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		<title>Sticky Situation of the Month: Ex-Yahoo Communications Head (and "Peanut Butter Manifesto" Scribe) Garlinghouse to Helm Similar Unit at AOL</title>
		<link>http://kara.allthingsd.com/20090907/sticky-situation-of-the-month-ex-yahoo-communications-head-and-peanut-butter-manifesto-scribe-garlinghouse-to-helm-similar-unit-at-aol/</link>
		<comments>http://kara.allthingsd.com/20090907/sticky-situation-of-the-month-ex-yahoo-communications-head-and-peanut-butter-manifesto-scribe-garlinghouse-to-helm-similar-unit-at-aol/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 03:45:02 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=18169</guid>
		<description><![CDATA[Yahoo exec Brad Garlinghouse--famous for his controversial "Peanut Butter Manifesto," which correctly chided the Internet giant for becoming so lugubrious several years ago--is taking a job at AOL very similar to the one he left at Yahoo last year.

Garlinghouse, who will remain on the West Coast, will be named president of Internet and mobile communications at AOL, putting him in charge of the New York-based Time Warner online unit's powerful email and instant-messaging properties, including ICQ and AIM.

He will also be, said AOL CEO Tim Armstrong, its "CEO of Silicon Valley for us."]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/09/BradGarlinghouse.jpg"><img src="http://kara.allthingsd.com/files/2009/09/BradGarlinghouse-250x210.jpg" alt="BradGarlinghouse" title="BradGarlinghouse" width="250" height="210" class="alignright size-medium wp-image-18201" /></a></p>
<p>In the ongoing game of musical chairs among top managers at Internet companies, former Yahoo exec Brad Garlinghouse&#8211;famous for his controversial <a href="http://kara.allthingsd.com/20080627/a-garlinghouse-memorial-boomtown-decodes-the-infamous-peanut-butter-manifesto/">&#8220;Peanut Butter Manifesto,&#8221;</a> which correctly chided the Internet giant for becoming so lugubrious several years ago&#8211;is taking a job at AOL very similar to the one he left at Yahoo last year.</p>
<p>Garlinghouse, 38, has been named president of Internet and mobile communications at AOL, putting him in charge of the New York-based Time Warner (TWX) online unit&#8217;s powerful email and instant-messaging properties, including ICQ and AIM.</p>
<p>He has only been in talks with AOL&#8211;which used Spencer Stuart&#8217;s Internet-top-exec-finder-in-chief Jim Citrin&#8211;for a few weeks, in a deal that came together quickly, he and the company said.</p>
<p>Garlinghouse, a longtime Web entrepreneur and exec, had reportedly been considering a number of start-up and venture-related jobs since he left Yahoo last summer after six years there. </p>
<p>Sources said he was seriously considering becoming the CEO of a mobile firm.</p>
<p>He was most recently at Silver Lake Partners, as an &#8220;in-house senior advisor,&#8221; the private equity firm that recently bought the Skype Internet telephony firm for $1.9 billion. Garlinghouse also reportedly helped work on that deal.</p>
<p>&#8220;It&#8217;s really exciting to be to able to rebuild and revitalize an industry giant,&#8221; said Garlinghouse in an interview with BoomTown earlier today. &#8220;I make no bones that these [properties] are in need of that&#8230;but there is also a huge opportunity to do something cool.&#8221;</p>
<p>Garlinghouse has to hurry. Despite being among the top communications players online&#8211;a group that also includes Yahoo (YHOO) and Microsoft (MSFT) and, more recently, Google (GOOG)&#8211;AOL has lost relevance with key audiences, even as social networking properties like Facebook and the microblogging service, Twitter, have innovated in the communications space.</p>
<p>The hiring of Garlinghouse, well known in Silicon Valley circles, is meant to counter that. </p>
<p>He will head up AOL&#8217;s operations from its Mountain View, Calif., campus&#8211;which is also the former HQ of AOL-acquired Netscape Communications&#8211;where, said AOL CEO Tim Armstrong, Garlinghouse will &#8220;be CEO of Silicon Valley for us.&#8221;</p>
<p>Between all its various properties, AOL has several hundred employees in the Northern California area.</p>
<p>Armstrong said AOL&#8211;which was founded 25 years ago on the East Coast and has tried and failed many times to get a true foothold in the West&#8211;thinks having an important player at the center of the tech industry is critical as it moves to spin off as an independent company by the end of the year.</p>
<p>&#8220;We have a triple play in getting a great executive, who is a master in the communications on the Web and who is well known out there,&#8221; said Armstrong. &#8220;Brad is our senior AOL manager there.&#8221;</p>
<p>Along with running all of AOL&#8217;s communications properties, Garlinghouse will inherit some of its community properties, although AOL&#8217;s Bebo social networking unit&#8211;now considered to be an overpriced acquisition error&#8211;now resides in its <a href="http://kara.allthingsd.com/20090717/exclusive-patch-media-ceo-brod-now-heading-aols-venture-unit">ventures unit, headed by Jon Brod</a>.</p>
<p>Garlinghouse will also be aiding Brod, said Armstrong, with AOL on the lookout for acquisition opportunities in communications and other arenas.</p>
<p>While Garlinghouse declined to be specific about what would pique his buying interest, he was responsible for such big Yahoo deals as its <a href="http://kara.allthingsd.com/20070917/yahoo-zimbra/">$350 million purchase of Zimbra</a> in the fall of 2007. </p>
<p>He was also key to bringing both Oddpost, which is at the heart of Yahoo&#8217;s email offering, and the popular Flickr photosharing service to Yahoo.</p>
<p>Garlinghouse said he has admired what Twitter and Facebook have done, but that they were not destroying traditional online communications, pioneered by AOL, as some assert.</p>
