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	<title>BoomTown &#187; John Battelle</title>
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		  <title>All Things Digital</title>
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		<title>Federated Media Will Search for New Leader Says Founder and CEO Battelle (Plus a Web Squared and Double-D Video!)</title>
		<link>http://kara.allthingsd.com/20090515/federated-media-will-search-for-new-leader-says-founder-and-ceo-battelle-plus-a-web-squared-and-double-d-video/</link>
		<comments>http://kara.allthingsd.com/20090515/federated-media-will-search-for-new-leader-says-founder-and-ceo-battelle-plus-a-web-squared-and-double-d-video/#comments</comments>
		<pubDate>Fri, 15 May 2009 17:32:20 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[D: All Things Digital]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
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		<category><![CDATA[advertising]]></category>
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		<category><![CDATA[video]]></category>
		<category><![CDATA[CBS Interactive]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[Federated Media Publishing]]></category>
		<category><![CDATA[FM]]></category>
		<category><![CDATA[John Battelle]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[Oak Investment Partners]]></category>
		<category><![CDATA[Omidyar Network]]></category>
		<category><![CDATA[Panorama Capital]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Tim O'Reilly]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web 2.0 Summit]]></category>
		<category><![CDATA[Web Squared]]></category>
		<category><![CDATA[Zander Lurie]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=13585</guid>
		<description><![CDATA[John Battelle, the founder, chairman and CEO of Federated Media Publishing, told his staff this morning that he will begin a search for a new top exec to take the company into its next stage of growth.

In a post on the FM Web site, Battelle said that he was not leaving the San Francisco-based company and wrote that the new exec--whose title could be CEO--would report to him.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/05/battelle-jjpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/05/battelle-jjpg.jpeg" alt="battelle-jjpg" title="battelle-jjpg" width="200" height="200" class="alignright size-full wp-image-13586" /></a></p>
<p>John Battelle (pictured here), the founder, chairman and CEO of Federated Media Publishing, told his staff this morning that he will begin a search for a new top exec to take the company into its next stage of growth.</p>
<p>Battelle, who is apparently not leaving the San Francisco-based company, wrote that the new exec&#8211;whose title could be CEO&#8211;would report to him.</p>
<p>In a <a href="http://blog.federatedmedia.net/">post on the FM site about the move</a> called &#8220;The Start of Something, Again,&#8221; he wrote:</p>
<blockquote><p>&#8220;It&#8217;s time to take it to the next level. FM is no longer a scrappy startup, and while its leadership team is deep and experienced, we’ve come to the conclusion that to take the company to the place we all know it can go, we need an additional leader on board. So today, I&#8217;m announcing that I&#8217;m officially launching a search for that position. It used to be you did this in private, but we live in the world of social media, and one of FM&#8217;s mores is transparency. I want to honor that value today.</p>
<p>So let me be clear: I am in no way leaving the business. This new leader&#8211;the title will depend on the person&#8211;will be responsible for running the business&#8211;taking all reports and managing to our plan&#8211;but he or she will be working very closely with me.&#8221;</p></blockquote>
<p><a href="http://kara.allthingsd.com/files/2009/05/fm_logo_interior.gif"><img src="http://kara.allthingsd.com/files/2009/05/fm_logo_interior-150x86.gif" alt="fm_logo_interior" title="fm_logo_interior" width="150" height="86" class="alignleft size-thumbnail wp-image-13587" /></a></p>
<p>FM, which sells online advertising for a large group of social-media sites and blogs, raised $50 million in funding a year ago from Oak Investment Partners, giving it a valuation of over $200 million. </p>
<p>The start-up had previously raised about $4.5 million from other investors, including the New York Times, the Omidyar Network and Panorama Capital.  </p>
<p>FM reportedly did $40 million in revenue last year and has been cash-flow positive for many years, although the recent economic downturn has impacted its bottom line.</p>
<p>Here is a video interview I did last night with Battelle and others at a dinner he and Tim O&#8217;Reilly threw in San Francisco for Silicon Valley movers and shakers, related to the upcoming Web 2.0 Summit that they organize.</p>
<p>He did not mention the exec search at FM, though&#8211;instead he talked about the next phase of Web 2.0, which he is now calling &#8220;Web Squared.&#8221;</p>
<p>No kidding.</p>
<p>Here&#8217;s the video&#8211;which also includes CBS (CBS) Interactive exec Zander Lurie suggesting a more buxom name for <strong>D: All Things Digital</strong>:</p>
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		<item>
		<title>Five Geek Guys, Just Sittin' Around Talkin' About Online Media</title>
		<link>http://kara.allthingsd.com/20090302/five-geek-guys-just-sittin-around-talkin-about-online-media/</link>
		<comments>http://kara.allthingsd.com/20090302/five-geek-guys-just-sittin-around-talkin-about-online-media/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 20:33:30 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[econalypse]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Accel Partners]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[Federated Media]]></category>
		<category><![CDATA[Jeff Weiner]]></category>
		<category><![CDATA[Jim Bankoff]]></category>
		<category><![CDATA[John Battelle]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[MediaX]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[Quincy Smith]]></category>
		<category><![CDATA[Scott Moore]]></category>
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		<category><![CDATA[The View]]></category>
		<category><![CDATA[Time Warner]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=10505</guid>
		<description><![CDATA[Last week, I went to the 15th Stanford Accel Symposium, hosted by Stanford University's MediaX and the VC firm Accel Partners.

