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Monday, November 9, 2009

Google Primer on AdMob Acquisition: We Can Believe We Ate the Whole Thing!

mobileads

Google has a Web page up about today’s acquisition of AdMob for $750 million in stock, which includes this lovely image of the differences between what the Silicon Valley companies do in the mobile advertising space.

Here’s the quick translation: The Web search behemoth has been slower than molasses in the space, sticking with boring blue links of death, especially compared to the innovative and nimbler start-up, which is rocking the pretty ads.

So, we ate it.

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Google Acquires AdMob for $750 Million in Stock (Plus the Press Release and Video With CEO)

Google has acquired AdMob for $750 million, a huge price for an innovative start-up that hass pioneered online ads on mobile and now smart phones.

BoomTown visited AdMob last fall and posted about how it was likely to eventually be acquired by…Google!

The move is a major one for the search giant, which has been pushing hard into the mobile advertising space as it seeks to grow its already considerable Web business. AdMob is arguably the fastest out of the gate in the nascent arena.

Plus, here’s AdMob CEO Omar Hamoui in a video interview with me last November, as well as the official press release on the sale.

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Thursday, October 29, 2009

Kara Visits TEDMED (Featuring Synthetic Skin and Heart-Scanning iPhones!)

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Can your cellphone check your blood sugar? What does a wireless BandAid do? Is my pill networked? Can a videogame cure cancer? Will a robot care for my mom? Can an iPhone save my life?

And, of course, does synthetic skin feel gross?

The answer to the last question is yes, but it is also pretty astonishing to touch, as noted in one of the many tech-heavy talks at TEDMED, the medical and health-care conference, which has returned after a five-year hiatus, to Hotel Coronado near San Diego.

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Monday, October 19, 2009

Wall Street Hopes Apple Doesn’t Fall Far From the Tree

appletree

When Apple reports its fourth-quarter earnings today, investors are hoping–actually, expecting–that the iconic computer company will look a lot now as it always has.

In other words, don’t go changing and it will please us.

In fact, Wall Street is anticipating, as it has throughout the econalypse, another estimate-beating performance.

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Monday, October 12, 2009

Lonely Planet Names New U.S. Head as Its Digital Strategy Escalates

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Lonely Planet, best known as a traditional travel guidebook publisher, is announcing a new U.S. head tomorrow–John Boris of Zagat Survey–as it increasingly moves to reposition the company as much more of a “cross-media” platform.

As the paid versus free content online debate gets louder over the next year, how well known brands like Lonely Planet–which has a strong reputation among consumers–handle the fallout will be more and more interesting to watch.

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Friday, October 9, 2009

Are You a Betty or a Veronica?

archie

Like a lot of fans of the “Archie” comic book series–yes, BoomTown is that old–I was irked when Riverdale’s endless teen goofball picked spoiled Veronica over sweet Betty in a recent issue in August.

Not because I like Betty more, but because it ended the long-running love triangle that has been going for almost 70 years.

But apparently, the story is not over, because the whole thing is part of a six-story arc, which includes Archie marrying both Veronica and Betty and having twins with each.

And, you can see it all on your iPhone.

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Viral Video: I Left My Fists in San Francisco (Which Will, Sadly, Help YouTube’s “1 BN” a Day)

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Oh my. Oh my. There is almost nothing BoomTown can say about a rumble that was captured on an Apple iPhone on a San Francisco Muni bus.

A fight between two women escalates over some kind of seat issue and it is sure to become an Internet sensation.

Appalling, but there is very little that will go on anywhere without being uploaded and viewed–probably to YouTube, which has a new logo, seen here, advertising that fact.

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Monday, October 5, 2009

While Fanboys Breathlessly Await Steve Jobs’s Apple iTab, They Should Probably Thank Bill Gates Too

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Way back in the fall of 2001, BoomTown attended a keynote speech at the now-defunct Comdex show in Las Vegas, where Microsoft Chairman Bill Gates continued to bang the drum for one of his long-running obsessions: The tablet computer.

