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	<title>BoomTown &#187; Jeff Jarvis</title>
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	<link>http://kara.allthingsd.com</link>
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		  <title>All Things Digital</title>
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		<title>Jeff Jarvis on Online Video&#8211;And a Shout-Out to BoomTown Video</title>
		<link>http://kara.allthingsd.com/20080211/jeff-jarvis-on-online-video-and-a-shout-out-to-boomtown-video/</link>
		<comments>http://kara.allthingsd.com/20080211/jeff-jarvis-on-online-video-and-a-shout-out-to-boomtown-video/#comments</comments>
		<pubDate>Mon, 11 Feb 2008 08:00:46 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Andy Plesser]]></category>
		<category><![CDATA[Beet.TV]]></category>
		<category><![CDATA[BuzzMachine]]></category>
		<category><![CDATA[Flip]]></category>
		<category><![CDATA[Jeff Jarvis]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080211/jeff-jarvis-on-online-video-and-a-shout-out-to-boomtown-video/</guid>
		<description><![CDATA[In this interview with Andy Plesser of Beet.TV, Jeff Jarvis of BuzzMachine talks about the changes in the production of online video.
At the end, he points to BoomTown&#8217;s annoying (and artistic!) work with our little Flip camera as an example of the trend toward the quick and, well, dirty. 
Here&#8217;s the video:]]></description>
			<content:encoded><![CDATA[<p>In this interview with Andy Plesser of Beet.TV, <a href="http://www.buzzmachine.com/2008/02/06/little-cameras/">Jeff Jarvis of BuzzMachine</a> talks about the changes in the production of online video.</p>
<p>At the end, he points to BoomTown&#8217;s annoying (and artistic!) work with our little Flip camera as an example of the trend toward the quick and, well, dirty. </p>
<p>Here&#8217;s the video:</p>
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		<item>
		<title>Kara Visits DLD in Germany: The Naomi Campbell Edition</title>
		<link>http://kara.allthingsd.com/20080123/kara-visits-dld-in-germany-the-naomi-campbell-edition/</link>
		<comments>http://kara.allthingsd.com/20080123/kara-visits-dld-in-germany-the-naomi-campbell-edition/#comments</comments>
		<pubDate>Wed, 23 Jan 2008 08:03:27 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[23andMe]]></category>
		<category><![CDATA[Anne Wojcicki]]></category>
		<category><![CDATA[Bradley Horowitz]]></category>
		<category><![CDATA[BuzzMachine]]></category>
		<category><![CDATA[Clay Shirky]]></category>
		<category><![CDATA[DLD]]></category>
		<category><![CDATA[Esther Dyson]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[Hamburg]]></category>
		<category><![CDATA[Hubert Burda]]></category>
		<category><![CDATA[Jeff Jarvis]]></category>
		<category><![CDATA[Linda Avey]]></category>
		<category><![CDATA[Marissa Mayer]]></category>
		<category><![CDATA[Naomi Campbell]]></category>
		<category><![CDATA[Peter Hirshberg]]></category>
		<category><![CDATA[Technorati]]></category>
		<category><![CDATA[Xing]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080123/kara-visits-dld-in-germany-the-naomi-campbell-edition/</guid>
		<description><![CDATA[Why was supermodel Naomi Campbell suddenly standing right next to German publisher Hubert Burda at the final lunch for his company&#8217;s DLD&#8211;Digital, Life, Design&#8211;conference in Munich yesterday?
I have no idea, nor do I know why Burda broke out into song either&#8211;how much do you have to love a media mogul willing to do that?