With the honking big title of "The Delta Conference: The Impact of 2008 Dramatic Events on the World of Digital Media and Technology," it included a panel on online media with a stellar gang, all talking about microblogging, content and where it is all going in this economic environment.

It was kind of like "The View," except all guys in khakis and oxford shirts. You know, a typical Silicon Valley gathering.

Here are video interviews with the panelists.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/03/400_viewcast_theview_070904_abc_stevefenn.jpg"><img src="http://kara.allthingsd.com/files/2009/03/400_viewcast_theview_070904_abc_stevefenn-300x237.jpg" alt="400_viewcast_theview_070904_abc_stevefenn" title="400_viewcast_theview_070904_abc_stevefenn" width="275" height="210" class="alignright size-medium wp-image-10508" /></a></p>
<p>Last week, I went to the 15th Stanford Accel Symposium, hosted by Stanford University&#8217;s MediaX and the VC firm Accel Partners.</p>
<p>With the honking big title of &#8220;The Delta Conference: The Impact of 2008 Dramatic Events on the World of Digital Media and Technology,&#8221; it was not quite that dramatic. </p>
<p>But there were a few nuggets to be found at the event, including a panel on online media with a stellar gang, all talking about microblogging, content and where it is all going in this horrible econalypse.</p>
<p>It was kind of like &#8220;The View,&#8221; except all guys in khakis and oxford shirts. You know, a typical Silicon Valley gathering.</p>
<p>BoomTown did video interviews with all the panelists about their takeaways from the chat: CBS (CBS) Interactive top terrier Quincy Smith, former Yahoo (YHOO) and now LinkedIn bigwig Jeff Weiner, former Yahoo and now Microsoft (MSFT) bigwig Scott Moore, former exec at Time Warner (TWX) online unit AOL and now entrepreneur Jim Bankoff, and Federated Media head John Battelle.</p>
<p>Here&#8217;s the video:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={14537651001}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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		<title>Mark Zuckerberg Talks Twitter With John Battelle (When He Was Talking to Twitter About Buying It)</title>
		<link>http://kara.allthingsd.com/20081124/mark-zuckerberg-talks-twitter-with-john-battelle-when-he-was-talking-to-twitter-about-buying-it/</link>
		<comments>http://kara.allthingsd.com/20081124/mark-zuckerberg-talks-twitter-with-john-battelle-when-he-was-talking-to-twitter-about-buying-it/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 20:41:09 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[Bijan Sabet]]></category>
		<category><![CDATA[Dan Rose]]></category>
		<category><![CDATA[deal]]></category>
		<category><![CDATA[John Battelle]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[Spark Capital]]></category>
		<category><![CDATA[status update]]></category>
		<category><![CDATA[stock]]></category>
		<category><![CDATA[Web 2.0 Summit]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=6971</guid>
		<description><![CDATA[Here's the video of Web 2.0 Summit host John Battelle interviewing Facebook CEO Mark Zuckerberg a few weeks ago, in which Battelle floated a rumor that the social-networking site might be interested in buying Twitter. 

If you want to see the exchange, it starts at 22:15 minutes, when Battelle asks: "Is Twitter just a feature of Facebook?" 