It is an obsession he has never given up.

So it is ironic that all the hype has suddenly and firmly coalesced around the particulars of the tablet that Apple has developed–a device being spearheaded by CEO Steve Jobs and likely to arrive in the coming months.

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Monday, September 28, 2009

Can Apple Shares Keep Defying Gravity?

menzel

Since the beginning of the year, Apple shares have more than doubled from $90.75 on Jan. 2 to almost $186 today.

Google has done about half that performance, while Microsoft has done one-third.

But that’s apparently not enough, according to Thomas Weisel analyst Doug Reid, who has raised his price target on Apple to $210 from $180.

BoomTown is getting dizzy.

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Fancy Charts of the Week: Mobile App Loyalty–“They Use or You Lose”

sally

This week, BoomTown has found an interesting chart to peruse about the loyalty people have for their smart-phone apps.

The takeaway for developers: Try to stay in Quadrant I!

In other words, Sally-Field-at-the-Oscars territory–it’s where they love you, they really love you.

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Tuesday, September 22, 2009

Is Spotify Spot On? Co-Founder Daniel Ek Talks About the Hot Online Music Start-Up!

spotifylogo

There’s no question that Spotify is the latest hot start-up of the moment, which would be super annoying to BoomTown–who is easily irked by never-ending froth around Web 2.0 companies–if co-founder Daniel Ek were not so sharp and the digital-music-on-demand service he created not so nifty.

But, indeed, Ek turned out to be a very refreshing and level-headed serial entrepreneur in an interview I had with him yesterday in London.

Here’s the video.

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Friday, September 11, 2009

Nokia Acquires San Francisco “Microsocial Networking” Start-Up, Plum

plum

Nokia is set to announce today that it has acquired Plum, the San Francisco “microsocial networking” start-up, for an undisclosed amount, sources said.

UPDATE: Nokia confirmed the purchase, but gave few details.

The small company was founded several years ago by Hans Peter Brøndmo as a social-bookmarking site. He then shifted its focus, trying to make a business in the places big social networks ignore.

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Wednesday, September 9, 2009

Teeny-Tiny Pixi Phone From Palm Tries Killing Giant Hype for Apple Event Today

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Oh, BoomTown fears this is not going to end well for the weensy little smart phone Palm is debuting today on–what an amazing coincidence!–the very same day Apple is throwing its big product bash in San Francisco, at which Mac fanboys fervently hope that Supreme Leader Steve Jobs might even appear.

You don’t step on Superman of Silicon Valley’s cape, of course, but the device with the aggressively cute name of Pixi is apparently attempting just that.

Thus, this fairytale might have a not-so-happy ending.

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Friday, September 4, 2009

BoomTown Talks About the iPhone Apps Economy on the News Hour (Plus Some Future Stuff Blather)

ibeer

Last night, “The News Hour With Jim Lehrer” aired a piece on “how technology companies are innovating amid the recession by designing popular new smart phone applications.”

BoomTown was to talk about how perhaps not all of the 65,000 apps being created by legions of third-party developers for the Apple iPhone will result in gold, diamonds and unicorns raining down on entrepreneurs.

Oddly enough, I somehow went all Jules Verne at the end and started talking about screens on coffee tables, so I am obviously just as bad.

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Tuesday, September 1, 2009

Serial Entrepreneur Al Warms Debuts Appolicious, Hoping iPhone Apps Fans Will Find It Delicious

appolicious-logo-web

Longtime Internet entrepreneur Al Warms paid a visit to BoomTown HQ today to show off a new company he has founded called Appolicious.

That is the unusual name Warms–who sold his Participate Media, along with its BuzzTracker content aggregator, to Yahoo in late 2007–has given to a start-up aimed at encouraging discovery and social networking in the Apple iPhone mobile apps market.

The site is kind of a combination of Twitter, Facebook and Yahoo, but devoted solely to organizing and making sense of the app galaxy in the universe of smart phones.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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