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	<title>BoomTown &#187; Jessica Vascellaro</title>
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		<title>Dear Web 2.0: You Might Want to Stop Believin'</title>
		<link>http://kara.allthingsd.com/20081009/dear-web-20-you-might-want-to-stop-believin/</link>
		<comments>http://kara.allthingsd.com/20081009/dear-web-20-you-might-want-to-stop-believin/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 21:14:20 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Blip.tv]]></category>
		<category><![CDATA[bubble]]></category>
		<category><![CDATA[Cyprus]]></category>
		<category><![CDATA[Dave Morin]]></category>
		<category><![CDATA[Don't Stop Believin']]></category>
		<category><![CDATA[Drop.io]]></category>
		<category><![CDATA[Jessica Vascellaro]]></category>
		<category><![CDATA[Journey]]></category>
		<category><![CDATA[karma]]></category>
		<category><![CDATA[Mike Hudack]]></category>
		<category><![CDATA[Ron Conway]]></category>
		<category><![CDATA[Sam Lessin]]></category>
		<category><![CDATA[Sequoia Capital]]></category>
		<category><![CDATA[The Wall Street Journal]]></category>
		<category><![CDATA[Turkey]]></category>
		<category><![CDATA[Vimeo]]></category>
		<category><![CDATA[Web 1.0]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=5062</guid>
		<description><![CDATA[All in good fun, right?

I am sure this will be the dumb-as-a-box-of-hammers reasoning this group of Web 2.0 folks gives for this odd video effort, doing a lip-synch romp on their group vacation in Cyprus to Journey's "Don't Stop Believin'," and then posting it for all to see on Vimeo.

It is titled: "Twenty world Internet citizens met in the Turkish Republic of Northern Cyprus in October of 2008 for a week of reflections on life, love, and the Internet."

Um, kids, here's a reflection: While you swim in that pricey infinity pool in your luxury villa, Silicon Valley is tanking all over the place. You might want to check your email and see if Sequoia Capital or Ron Conway has cost-cutted you out of a job!]]></description>
			<content:encoded><![CDATA[<p>All in good fun, <em>right</em>?</p>
<p>I am sure this will be the dumb-as-a-box-of-hammers reasoning this group of Web 2.0 folks gives for this odd video effort, doing a lip-synch romp on their group vacation in Cyprus to Journey&#8217;s &#8220;Don&#8217;t Stop Believin&#8217;,&#8221; and then <a href="http://vimeo.com/1920191?pg=embed&#038;sec=1920191">posting it for all to see on Vimeo</a>.</p>
<p>It is titled: &#8220;20 world Internet citizens met in the Turkish Republic of Northern Cyprus in October of 2008 for a week of reflections on life, love, and the Internet.&#8221;</p>
<p>Um, kids, here&#8217;s a reflection: While you swim in that pricey infinity pool in your luxury villa, Silicon Valley is tanking all over the place. You might want to check your email and see if <a href="http://kara.allthingsd.com/20081009/irony-alert-bubble-making-venture-capitalists-start-popping-them/">Sequoia Capital or Ron Conway has cost-cutted you out of a job!</a></p>
<p>Oh, sorry, BoomTown&#8217;s karma is so negative, isn&#8217;t I?</p>
<p>But the video gave me flashbacks to heedless-partying-until-the-bomb-fell attitude before the popping of the Web 1.0 bubble. It obviously still burns.</p>
<p>The group rollicking includes Blip.tv&#8217;s Mike Hudack, Facebook&#8217;s Dave Morin, Drop.io&#8217;s Sam Lessin and&#8211;<em>well, um, eek, bad idea, awkward!</em>&#8211;tech reporter Jessica Vascellaro of The Wall Street Journal.</p>
<p>Here is the video:</p>
<p>UPDATE: Apparently, the makers of the video have made it private on Vimeo and blocked it on YouTube, likely due to the reaction to it, <a href="http://valleywag.com/5062424/its-the-end-of-web-20-as-we-know-it">but you can see it here</a>.</p>
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		<title>Original Content on the Web Does Work</title>
		<link>http://kara.allthingsd.com/20080228/original-content-on-the-web-does-work/</link>
		<comments>http://kara.allthingsd.com/20080228/original-content-on-the-web-does-work/#comments</comments>
		<pubDate>Thu, 28 Feb 2008 11:35:50 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Bebo]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Jessica Vascellaro]]></category>
		<category><![CDATA[KateModern]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Pete Gibbons]]></category>
		<category><![CDATA[Quarterlife]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
		<category><![CDATA[YouTube]]></category>

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		<description><![CDATA[The thudding failure of the online-born "quarterlife" original series on network television Tuesday night, garnering some of the worst ratings in NBC's history (after experiencing a declining Internet audience too), was loudly touted yesterday as a possible impediment to online-to-offline dreams of original content creation that Hollywood has been nurturing.