Awkwardness ensues from there until 23:07 minutes, with no direct question about an actual acquisition effort asked--getting Zuckerberg out of fibbing, since talks between the pair were then going on.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/11/zuckbattelle.jpg"><img src="http://kara.allthingsd.com/files/2008/11/zuckbattelle-300x201.jpg" alt="" title="zuckbattelle" width="250" height="175" class="alignright size-medium wp-image-6973" /></a></p>
<p>Here&#8217;s the video of <a href="http://battellemedia.com/archives/004720.php">Web 2.0 Summit host John Battelle interviewing Facebook CEO Mark Zuckerberg</a> a few weeks ago, in which Battelle floated a rumor that the social-networking site might be interested in buying Twitter. </p>
<p>If you want to see the exchange, it starts at 22:15 minutes, when Battelle asks: &#8220;Is Twitter just a feature of Facebook?&#8221; </p>
<p>Awkwardness ensues from there until 23:07 minutes, with no direct question about an actual acquisition effort asked. </p>
<p>Thus, Zuckerberg does not have to fib in front of the Web 2.0 crowd about talks that were just then winding down between Twitter and Facebook, which offered $500 million in its stock to buy the popular microblogging site.</p>
<p>Actually, sources said, while Zuckerberg and Twitter Co-Founder and CEO Evan Williams did meet and get along well, the deal was primarily negotiated by Spark Capital partner Bijan Sabet (Spark is a Twitter investor) and Facebook deal guy Dan Rose.</p>
<p>But, in the end, as <a href="http://kara.allthingsd.com/20081124/when-twitter-met-facebook-the-acquisition-deal-that-fail-whaled/">BoomTown reported earlier today</a> in a detailed report on the failed deal, Twitter rejected that bid.</p>
<p>As is usually the case, the deal broke down over price&#8211;was $500 million worth of Facebook stock actually worth $500 million?&#8211;and the typical concerns about integration and costs. Also, Twitter wanted an all-cash deal.</p>
<p>But, more important was a feeling among Twitter investors and execs that the start-up should still take a shot at building its revenues&#8211;there are none right now&#8211;as well as it had done at building its growth.</p>
<p>In fact, Twitter&#8217;s fast growth in the &#8220;status update&#8221; arena has been a frustration to Facebook, some sources said, although Zuckerberg goes out of his way to compliment Twitter in the video below:</p>
<p><embed src="http://blip.tv/play/gfIU2Nx4hZlM" type="application/x-shockwave-flash" width="380" height="260" allowscriptaccess="always" allowfullscreen="true"></embed> </p>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The Video I Forgot to Post From the Web 2.0 Summit Last Week</title>
		<link>http://kara.allthingsd.com/20081110/the-video-i-forgot-to-post-from-the-web-20-summit-last-week/</link>
		<comments>http://kara.allthingsd.com/20081110/the-video-i-forgot-to-post-from-the-web-20-summit-last-week/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 13:26:22 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[econalypse]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Dan'l Lewin]]></category>
		<category><![CDATA[Demand Media]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[John Battelle]]></category>
		<category><![CDATA[MySpace Music]]></category>
		<category><![CDATA[party]]></category>
		<category><![CDATA[Richard Rosenblatt]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Tim O'Reilly]]></category>
		<category><![CDATA[Web 2.0 Summit]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=6254</guid>
		<description><![CDATA[I blame post-election exhaustion for rendering me comatose after Tuesday, which is how this video I did at the Web 2.0 Summit in San Francisco last week got stuck in my to-do-later pile. 