<p>&#8220;It&#8217;s a vibrant segment and this just means there are a lot of opportunities to enable integration,&#8221; he said. &#8220;I think of it as an expansion of online communications and I hope AOL can do more collaboration and partnerships.&#8221;</p>
<p>Garlinghouse also has to watch AOL&#8217;s basic products like email, which was recently passed by Google’s Gmail as the No. 3 email service in the U.S. Yahoo Mail is the top email, while Microsoft&#8217;s Hotmail is second.</p>
<p>How much Garlinghouse can do will depend on the future financial strength of AOL. Its advertising business has been hit hard in the econalpyse, with hopes it will return before its money-generating access business continues its slow decline. </p>
<p>Armstrong is now in the midst of looking over AOL&#8217;s cost structure and employee base, which most expect will eventually result in another round of layoffs and cuts. </p>
<p>He has been busy creating a different strategy for the company since he arrived earlier this year, as well as hiring (and firing) top execs to create a new management structure. </p>
<p>Now, that includes Garlinghouse.</p>
<p>So, for a look-see at AOL&#8217;s latest talent acquisition, here&#8217;s a <a href="http://kara.allthingsd.com/20070918/yahoos-brad-garlinghouse-on-the-350-million-zimbra-deal/">video interview I did with him</a>, just after Yahoo bought Zimbra:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1184505154}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
<p>And here&#8217;s the full press release from AOL about the hiring of Garlinghouse:</p>
<blockquote class="memo"><p><strong>AOL NAMES BRAD GARLINGHOUSE AS PRESIDENT, INTERNET AND MOBILE COMMUNICATIONS</strong></p>
<p>NEW YORK, N.Y.&#8211;September 8, 2009&#8211;AOL today named Brad Garlinghouse as President of Internet and Mobile Communications, spearheading AOL&#8217;s global efforts to expand the reach of its e-mail and instant messaging. Garlinghouse will also take on an expanded leadership position for the company, heading up AOL&#8217;s Silicon Valley operations from its Mountain View campus and serving as the West Coast lead for AOL Ventures, the company&#8217;s venture capital arm headed globally by Jon Brod. Garlinghouse was most recently at Silver Lake Partners as an in-house Senior Advisor.</p>
<p>Prior to Silver Lake, Garlinghouse spent nearly six years at Yahoo!, where he led that company&#8217;s communications and community products. Garlinghouse will report directly to AOL&#8217;s Chairman and CEO Tim Armstrong. </p>
<p>&#8221; Brad Garlinghouse is an all-star in the Internet industry with an unparalleled background and proven track record, having led Yahoo&#8217;s communications products to unprecedented growth,&#8221; said Armstrong. &#8220;In addition to leading our efforts to grow our communications products, Brad will be bringing his global leadership and business experience as a key member of our company&#8217;s executive leadership team. He will also be a major force for AOL in Silicon Valley, working to expand our presence there and in the tech community in general. We&#8217;re delighted to have Brad on board and know he&#8217;ll do great things for AOL.&#8221;</p>
<p>&#8220;It&#8217;s a tremendous opportunity to join AOL at this pivotal moment in its history,&#8221; Garlinghouse said. &#8220;Tim has set out a clear strategy and vision for where he is taking this company as it becomes independent again. I&#8217;m looking forward to working with him and the rest of the team to realize that vision.&#8221;</p>
<p>Armstrong, who joined AOL in April, identified Communications as one of the five key areas of strategic focus for AOL after an extensive 100-day review of the company&#8217;s business. Other focus areas include Content, Advertising, Local &#038; Mapping and AOL Ventures. </p>
<p>Garlinghouse spent nearly six years at Yahoo! where he most recently served as SVP of Communications and Communities. Prior to that he served as SVP of Communications, Communities and Front Doors, which included the Yahoo! home page. He came to Yahoo in 2003 as VP, Communication Products. During his time there, Yahoo! Mail went from No. 3 to leading all competitors by a wide margin, and the company&#8217;s instant messaging service rose to become the leader in that market as well. Garlinghouse also oversaw the company&#8217;s Flickr photo-sharing service and Yahoo! Groups. </p>
<p>Prior to Yahoo!, Garlinghouse was CEO of Dialpad.com Inc., responsible for all aspects of the company&#8217;s operations, finance, sales and marketing. He was also General Partner at @Ventures, Category Manager of Media Development for the @Home Network, Inc., and Manager at SBC Communications.</p>
<p>Garlinghouse, 38, received his BA in economics from the University of Kansas and his MBA from Harvard Business School. </p></blockquote>
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		<title>Massive AOL Layoffs? Not Imminent&#8211;But Top-to-Bottom Cost Exam Definitely in Process.</title>
		<link>http://kara.allthingsd.com/20090814/massive-aol-layoffs-not-imminent-but-top-to-bottom-cost-exam-definitely-in-process/</link>
		<comments>http://kara.allthingsd.com/20090814/massive-aol-layoffs-not-imminent-but-top-to-bottom-cost-exam-definitely-in-process/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 08:35:32 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=17611</guid>
		<description><![CDATA[After a while--in a BoomTown mangling of the old cliché--if you are a nail, everything begins to look like a hammer.

So, it is probably inevitable that the next thing for much-beleaguered AOL staffers to start rumbling about is 2,000 people getting laid off next week.

After all, the Time Warner unit has a long history of whacking employees. So, it is easier to assume things will not be different under the regime of the latest CEO, Tim Armstrong.

