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Monday, May 11, 2009

Happy Virtual Mother’s Day: Modern Mom Site Gets a Celebrity Relaunch

brooke_burke

What’s one of the ways you might attract a lot of attention online? Here’s one possible equation: Celebrity + Mom + Tips Galore.

That’s the formula behind a new site relaunching today called Modern Mom, which is backed by “Dancing With the Stars” winner Brooke Burke and partner Lisa Rosenblatt, wading into what the pair hopes will be a lucrative market.

It’s an interesting effort to watch in online publishing, to see if the pair can attract both an audience and advertisers without a big brand name in the mother space and by leveraging Burke’s online and offline popularity.

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Monday, March 31, 2008

Shine On, Shine On Yahoo Soon, Before the Buy

As BoomTown argued yesterday in a piece on the landscape of Yahoo if Microsoft completes its purchase of the Internet portal, Yahoo certainly knows how to make online content.

As we wrote: “For all its history, right down to today, even with all these dumb widgets competing for users’ attention, Yahoo continues to natively understand how to to entertain, inform and serve up their own and others content to consumers.”

Case in point, an attractive new site it launched today called Shine, which is aimed at women from their mid-20s to their mid-50s.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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