Well, it has since been fished out, including interviews with conference organizers, John Battelle and Tim O'Reilly, as well as Demand Media's Richard Rosenblatt (who is apparently scared of me, which is just the way I like it) and Microsoft's man-in-Silicon-Valley Dan'l Lewin.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/11/web2008_home_logo_date_loc.gif"><img src="http://kara.allthingsd.com/files/2008/11/web2008_home_logo_date_loc.gif" alt="" title="web2008_home_logo_date_loc" width="187" height="227" class="alignright size-medium wp-image-5982" /></a></p>
<p>I blame post-election exhaustion for rendering me comatose after Tuesday, which is how this video I did at the <a href="http://kara.allthingsd.com/20081103/web-20-conference-this-week-lance-armstrong-al-gore-jerry-yang-mark-zuckerbergand-lionel-ritchie/">Web 2.0 Summit in San Francisco</a> last week got stuck in my to-do-later pile. </p>
<p>(I did manage to get the <a href="http://kara.allthingsd.com/20081107/the-myspace-music-party-the-no-lionel-richiethey-still-wont-stop-believin-edition/">MySpace Music party video up</a> though, but that was because it was more fun!)</p>
<p>Well, it has since been fished out, including interviews with conference organizers John Battelle and Tim O&#8217;Reilly, as well as <a href="http://kara.allthingsd.com/20080709/demand-medias-richard-rosenblatt-speaks-and-says-hes-not-for-sale-to-yahoo-for-now/">Demand Media&#8217;s Richard Rosenblatt</a> (who is apparently scared of me, which is just the way I like it) and Microsoft&#8217;s man-in-Silicon-Valley Dan&#8217;l Lewin.</p>
<p>The overall message of the Web 2.0 Summit: Batten down the hatches, except tech always rises to the surface like some kind of econalypse-fighting styrofoam.</p>
<p>Well, we will see about that particular miracle, but here is the video:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1900406830}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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		<item>
		<title>Web 2.0 Conference This Week&#8211;Lance Armstrong, Al Gore, Jerry Yang, Mark Zuckerberg&#8230;and Lionel Richie?</title>
		<link>http://kara.allthingsd.com/20081103/web-20-conference-this-week-lance-armstrong-al-gore-jerry-yang-mark-zuckerbergand-lionel-ritchie/</link>
		<comments>http://kara.allthingsd.com/20081103/web-20-conference-this-week-lance-armstrong-al-gore-jerry-yang-mark-zuckerbergand-lionel-ritchie/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 16:00:53 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
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		<category><![CDATA[Kara Swisher]]></category>
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		<category><![CDATA[digital]]></category>
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		<category><![CDATA[Al Gore]]></category>
		<category><![CDATA[conference]]></category>
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		<category><![CDATA[Larry Brilliant]]></category>
		<category><![CDATA[lionel richie]]></category>
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		<category><![CDATA[MySpace Music]]></category>
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		<category><![CDATA[Web 2.0 Summit]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=5981</guid>
		<description><![CDATA[On Wednesday, the annual Web 2.0 Summit kicks off in San Francisco.

The lineup is particularly good this year and it is also a perfect time to take the temperature of the Internet's movers and shakers, given all the hubbub of late with the weak economy. 

Speakers will include bicycle champ Lance Armstrong, Yahoo CEO Jerry Yang, former VP Al Gore, Google.org head Larry Brilliant, Paul Otellini of Intel and Facebook's Mark Zuckerberg, among others.

But, best of all for BoomTown, singer Lionel Richie will be performing at a MySpace Music party.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/11/web2008_home_logo_date_loc.gif"><img src="http://kara.allthingsd.com/files/2008/11/web2008_home_logo_date_loc.gif" alt="" title="web2008_home_logo_date_loc" width="187" height="227" class="alignright size-medium wp-image-5982" /></a></p>
<p>On Wednesday, an always worthwhile Internet-focused conference, the annual <a href="http://en.oreilly.com/web2008/public/content/home">Web 2.0 Summit</a>, kicks off in San Francisco.</p>
<p>The lineup for the three-day event is particularly good this year and it is also a perfect time to take the temperature of the Internet&#8217;s movers and shakers, given all the hubbub of late with the weak economy. (BoomTown will thus be there with the trusty&#8211;and shaky&#8211;Flip video, chronicling it all for future generations.)</p>