Except it's not actually true that such massive cuts are in the offing, since--as many sources I spoke to said--Armstrong is in the early part of figuring out what to do about the cost structure of AOL, after laying out a company strategy and rejiggering management.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/08/funny-pictures-mc-hammer-cat.jpg"><img src="http://kara.allthingsd.com/files/2009/08/funny-pictures-mc-hammer-cat-250x187.jpg" alt="funny-pictures-mc-hammer-cat" title="funny-pictures-mc-hammer-cat" width="250" height="187" class="alignright size-medium wp-image-17613" /></a></p>
<p>After a while&#8211;in a BoomTown mangling of the old cliché&#8211;if you are a nail, everything begins to look like a hammer.</p>
<p>So, it is probably inevitable that the next thing for much-beleaguered AOL staffers to start rumbling about is 2,000 people getting laid off next week, as was <a href="http://www.businessinsider.com/henry-blodget-mass-firings-at-aol-next-week-2009-8">reported earlier this week by Silicon Alley Insider</a>. </p>
<p>After all, the Time Warner (TWX) unit has a long history of whacking employees. So, it is easier to assume things will not be different under the regime of the latest CEO Tim Armstrong.</p>
<p>Except it&#8217;s not actually true that such massive cuts are in the offing, since&#8211;as many sources I spoke to said&#8211;Armstrong is only in the early part of figuring out what to do about the cost structure of AOL, after <a href="http://kara.allthingsd.com/20090719/aol-chairman-and-ceo-tim-armstrong-talks-the-100-day-check-in">laying out a company strategy and rejiggering management</a> recently.</p>
<p>While the end result of the cost-to-benefit analysis might, in all likelihood, mean layoffs of a chunk of its 7,000 employees&#8211;a larger number for its smaller operations.</p>
<p>And, after all, staff costs are one of the biggest line items in AOL&#8217;s budget&#8211;sources at the company said Armstrong will not rely on simply cutting jobs to craft a more attractive budget for its upcoming spinoff.</p>
<p>Still, there is obviously a lot of pressure on Armstrong to get the financials&#8211;which are still largely dependent on AOL&#8217;s declining, but money-generating, access business&#8211;looking pretty.</p>
<p>That access business did almost $2 billion in revenue last year&#8211;about half its sales&#8211;and it represented almost all its profits.</p>
<p>In contrast, AOL&#8217;s advertising business lagged, dropping hugely over the last several quarters.</p>
<p>Still, Armstrong has laid out a strategy that has included, in part:</p>
<p>Being a new kind of content giant, via a series of branded niche media sites, with about 500 full-time writers and editors and 1,500 freelancers; selling premium display advertising on these sites and strengthening its third-party self-service ad network business; finding a way to use its communications properties to redistribute traffic to other properties in a kind of virtuous circle. </p>
<p>There are also local, analytical and venture elements. But&#8211;for all intents and purposes&#8211;Armstrong&#8217;s plan is a content-and-advertising model, supported for now by the dwindling piles of cash from the access business.</p>
<p>That&#8217;s why, of course, costs are the next item on Armstrong&#8217;s to-do list. </p>
<p> &#8220;The cost structure is the last part of what was going to be dealt with, as Tim has told everyone,&#8221; said one person close to the situation about the former Google (GOOG) exec. &#8220;But, if it is slash-and-burn only, that would be pretty short-sighted.&#8221;</p>
<p>Perhaps, except that it is that exact tactic that has been business-as-usual at AOL for far too long.</p>
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		<title>Viral Video: Watch the Bouncing Web Execs Play Digital Musical Chairs</title>
		<link>http://kara.allthingsd.com/20090619/viral-video-watch-the-bouncing-web-execs-play-digital-musical-chairs/</link>
		<comments>http://kara.allthingsd.com/20090619/viral-video-watch-the-bouncing-web-execs-play-digital-musical-chairs/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 22:32:04 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=14684</guid>
		<description><![CDATA[Here's a very funny video, called "Digital Media Musical Chairs," from a Wall Street type who goes by the code name L. McDuff.

It's about the many switcheroos in recent years among the execs at the big Web outfits like Google, Time Warner unit AOL, Yahoo and Microsoft . 

And when you look at it from a "Hollywood Squares" point of view, it's kind of is amazing to realize that there are only about a dozen Internet execs moving in and out of the various jobs.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/06/muschairs.jpg"><img src="http://kara.allthingsd.com/files/2009/06/muschairs-250x179.jpg" alt="muschairs" title="muschairs" width="250" height="179" class="alignright size-medium wp-image-14742" /></a></p>
<p>Here&#8217;s a very funny video, called &#8220;Digital Media Musical Chairs,&#8221; from a Wall Street type who goes by the codename L. McDuff.</p>
<p>(He also did &#8220;Mad Avenue Blues&#8221; and two years of &#8220;Wall Street Meltdown,&#8221; which is also embedded below.)</p>
<p>It&#8217;s about the many switcheroos in recent years among the execs at the big Web outfits like Google (GOOG), Time Warner (TWX) unit AOL, Yahoo (YHOO) and Microsoft (MSFT). </p>
<p>And when you look at it from a &#8220;Hollywood Squares&#8221; point of view&#8211;oh, how I desperately miss Paul Lynde&#8211;it&#8217;s kind of is amazing to realize that there are only about a dozen Internet execs moving in and out of the various jobs.</p>
<p>Some of the faces in the video include Greg Coleman (Yahoo/AOL), Sheryl Sandberg (Google/Facebook), Tim Armstrong (Google/AOL) and Joanne Bradford (Microsoft/Yahoo). It&#8217;s a wonder the video leaves out Scott Moore (Microsoft/Yahoo/Microsoft).</p>
<p>Here are the videos:</p>
<p><strong>Digital Media Musical Chairs:</strong> </p>
<p><object width="320" height="265"><param name="movie" value="http://www.youtube.com/v/slwzRzgyniw&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/slwzRzgyniw&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object></p>
<p><strong>Mad Avenue Blues:</strong></p>
<p><object width="320" height="265"><param name="movie" value="http://www.youtube.com/v/6CqRcCHk_Pc&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/6CqRcCHk_Pc&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object></p>
<p><strong>Wall Street Meltdown:</strong></p>
<p><object width="320" height="265"><param name="movie" value="http://www.youtube.com/v/dE-LDfroa1w&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/dE-LDfroa1w&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object> </p>
<p><strong>Wall Street Meltdown&#8211;Redux:</strong></p>
<p><object width="320" height="265"><param name="movie" value="http://www.youtube.com/v/Nay4VbUJl3E&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Nay4VbUJl3E&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object></p>
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		<title>Yahoo Hires Adobe Vet Lamkin to Run Communications and Communities Unit as Dietzen Moves to Strategy Post</title>
		<link>http://kara.allthingsd.com/20090424/yahoo-hires-adobe-vet-lamkin-to-run-communications-and-communities-unit-as-dietzen-moves-to-strategy-post/</link>
		<comments>http://kara.allthingsd.com/20090424/yahoo-hires-adobe-vet-lamkin-to-run-communications-and-communities-unit-as-dietzen-moves-to-strategy-post/#comments</comments>
		<pubDate>Sat, 25 Apr 2009 06:43:53 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=12863</guid>
		<description><![CDATA[More musical chairs at Yahoo, which BoomTown predicted recently, as top execs at the company move in and out of jobs, and new ones from the outside move in.

