BoomTown’s visit to Italy has been eye-opening in a lot of ways, not the least of which is to be reminded that not everyone in the world is jacked into the matrix 24/7.

In other words, Julius Caesar conquered Rome, but Twitter definitely has not.

In fact, the conference being held here is aptly called “Tutto Cambio, Cambiamo Tutto?” (I came here to interview Huffington Post editrix Arianna Huffington and LinkedIn founder and CEO Reid Hoffman onstage about innovation and online trends.)

That roughly translates into “Everything changes, let’s change everything?”

This is not a question that is much asked in Silicon Valley, which changes just like the weather, embracing change for change’s sake.

But here, whether or not to change is much more of a debate–one in which change does not always come out on top.

Internet penetration is much lower here than elsewhere in Europe, as is everything from per capita computer ownership to online advertising spending. Television still dominates most media.

“We’re 2,000 years old” is something you hear a lot from people as an explanation for approaching everything, from social networking to iPhones to anything interactive, with some wariness.

While most people here note that they like Facebook, prounounced “FAY-sa BOO-ka,” hardly anyone sees the point of Web 2.0’s trend du jour, Twitter (“TWEE-tur”).

In fact, few have heard of it, and those who have don’t use it.

And while several people have iPhones, no one seems over the moon about the Apple (AAPL) phenom or captivated by its potential to herald Web 3.0 as the mobile revolution.

In any case, here is a video I did, speaking to both Huffington (here is her blog on the event) and Hoffman, as well as to several Italians at the conference:

BoomTown is winging toward Italy this weekend to participate in an interesting gathering about digital and other issues related to innovation.

The once-every-seven-year conference apparently gathers all of Italy’s most powerful leaders, companies, and brands to discuss the future of their businesses and the changing nature of the relationships between companies, consumers and brands.

This year focuses on disruption and change, with the event titled: “Tutto cambia. Cambiamo tutto?”

That roughly translates to: Everything changes. But do we change everything?”

Si, cari i miei geek italiani!

While there, I will be conducting an onstage interview with Huffington Post co-founder and blogging diva Arianna Huffington and another with LinkedIn founder and CEO Reid Hoffman.

I honestly know next to nothing about Italy and the Web except that one of the country’s prosecutors recently decided to sue Google (GOOG) for defamation and breach of privacy over a nasty video it hosted.

But here are some interesting items I found today:

From Scientific American:

“Concerned that Christians are not entering the Lenten season (which began last week on Ash Wednesday) with the proper spirit, some clergy are calling on their flock to nix text messaging for the next six Fridays leading up to Easter on April 12. Christians are annually asked to refrain from eating meat on Fridays and to pray more regularly during Lent, but the church has apparently gotten hip to the hold that technology has on its brethren. The diocese of Modena-Nonantola in Italy in particular is calling for text-messaging-free Fridays as a way for the faithful to at least temporarily rid themselves of reminders of “material wealth,” but the church is also calling for such digital abstinence in the name of human rights.

The diocese, in a statement on its Web site (translated from Italian to English using Google’s translation software) notes that 80 percent of the mineral coltan–a metallic ore used to make used in consumer electronics products such as cell phones, DVD players, and computers–comes from Kivu, the war-ravaged eastern region of the Congo, where “civil war has caused more than 4 million deaths in the last ten [sic] years.” The diocese says that the extraction and trade of coltan by Western industry has helped fuel warfare in this region of Africa (a statement, they say, backed by a 2003 United Nations report).”

From ANSA.it:

“One out of four Italians have been a victim of identity theft at one time in their lives and one out of two of these discovered this by looking at their bank statements, according to a new report.

Drawn up by the consumer group Audiconsum, the report found that Italians are otherwise savvy about new forms of financial fraud and only 15.5 percent of the population has fallen victim to phishing, fraudulent emails from alleged banks and credit companies seeking financial and personal data for criminal purposes.”

From Billboard:

“According to data gathered by the auditors Deloitte on behalf of the major labels’ representative body FIMI in Italy, music sales (CDs, music, DVDs and digital) fell by 21 percent in 2008.