<p>Speakers will include bicycle champ Lance Armstrong, Yahoo (YHOO) CEO Jerry Yang, former VP Al Gore, Google.org head Larry Brilliant, Paul Otellini of Intel (INTC) and Facebook&#8217;s Mark Zuckerberg, among others, chattering away on a wide range of topics. (You can <a href="http://en.oreilly.com/web2008/public/schedule/full">see the full schedule here</a>.)</p>
<p>There&#8217;s also, of course, a passel of parties, including one on Thursday night thrown by MySpace Music. And it will&#8211;<em>shades of Web 1.0!</em>&#8211;feature an exclusive performance by <a href="http://www.lionelrichie.com/">Lionel Richie</a> (and also DJ AM).</p>
<p>I am, I shall admit it and without irony, a closet fan of Richie. And why not, with so much infectious fluff to choose: &#8220;Hello,&#8221; &#8220;Say You, Say Me,&#8221; &#8220;Three Times a Lady.&#8221;</p>
<p><a href="http://kara.allthingsd.com/files/2008/11/f87307p4g2p.jpg"><img src="http://kara.allthingsd.com/files/2008/11/f87307p4g2p.jpg" alt="" title="f87307p4g2p" width="200" height="195" class="alignleft size-medium wp-image-5983" /></a></p>
<p>Most importantly, I will be curious to see if there will be &#8220;Dancing on the Ceiling&#8221; among the beaten-down start-up crowd. (See that music video below and ponder exactly why you know you know <em>each and every</em> word to that funkadelic song.)</p>
<p>Hosted by Tim O&#8217;Reilly and John Battelle, the Web 2.0 Summit is called &#8220;Web Mets World&#8221; this year. By that, BoomTown is inferring that its organizers think it is time for the Internet to grow up. But why don&#8217;t we let them speak:</p>
<blockquote><p>The commercial web is now a teenager—it&#8217;s been fifteen short years since Marc Andreessen released the Mosaic browser. To put this in perspective, television as a commercial medium reached its fifteenth birthday in 1956—the year Elvis Presley made his first appearance on national TV&#8230;as we pondered the theme for this year, one clear signal has emerged: our conversation is no longer just about the Web. Now is the time to ask how the Web—its technologies, its values, and its culture—might be tapped to address the world&#8217;s most pressing limits. Or put another way—and in the true spirit of the Internet entrepreneur—its most pressing opportunities.&#8221;</p></blockquote>
<p>And, of course, here&#8217;s Lionel:</p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/5XxshEdcfAM&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/5XxshEdcfAM&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="380" height="313"></embed></object></p>
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		<title>Dinner and Chatting with Rupe (aka BoomTown's New Boss)</title>
		<link>http://kara.allthingsd.com/20071018/dinner-and-chatting-with-rupe-aka-boomtowns-new-boss/</link>
		<comments>http://kara.allthingsd.com/20071018/dinner-and-chatting-with-rupe-aka-boomtowns-new-boss/#comments</comments>
		<pubDate>Thu, 18 Oct 2007 16:57:51 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Chris DeWolfe]]></category>
		<category><![CDATA[CNBC]]></category>
		<category><![CDATA[DonorsChoose.org]]></category>
		<category><![CDATA[Dow Jones]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[John Battelle]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[News Corp.]]></category>
		<category><![CDATA[Rupert Murdoch]]></category>
		<category><![CDATA[Tim O'Reilly]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
		<category><![CDATA[Web 2.0 Summit]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20071018/dinner-and-chatting-with-rupe-aka-boomtowns-new-boss/</guid>
		<description><![CDATA[Did I wangle a seat right next to soon-to-be Dow Jones owner Rupert Murdoch last night at the Web 2.0 Summit dinner?
Of course I did, continuing in the shameless BoomTown tradition of trying to get gratis meals with moguls (like our ongoing efforts to raise money for DonorsChoose.org and get a free lunch with Yahoo [...]]]></description>
			<content:encoded><![CDATA[<p>Did I wangle a seat right next to soon-to-be Dow Jones owner Rupert Murdoch last night at the <a href="http://www.web2summit.com/">Web 2.0 Summit</a> dinner?</p>
<p><em>Of course</em> I did, continuing in the shameless BoomTown tradition of trying to get gratis meals with moguls (like our <a href="http://www.donorschoose.org/donors/viewChallenge.html?id=17217">ongoing efforts to raise money for DonorsChoose.org</a> and get a free lunch with Yahoo CEO Jerry Yang). </p>
<p><img src='http://kara.allthingsd.com/files/2007/10/19.jpg' alt='swishermurdoch' class='centered'/></p>