Well, it's not. One show, which just did not work, is in no way representative of a trend, any more than the box office failure of the movie "Snakes on a Plane" meant online marketing and hype was finished.]]></description>
			<content:encoded><![CDATA[<p>The thudding failure of the online-born &#8220;quarterlife&#8221; original series on network television Tuesday night, <a href="http://www.reuters.com/article/entertainmentNews/idUSN2748604320080228">garnering some of the worst ratings in NBC&#8217;s history</a> (after experiencing a declining Internet audience too), was loudly touted yesterday as a possible impediment to online-to-offline dreams of original-content creation that Hollywood has been nurturing.</p>
<p>Well, it&#8217;s not. One show, which just did not work, is in no way representative of a trend, any more than the box-office failure of the movie &#8220;Snakes on a Plane&#8221; meant online marketing and hype was finished. </p>
<p>The Wall Street Journal&#8217;s excellent Jessica Vascellaro wrote a <a href="http://online.wsj.com/article/SB120416231557898461.html?mod=technology_main_promo_left">great piece today on the subject of online content creation</a>, focusing on social-networking efforts, such as Bebo&#8217;s &#8220;KateModern,&#8221; an original online show from the creators of &#8220;lonelygirl15,&#8221; as well as stuff being made by MySpace and others. </p>
<p>The goal is to keep users more engaged. More importantly, it is to fight the continued audience attraction to user-generated videos on YouTube, which is owned by Google (GOOG). It dominates the online video market, as you can see from this chart below (click on it to make it larger).</p>
<p><a href='http://kara.allthingsd.com/files/2008/02/mk-ao412_social_20080227182416.gif' title='video'><img src='http://kara.allthingsd.com/files/2008/02/mk-ao412_social_20080227182416.gif' width='280' height='180' class='centered' alt='video' /></a></p>
<p>BoomTown has written about the Bebo hit several times (including a video visit to <a href="http://kara.allthingsd.com/20070802/kara-visits-bebo-in-london/">Bebo&#8217;s HQ in London</a> last summer and an <a href="http://kara.allthingsd.com/20071126/where-is-the-content-of-the-future/">interview with a &#8220;KateModern&#8221; producer</a> in November, both seen below), as it represented the right way to start to develop original online content. </p>
<p>And that would not include pulling some failed television pilot out of a drawer, making it on the cheap, cutting it up into shorter segments and slapping it online.</p>
<p>Instead, true success&#8211;besides the material actually being good, which should be a given&#8211;requires the content to be interactive, pioneer new filming techniques and be made specifically for the medium, using its tools, rather than being shoehorned into it.</p>
<p>&#8220;KateModern,&#8221; for example, has been changeable by the second by its audience and the creators have moved the action along with startling speed.</p>
<p>But it still has someone professionally producing it. Set in East London, it follows a &#8220;troubled young art student named Kate and her three closest friends: an Australian wild-child named Charlie, a young entrepreneur named Tariq and a mischievous computer whiz-kid named Gavin.&#8221;</p>
<p>As The Journal&#8217;s Vascellaro correctly writes: &#8220;Past efforts by Web companies to turn themselves into online versions of television networks have been hampered by the difficulty in changing ingrained consumer habits&#8211;while people are happy to watch short video clips from time to time, few until recently saw the Web as a forum to follow regular episodes of series. For online-only shows, weak advertiser interest, subpar production quality and lack of promotional muscle were added hurdles.&#8221;</p>
<p>Indeed. But that will change quickly.</p>
<p>Here is our too-long video of the visit to Bebo and the interview with &#8220;KateModern&#8221; producer Pete Gibbons:</p>
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