Perhaps the most important change to occur is the replacement this week of SVP Scott Dietzen--who had been in charge of all communications and communities products at Yahoo--by former Adobe Systems exec Bryan Lamkin, several sources said.

And there's even more...]]></description>
			<content:encoded><![CDATA[<p><em>[<strong>UPDATE</strong>: Yahoo confirmed the BoomTown report below today. See below for the company's statement.]</em></p>
<p>More musical chairs at Yahoo, which <a href="http://kara.allthingsd.com/20090415/stop-me-if-youve-heard-this-one-yahoo-management-and-staff-set-on-shuffle-again/">BoomTown predicted recently</a>, as top execs at the company move in and out of jobs, and new ones from the outside move in.</p>
<p>Perhaps the most important change to occur is the replacement this week of SVP Scott Dietzen&#8211;who has been in charge of all communications and communities products at Yahoo (YHOO)&#8211;by former Adobe Systems (ADBE) exec Bryan Lamkin, several sources said.</p>
<p>Lamkin will become SVP of Applications Products.</p>
<p><a href="http://kara.allthingsd.com/files/2009/04/065cc10jpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/04/065cc10jpg.jpeg" alt="065cc10jpg" title="065cc10jpg" width="80" height="80" class="alignright size-full wp-image-12864" /></a></p>
<p>According to his <a href="http://www.linkedin.com/pub/dir/bryan/lamkin">profile on LinkedIn</a>, Lamkin (pictured here) was most recently SVP of Creative Solutions, Adobe’s largest business unit, where the software exec &#8220;led product strategy, marketing and product development for Adobe’s flagship software applications, including Photoshop, the Creative Suite, Dreamweaver, Flash and Illustrator.&#8221;</p>
<p>Lamkin, who was at Adobe for 14 years, has more recently been an executive-in-residence at two venture firms, New Enterprise Associates and Sutter Hill Ventures.</p>
<p>He will take over for Dietzen, who came to <a href="http://kara.allthingsd.com/20070917/yahoo-zimbra/">Yahoo in 2007 after its $350 million Zimbra open-source email acquisition</a></p>
<p>Dietzen&#8211;whom sources said is more entrepreneurial than managerial and did not want to lead such a big organization at the Internet giant&#8211;will become VP of strategy in the move. Many said they expect he will eventually leave Yahoo to try his hand at another start-up.</p>
<p>His colleague, Zimbra founder and CEO <a href="http://kara.allthingsd.com/20090121/zimbra-founder-satish-dharmaraj-to-depart-yahoo">Satish Dharmaraj, left Yahoo earlier this year</a> to join <a href="http://kara.allthingsd.com/20090323/zimbra-founder-and-ex-yahoo-exec-dharmaraj-to-redpoint-ventures">Redpoint Ventures as a VC</a>.</p>
<p>In his job since, Dietzen has been <a href="http://kara.allthingsd.com/20081007/yahoos-scott-dietzen-speaks-about-its-new-online-calendar-which-is-about-a-decade-late">busy fixing Yahoo&#8217;s mail and calendar offerings</a>. (See my video interview with him below from last fall.)</p>
<p>But that&#8217;s not all.</p>
<p>Also afoot is a restructuring of Yahoo&#8217;s North American sales unit, with the unexpected promotion of Mitch Spolan, who was a regional sales exec and will now be in charge of all North American field sales.</p>
<p>The <a href="http://www.paidcontent.org/entry/419-yahoo-centralizes-sales/">paidContent Web site reported the sales changes</a> first, which have been rumored around Yahoo recently.</p>
<p>Spolan jumped over two more senior execs, sources said, who run sales operations for the East and West coasts. One of those execs, Beth Lawrence, will now run Yahoo&#8217;s relations with agencies. Both report to U.S. sales SVP Joanne Bradford.</p>
<p>Over the last 18 months, Yahoo has seen a bleeding of its advertising staff to a wide range of Silicon Valley Web companies, including, most recently, Yahoo’s VP of Sales Operations Dan Foehner to social-networking site Facebook.</p>
<p>Lastly, one of Yahoo&#8217;s most senior communications execs, Brad Williams, was let go as <a href="http://kara.allthingsd.com/20090421/yahoo-first-quarter-results-are-as-meh-as-expected-will-cut-five-percent-of-staff-plus-the-full-press-release/">part of its recent round of layoffs</a>. He had been running PR&#8211;admirably and with good cheer, I might add, despite all the bad news&#8211;since its <a href="http://kara.allthingsd.com/20090202/yahoo-pr-head-jill-nash-to-depart-the-company">head, Jill Nash, departed earlier this year</a>.</p>
<p>Williams&#8217;s departure was <a href="http://online.wsj.com/article/SB124061817277555167.html">first reported by The Wall Street Journal</a> tonight. He came to Yahoo in early 2008 from eBay (EBAY).</p>
<p>New marketing head Elisa Steele, who was hired by CEO Carol Bartz, had recently hired a headhunting firm to find a new PR chief, sources said, and Williams was not considered as a candidate for the job. </p>
<p><em><strong>UPDATE</strong>: Yahoo confirmed my report above.</em></p>
<p> A spokesman sent me the following info about Lamkin&#8217;s appointment:</p>
<blockquote class="memo"><p>Bryan Lamkin, formerly of Adobe, is joining Yahoo! as senior vice president of Applications Products, reporting directly to Ari Balogh.  As a reminder, the Applications Products group consists of several key global products for Yahoo!, including Yahoo! Mail, Yahoo! Messenger, Flickr, Yahoo! Answers, Yahoo! Groups and Zimbra. </p>
<p>Bryan brings a wealth of experience on the consumer technology front and his background ties in nicely with Yahoo!’s ongoing focus to deliver great consumer experiences across the globe. </p>
<p>Bryan takes over for Scott Dietzen, who was named the interim head of Application Products following the reorg back in February.  Scott will continue on at Yahoo!, and will work across Yahoo!’s Applications Products in a new product strategy role.</p>
<p><strong>Bio</strong></p>
<p>Bryan Lamkin</p>
<p>Senior Vice President, Applications Product, Yahoo!</p>
<p>Bryan Lamkin joins Yahoo! as the senior vice president of Applications Products.  In this role, he will oversee the global strategy, development and performance for key products within the Yahoo! portfolio, including Yahoo! Mail, Yahoo! Messenger, Flickr, Yahoo! Answers, Yahoo! Groups and Zimbra.</p>
<p>Lamkin most recently served as senior vice president and general manager of Creative Solutions, Adobe’s largest business unit. Lamkin led product strategy, marketing and research and development for Adobe’s flagship software applications, including the Photoshop, Photoshop Elements, the Creative Suite, Dreamweaver, Flash and Illustrator.</p>
<p>In his 14 years at Adobe Systems, Lamkin held key management positions including Senior Vice President and General Manager, Digital Imaging and Video and Vice President of Marketing, Professional Publishing Solutions. Lamkin was responsible for product development and marketing as well as the acquisition and product integration strategies that established Adobe’s overwhelming leadership in digital imaging and video and web publishing. Before joining Adobe Systems, Lamkin served in key product marketing and international product development roles at Software Publishing Corporation and holds both a BA and MBA from the University of California at Berkeley.</p></blockquote>
<p>And here is Dietzen in my video interview:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1836724163}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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		<title>Former AOL Head Jon Miller Heads to News Corp. as "Chief Digital Officer"</title>
		<link>http://kara.allthingsd.com/20090327/jon-miller-to-news-corp-as-digital-head/</link>
		<comments>http://kara.allthingsd.com/20090327/jon-miller-to-news-corp-as-digital-head/#comments</comments>
		<pubDate>Sat, 28 Mar 2009 00:20:33 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=11378</guid>
		<description><![CDATA[BoomTown has confirmed a report that former AOL head Jon Miller is set to take over as digital head at News Corp., replacing Peter Levinsohn.