But I [...]]]></description>
			<content:encoded><![CDATA[<p>Why was supermodel Naomi Campbell suddenly standing right next to German publisher Hubert Burda at the final lunch for his company&#8217;s DLD&#8211;Digital, Life, Design&#8211;conference in Munich yesterday?</p>
<p>I have no idea, nor do I know why Burda broke out into song either&#8211;how much do you have to love a media mogul willing to do that?</p>
<p>But I got it all on video and a whole lot more on the last day of the pre-Davos European gathering focused on digital issues and innovation.</p>
<p>(And here is a post by <a href="http://english.martinvarsavsky.net/general/kara-swisher-and-simon-levene-are-not-impressed-by-naomi-campbell.html">European serial entrepreneur Martin Varsavsky</a>, who apparently thinks his video shows that Accel Partners&#8217; Simon Levene and I were not impressed enough by Campbell.)</p>
<p>In any case, DLD&#8217;s motto was: &#8220;Uploading the 21st Century.&#8221; And while it did not quite do that, there were definitely a lot of interesting moments I captured for your viewing pleasure. </p>
<p>Along with Campbell (who was supposed to appear on a panel on Africa, but did not) and a singing Burda, the video features clips from two sessions today.</p>
<p>The first was titled  &#8220;Exploding Media&#8221; and included: pundit Clay Shirky riffing on flash mobs; a very funny clip of kids talking about television (made by Technorati&#8217;s Peter Hirshberg); Google&#8217;s Marissa Mayer noting that Google will <em>still</em> not be in the content business; Yahoo&#8217;s Bradley Horowitz discussing Yahoo&#8217;s plans to de-focus on making original content; and BuzzMachine blogger Jeff Jarvis advising old media to just ask WWGD? (What would Google do?). </p>
<p>Another session on the video features the founders of the genetics-focused social-networking company <a href="http://kara.allthingsd.com/20071119/kara-visits-23andme/">23andMe</a>&#8211;Anne Wojcicki, Linda Avey and Esther Dyson&#8211;answering questions about fears people have about learning too much about DNA.</p>
<p>Here is the video (and now I am off to Hamburg to visit <a href="http://www.xing.com/">Xing</a>, a business social-networking company):</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1378397582}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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		<title>Memo to Bill Keller: The Kids Love the Web (Also, Saul Hansell!)</title>
		<link>http://kara.allthingsd.com/20071203/memo-to-bill-keller-the-kids-love-the-web-also-saul-hansell/</link>
		<comments>http://kara.allthingsd.com/20071203/memo-to-bill-keller-the-kids-love-the-web-also-saul-hansell/#comments</comments>
		<pubDate>Mon, 03 Dec 2007 18:44:00 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Bill Keller]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[BuzzMachine]]></category>
		<category><![CDATA[Guardian]]></category>
		<category><![CDATA[Hugo Young]]></category>
		<category><![CDATA[Jeff Jarvis]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[Wikipedia]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20071203/memo-to-bill-keller-the-kids-love-the-web-also-saul-hansell/</guid>
		<description><![CDATA[Speaking in London last week, New York Times Executive Editor Bill Keller delivered a speech that sounded suspiciously like the grumpy rants of Hollywood moguls of late, who don't like this digital thing one little bit. To his credit, Keller spent the start of the speech in honor of the late legendary Guardian columnist Hugo Young expertly dissecting the appalling attitude of the Bush administration toward the free press.]]></description>
			<content:encoded><![CDATA[<p>Speaking in London last week, New York Times Executive Editor Bill Keller delivered a speech that sounded suspiciously like the grumpy rants of Hollywood moguls of late, <a href="http://kara.allthingsd.com/20071128/hollywood-doesnt-get-it-part-3553/">who don&#8217;t like this digital thing one little bit</a>.</p>
<p><img src='http://kara.allthingsd.com/files/2007/12/images.jpeg' alt='keller' /></p>
