What’s in a name?

Well, a lot, actually, and BoomTown supposes it would be just like those Pacific Northwest types at Microsoft to name the new version of its search service “Bing,” presumably after the cherry that is a big product in the company’s home state.

That moniker is one of many being bandied about in a group the software giant could be considering for the big relaunch of its search service, which it has been prepping.

But Microsoft should forget the fruity metaphor, also rename its MSN online service “Bada” and use this motto: “Bada Bing, Bada Boom, Notta Bada Algorithm!”

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Here are three screenshots of Microsoft’s internal test of a new search product called Kumo.

The long expected upgrade to Live Search from Microsoft is being tested for a public rollout later this year.

Sources at Microsoft said the company has not yet decided whether it will keep the Kumo name, which sounds a little too much like that crazy dog from the Stephen King novel.

Maybe that’s the point, at least related to Google. (Chomp!)

In Japanese, actually, Kumo has two definitions–cloud and spider.

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This morning, FriendFeed, which is a kind of content delivery version of Twitter, went international, launching in six new languages–German, French, Spanish, Japanese, Russian and simplified Chinese. Now live, the move is a natural extension for the Mountain View, Calif.-based start-up–founded earlier this year by a small gang of ex-Googlers, who joined together to create a service for super-aggregating updates of all kinds for social-networking and news items in an ongoing feed. Here’s a video interview I did last week with Taylor and Buchheit about a range of topics, including–my favorite–monetization, or lack thereof, of a lot of terrific services like FriendFeed and Twitter.

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Buried deep in a recent New York Times profile of Yahoo Co-Founder and CEO Jerry Yang were largely unexplained references to the names of two new initiatives now taking place within the ranks of Yahoo management.

Curiously called Aikido and Judo, after the two best-known forms of Japanese martial arts, they are, in fact, yet another round of navel-gazing strategic overview efforts, aimed at assessing how Yahoo operates its consumer and advertising businesses.

And, according to several sources within the company, besides more efforts to streamline Yahoo in both arenas, Aikido and Judo are more specifically looking at what cuts the company can make to meet aggressive financial goals it promised when trying to rebuff a now-defunct takeover bid by Microsoft.

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