But Miller has not actually signed up for the job officially, since he is still under a noncompete agreement with Time Warner from his AOL stint. It runs out in three days, in fact.

But sources said News Corp. is likely to announce Miller as its "chief digital officer" by Monday or Tuesday at the latest.

Once he does sign, which seems likely, Miller will be reporting directly to the media giant's head, Rupert Murdoch. Based in New York, he will also be chairman and CEO of the newly created News Digital Media group.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/03/jonathan_miller_aol.jpg"><img src="http://kara.allthingsd.com/files/2009/03/jonathan_miller_aol.jpg" alt="jonathan_miller_aol" title="jonathan_miller_aol" width="145" height="190" class="alignright size-full wp-image-11381" /></a></p>
<p>BoomTown has <a href="http://www.deadlinehollywooddaily.com/digital-changes-for-news-corp-ex-aoler-jon-miller-becomes-digital-media-ceo-fim-prez-peter-levinsohn-to-big-studio-job/">confirmed a report by Nikki Finke of Deadline Hollywood Daily</a> that former AOL head Jon Miller is set to take over as digital head at News Corp., replacing Peter Levinsohn.</p>
<p>The <a href="http://rosslevinsohn.wordpress.com/2009/03/28/as-the-internet-world-turns/">move was also mentioned in a blog post</a> by Miller&#8217;s partner in an investment company, Ross Levinsohn, who once held a smaller version of the job Miller is taking.</p>
<p>But Miller has not actually signed up for the job officially, since he is still under a noncompete agreement with Time Warner from his AOL stint. It runs out in three days, in fact. </p>
<p>As some might recall, <a href="http://kara.allthingsd.com/20080801/boomtown-plea-to-jeff-bewkes-free-jon-miller">Miller was barred from taking a board seat at Yahoo</a> last year by Time Warner CEO Jeff Bewkes.</p>
<p>But sources said News Corp. is likely to announce Miller as head by Monday or Tuesday at the latest.</p>
<p>Once he does sign,  which seems likely, Miller will become News Corp.&#8217;s chief digital officer, reporting directly to the media giant&#8217;s head, Rupert Murdoch. Based in New York, he will also be chairman and CEO of the newly created News Digital Media group.</p>
<p>Sources noted that this is a a different and larger platform for Miller, bigger than just the Fox Interactive Media job that Levinsohn held. It will go across all properties held by News Corp. across the globe.</p>
<p>&#8220;The idea is to mainstream the digital initiatives, which have been all over the company,&#8221; said one source close to the situation.</p>
<p>Levinsohn will move to another job within News Corp. (NWS) at the film and television studios, to coordinate delivery of its assets on mobile and digital platforms, sources said. It will be his task to create sustainable business models in this fast-moving arena.</p>
<p>News Corp. has, in fact, been searching for a new digital head for the past several months, talking to a number of well-known Internet execs, including Joost head Mike Volpi, former AOL exec Jim Bankoff and former Facebook exec Owen Van Natta.</p>
<p>The decision to rejigger News Corp.&#8217;s digital assets came after the announcement that President and COO Peter Chernin was leaving his job and has largely been pushed by Murdoch.</p>
<p>Previously, Chernin had been in charge of digital efforts at News Corp.</p>
<p>The search for the position was, in fact, conducted by well-known head tech and media headhunter Jim Citrin of Spencer Stuart.</p>
<p>Ironically, Miller is still essentially taking a job once held by his current partner, Ross Levinsohn, at the investment fund, Velocity Interactive Group. As I noted above, Levinsohn confirmed the Miller offer from News Corp. in a blog post called &#8220;Thunderclap.&#8221;</p>
<p>The move is a fascinating one, and one of many in the digital arena of late among its top execs. Former Google (GOOG) exec Tim Armstrong recently took over as CEO of the Time Warner (TWX) online unit AOL, for example.</p>
<p>Also, even though the job will cover all the the many News Corp. Web properties, even more compelling will be how Miller will deal with its largest and most prominent asset: social-networking giant MySpace.</p>
<p>More to the point, it will be riveting to see how he will handle managing MySpace co-founder and CEO Chris DeWolfe.</p>
<p>Both previous FIM heads, Ross Levinsohn and Peter Levinsohn, many sources said, had to deal with DeWolfe&#8217;s own sphere of influence within News Corp., especially his close ties to Murdoch. Both FIM and MySpace are located in Beverly Hills, Calif.</p>
<p>Relations between DeWolfe and both those execs could be described, at best, as tense.</p>
<p>But Miller, who is a much bigger Internet player in his own right, with a more powerful charge from Murdoch, certainly is likely to shift that balance of power.</p>
<p>More to come&#8230;</p>
<p>(News Corp. owns Dow Jones, which owns this Web site.)</p>
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		<title>Who Will Be the New Yahoo Execs? (BoomTown Nominates Martha Stewart)</title>
		<link>http://kara.allthingsd.com/20090318/who-will-be-the-new-yahoo-execs-boomtown-nominates-martha-stewart/</link>
		<comments>http://kara.allthingsd.com/20090318/who-will-be-the-new-yahoo-execs-boomtown-nominates-martha-stewart/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 07:17:48 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=11006</guid>
		<description><![CDATA[When she reorganized the Yahoo management ranks three weeks ago, Yahoo CEO Carol Bartz left some glaring empty spaces in her management chart, including for a chief financial officer, the top international exec and a new post for a customer advocacy czar.