<p>To his credit, Keller (pictured here) spent the start of the <a href="http://www.guardian.co.uk/media/2007/nov/29/pressandpublishing.digitalmedia1">speech in honor of the late legendary Guardian columnist Hugo Young</a> expertly dissecting the appalling attitude of the Bush administration toward the free press.</p>
<p>Kudos to that. But then he could not resist that tiresome tendency of many mainstream journalists to blame the explosion in the popularity of the Internet for the woes of the newspaper industry.</p>
<p>Dubbing the Internet a &#8220;media tsunami&#8221; and calling much of what is out there &#8220;unreliable,&#8221;  Keller pilloried sites like Wikipedia and Google News for not having things like foreign bureaus in war zones and because they don&#8217;t create content and do aggregate it from other media.</p>
<p>It&#8217;s a little odd, though, to insult such Web products for doing exactly what they do&#8211;neither Google News nor Wikipedia has ever claimed to perform the function of a news organization like the Times.</p>
<p>Actually, I think Keller&#8217;s real problem is the audience, especially young people, who are increasingly using those sites and others.</p>
<p><span id="more-1072"></span></p>
<p>The fact of the matter for an awfully long time now is that consumers of information are sampling all over the Web and don&#8217;t just rely solely on the New York Times for info.</p>
<p>That&#8217;s too bad for Keller, I guess, but not bad at all for consumers, who Keller never assumes are discerning at understanding what they are getting. But they are and are simply not a mass of dumb sheep just taking it all in and not questioning anything.</p>
<p><img src='http://kara.allthingsd.com/files/2007/12/herd-of-sheep.jpg' alt='herdofsheep' class='centered'/></p>
<p>While I realize Keller and others are nervous about the confusion caused by the great mass of information on the Web&#8211;too much of it inane, incorrect and even, yes, made up&#8211;I have always thought most readers are a lot smarter than a room full of journalists could ever be.</p>
<p>Now before the Rupert-Murdoch-owns-Dow-Jones-now accusations start, let me say I love the New York Times and consider it one of the greatest news organizations around. Of course, I read it daily (well, I read it daily online only, to be specific).</p>
<p>And I agree with a lot of what Keller said in his speech about the need for accuracy over speed and the importance of standards-based reporting online as it is done offline. </p>
<p>But I cannot imagine he lives in the present-day world when he claimed in the speech: &#8220;Most of the blog world does not even attempt to report. It recycles. It riffs on the news. That&#8217;s not bad. It&#8217;s just not enough. Not nearly enough.&#8221;</p>
<p>This is simply not true going forward, and he should have done some reporting on the subject to find out. There is an ever-increasing number of online outlets who are doing most excellent online reporting.</p>
<p>Not enough, of course, never enough, but it is a clear trend in almost every category.</p>
<p>Um, Bill, reporting would be nice here too, even at your own media organization. You might want to check out <a href="http://bits.blogs.nytimes.com/">Saul Hansell&#8217;s stuff in the Bits blog</a>, as it is full of news. And, I personally learn a ton from <a href="http://themedium.blogs.nytimes.com/">Virginia Heffernan’s Medium</a> blog. But that&#8217;s just me!</p>
<p>Keller also woefully misrepresented what blogger Jeff Jarvis of BuzzMachine thinks: &#8220;Jeff, like many of the most ardent true believers in the blog revolution, suggests that the mainstream media can be largely replaced by a self-regulating democracy of voices, the wisdom of the crowd.&#8221;</p>
<p><a href="http://www.buzzmachine.com/2007/11/30/updating-bill-keller/">Jarvis bites back, of course, noting the bad reporting by Keller</a>.</p>
<p>&#8220;First, I have never said that the crowd of bloggers would replace mainstream media and professional journalism. That&#8217;s a red herring that is too often attributed presumptively to bloggers and their advocates,&#8221; he wrote in a long post. &#8220;It&#8217;s never properly cited because it can&#8217;t be. Where&#8217;s the link to the quote with me saying that? It&#8217;s fiction. I don&#8217;t say that. I don&#8217;t believe that.&#8221;</p>
