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	<title>BoomTown &#187; iTouch</title>
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		<title>Twitter: Where Nobody Knows Your Name&#8211;The Sequel</title>
		<link>http://kara.allthingsd.com/20081229/twitter-where-nobody-knows-your-name-the-sequel/</link>
		<comments>http://kara.allthingsd.com/20081229/twitter-where-nobody-knows-your-name-the-sequel/#comments</comments>
		<pubDate>Mon, 29 Dec 2008 14:00:08 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[blogosphere]]></category>
		<category><![CDATA[FriendFeed]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[iTouch]]></category>
		<category><![CDATA[Loïc Le Meur]]></category>
		<category><![CDATA[Michael Arrington]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[widget]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=7956</guid>
		<description><![CDATA[BoomTown's been just one week gone and yet another goofy, traffic-generating debate "erupts" in the blogosphere involving the usual suspects and the favored hyped Silicon Valley company of the moment, Twitter. The new bone being gnawed on is something I can hardly grasp the point of--some drivel argument about what constitutes the authority of a tweet. While tweet status would seem only important to, say, a Warner Bros. cartoon character like Sylvester, all I can think is: Who cares? That's because the fact remains that Twitter is simply an unknown to most average people in a way other tech trends have not been.]]></description>
			<content:encoded><![CDATA[<p>BoomTown&#8217;s been just one week gone and yet another goofy, traffic-generating debate &#8220;erupts&#8221; in the blogosphere, involving the usual suspects.</p>
<p>(Hey, it&#8217;s Loïc Le Meur and Michael Arrington <em>again</em>, fresh from their equally meaningful Are-French-folks-lazy-or-what? debate!)</p>
<p><a href="http://kara.allthingsd.com/files/2008/12/tweety.jpg"><img src="http://kara.allthingsd.com/files/2008/12/tweety-197x300.jpg" alt="" title="tweety" width="197" height="300" class="alignright size-medium wp-image-7958" /></a></p>
<p>This time, while the Mideast burns and the economy continues its meltdown, they and many others are going at it about the favored hyped Silicon Valley company of the moment, Twitter.</p>
<p>The new bone being gnawed on is something I can hardly grasp the point of&#8211;some drivel argument about what constitutes the authority of a tweet.</p>
<p>While tweet status would seem only important to, say, a Warner Bros. cartoon character like Sylvester, all I can think is: Who cares? </p>
<p>While I know I seem to say this a lot these days, I guess I am not really clear why people can&#8217;t use these various Web tools in any way they like, without a bunch of tech pundits pushing their self-aggrandizing agendas. </p>
<p>You want to rank tweets? Fine&#8211;knock yourself out! You want to use tweets to tell your family about your trip to Buffalo? Maybe not so much, but what the heck!</p>
<p>I think, though, the real story is the endless echo chamber of Silicon Valley that seems to persist in overestimating the meaning of Twitter, especially compared to so much more that is going on in the tech industry. </p>
<p>With only about six million registered users (with a much lower number of active ones), Twitter gets written about as if it were a mover and shaker extraordinaire, instead of just being what it is: An interesting status-alert start-up that makes zero revenues and <a href="http://kara.allthingsd.com/20081124/when-twitter-met-facebook-the-acquisition-deal-that-fail-whaled/">turned down a very large buyout offer</a> from another once-too-overhyped start-up (Facebook).</p>
<p>Well, after yet another week in the real world, I am here to tell you, precious few people still have any clue what Twitter is or how it works.</p>
<p>This is not to say Twitter is not useful or cool or that its growth is not impressive. All that is true about the service.</p>
<p>But the fact remains that Twitter is simply an unknown to most average people in a way other tech trends have not been.</p>
<p>The last time I did a <a href="http://kara.allthingsd.com/20080428/twitter-where-nobody-know-your-name/">What-the-Heck-Is-Twitter? experiment was in April</a> and it went as follows:</p>
<blockquote><p>So I was in Washington, D.C., this past weekend for a lovely wedding, traveling back to a city where I started my career and worked for 15 years after college.</p>
<p>And I conducted a little experiment among the more than 100 folks gathered for the wedding, all of whom were quite intelligent, armed with all kinds of the latest devices (many, many people had iPhones, for example) and not sluggish about technology.</p>
<p>They were also made up of a wide range of ages and genders, from kids to seniors.</p>
<p>And so I asked a large group of people–about 30–and here is the grand total who knew what Twitter was: 0</p>
<p>FriendFeed: 0</p>
<p>Widget: 1 (but she thought it was one of the units used in a business class study).</p>
<p>Facebook: Everyone I asked knew about it and about half had an account, although different people used it differently.&#8221;</p></blockquote>