<p>(Here&#8217;s a picture above that I nicked from Valleywag, as <a href="http://valleywag.com/tech/web-2%270-summit/scenes-from-a-conference-312487.php">they called me &#8220;abrasive&#8221; in their post</a> and said I was carrying water for News Corp.-owned MySpace with my incessant questions about rival Facebook&#8217;s business model and insane valuation. To the first, I say that&#8217;s like a commercial sander calling Comet abrasive and, to the second, I obviously now have to start slapping MySpace co-founder Chris DeWolfe&#8217;s handsome face around to maintain my scratchy cred.) </p>
<p>In any case, the News Corp. chairman and CEO could Web 2.0 it up with the rest of the geeks, as it turned out, and managed to touch on topics ranging from the Facebook valuation to the state of the media industry to the need for even more digitization across the landscape. </p>
<p>If you want to see Murdoch in action, here&#8217;s some snippets of his onstage interview, along with MySpace co-founder Chris DeWolfe with conference co-host John Battelle. It&#8217;s a little hard to hear, but worth the watch.</p>
<p>He talks about such topics as his love of Silicon Valley, the future of MySpace (owned by News Corp.), the renewal of DeWolfe&#8217;s contract, Google, Facebook, his hope for the New York Times (Would he like to kill it? &#8220;That&#8217;d be nice,&#8221; he answered.), the &#8220;half-dead&#8221; CNBC (the main competitor of his new Fox Business channel) and, of course, his plans for his newest shiny toy, The Wall Street Journal (more culture!). </p>
<p>I asked him, no surprise, about the $15 billion Facebook valuation, which prompted Murdoch to say News Corp. was drastically undervalued. That&#8217;s cheeky!</p>
<p>Thanks also to the other Web 2.0 Co-Host Tim O&#8217;Reilly for asking Murdoch when he was going to fire BoomTown! Job security? Nope! Rupe&#8217;s answer: &#8220;There&#8217;s still time!&#8221; (Hopefully, after he shivs the Times and CNBC.)</p>
<p>Here the video:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1243644824}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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		<title>Digital Daily Live Blogs at Apple Event! And More to Come, Like Rupe and MySpace Co-Founder at Web 2.0!</title>
		<link>http://kara.allthingsd.com/20070905/digital-daily-live-blogs-at-apple-event-and-more-to-come-like-rupe-and-myspace-co-founder-at-web-20/</link>
		<comments>http://kara.allthingsd.com/20070905/digital-daily-live-blogs-at-apple-event-and-more-to-come-like-rupe-and-myspace-co-founder-at-web-20/#comments</comments>
		<pubDate>Wed, 05 Sep 2007 08:53:39 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Digital Daily]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Chris DeWolfe]]></category>
		<category><![CDATA[John Battelle]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Rupert Murdoch]]></category>
		<category><![CDATA[Tom O'Reilly]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20070905/digital-daily-live-blogs-at-apple-event-and-more-to-come-like-rupe-and-myspace-co-founder-at-web-20/</guid>
		<description><![CDATA[Our very own Digital Daily&#8217;s John Paczkowski&#8211;he of the arched eyebrow&#8211;did such a good job live-blogging our own fifth D: All Things Digital conference this year that we thought we would step up our game and send him out and about more often. 

First stop, Apple&#8217;s special event today, starting at 10 a.m. PDT, at [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2007/09/about_john.thumbnail.jpg' alt='paczkowski' /></p>
<p>Our very own <a href="http://digitaldaily.allthingsd.com">Digital Daily&#8217;s John Paczkowski</a>&#8211;he of the arched eyebrow&#8211;did such a good job live-blogging our own <a href="http://d5.allthingsd.com/">fifth <strong>D: All Things Digital</strong></a> conference this year that we thought we would step up our game and send him out and about more often. </p>
<p><img src='http://digitaldaily.allthingsd.com/files/2007/09/september5.png' alt='september5.png' class='alignleft'/></p>
<p>First stop, <a href="http://digitaldaily.allthingsd.com/20070905/live-event-apple-updates-the-ipod/">Apple&#8217;s special event today</a>, starting at 10 a.m. PDT, at the Moscone Center in San Francisco, where Steve Jobs will yawn and all hell will break loose. We know, it&#8217;s some iPod news&#8211;and we are probably using the term &#8220;news&#8221; rather loosely here&#8211;but John will be on the case in text and video! </p>
<p>And there will be more exciting, you-are-there-but-not-really live blogging ahead from John, such as the upcoming <a href="http://www.web2summit.com/">Web 2.0 conference</a>, helmed by John Battelle and Tim O&#8217;Reilly and also in San Francisco, in mid-October.</p>