So, who should get the nod for each? But might BoomTown suggest closet geek and good-thing expert Martha Stewart for Yahoo's consumer guru?]]></description>
			<content:encoded><![CDATA[<p>When she <a href="http://kara.allthingsd.com/20090226/one-last-yahoo-reorg-missive-bartz-tells-employees-what-she-already-said-again">reorganized the Yahoo management ranks three weeks ago</a>, Yahoo CEO Carol Bartz left some glaring empty spaces in her management chart, including for a chief financial officer, the top international exec and a new post for some kind of customer advocacy czar.</p>
<p>Here is the chart of direct reports to Bartz with the unfilled-as-yet spaces at Yahoo (YHOO) in it (click on the chart to make it larger):</p>
<p><a href="http://kara.allthingsd.com/files/2009/03/orgchart.gif"><img src="http://kara.allthingsd.com/files/2009/03/orgchart-300x166.gif" alt="orgchart" title="orgchart" width="300" height="166" class="aligncenter size-medium wp-image-11007" /></a></p>
<p>So, who should get the nod for each? </p>
<p>There are many likely candidates for the CFO role, of course, especially given that the person who gets the nod does not have to be an Internet exec and also that there are lots and lots of high-ranking financial folks more available then ever these days.</p>
<p>But Yahoo will probably opt for a CFO who can both weigh in judiciously on how to focus spending going forward at Yahoo (as one person close to the situation said to me: &#8220;Yahoo cannot just cut itself to greatness&#8221;), as well as be able to make deals.</p>
<p>One of the many names that have popped up as an interesting idea from a source is former Microsoft (MSFT) dealmaker Bruce Jaffe. The former VP of corporate development left the software giant in January of 2008, right before it made its failed bid for Yahoo, and has since worked as an adviser to Glam Media.</p>
<p>As for international, there are lots of potential candidates for that job too, such as London-based Joost CEO Mike Volpi (who is actually always on a lot of Web company job short lists) to the plethora of internationally-focused execs all over the map, so to speak.</p>
<p>But BoomTown is altogether perplexed at who would be good at the customer advocacy job, which sounds kind of squishy and unclear. Is it like a newspaper ombudsman or like the fine folks over at Consumer Reports?</p>
<p>Or is it meant to me someone who looks over all products and services at Yahoo to make sure those creating and tweaking them always have the consumer in mind?</p>
<p><a href="http://kara.allthingsd.com/files/2009/03/2007_08_09-marth-wired.jpg"><img src="http://kara.allthingsd.com/files/2009/03/2007_08_09-marth-wired-300x225.jpg" alt="2007_08_09-marth-wired" title="2007_08_09-marth-wired" width="300" height="225" class="alignright size-medium wp-image-11045" /></a></p>
<p>Because, if that&#8217;s the case, it seems to me that is Job #1 for Bartz, as well as everyone working at Yahoo.</p>
<p>That said, my personal candidate: Martha Stewart&#8211;a closet geek and someone who can tell you when it&#8217;s a good thing.</p>
<p>Or not.</p>
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		<title>Yahoo News Head Khemlani Departs for Hearst as VP Digital Media</title>
		<link>http://kara.allthingsd.com/20090223/yahoo-news-head-khemlani-departs-for-hearst-as-vp-digital-media/</link>
		<comments>http://kara.allthingsd.com/20090223/yahoo-news-head-khemlani-departs-for-hearst-as-vp-digital-media/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 17:02:59 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
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		<category><![CDATA[California]]></category>
		<category><![CDATA[Hearst Corp]]></category>
		<category><![CDATA[Hilary Schneider]]></category>
		<category><![CDATA[Jeff Dossett]]></category>
		<category><![CDATA[Jimmy Pitaro]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[Neeraj Khemlani]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=10186</guid>
		<description><![CDATA[Neeraj Khemlani, Yahoo's general manager and executive editor of news, is set to leave his job--right in the midst of a major restructuring of its media unit--to work at Hearst Corp.

Khemlani's departure could be announced to his staff at Yahoo as early as today.