<p>I don&#8217;t either. And, what was also ironic was that Keller was speaking in tribute to the Guardian&#8217;s always sharp Young, whom Keller quoted:</p>
<p>&#8220;The duty of elucidation falls more heavily on the columnist than simple side-taking, and I hope the complexities, and my sense of agonized indecision, show through the prose.&#8221;</p>
<p>Noted Keller about the impact of Young on him: &#8220;I don&#8217;t know how successful I was at elucidation in my own columns, but I had no shortage of agonized indecision, and I consider that a point of pride. If we have a higher purpose, those of us in the press, I think it is to challenge lazy certainty, conventional wisdom and complacency.&#8221;</p>
<p>Yes, we should definitely challenge<em> that</em>.</p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
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		<title>Jeff Jarvis Is Amanda Congdon's Fair Lady</title>
		<link>http://kara.allthingsd.com/20070828/jeff-jarvis-is-amanda-congdons-fair-lady/</link>
		<comments>http://kara.allthingsd.com/20070828/jeff-jarvis-is-amanda-congdons-fair-lady/#comments</comments>
		<pubDate>Tue, 28 Aug 2007 10:04:29 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[ABC]]></category>
		<category><![CDATA[Amanda Congdon]]></category>
		<category><![CDATA[BuzzMachine]]></category>
		<category><![CDATA[Jeff Jarvis]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20070828/jeff-jarvis-is-amanda-congdons-fair-lady/</guid>
		<description><![CDATA[I knew my incessant interviewing of geeky guys would get me somewhere someday. 

BoomTown got a nice shout-out from ABC News&#8217; video blogger Amanda Congdon a couple of weeks ago (I know, a little late, but we just caught up on our obsessive self-searching on the Web) about an interesting video interview I did with [...]]]></description>
			<content:encoded><![CDATA[<p>I knew my incessant interviewing of geeky guys would get me somewhere someday. </p>
<p><img src='http://kara.allthingsd.com/files/2007/08/congdon.jpg' alt='congdon' class='centered'/></p>
<p>BoomTown got a nice shout-out from ABC News&#8217; video blogger Amanda Congdon a couple of weeks ago (I know, a little late, but we just caught up on our obsessive self-searching on the Web) about an interesting video interview I did with <a href="http://www.buzzmachine.com">BuzzMachine&#8217;s Jeff Jarvis</a> about the state of media in the digital age.</p>
<p>For that, Jarvis and BoomTown got the unusual designation in <a href="http://abcnews.go.com/Amanda/story?id=3509468">this recent Congdon report&#8217;s &#8220;My Fair Lady&#8221; segment</a>. While we prefer the musical stylings of, say, Stephen Sondheim, we&#8217;ll take the Audrey Hepburn comparison, however unlikely.</p>
<p><span id="more-581"></span></p>
<p>Congdon especially liked Jarvis&#8217;s new catchphrase that he advised old media to follow from here on out: <em>What Would Google Do?</em> I am not sure I would agree that this is the wisdom of the new age, but it&#8217;s certainly one direction to row in!</p>
<p>Since ABC does not make the Congdon reports viral (Amanda needs to get busy smacking some MSM types around the network to change that) and embeddable and we&#8217;re too tired to look for a rip-off on the Web, use the link above to see her report. In addition, we are posting the <a href="http://kara.allthingsd.com/20070814/kara-visits-jeff-jarvis/">Jarvis interview</a> again here:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1137834811}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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		<title>Kara Visits Jeff Jarvis</title>
		<link>http://kara.allthingsd.com/20070814/kara-visits-jeff-jarvis/</link>
		<comments>http://kara.allthingsd.com/20070814/kara-visits-jeff-jarvis/#comments</comments>
		<pubDate>Tue, 14 Aug 2007 07:10:20 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Jeff Jarvis]]></category>
		<category><![CDATA[newspaper]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20070814/kara-visits-jeff-jarvis/</guid>
		<description><![CDATA[When I was in Manhattan recently, I had a lovely breakfast with blogger Jeff Jarvis of BuzzMachine.