<p>Now, it seems, both John and BoomTown will have to be in the front seat with our eyes wide open for that event, given that Web 2.0 will announce today that News Corp. Chairman and CEO Rupert Murdoch (and new owner of Dow Jones and, by extension, this site) and MySpace Co-Founder Chris DeWolfe will be delivering its dinner keynote on opening night Oct. 17. </p>
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		<title>More on Chatty Marketing &#8230; Blah, Blah, Blah</title>
		<link>http://kara.allthingsd.com/20070719/more-on-chatty-marketingblah-blah-blah/</link>
		<comments>http://kara.allthingsd.com/20070719/more-on-chatty-marketingblah-blah-blah/#comments</comments>
		<pubDate>Thu, 19 Jul 2007 11:57:21 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Federated Media]]></category>
		<category><![CDATA[Gail Berman]]></category>
		<category><![CDATA[John Battelle]]></category>
		<category><![CDATA[Lloyd Braun]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Michael Arrington]]></category>
		<category><![CDATA[Mike Murphy]]></category>
		<category><![CDATA[Om Malik]]></category>
		<category><![CDATA[Pepsi]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20070719/more-on-chatty-marketingblah-blah-blah/</guid>
		<description><![CDATA[Is there a trend in my post yesterday about the deal former Hollywood execs Lloyd Braun and Gail Berman struck with Pepsi to make original online content that the entertainment and marketing arm of the beverage giant will have a chance to fund and sponsor?]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2007/07/images7.jpeg' alt='mouth' /></p>
<p>Is there a trend in <a href="http://kara.allthingsd.com/20070718/hey-yahoo-lloyd-braun-will-eat-lunch-in-this-town-again/">my post yesterday</a> about the deal former Hollywood execs Lloyd Braun and Gail Berman struck with Pepsi to make original online content that the entertainment and marketing arm of the beverage giant will have a chance to fund and sponsor?</p>
<p>&#8220;We want to create great online content &#8230; and also something that is more than a glorified Internet ad at the same time,&#8221; said Braun to me yesterday. &#8220;So we&#8217;ll work with Pepsi hand-in-hand to bake new kinds of ad solutions right in organically at the earliest possible moment.&#8221;</p>
<p>What struck me was that this was also the same line being touted by Facebook ad sales majordomo Mike Murphy, <a href="http://kara.allthingsd.com/20070718/kara-visits-facebook/">whom I interviewed Tuesday</a> about what it will take to make the popular social-network site as popular with advertisers. (See video below again.)</p>
<p>Bandying about the phrase, &#8220;return on involvement,&#8221; he noted that it was his job to show marketers that becoming part of the conversation could be as important as much-measured click-through rates.</p>
<p>&#8220;Banners are great for branding, but this is a more relevant message that leverages social media,&#8221; said Murphy. &#8220;If we can help you make your idea or product relevant to a consumer and get the best involvement rate &#8230; it&#8217;s a different game.&#8221;</p>
<p>And then last month Valleywag posted <a href="http://valleywag.com/tech/federated-media/microsoft-pays-star-writers-to-recite-slogan-271485.php">here</a> on an amazingly idiotic roundelay about a group of bloggers associated with John Battelle&#8217;s <a href="http://www.federatedmedia.net/">Federated Media</a> being part of a Microsoft ad campaign, by weighing in on what the software giant&#8217;s &#8220;<a href="http://www.peoplereadybusiness.federatedmedia.net/">people ready</a>&#8221; catchphrase meant to them.</p>
<p>I was going to write about it, and even talked to Om Malik (<a href="http://gigaom.com/2007/06/22/on-the-microsoft-ad-campaign/">he was sorry</a> and withdrew from the campaign) and Battelle (not so sorry, noting to me that how we all look at marketing has changed in the new paradigm).</p>
<p>But the prospect of headache-inducing debates about it that would go precisely nowhere stopped me cold. I come from an Italian family and I know from pointless arguments.</p>
<p>My own conclusion was that, even with all the <a href="http://battellemedia.com/archives/003543.php">disclosure</a>, which could have been a lot better, it was probably a dicey and even flat-out wrong thing for most bloggers to do.</p>
<p>Except apparently for <a href="http://www.crunchnotes.com/?p=411">Michael &#8220;Pound Sand&#8221; Arrington</a>, who doesn&#8217;t appear to care what most anyone thinks anyway. (Are <em>you</em> looking at <em>me</em>?)</p>
<p><span id="more-407"></span></p>
