windows killer!

Nope, says Brin (full video answer to come), totally ignoring my dubious look.

The distribution question is key, of course, since Google will want to get Chrome out there. So what’s the secret sauce? Because it is a “great product,” says Page.

As to why Google was doing this, VP Sundar Pichal said the search giant wanted to “start from scratch” in the browser game. Like baking a really good cake, one would assume.

When no reporter would get up and ask the obvious what-about-tweaking-Microsoft question, I finally did and also asked about the business plan for Chrome–as in, how will it help Google make more money?

Both Brin and Page answer again that it’s all about providing choice and also keeping the Web open, which will spur usage, which will rain more magical moolah down on the Googleplex.

Also (and video to come on this too), Brin later adds, Google never thinks of Microsoft (MSFT).

Well, at least on that issue it seems we’re back to Pinocchio–the long-nosed version–again.

Soon to come: BoomTown’s Chrome Launch video and one of just the sleepy-as-a-fox Brin on Chrome!

Until then, here’s the exclusive review in his Personal Technology column of the new Google Chrome browser by AllThingsD.com’s Walt Mossberg, which was published at the same time as the news of its product launch was announced by the search behemoth this morning.

Walt’s reaction is mixed:

“My verdict: Chrome is a smart, innovative browser that, in many common scenarios, will make using the Web faster, easier and less frustrating. But this first version–which is just a beta, or test, release–is rough around the edges and lacks some common browser features Google plans to add later.”

Anyone can now download Chrome, but Walt has been testing it for a week. He also reviews Microsoft’s newest version of its powerful Internet Explorer, called IE8, which he likes better than Chrome.

Money quote: “The second beta version of IE8 is the best edition of Internet Explorer in years. It is packed with new features of its own, some of which are similar to those in Chrome, and some of which, in my view, top Chrome’s features.”

A little tarnish on the Chrome, it seems.

Please see this disclosure related to me and Google.

Now, we have two Googlers, who are demoing Google’s new Chrome browser and its features and user interface.

“Friendly” tabs, knowing your history better graphically, auto-typing, simplicity, easier downloading with a new window that one guy is calling a real app like “Pinocchio, because we wanted to build a real boy.”

Well, Pinocchio was wood for most of that story, but I like the effort!

Also, they show off the “Incognito” feature, where you can hide Web searches you don’t want others to see, which basically means porn and Barry Manilow fan sites.

Except the Google (GOOG) guys use a toe fungus search!

This is gross, although hiding toe fungus is a good idea related to Web navigation software.

Now, another smart-looking guy comes on, who looks like the other guys, and discusses the architecture, including rendering, security and so forth.

Also a speed test, from another Google guy, from Denmark, where Google’s Chrome–incredibly–beats Microsoft’s Internet Explorer! It is like one of those blind taste test commercials on television.

My mind starts to wander and I wonder if Microsoft Founder Bill Gates is watching this and getting plenty steamed up north at Microsoft (MSFT) HQ.

At this point, I suggest you please watch the Webcast of this demo to listen to the details, available through both Windows Media Player and RealPlayer.

Because once the Googlers start talking “plug-in bugs,” I start staring at Google co-founder Larry Page–who is here sitting with with top Google exec Marissa Mayer off to the side–to see if both are paying rapt attention.

They are, natch. (I should have eaten a tasty pastry.)

Please see this disclosure related to me and Google.

In its most frontal and aggressive attack on Microsoft yet, sources with knowledge of the project said Google is preparing to unveil a new browser–ready for download to users as early as tomorrow–to try to loosen Microsoft’s iron grip on the most important piece of software for navigating the Internet.

In addition, Google Blogoscoped has published a comic book that Google is apparently using to explain the technical aspects of its open-source browser, which is called Chrome.

[UPDATE: Here is a post on Google's official confirmation of the browser launch in 100 countries tomorrow, which was released on its blog this afternoon. The beta version will be initially available only for Windows, but Google said Mac and Linux versions were coming soon.]

Until now, the Google-Microsoft battles felt more like a Cold War, mostly limited to Google (GOOG) poking at Microsoft (MSFT) via the development of small-scale Web-based software to compete with Microsoft’s dominant Word, PowerPoint and other such products, and Microsoft’s thus-far unsuccessful attempts to break Google’s lock on the search market.

But with this move, which has been rumored since 2004, the war most definitely has gone red-hot, as Google aims to grab a chunk of Microsoft’s huge browser market share, which various surveys put at about three-quarters of the market.

The efforts to do this have been well known within the company for a long time, although the timing of its launch has not.

But Google FedExed the comic too early to Blogoscoped–who is based in Germany–and possibly others, which makes BoomTown really appreciate express mail more than ever.

(I also obtained a copy and have posted the comic book here, and Digital Daily’s John Paczkowski has written a quick executive summary of it.)

Sources said Google has made the move to create and distribute a browser due to worry about what new features in IE8 could do to its search business.