While Khemlani was in line to head one of the three main prongs of the new content organization, running a possible network programming arm, sources inside and outside Yahoo said he instead has opted to take a job as VP and Special Assistant to the CEO for Digital Media at Hearst.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/02/2542_d0004.jpg"><img src="http://kara.allthingsd.com/files/2009/02/2542_d0004.jpg" alt="2542_d0004" title="2542_d0004" width="214" height="320" class="alignright size-full wp-image-10229" /></a></p>
<p><strong>[UPDATED: With Hearst press release confirming the move at the bottom.]</strong></p>
<p>Neeraj Khemlani (pictured here), Yahoo&#8217;s general manager and executive editor of news, is set to leave his job&#8211;right in the midst of a major restructuring of its media unit&#8211;to work at Hearst Corp.</p>
<p>Khemlani&#8217;s departure was announced to his staff at Yahoo (YHOO) today and confirmed by the press release from Hearst below.</p>
<p>While Khemlani was in line to head one of the three main prongs of the new content organization, running a possible network programming arm, sources inside and outside Yahoo said he instead has opted to take a job as VP and Special Assistant to the CEO for Digital Media at Hearst.</p>
<p>Khemlani is not leaving due to the upcoming changes at Yahoo, said sources, but because he got a &#8220;compelling&#8221; offer to work for a more traditional media company in a range of businesses, from newspapers and magazines to broadcast, helping turbocharge their digital efforts.</p>
<p>Khemlani, who came to Yahoo from a long stint as a producer at the television news show &#8220;60 Minutes,&#8221; will be reporting to the privately-held media company&#8217;s vice chairman and CEO, Frank Bennack.</p>
<p>Khemlani, several sources said, told his bosses at Yahoo&#8211;U.S. Audience head Jeff Dossett and U.S. EVP Hilary Schneider&#8211;on Friday of his plans right when the pair were in the midst of planning a major shift in how media are managed and created at Yahoo.</p>
<p><span id="more-10186"></span></p>
<p>At Hearst, he will be a resource for its many divisions, which all have their own digital operations, and he will be based in New York. (Khemlani currently has been working out of Yahoo&#8217;s media offices in Santa Monica, Calif.)</p>
<p>In a press release from Hearst, Bennack said: “Hearst’s major operating groups have all made substantial progress towards our corporate objective of fully participating in the digital transformation. The creation of this new position is designed to accelerate the progress through greater cooperation and synergy across divisional lines. Neeraj is uniquely equipped to help me and my colleagues realize that goal.”</p>
<p>Ironically, Hearst has a strong relationship with Yahoo, as a content partner.</p>
<p>UPDATE: In a Hearst press release Khemlani said: “I am delighted to join Hearst Corporation. We are witnessing the reemergence of content and media driving value in the new world and Hearst is uniquely positioned to realize that value across multiple digital platforms and distribution points. Remember, we&#8217;re only in the second inning of the Internet. Hearst, with all its assets and investments, expects to take a commanding lead by the seventh‐inning stretch.&#8221;</p>
<p>As <a href="http://kara.allthingsd.com/20090222/yahoo-media-unit-to-get-a-reorg-too/">BoomTown reported yesterday</a>, the management of the media unit is about to be rejiggered dramatically.</p>
<p>It&#8217;s part of big changes coming for Yahoo, including an even more massive management reorganization that new Yahoo CEO Carol Bartz could announce this week, as <a href="http://kara.allthingsd.com/20090220/hurricane-carol-bartz-could-announce-major-yahoo-management-reorg-next-week/">this column reported on Friday</a>.</p>
<p>Under a plan being considered, the media unit will be split into three parts: vertical programming, network programming and search monetization. </p>
<p>This comes after some other recent changes in the way media product development is done&#8211;moving to a centralized global structure, rather than residing in individual media units&#8211;which was also <a href="http://kara.allthingsd.com/20090220/yahoo-content-model-gets-remixed-as-product-development-is-globally-centralized/">reported here last week</a>.</p>
<p>Now, if they go through with current plans to reorganize the media unit, Schneider and Dossett must find another head of network programming. </p>
<p>Several inside sources said that vertical programming will probably roll up under current Sports GM Jimmy Pitaro. And Tim Mayer&#8211;who is now VP of search monetization and distribution&#8211;would probably remain in his job, with perhaps even more monetization duties added.</p>
<p>Here is the Hearst press release about Khemlani:</p>
<p><em>HEARST CORPORATION NAMES NEERAJ KHEMLANI VICE PRESIDENT &#038; SPECIAL ASSISTANT TO CEO FOR DIGITAL MEDIA</p>
<p>NEW YORK, February 23, 2008&#8211;Hearst Corporation announced today that Neeraj Khemlani, 38, has been named to the new position of vice president and special assistant to the CEO for digital media, Hearst Corporation. The announcement was made by Frank A. Bennack, Jr., vice chairman and chief executive officer of Hearst Corporation, and is effective March 23. Khemlani, who will report directly to Bennack, will be responsible for promoting and coordinating digital content transformation across the Company.</p>
<p>“Hearst’s major operating groups have all made substantial progress towards our corporate objective of fully participating in the digital transformation,” Bennack said. “The creation of this new position is designed to accelerate the progress through greater cooperation and synergy across divisional lines. Neeraj is uniquely equipped to help me and my colleagues realize that goal.”</p>
<p>Khemlani was formerly vice president and general manager of Yahoo! News &#038; Information as well as Yahoo! Originals. In this position, he managed the business and products of Yahoo! News, Tech, Weather and Education, and the editorial programming for Yahoo! Finance, as executive editor. He also directed original content programming, including product design, content production and sponsorship, across all Yahoo! channels; and initiated and oversaw strategic business development content deals with major media companies.</p>
<p>From 1998 to 2006, Khemlani was a producer for CBS News’ 60 Minutes and 60 Minutes II, and a creative consultant to Imagine Entertainment, ABC Entertainment, from 2000 to 2001, where he advised scriptwriters. His television experience also includes producer positions with Crile Communications and ABC News, where he produced segments for Nightline, Good Morning America, Peter Jennings Reporting and ABC News Specials.</p>