We discussed lot of issues from how Yahoo is not going to make it unless it &#8220;explodes&#8221; its service (resulting perhaps in a devastated business model) to where the media business is going and other such topics. 
We also [...]]]></description>
			<content:encoded><![CDATA[<p>When I was in Manhattan recently, I had a lovely breakfast with blogger Jeff Jarvis of <a href="http://www.buzzmachine.com">BuzzMachine</a>.</p>
<p>We discussed lot of issues from how Yahoo is not going to make it unless it &#8220;explodes&#8221; its service (resulting perhaps in a devastated business model) to where the media business is going and other such topics. </p>
<p>We also talked about the idea that journalists have to become more entrepreneurial in the new paradigm. Along with the blog, Jarvis also consults and teaches and he is about to do a course at the City University of New York Graduate School of Journalism on just that issue.</p>
<p>According to Jarvis&#8217;s description of the course, &#8220;Journalism is in dire need of innovation. &#8230; The news industry needs a new, entrepreneurial spirit both inside established companies and in new, independent and sustainable journalistic enterprises. And journalism education must get better at delivering smart, entrepreneurial, innovative, business-wise and new-media-savvy journalists to the industry.&#8221;</p>
<p>In the class, students will actually have to create a sustainable media product and the most worthy efforts&#8211;if at all&#8211;will actually be funded.</p>
<p>Here&#8217;s the video of my talk with Jarvis: </p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1137834811}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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		<title>Free to Be, Rupe and We</title>
		<link>http://kara.allthingsd.com/20070808/free-to-be-rupe-and-we/</link>
		<comments>http://kara.allthingsd.com/20070808/free-to-be-rupe-and-we/#comments</comments>
		<pubDate>Wed, 08 Aug 2007 07:05:06 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<description><![CDATA[Should The Wall Street Journal&#8217;s paid site, WSJ.com, become free now that media mogul Rupert Murdoch has bought Dow Jones?
That debate has been all over the Web since News Corp. won its battle to buy Dow Jones (owner of this site) last week, including posts by Jeff Jarvis and Fred Wilson in favor of the [...]]]></description>
			<content:encoded><![CDATA[<p>Should The Wall Street Journal&#8217;s paid site, <a href="http://www.wsj.com">WSJ.com</a>, become free now that media mogul Rupert Murdoch has bought Dow Jones?</p>
<p>That debate has been all over the Web since News Corp. won its battle to buy Dow Jones (owner of this site) last week, including posts by <a href="http://www.buzzmachine.com/2007/08/04/free-the-journal/">Jeff Jarvis</a> and <a href="http://avc.blogs.com/a_vc/2007/08/set-the-wsj-fre.html">Fred Wilson</a> in favor of the move.</p>
<p>But former MarketWatch head Larry Kramer disagreed, noting that his old site should be the free product, while the Journal&#8217;s content should remain premium.</p>
<p><img src='http://kara.allthingsd.com/files/2007/08/unknown.thumbnail.jpg' alt='rupemac' /></p>
<p>Sorry, Larry, but I vote&#8211;and I <em>know</em> Murdoch (pictured here from a magazine spread with an Apple computer at the ready, apparently) definitely does not preside over a democracy&#8211;yes, ma&#8217;am, um, sir, for a free WSJ.com.</p>
<p>(And just to show this is not a kiss-up to the new boss, but a cogent analysis of the landscape for the Journal moving forward under Murdoch, here is a video interview posted below that I did in Los Angeles with <a href="http://www.beet.tv">Beet.TV&#8217;s Andy Plesser</a> back in May about the possible News Corp. takeover and how I felt about the situation. Not so happy and also really wrong about Rupe&#8217;s chances of winning Dow Jones, as you will see.)</p>
<p>Also, I have posted many times on this subject, such as <a href="http://kara.allthingsd.com/20070801/heedless-reporter-in-topless-car/">this recent piece</a>.</p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/DSpO2wE3H98"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/DSpO2wE3H98" type="application/x-shockwave-flash" wmode="transparent" width="380" height="313"></embed></object></p>