Total sales (after returns) were worth €178 million ($223.7 million) in 2008, as opposed to €224 million ($281.5 million) in 2007.

According to a FIMI statement, total turnover in Italy in 2008 returned to the same level of 1989.”

Of course, I will be there ferreting out my own info about the Italian Web scene, in an abbondanza of text and videos.

But until I post from there, here’s a trailer from one of my old favorite cheesy movies, “Three Coins in the Fountain.” (Hello, Rossano Brazzi!):

Yahoo is losing yet another top executive–Toby Coppel, its EVP and managing director of Europe and Canada, is set to announce today that he is stepping down.

The departure, which has been in the works for months, is not related to the recent news that Yahoo CEO Jerry Yang is also relinquishing his job as soon as the company completes its search for another CEO.

Coppel’s job covers the major Western European markets (United Kingdom, France, Germany, Italy, Spain, Scandinavia), as well as Canada, for Yahoo (YHOO).

His successor will be Rich Riley, who is currently SVP of Europe’s Advertiser & Publisher Group, which put him in charge of all revenues for the division. Riley, who came to Yahoo a decade ago, was previously the head of Yahoo’s Small & Medium Business Group in the U.S.

Coppel, who came to Yahoo with former Yahoo CEO Terry Semel in 2001, has run European operations for Yahoo for 18 months. And most of his time has been spent restructuring and making massive cuts.

The unit will have about one-third of the people as when Coppel arrived by the first quarter, after the current round of layoffs. And, if you include Yahoo’s sale of the comparison-shopping site Kelkoo last week, the cuts total 45 percent of its former size.

Coppel also shepherded the move of Yahoo’s European HQ to Switzerland from higher-priced London. Most of its top managers are now located there, although London remains an important Yahoo outpost, since it is the largest online ad market in Europe.

Coppel will remain with Yahoo until the end of the first quarter to ensure a smooth transition. He told BoomTown in an interview that his future plans are undetermined, except to welcome his third child into the world very soon.

“I have been transitioning our European business, restructuring it and making it stronger, as Yahoo is moving to product development on a global platform,” said Coppel. “While there is more work, there is now a strong team in place, focused on going forward and it needs to spread its wings.”

Coppel noted, although a lot of his tenure was occupied by restructuring the European unit, that “we have taken display advertising market share from MSN, AOL and other competitors in almost every one of our European markets in 2008 and we grew our Canadian business over 50 percent this year.”

And, indeed, Yahoo’s online display advertising business is stronger in Europe, although subject to the same vicious economic downturn that has hit the U.S. market.

In addition, Yahoo–and everyone else–lags well behind Google (GOOG) in the more lucrative search business in Europe, even more so than in the U.S., forcing competitors like Yahoo to streamline to compete.

That has meant layoffs, but also re-architecting Yahoo’s product development toward a global model to cut costs and also getting rid of some noncore assets like Kelkoo.

It was revealed last week that Kelkoo was sold to a U.K.-based private equity firm called Jamplant, at a reported discount from what Yahoo paid for it–$576 million–in 2004.

Now that all these kinds of major changes were made, Coppel said, it seemed a good time for him to go too.

“My value add-was not what it was going forward,” said Coppel, who noted that several layers of management in Europe had been collapsed in his tenure. “If we are streamlining and we mean it, it has to also start at the top.”

Here’s the internal Yahoo memo from President Sue Decker about the stepping down of Yahoo European head Toby Coppel, which BoomTown wrote about here.

The departure, which has been in the works for months, is not related to the recent news that Yahoo CEO Jerry Yang is also relinquishing his job as soon as the company completes its search for another CEO.

Coppel’s job covers the major Western European markets (United Kingdom, France, Germany, Italy, Spain, Scandinavia), as well as Canada, for Yahoo (YHOO).

His successor will be Rich Riley, who is currently SVP of Europe’s Advertiser & Publisher Group.

Here’s the memo:

From: Sue Decker
To: XXXX
Sent: Thu Nov 27 09:02:28 2008
Subject: Yahoo! Europe & Canada update

Sue