<p>“I am delighted to join Hearst Corporation,” Khemlani said. “We are witnessing the reemergence of content and media driving value in the new world and Hearst is uniquely positioned to realize that value across multiple digital platforms and distribution points. Remember, we&#8217;re only in the second inning of the Internet. Hearst, with all its assets and investments, expects to take a commanding lead by the seventh‐inning stretch.&#8221;</p>
<p>Khemlani began his career as a newspaper reporter, writing for The New York Times and The Post‐Standard in Syracuse, N.Y. Khemlani holds a master’s of science in journalism from Columbia University, where he graduated with honors, and a bachelor’s in communications from Cornell University, where he was the editor‐in‐chief of The Cornell Daily Sun.</p>
<p>Hearst Corporation (www.hearst.com) is one of the nation’s largest diversified media companies. Its major interests include ownership of 16 daily and 49 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle and Times Union; as well as interests in an additional 43 daily and 72 non‐daily newspapers owned by MediaNews Group, which include the Denver Post and Salt Lake Tribune; nearly 200 magazines around the world, including Good Housekeeping, Cosmopolitan and O, The Oprah Magazine; 29 television stations through Hearst‐Argyle Television (NYSE:HTV) which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including Lifetime, A&#038;E, History and ESPN; as well as business publishing, including a minority joint venture interest in Fitch Ratings; Internet businesses, television production, newspaper features distribution and real estate.</em></p>
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		<title>Yahoo Moves Ahead With Layoffs on Wednesday: The Sad Details</title>
		<link>http://kara.allthingsd.com/20081208/yahoo-moves-ahead-with-layoffs-on-wednesday-the-details/</link>
		<comments>http://kara.allthingsd.com/20081208/yahoo-moves-ahead-with-layoffs-on-wednesday-the-details/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 08:00:17 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=7395</guid>
		<description><![CDATA[While there are layoffs all over now, as evidenced by the dismal jobs reports last week, the long-planned Yahoo layoffs will definitely be taking place Wednesday. The layoff number was announced by its (eventually outgoing) CEO Jerry Yang on its last earnings call on Oct. 21. BoomTown wrote about the exact timing of the sad date a few weeks ago. Many Yahoos have emailed me to ask the particulars last week, since most at the company don't know what's up. Here's what I found out.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/11/noxmasinnortelville.jpg"><img src="http://kara.allthingsd.com/files/2008/11/noxmasinnortelville-300x225.jpg" alt="" title="noxmasinnortelville" width="275" height="200" class="alignright size-medium wp-image-6495" /></a></p>
<p>While there are layoffs all over now, as evidenced by the dismal jobs reports last week, the long-planned Yahoo (YHOO) layoffs will definitely be taking place Wednesday. </p>
<p>The layoff number was announced by its (eventually outgoing) CEO Jerry Yang on its last earnings call on Oct. 21. BoomTown <a href="http://kara.allthingsd.com/20081114/yahoo-layoffs-set-for-december-10-and-no-jerry-yang-is-not-leaving-too/">wrote about the exact timing of the sad date</a> a few weeks ago.</p>
<p>Many Yahoos have emailed me to ask the particulars last week, since most at the company don&#8217;t know what&#8217;s up.</p>
<p>Here is what I found out:</p>
<p><strong>1.</strong> The number currently remains at 1,500, although given the current economic environment, several sources at Yahoo expect the eventual numbers to add up to be more that that, up to 2,000.</p>
<p>&#8220;Things have changed since these layoffs were announced,&#8221; said one source close to the situation. &#8220;But those additional cuts might not come Wednesday, but through attrition and a hiring freeze first.&#8221;</p>
<p><strong>2.</strong> The layoffs are mostly across the board. But expect general, human resources and finance to take a bigger hit, since the expenses are cost-based and most of their costs are staff. </p>
<p><strong>3.</strong> Employees targeted will be told on Wednesday morning with a &#8220;normal separation period,&#8221; said a source close to the situation, which means they will be out within a few hours on the same day. </p>
<p><strong>4.</strong> Yahoo execs, sources say, are not expecting any serious problems, i.e., extremely upset employees, because these layoffs have been long anticipated. But there will be security present at its Sunnyvale HQ and elsewhere, as there always is with most big layoffs at any company. </p>
<p>Still, said one source, that does not mean there will security hovering over departing workers, except perhaps in cases of those who deal with more sensitive information. </p>
<p><strong>5.</strong> Most employees do not know if they will be let go yet, nor has management in charge of the cuts made that public. </p>
<p>That&#8217;s because whole projects might be eliminated, sources said, and the cuts might present yet another chance to restructure more. Already, there are rumors of whole divisions being moved among big managers, probably to stake out territory before a new CEO is installed.</p>
<p>While constantly moving around furniture in a living room does not change the room shape or size, rejiggering is a favorite Yahoo management practice.</p>
<p>But, as Yang said in an <a href="http://kara.allthingsd.com/20081023/an-interview-with-yahoos-jerry-yang-part-1-the-econalypses-impact-and-more/">interview with me in late October</a>: </p>
<p>&#8220;I look at these cuts as both a short-term and long-term effort. In the short term, we have consolidation and organizational corrections to make. In the long term, we will look at our whole portfolio and are now asking ourselves in each case if we need to be in this business. We&#8217;re asking ourselves–should we sell it or should we shut it down? That is the kind of comprehensive look we are doing across the company.&#8221;</p>
<p><strong>6.</strong> No, Yang is not leaving as CEO quite yet, although this week is a perfect time to name a new CEO and get the focus off of the bad news at Yahoo. </p>
<p>As I have previously written, many would not be surprised if one of these current directors is named to lead Yahoo, even temporarily, and to get a new CEO in place by the New Year (a board priority): John Chapple, Maggie Wilderotter or Frank Biondi Jr.</p>
<p>But a dark horse outside CEO&#8211;with the public company experience Yahoo&#8217;s board is looking for as its top priority&#8211;could emerge. More on those names later.</p>
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