These features include privacy changes that could prevent Google from collecting information related to the effectiveness of its ads, quick-linking to Microsoft mapping and other offerings, and a more robust search bar that is also more Microsoft-centric.

To combat Microsoft’s IE dominance in recent years, Google has been backing Mozilla’s Firefox browser, which grew out of the ashes of the once-powerful, now-irrelevant Netscape browser like a phoenix to claim an astonishing 18 percent of the market.

That market share has climbed from 11 percent just two years ago–even against Microsoft’s IE juggernaut with 74 percent and Apple’s Safari browser with six percent.

Mozilla’s recent launch of Firefox 3 had a record-setting debut day in mid-June, with 8.3 million downloads in 24 hours.

Google recently renewed a deal with Mozilla making its search engine the homepage and search bar default until 2011. In return, Google pays Mozilla royalties for Google ad clicks that come from searches originating in the Firefox browser.

(Here’s a recent post I did about a visit I made to Mozilla’s HQ, right around the corner from Google, as well as a video interview I did with its CEO John Lilly.)

But obviously, Mozilla’s efforts were not enough for Google, which clearly has decided it must own and distribute a browser, especially since the browser has become the most significant piece of software related to the Internet, and the fulcrum on which most of Google’s business lies.

In other words, Google is declaring the browser critical to its future and, in this regard, it is entirely right.

Please see this disclosure related to me and Google.

I met John Lilly last October on a decidedly odd techie scavenger hunt in Hawaii–trapped in a van all day while searching for tikis and such, as if we were a geek Brady Bunch (yes, BoomTown works that hard for you)–and found him to be just the kind of quietly intelligent, thoughtful and self-effacing digital exec that Silicon Valley could use a lot more of in these often frivolous, look-at-me Web 2.0 days.

Soon after, in January, he was named CEO of Mozilla Corporation, after serving as its COO. Lilly took over from Mitchell Baker, who remains Mozilla’s chairman.

The open-source software nonprofit foundation, also a for-profit start-up, is most famous for its red dragon logo and, more importantly, its increasingly popular Firefox browser, whose share has steadily increased since it debuted in late 2004.

Here’s my video interview with him about what’s next:

Firefox now has about an 18-percent share, which has climbed from 11 percent just two years ago–against Microsoft’s (MSFT) Internet Explorer browser juggernaut with 74 percent and Apple’s (AAPL) Safari browser with 6 percent.

Mozilla’s recent launch of Firefox 3 should help it grow further, even though IE 8 will soon emerge out of beta too.

But on its record-setting debut day in mid-June, there were 8.3 million downloads of Firefox 3 in 24 hours. Current overall downloads have just moved past 50 million.

That means more money in the bank, although mostly from Google (GOOG), which pays Mozilla royalties for Google ad clicks that come from Firefox searches (Google is the default search box on the browser).

All is not sunshine and daisies, of course.

Besides having to keep up the innovation, Mozilla also has to keep up its technical prowess–despite the fact that it is not likely to go public and shower employees with giant gobs of overhyped stock, given its unusual status as both a profit and nonprofit.

In addition, in case you haven’t noticed, the start-up game is still rocking and it remains awfully enticing to jump into the ever-crowded pool.

For example, Mozilla lost Engineering VP Mike Schroepfer last week to Facebook, where he will be the social-networking site’s director of engineering.

But Lilly took that departure calmly, wishing him well in a classy way on his own blog, just as he seems to do most things.

Specifically, it was Feb. 19, 1996, and the picture of the young entrepreneur–the driving force behind the first commercial browser, the Netscape Navigator–barefoot and sitting on a throne with the title, “The Golden Geeks,” was a wow moment for anyone covering the young but fast-growing sector.

It would be the first of many such covers that continue to this day about the latest and the (not necessarily) greatest next big thing in the digital sector.

But it still remains the most special one of its kind.

Sad then to see the end of the era when Time Warner-owned AOL said it would be pulling the plug on Navigator, as of Feb. 1. In Web terms, it is ancient–having launched in 1994.

AOL’s announcement last week means no more development and technical support for the piece of software that changed the entire Internet game, even though the Netscape name will limp on as part of a–let’s just say it, shall we?–likely-to-be lame ad play by AOL.

It’s not the most surprising decision, of course, given the Navigator was doomed a long while ago, mostly due to the aggression coming like a Death Star laser beam from Microsoft’s Internet Explorer.

But its demise–as I wrote in my first book about AOL–was also due to a series of oafish moves by Netscape execs, as well as one landmark deal AOL’s former CEO Steve Case did in that era to replace it in the then-top-dog service with Explorer.

Thus, AOL killed Netscape way back then and, after buying the company in 1999 for $10 billion, stabbed its heart again.

Of course, not completely, with the recent popularity of Navigator’s open-source kin, Firefox, gaining ground back from Explorer (it now has about 10% of the market).

Still, Navigator’s end is a poignant moment, and, in an industry with hardly any historical gravitas and where its young eat its old on a daily basis, it is a moment that cannot pass without some notice.