<p>This time, I asked yet another group of about 40 folks, in New York, Scranton and Buffalo, many of whom were young people and all of whom used the Internet regularly.</p>
<p><a href="http://kara.allthingsd.com/files/2008/11/twitterlogo.png"><img src="http://kara.allthingsd.com/files/2008/11/twitterlogo.png" alt="" title="twitterlogo" width="210" height="49" class="alignleft size-medium wp-image-6902" /></a></p>
<p>Those who knew what Twitter was: 3 (two only because they&#8217;d read about it being used in the Mumbai terror attacks).</p>
<p>Those who could actually explain how it worked and had used it: 1 (a journalist, natch!).</p>
<p>Friendfeed: 0 (even my family had not bothered to look at my <a href="http://kara.allthingsd.com/20081208/kara-visits-friendfeed-now-in-six-new-languages/">recent post on the cool start-up</a>).</p>
<p>Widget: 25, except most people now call them apps and are talking about using them in an Apple (AAPL) iPhone or an iPod Touch. Everyone was surprisingly knowledgeable, especially younger people, about apps for smartphones.</p>
<p>Facebook: 40&#8211;a perfect score, and almost everyone I talked to had a Facebook profile, which accounts for its huge growth to more than 140 million users worldwide.</p>
<p>You get the idea&#8211;while the digerati have moved away from Facebook as an important trendsetter, I am thinking that perhaps its time has just started. </p>
<p>Not that I have the <em>tweet</em> authority to say so or anything.</p>
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		<title>Apple Predictions + Grain of Salt = Impossible</title>
		<link>http://kara.allthingsd.com/20080908/apple-predictionsgrain-of-saltimpossible/</link>
		<comments>http://kara.allthingsd.com/20080908/apple-predictionsgrain-of-saltimpossible/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 21:27:18 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Digital Daily]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[computer]]></category>
		<category><![CDATA[Cupertino]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[iTouch]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Joe Nocera]]></category>
		<category><![CDATA[Let's Rock]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Worldwide Developers Conference]]></category>
		<category><![CDATA[Yerba Buena Center for the Arts]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=3418</guid>
		<description><![CDATA[As usual before yet another big Apple event, the psychic friends network is in overdrive in anticipation of the iconic computer company's "Let's Rock" media gathering in San Francisco tomorrow.

At this point, I think Apple could announce a change in the color of its bathrooms at its Cupertino HQ and it would be mayhem among the Mac faithful. 

But some of the focus is likely to be on its leader, Steve Jobs, whose gaunt appearance was the talk of Apple's last event.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/07/jobs_art_160_20080728081145.jpg"><img src="http://kara.allthingsd.com/files/2008/07/jobs_art_160_20080728081145.jpg" alt="" title="Earns Apple" width="160" height="299" class="alignright size-medium wp-image-2444" /></a></p>
<p>As usual before yet another big Apple event, the psychic friends network is in overdrive in anticipation of the iconic computer company&#8217;s &#8220;Let&#8217;s Rock&#8221; media gathering in San Francisco tomorrow.</p>
<p>At this point, I think Apple could announce a change in the color of its bathrooms at its Cupertino HQ and it would be mayhem among the Mac faithful. </p>
<p>Nonetheless, even though what will be announced is likely to be a series of incremental improvements for Apple&#8217;s line of  music-playing products&#8211;iTunes, iTouch and, of course, the iPod&#8211;and even the possibility of a revamped design, it&#8217;s astonishing how striking the hype is around the event.</p>
<p>Of course, that kind of passion from core users is a blessing for any tech company, and it is hard to quibble with Apple&#8217;s stellar ability to market every jog and tittle of its product development as if it was the second coming.</p>
<p>But the most intense focus will more likely be on Apple&#8217;s leader, CEO Steve Jobs, whose gaunt appearance at the <a href="http://kara.allthingsd.com/20080609/wwdc-what-will-di-capi-di-tutti-apple-do/">Worldwide Developers Conference in June</a> set off a flurry of discussion about the exact state of his health. </p>
<p>That talk has since been less frantic, despite the fact that there actually has been no clear announcement from Apple (AAPL) on the delicate subject (and <a href="http://kara.allthingsd.com/20080728/aint-nobodys-business-if-jobs-is-or-isnt/">Jobs&#8217;s colorful off-the-record chat with the New York Times&#8217;s Joe Nocera</a> does not count, folks). </p>
<p>In any case, because <strong>AllThingsD.com</strong> cannot resist either, <a href="http://digitaldaily.allthingsd.com">Digital Daily&#8217;s John Paczkowski</a> will be there liveblogging &#8220;Let&#8217;s Rock&#8221; from the Yerba Buena Center for the Arts, with all the news that&#8217;s fit to post.</p>
<p>And, of course, everything else too.</p>
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