<p>But Battelle has kept bringing up another interesting phrase called &#8220;conversational marketing&#8221;&#8211;which again refers to engaging audiences more deeply with advertisers. Federated, in fact, is having a &#8220;<a href="http://www.federatedmedia.net/events/index">Conversational Marketing Summit</a>&#8221; in mid-September, with a laundry list of Web marketing honchos.</p>
<p>It apparently &#8220;brings together leaders in conversational media and marketing for a two-day dialog around the issues, lessons and opportunities of this emerging medium.&#8221;</p>
<p>I, for one, am looking forward to understanding what it all means, despite the fact my initial reaction is suspicious, as a reporter who naturally worries about the sidling up of ad-sales people to the editorial process.</p>
<p>That feeling of distaste was <a href="http://newteevee.com/2007/07/18/bermanbraun-in-league-with-pepsi/">articulated by Liz Gannes of NewTeeVee</a>, who wrote that the Pepsi deal &#8220;sounds kind of sleazy, honestly.&#8221;</p>
<p>Well, we shall see, of course, and this is just entertainment we&#8217;re talking about. And, perhaps more important, it seems to be an inevitable drift, given trends toward increased interactivity by consumers, especially younger ones.</p>
<p>&#8220;A lot of online content is already developed and ads and marketing are slapped on afterward,&#8221; Russell Weiner, vice president of marketing for colas at Pepsi-Cola North America told me yesterday. &#8220;We want to be part of the DNA of a show from the very beginning.&#8221;</p>
<p>And that, I think, is what they call the origin of the species. What species that might be, we shall all see soon enough.</p>
<p><embed src="http://services.brightcove.com/services/viewer/federated_f8/452319854" bgcolor="#FFFFFF" flashVars="videoId=1119179897&#038;playerId=452319854&#038;viewerSecureGatewayURL=https://services.brightcove.com/services/amfgateway&#038;servicesURL=http://services.brightcove.com/services&#038;cdnURL=http://admin.brightcove.com&#038;domain=embed&#038;autoStart=false&#038;" base="http://admin.brightcove.com" name="flashObj" width="380" height="313" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></p>
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		<title>Web 2.0 Dinner and Schmoozefest</title>
		<link>http://kara.allthingsd.com/20070718/web-20-dinner-and-schmoozefest/</link>
		<comments>http://kara.allthingsd.com/20070718/web-20-dinner-and-schmoozefest/#comments</comments>
		<pubDate>Wed, 18 Jul 2007 08:27:38 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Ann Winblad]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[David Sze]]></category>
		<category><![CDATA[John Battelle]]></category>
		<category><![CDATA[Jon Miller]]></category>
		<category><![CDATA[Mitch Kapor]]></category>
		<category><![CDATA[Ross Levinsohn]]></category>
		<category><![CDATA[Tiffany Shlain]]></category>
		<category><![CDATA[Tim O'Reilly]]></category>
		<category><![CDATA[Tina Sharkey]]></category>
		<category><![CDATA[Web 2.0 Summit]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20070718/web-20-dinner-and-schmoozefest/</guid>
		<description><![CDATA[I went to a dinner last night hosted by John Battelle and Tim O&#8217;Reilly of the Web 2.0 Summit, and it was one of the more schmoozy events I have been to in a while.
The event&#8211;this year at Foreign Cinema in the Mission District of San Francisco&#8211;is held to elicit feedback from the Internet&#8217;s movers [...]]]></description>
			<content:encoded><![CDATA[<p>I went to a dinner last night hosted by John Battelle and Tim O&#8217;Reilly of the <a href="http://www.web2summit.com/">Web 2.0 Summit</a>, and it was one of the more schmoozy events I have been to in a while.</p>
<p>The event&#8211;this year at Foreign Cinema in the Mission District of San Francisco&#8211;is held to elicit feedback from the Internet&#8217;s movers and shakers about the new directions the conference, set to take place in San Francisco in mid-October, should head in.</p>
<p>Except Battelle and O&#8217;Reilly already came up with a theme: &#8220;The Web&#8217;s Edge.&#8221;</p>
<p>I am not entirely sure what that means. Is it that it is at an edge? Or that we need to look at the edge? Or just that things just feel all pointy lately? Big thoughts all!</p>
<p>In any case, the party was a lot of fun and filled with digital personalities, like Mitch Kapor and Ann Winblad, as well as a few folks I interviewed like ex-AOLer Jon Miller, ex-Fox exec Ross Levinsohn, VC David Sze, Tina Sharkey of BabyCenter and Webby Awards founder Tiffany Shlain.</p>
<p>Here&#8217;s the video:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1119132303}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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