<p><span id="more-473"></span></p>
<p>There are, of course, valid arguments to be made to keep the Journal&#8217;s much-admired online subscription model, combined with freeing up more content offerings over time.</p>
<p>Interestingly, in an <a href="http://www.paidcontent.org/entry/419-interview-gordon-crovitz-publisher-wsj-president-dj-consumer-media-grou">interview with paidContent.org</a> last week, WSJ publisher Gordon Crovitz said: &#8220;So far, our analysis says the way to maximize revenues and earnings is to have a mixed model.&#8221;</p>
<p>While I hate to differ with Crovitz, who helped us immeasurably in getting this site up and running as a free one, I think an open and ad-supported model is the only way to go now, especially under a larger and more powerful (and, most important, global) company like News Corp. that can really vault the site to higher prominence and higher traffic.</p>
<p>And given that the Journal&#8217;s online site garners estimated revenues of about $65 million from its paid efforts, which is admirable, it is chump change for News Corp. to try turbocharging the site as a free one, an experiment that will surely pay back the short-term cost.</p>
<p>An interesting analysis released last week by Lehman Brothers&#8217; Doug Anmuth looks at the trade-off&#8211;more page views are likely to be gained by going free, although with possibly lowered ad revenues in the short term and lower ad revenues per page in general. </p>
<p>That sounds about right, as it is likely in time and with the marketing muscle of News Corp. that WSJ.com could go from its current 2.6 million unique visitors globally a month to three times that or more.</p>
<p>More importantly, while it has almost hit an impressive 1 million paid subscribers, an audience that has been growing, the online paid site is only going to gain so many more subscribers before that paid-wall people hit finally takes a hit itself. </p>
<p>Most importantly, while a good product, the paid version simply creates a situation in which the Journal is not as relevant as it could and should be. I know Journal execs have heard this before and would argue the paper is influential with a much more elite audience willing to pay the annual fee for access.</p>
<p>But, to my mind, too much of that is a lot of expense-account money talking. That same audience would remain and expand in an unpaid scenario and also add many more who get less excellent, but still adequate, coverage from a plethora of finance sites now. </p>
<p>(By the way, the rumors that the New York Times will end its TimesSelect, which gates the best stuff behind a paid wall, are back again, courtesy of the Murdoch-owned New York Post. Who knows what the Times will do, but it should dump the dumb system, which only irks readers and, I assume, its imprisoned star writers.)</p>
<p>And for the hyper-elite crowd, there are still all kinds of premium content that can be charged for to accompany the free site. In addition, business networking tools and other features could be ladled on (why in the world is Facebook, and not The Wall Street Journal, the de facto social-networking site right now for Silicon Valley, for example) to create a very loyal and high-level audience.</p>
<p>I could go on, but why not let Murdoch, who floated one of the more intriguing ideas in a <a href="http://www.time.com/time/business/article/0,8599,1638182,00.html">very interesting interview he did with Time</a> in late June before he won his quest to nab Dow Jones: </p>
<p>&#8220;What if, at the Journal, we spent $100 million a year hiring all the best business journalists in the world? Say 200 of them. And spent some money on establishing the brand but went global&#8211;a great, great newspaper with big, iconic names, outstanding writers, reporters, experts. And then you make it free, online only. No printing plants, no paper, no trucks,&#8221; he said. &#8220;How long would it take for the advertising to come? It would be successful, it would work and you&#8217;d make &#8230; a little bit of money. Then again, the Journal and the Times make very little money now.&#8221;</p>
<p>Ouch. But what-if indeed, especially if Murdoch is footing the bill to find out?</p>
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