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Monday, September 8, 2008

Apple Predictions + Grain of Salt = Impossible

As usual before yet another big Apple event, the psychic friends network is in overdrive in anticipation of the iconic computer company’s “Let’s Rock” media gathering in San Francisco tomorrow.

At this point, I think Apple could announce a change in the color of its bathrooms at its Cupertino HQ and it would be mayhem among the Mac faithful.

But some of the focus is likely to be on its leader, Steve Jobs, whose gaunt appearance was the talk of Apple’s last event.

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Friday, September 5, 2008

Forget “The Conquistador”: When Is Microsoft Going to Drop the Other Shoe on Its Conquering Web Strategy?

There will be a lot of different reactions to the first of Microsoft’s newest series of commercials, featuring Founder Bill Gates playing straight man to comic Jerry Seinfeld.

Set up as a discount shoe-buying skit, Seinfeld helps Gates purchase a pair called “The Conquistador,” and for some Seinfeldesque reason, it’s churros all around in this marketing effort.

What might be more effective, of course, at least in the Internet arena, is for Microsoft to get off the stick and lay out its next Web strategy clearly, especially in the wake of its failed attempt to acquire Yahoo, and name the digital chief it said it planned to.

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Monday, July 28, 2008

Ain’t Nobody’s Business If Jobs Is or Isn’t

So, I have been standing by, trying to make sense of the debate that has swirled around Apple CEO, Co-
Founder and font-of-all Steve Jobs with regard to his health or, more specifically, the lack thereof.

And after listening to all of the debate about it–mostly indignant declarations by the media, making their case mostly by wheedling milder indignant declarations out of stock analysts and corporate tsk-tsk outfits–I have concluded that what is ailing Jobs is exactly no one’s business.

Even if his every breath is critical to the ongoing operations of Apple, the reason most use as their main argument for Jobs to tell all, it goes double.

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Tuesday, June 17, 2008

BoomTown’s Short List of Yahoo CEOs (Sorry Jerry, but Fortune Favors the Prepared)

marccuban

As Yahoo continues to be in limbo, pressure is sure to mount heavily on its CEO and Co-Founder Jerry Yang, and it is not a stretch to imagine he will not remain in the top job at the troubled company for the long term.

So who would be good to replace him?

I have six candidates I like, so here’s my short list (and remember, the last time I made one for the job of the No. 2 leader for Facebook, its current COO Sheryl Sandberg was high on my list).

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Sunday, June 15, 2008

On Yahoo’s Shaky Future: Well Said

Here are two pieces this week, from the multitude of them about the continuing turmoil at Yahoo, that really stand out for me.

Both encapsulate the dicey situation that the troubled Internet company finds itself in now–which is to say very dicey.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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